Foodomo
Foodomo is a Taiwan-based mobile and web food delivery, takeout, and convenience-store ordering platform serving Taiwanese consumers and SMB restaurant partners since 2013, integrated with the 7-Eleven / OPEN POINT (統一超商) loyalty ecosystem across 193 delivery zones.
- Company typePrivate
- Founded2013
- HeadquartersTaipei, Taiwan
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Foodomo does
Foodomo (operated by 專聯科技股份有限公司 / Connection Labs Ltd., Taipei, Taiwan) is a mobile-first food delivery, takeout, and convenience-store ordering platform serving Taiwanese consumers since 2013. The platform connects end users with partner restaurants and 7-Eleven convenience stores through dedicated iOS/Android applications and a web interface at foodomo.com, covering 193 delivery zones across Taiwan of which 108 operate 24/7. Real-time GPS-based delivery tracking is provided via Google Maps integration, and orders can be settled through multiple rails — LINE Pay, icash Pay, 街口支付 (JKoPay), credit card, or cash on pickup at 7-Eleven stores (capped at NT$4,999 per order). The platform has been structurally embedded in the 統一超商 (President Chain Store) ecosystem since July 2021, when Foodomo's user base was consolidated into the Uniopen / OPEN POINT loyalty program, granting the platform access to a 19-million-member cross-brand loyalty pool spanning 7-Eleven, 康是美 (COSMED), and other 統一集團 affiliates.
The product portfolio comprises the consumer-facing Foodomo App and web platform, a dedicated delivery-rider application at knight.foodomo.com, a Restaurant Partner onboarding portal, and the standalone 風火輪 (Fenghuolun) instant logistics service for non-food package delivery within 30 minutes (13 kg / 40×40×40 cm limits). Adjacent to the core marketplace are the 福饗方案 (Futao) subscription program at NT$119 per month (with 85折 takeout discounts and free-delivery thresholds of NT$199 for restaurant orders and NT$299 for grocery orders), a rolling 365-day VIP tier system that grants delivery-fee discounts based on cumulative spending, group-ordering functionality for teams, and an enterprise catering channel (企業團餐) for corporate meal programs. Restaurant partners integrate via supported third-party POS systems including 快一點 (Kuaiyidian), i-CHEF, and 肚肚 (Dudu), and merchant payments are safeguarded in a dedicated trust account at 中信銀行 (Chinatrust Commercial Bank). Compliance is anchored by four certifications: PCI DSS, the highest-tier L3 Mobile App Security (MAS) certification from Taiwan's 數位發展部 (Ministry of Digital Affairs), the TPIPAS Privacy Mark, and Third-Party Payment registration.
Foodomo generates revenue through multiple streams: a commission on orders placed through partner restaurants (the core revenue line), consumer-paid delivery fees scaled by distance and zone, the Futao subscription, Fenghuolun logistics fees, and transaction volume catalyzed by OPEN POINT point accrual (0.33% of order spend). Restaurant partners face no listing or installation fees, a stated go-to-market differentiator alongside local Taiwanese human customer service. The business remains privately held and capital-structure opaque: no funding rounds are disclosed in the source material, and ownership commentary reflects only the operating entity, Connection Labs Ltd., without institutional backers or a parent company being identified beyond the deep commercial integration with the 統一集團 retail ecosystem.
Foodomo firmographics
Firmographics- Name
- Foodomo
- Legal name
- 專聯科技股份有限公司 (Connection Labs Ltd.)
- Website
- https://foodomo.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Foodomo is a Taiwan-based mobile and web food delivery, takeout, and convenience-store ordering platform serving Taiwanese consumers and SMB restaurant partners since 2013, integrated with the 7-Eleven / OPEN POINT (統一超商) loyalty ecosystem across 193 delivery zones.
- Ownership category
- akta.pro rank
Foodomo industry classification
Industry- Product category
- Online Food Delivery Marketplace
- NAICS
- Restaurants and Other Eating Places (72251), Restaurants and Other Eating Places (7225)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)
- akta.pro secondary industries
- Food Delivery & Restaurant Logistics Platforms (BPAMAHAB), Restaurant Meal Delivery Platforms (TLAAAHAA), Restaurant Meal & Prepared Food Delivery (CRAFAFAB)
Keywords
Where Foodomo is headquartered
LocationHeadquarters
- HQ city
- Taipei
- HQ country
- Taiwan
- HQ region
- Asia
Offices1 record
Markets served
Foodomo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Commission from Restaurant Partners: Foodomo acts as an agent between consumers and partner restaurants, collecting payments and remitting to merchants, retaining a commission. This is the core platform revenue stream.
