Caruur

What Caruur does

Caruur NV is a privately-held Belgian vehicle rental and operational leasing company headquartered in Gent, founded in 1999 and operating for more than 25 years. The firm serves both private individuals and SMEs/businesses through two integrated commercial lines: short- and long-term vehicle rental (periods ranging from one day to seven years) and bank- and brand-independent operational leasing for SMEs, with full-service coverage of maintenance, insurance, damage handling and administration. Its fleet spans economy and premium passenger cars, electric and plug-in hybrid vehicles, vans and minibuses, refrigerated trucks and box vans, 7.5T-19T heavy trucks, pickup trucks, trailers, and camper vans (Mercedes Marco Polo, VW Grand California).

The company is differentiated operationally rather than technologically. It runs five physical branches across East Flanders — Gent Haven (business focus), Gent Dampoort (private focus near train station), Drongen (refrigerated vehicles), Waregem and Oudenaarde (allround branches) — plus nationwide vehicle delivery. Technology is limited to a Business Leasetool online portal that lets fleet customers track kilometer usage, schedule maintenance and administer leases, and a GPS Track&Trace system installed in rental vehicles for localization and safety. Service partners include VTB-VAB (24/7 roadside assistance and replacement vehicle), Profile Tyrecenter/Q-Team (tires), Autoglass Clinic (glass), and the Crashform App (digital accident reporting).

The commercial model is asset-heavy and recurring: rental pricing scales from €62/day for an economy car to €184/day for a camper, with monthly operational leasing at €774-1,859 depending on vehicle class, and per-kilometer excess charges of €0.12-€0.69. Customer acquisition is sales-led and primarily driven by word-of-mouth and referrals, reinforced by website case studies and an Excellent Trustindex rating based on 139 Google reviews. Notable customers span events/VIP transport (Premium Events, ~50-60 reservations per season), food logistics (Vanco), catering (Gourmet Invent / Compass Group Belgium), fashion (Marie Méro, transitioning to a Tesla lease fleet), and non-profits (Bizon vzw). Ownership is independent with no disclosed external investors, PE/VC backers, or parent entity, and headcount is in the 11-50 range.

Name

Caruur

Legal name

CARUUR NV

Website

https://caruur.be

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Caruur NV is a privately-held Belgian vehicle rental and operational leasing company serving private individuals and SMEs through five branches in East Flanders and Belgium-wide delivery, with a diversified fleet spanning passenger cars, vans, trucks, refrigerated vehicles, campers, and EVs.

Ownership category

akta.pro rank

Product category

Vehicle Rental and Operational Leasing Services

NAICS

Passenger Car Rental and Leasing (53211), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)

akta.pro secondary industries

SME & Small Business Vehicle Leasing (TLABAAAB), Long-Term Commercial Van & Truck Rentals (Monthly/Contract) (THADAJAK), Campervan Rentals (Class B / Converted Vans) (THADAIAA), Dry Van Trailer Leasing/Rental (TLABACAB)

Keywords

• Vehicle rental services
• Operational leasing
• Commercial truck rental
• Fleet management platform
• Passenger car leasing

Headquarters

HQ city

Gent

HQ country

Belgium

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Vehicle Rental: Short-term vehicle rentals with flexible periods from 1 day to 7 years. Pricing varies by vehicle type, rental duration, and included kilometers. Extra kilometers are charged at specified rates per km.
2. Operational Leasing: Bank-independent operational leasing for businesses (KMO), offering full-service vehicle management including maintenance, insurance, damage handling, and administration. Includes options for second lease and mini-lease.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Caruur is a Belgian vehicle rental and operational leasing company offering short- and long-term rentals (1 day to 7 years) of cars, vans, minibuses, refrigerated trucks, heavy trucks, pickups, trailers, and campers to private individuals and professionals. It also provides bank- and brand-independent operational leasing for SMEs (KMOs) with full-service fleet management covering maintenance, insurance, damage handling, and administration, supported by the Business Leasetool online platform and 24/7 roadside assistance.

Product overview

Caruur is a Belgian vehicle rental and operational leasing company offering a comprehensive mobility solution through two core product lines: short-term and long-term vehicle rental (verhuur) and brand/bank-independent operational leasing (operationele leasing) for businesses and private individuals. The rental fleet spans passenger cars, vans, minibuses, refrigerated trucks, heavy trucks, pickup trucks, trailers, and campers, with electric and hybrid options available across most categories. The leasing division provides full-service fleet management including maintenance, insurance, damage handling, and administration, supported by the proprietary Business Leasetool online platform. With over 25 years of experience and locations in Gent, Drongen, Waregem, and Oudenaarde, Caruur serves as a one-stop mobility partner for SMEs and professionals throughout Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Rental (Verhuur)

Quantifiable outcome

• 24/7 roadside assistance across Belgium and Europe
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• VTB-VABcoreOthersRoadside assistance provider for Benelux and Europe coverage. Provides breakdown services and replacement vehicles for Caruur leasing customers. VAB provides up to 5 days replacement vehicle for immobilization over 24 hours.
• Profile Tyrecenter / Q-TeamminorOthersAuthorized tire service centers for tire changes and new tires as specified in lease contracts. Q-Team operates nationwide in Belgium.
• Autoglass ClinicminorOthersDesignated partner for glass damage repairs and replacements for leasing customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• D'Ieteren Mobility: Belgian automotive group encompassing new/used vehicle distribution and mobility services. Comparable breadth to Caruur across passenger vehicles including EV leasing for Belgian corporate customers, although at substantially larger scale.

Broad incumbents

• Hertz Belgium: Global car rental brand with Belgian airport/city locations. Directly comparable to Caruur on passenger car and van rentals to private individuals and businesses; Caruur differentiates through its longer contractual reach (up to 7 years) and SME leasing focus.
• Europcar Mobility Group: One of the largest car rental and short-term leasing operators in Europe with significant Belgian presence. Overlap with Caruur across car and van rentals for both consumer and corporate customers; Caruur's scale is materially smaller and its offering narrower.
• Sixt: Global car rental, leasing, and mobility subscription provider operating in Belgium. Comparable to Caruur on vehicle rental and operational leasing with car and van categories; Sixt adds subscription products and broader geographic footprint.
• Athlon (Mercedes-Benz Mobility): European operational leasing and fleet management provider owned by Mercedes-Benz, with Belgian operations. Directly comparable on full-service leasing and short-term car rental including electric vehicles for corporate and SME clients.
• Ayvens (formerly ALD Automotive / LeasePlan): World-leading operational leasing provider formed via the LeasePlan/ALD Automotive merger, active across Europe including Belgium. Directly comparable to Caruur's operational leasing business, with substantially larger fleet and corporate client book.

Direct peers

• ALD Automotive Belgium: Belgian arm of a major European operational leasing provider, now part of Ayvens. Directly comparable to Caruur on operational leasing and fleet management services for Belgian SMEs and enterprise customers.
• KBC Autolease: Belgian operational leasing provider affiliated with KBC Bank, focused on SME and corporate fleets. Directly comparable to Caruur's bank-independent leasing offering, with similar Belgian SME target customer base.
• Locafri: Belgium-based long-term vehicle rental specialist for private individuals and businesses. Directly comparable to Caruur on extended monthly/annual car and van rental contracts and a similar Belgian SME/private customer focus.

Emerging players

• THG (The Hertz Corporation) / Thrifty: Value-priced car rental brand operating at Hertz Belgium locations. Comparable product overlap with Caruur's economy-tier daily/weekly car rentals to cost-conscious private customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/caruur-nv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caruur