Reality Solutions

What Reality Solutions does

Reality Solutions Ltd is a privately held UK IT and software consultancy headquartered in Hull, East Yorkshire, founded in 1999/2000 and operating for 25 years. The company serves small and medium-sized enterprises across the Hull & Humber region and wider Yorkshire, with vertical specialisation in manufacturing, construction, and non-profit organisations. Its core offering is built around certified Sage Business Partner status, reselling and implementing Sage 50, Sage 200 Professional, Sage 200 Standard, and Sage CRM, complemented by an ecosystem of certified add-on modules including Cim50/Cim200, Sicon Manufacturing, Draycir document management, PaperLess, Qnect, SmarterPay BACS, and expense management tools.

The firm's technology stack extends beyond Sage into the Microsoft ecosystem — Microsoft 365, Microsoft Azure, Power BI, and Power Apps — supported by cyber security infrastructure (SonicWALL firewalls, endpoint protection), managed VoIP via 3CX, and a proprietary UK-based cloud hosting platform called Reality Cloud. Reality Cloud is operated on the company's own infrastructure housed in UK datacentres, providing a domestic data-residency differentiated hosting offering. The company holds Cyber Essentials Plus certification and Nominet membership, validating UK security and trust credentials.

Reality Solutions monetises through five primary revenue streams: Sage software licensing and resale (recurring subscription), managed IT services and support contracts (recurring), Reality Cloud hosting (recurring), managed VoIP services (recurring), and bespoke consultancy and training (professional services). Go-to-market is consultative field sales targeting SMEs and mid-market businesses in the region, driven through a four-step process — needs discovery, consultation, bespoke solution design, and implementation — supplemented by content marketing, SEO, Google reputation (4.6/5 rating), and persistent consultation CTAs. Pricing is quote-based with no public tiers disclosed, and customer relationships of 20+ years are cited, evidencing strong regional retention. The company is independently owned with no disclosed institutional investors, funding rounds, or M&A activity.

Name

Reality Solutions

Legal name

Reality Solutions Ltd

Website

https://realitysolutions.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Reality Solutions is a UK IT and software consultancy based in Hull, serving SMEs across the Hull & Humber and Yorkshire regions through certified Sage and Microsoft Partner services, managed IT support, and its proprietary Reality Cloud hosting platform.

Ownership category

akta.pro rank

Product category

IT Managed Services & Business Software Reseller

NAICS

Software Publishers (5132), Computer Facilities Management Services (541513), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE)

akta.pro secondary industries

Cloud DR, Backup & Business Continuity (BPAEACAJ), Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions) (HDABAAAL)

Keywords

• Sage software reselling
• Managed IT services
• Cloud hosting solutions
• Microsoft 365 consulting
• Business software implementation

Headquarters

HQ city

Humber

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Sage Software Licensing & Resale: Resale and implementation of Sage accounting and ERP software products including Sage 50, Sage 200 Professional, Sage 200 Standard, and Sage CRM, along with an ecosystem of add-on modules (Cim50, Cim200, Draycir, Sicon, SmarterPay, etc.). Revenue is generated through software licensing fees, implementation fees, and ongoing subscription/maintenance contracts.
2. Managed IT Services & Support: Recurring managed IT support contracts covering IT support in Hull, Microsoft 365 management, server solutions, IT procurement, SonicWALL firewall management, remote monitoring, offsite backup, cyber security endpoint protection, and Microsoft Azure migration services.
3. Reality Cloud Hosting: Cloud server hosting services delivered through Reality Cloud — the company's proprietary cloud platform housed in UK datacentres. Provides scalable cloud infrastructure for businesses.
4. Consultancy & Training: Expert Sage consultancy and training services to help businesses implement, configure, and maximise value from Sage software. Training workshops are tailored per business and cover Sage 50, Sage 200, Sage CRM, and payroll management.
5. Managed VoIP Services: Managed 3CX VoIP phone system services for business communications, including provisioning and ongoing management.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Reality Solutions is an IT and software consultancy that sells, implements, and supports Sage accounting and ERP software (Sage 50, Sage 200 Professional, Sage 200 Standard, Sage CRM) alongside a broad ecosystem of certified add-on modules (Cim, Sicon, Draycir, PaperLess, Qnect, SmarterPay). The company also delivers managed IT services (helpdesk, monitoring, backup, SonicWALL firewalls, endpoint protection), Microsoft 365 and Azure consulting, Power BI/Power Apps development, managed 3CX VoIP, and proprietary Reality Cloud hosting on UK datacentres — primarily serving SMEs in the Hull & Humber region and wider Yorkshire.

Product overview

Reality Solutions is a technology solutions provider offering a portfolio of Sage accounting software products complemented by IT managed services and cloud infrastructure. The core offering centres on Sage business management solutions (Sage 200 Professional, Sage 200 Standard, Sage 50, Sage CRM) supported by an ecosystem of add-on modules including Cim50/Cim200 for manufacturing, Sicon Manufacturing for production planning, Draycir/PaperLess for document management, Qnect for integrations, SmarterPay for payments, and Sage200 Expense Management. These Sage solutions are enhanced by professional services including Sage Support, Add-on Software Support, and Consultancy & Training. The company also provides comprehensive IT Solutions including managed IT support, Microsoft 365/Azure services, SonicWALL firewalls, VoIP, backup, and cybersecurity. Their proprietary Reality Cloud platform offers UK-based cloud hosting. Together, these products form an integrated business technology ecosystem targeting SMEs in the Hull and Humber region.

Differentiator

Problem solved

Functional benefit

Brands

• Reality Cloud: Cloud hosting platform offering cloud server solutions for businesses, using UK-based datacentres.

Products and services

• Sage 200 Professional Enterprise-grade accounting and business management solution for growing SMEs, offering Making Tax Digital (MTD) for VAT compliance, project tracking, stock control, and integration with Microsoft 365.
• Sage 200 Standard Business management solution providing financial management, sales tracking, and purchasing functionality for medium-sized organisations.
• Sage 50 Accounting software for small to medium-sized enterprises, offering financial control, payroll management, bank reconciliation, and Making Tax Digital compliance.
• Sage CRM Customer relationship management solution that consolidates sales and marketing data, enabling tracking of campaign ROI and management of customer interactions.
• Cim50 Manufacturing add-on for Sage 50 providing Bill of Materials, planning, quotations, stock control, and traceability features for production businesses.
• Cim200 Manufacturing module for Sage 200 offering production scheduling, quality control, shop floor data capture software, and graphical scheduler for manufacturing operations.
• PaperLess Document management solution for Sage enabling paperless workflows, document archiving, and electronic invoice processing to reduce manual administrative tasks.
• Draycir Products (Spindle Document Management) Spindle Document Management Solutions providing complete control of documents entering and leaving Sage, automating workflows for document distribution and invoice capture.
• Sicon Additions Additional Sicon modules extending Sage functionality with enhanced document management and process automation capabilities.
• Sicon Manufacturing Manufacturing add-on for Sage 200 including Bill of Materials, Planning and Works Orders modules, MRP software, capacity planning, and shop floor data capture features.
• SmarterPay BACS Solution BACS payment processing solution integrated with Sage for automated payment handling and bank transaction management.
• Sage 200 Expense Management Software Expense management module for Sage 200 enabling tracking, approval and reporting of employee expenses.
• Sage Support Ongoing technical support and troubleshooting services for Sage software users.
• Add-on Software Support Technical support services for third-party add-ons including Cim, Sicon, Draycir, and other Sage extensions.
• Sage Consultancy & Training Expert Sage consulting and training services to help businesses implement, configure, and maximise value from Sage software solutions, including tailored workshops covering Sage 50, Sage 200, Sage CRM, and payroll management.
• Managed IT Support (Hull) Managed IT support services for businesses in the Hull and Humber region, including proactive monitoring, patch management, and helpdesk support.
• Microsoft 365 Implementation & Support Implementation and ongoing support for Microsoft 365 suite including Teams, SharePoint, and integrated collaboration tools.
• Server Solutions Server infrastructure design, implementation, and management services for business IT environments.
• SonicWALL Firewalls SonicWALL firewall solutions for network security, threat protection, and secure remote access.
• Remote Management & Monitoring Proactive IT monitoring services to identify and resolve issues before they impact business operations.
• Offsite Backup Solutions Cloud-based backup and disaster recovery solutions to protect business data.
• Managed VoIP Services (3CX) Managed VoIP services using the 3CX platform for business telephone communications, including provisioning and ongoing management.
• Microsoft Azure Migration Azure cloud migration services including infrastructure assessment, migration planning, and ongoing cloud management.
• Cyber Security Endpoint Protection Suite Comprehensive cybersecurity suite providing endpoint protection, email filtering, multi-factor authentication, and network firewall security.
• IT Procurement Technology procurement services helping businesses source hardware, software, and IT equipment.
• Reality Cloud Proprietary cloud hosting platform with UK-based datacentres offering cloud server solutions for new and growing businesses.

Quantifiable outcome

• 4.6/5 Google rating based on customer reviews
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability8 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SagecoreChannel Partner/ Reseller/ DistributorReality Solutions is a certified Sage Business Partner, authorised to resell and implement the full Sage software portfolio including Sage 50, Sage 200 Professional, Sage 200 Standard, and Sage CRM, along with an ecosystem of certified add-on modules. This is the company's primary software partnership and core revenue driver.
• MicrosoftcoreChannel Partner/ Reseller/ DistributorReality Solutions holds Microsoft Partner status, enabling delivery of Microsoft 365, Azure migration, Power BI, Power Apps, and related Microsoft cloud services. The partnership complements the Sage-focused product portfolio.
• NominetminorOthersReality Solutions is a Nominet member, providing access to UK internet domain and registry services.
• Blockmark TechminorOthersReality Solutions holds Cyber Essentials Plus certification through Blockmark Tech, providing verifiable security credentials displayed on their website.
• CIM Services (Cim50, Cim200)coreTechnology or IntegrationCIM Services provides Cim50 (for Sage 50) and Cim200 (for Sage 200) manufacturing add-on modules that Reality Solutions resells and implements. These modules provide Bill of Materials, Planning, Quotations, Stock Control, and production scheduling capabilities for manufacturing clients.
• SiconcoreTechnology or IntegrationSicon provides a suite of Sage 200 add-on modules including Sicon Documents (document management), Sicon Manufacturing (Bill of Materials, MRP, Works Orders, Shop Floor Data Capture), Sicon WAP Timesheets, Barcoding/Warehouse Management, and Graphic Production Planning. Reality Solutions resells and implements these as part of their Sage offering.
• Draycir (Spindle Document Management)coreTechnology or IntegrationDraycir's Spindle Document Management Solutions integrate with Sage 200 to automate document workflows including outgoing document distribution, incoming document capture, and invoice automation. Reality Solutions promotes this as part of their document management and paperless office solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ramsac: UK IT managed services and cybersecurity provider serving SMEs and mid-market. Comparable managed-IT, cybersecurity and Microsoft 365 delivery model, though without the Sage software resale layer.
• Xperience Group: UK-based Sage and Microsoft partner delivering ERP, CRM, IT managed services and cloud solutions to SMEs. Highly comparable as a similarly positioned dual Sage+Microsoft partner with managed services, though somewhat larger and more geographically dispersed.
• Northdoor: London-based IT consultancy and managed services provider with strong Microsoft and Sage-adjacent expertise. Comparable in providing IT managed services and Microsoft cloud solutions to mid-market clients.
• Datel: UK Sage Business Partner providing Sage 50/200 implementation, IT support, and managed services to SMEs. Directly comparable in Sage-centric reseller model and SME target market.

Broad incumbents

• K3 | Columbus Global (UK): Large international Sage and Microsoft Dynamics partner offering ERP, CRM, and managed services. Broader incumbent competitor with overlapping Sage delivery capabilities but a far larger footprint.
• Softcat: Major UK IT reseller and managed services provider offering Microsoft, cloud, and cybersecurity solutions. Comparable in IT services and Microsoft delivery, but at substantially larger scale and with a broader portfolio.
• Bytes Software Services: UK IT software and services distributor with deep Microsoft and security vendor relationships. Adjacent competitor in IT procurement, cloud and managed services for UK SMEs.

Others

• CIM Services: UK developer of Cim50 and Cim200 Sage manufacturing add-ons. Technology partner to Reality Solutions and a comparable Sage 50/200 manufacturing specialist within the same ecosystem.
• Sicon: UK developer of Sage 200 add-on modules including manufacturing, documents and warehouse. Direct technology partner to Reality Solutions and a peer in the Sage 200 specialisation ecosystem.

Regional players

• Clarity (BlueRock): UK Sage partner offering Sage Intacct, ERP and managed services. Comparable Sage-focused delivery model with a stronger cloud ERP emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Reality_SageIT

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reality Solutions