- Delivery / Shipping Fees: Fees charged to consumers for food delivery services, calculated based on distance and service zone.
- 福饕方案 Subscription Revenue: Monthly subscription at NT$119/month (regular price NT$149/month), with half-year and annual billing options. Provides free delivery on qualifying orders and 85折 takeout discounts.
- 風火輪 Logistics Service Fees: Fixed-rate logistics fees for the instant delivery service for packages, charged per shipment.
- OPEN POINT Integration Revenue: Integration with OPEN POINT loyalty program; while OPEN POINT is issued by 統一超商, the platform facilitates point accumulation and redemption which drives transaction volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription - NT$119/month (regular price NT$149/month) |
| Transaction based/ take rate | Pay-as-you-go | Delivery fee - tiered by distance and zone |
| Other | Pay-as-you-go | OPEN POINT earning rate - 0.33% of order spend |
| Other | Pay-as-you-go | Cash payment limit - NT$4,999 per order |
| Transaction based/ take rate | Pay-as-you-go | 風火輪 logistics - fixed pricing |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Foodomo product offering
Product offeringCore offering
Foodomo operates a mobile-first food delivery and takeout marketplace in Taiwan that connects individual consumers with partner restaurants, convenience stores, and delivery riders. The platform supports food delivery (targeted within 25 minutes), takeout pickup, 7-Eleven convenience store ordering, group buying, enterprise catering, and a separate instant logistics service (Fenghuolun) for non-food package delivery. Revenue is generated through restaurant commissions, consumer delivery fees, and a paid subscription plan (Futao).
Product overview
Foodomo is a unified mobile-first food delivery and takeout platform operated by Connection Labs Ltd. (專聯科技股份有限公司). The core product is the foodomo App (iOS/Android) and Web Platform, which together serve as a consumer-facing marketplace for ordering food delivery, takeout pickup, and convenience store items from partner restaurants. The platform's core service includes delivery (targeting 25-minute arrival), takeout pickup, and 7-ELEVEN convenience store ordering. Adjacent to the consumer app, foodomo also offers the Rider App for its delivery partners, a Restaurant Partner Portal for merchant onboarding, and the standalone logistics service 風火輪 (Fenghuolun) for non-food package delivery within 30 minutes. On the loyalty side, foodomo provides a tiered VIP Membership (with rolling 365-day spending calculations and delivery fee discounts) and the subscription program 福饕方案 (Futao), which offers unlimited free delivery on qualifying orders and monthly pickup discounts. Foodomo is integrated with OPEN POINT loyalty (1,900 万 members) through uniopen member consolidation, and supports multiple online payment methods (LINE Pay, icash Pay, 街口支付) and cash payment at 7-ELEVEN.
Differentiator
Problem solved
Functional benefit
Brands
- 福饕方案 (Foodie Subscription Plan): A subscription service offering free delivery on orders above NT$199 for food orders and NT$299 for grocery orders, 15% off on self-pickup orders (3 times per month), and other exclusive member benefits.
- 風火輪 (Fenghuolun Express)
Products and services
- Foodomo Mobile App (iOS and Android)
Quantifiable outcome
- 1-hour delivery commitment for food orders
- +3 more outcomes
Companies that use Foodomo
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Foodomo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature6 records
Foodomo partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- OPEN POINT (統一超商會員系統)flagshipFoodomo completed a user account merger with Uniopen (OPEN POINT) in July 2021, integrating foodomo's user base into the OPEN POINT loyalty ecosystem. Foodomo users became Uniopen members, gaining access to OPEN POINT accumulation and redemption across 統一超商 group companies (7-Eleven, COSMED, etc.). The OPEN POINT system covers 19 million members and 7,000+ 7-Eleven stores. This is Foodomo's most strategically significant partnership, providing deep access to the 統一超商 retail ecosystem.
- 統一超商 (7-Eleven Taiwan)flagshipFoodomo enables ordering from 7-Eleven convenience stores through its platform, supporting cash payment collection at stores, OPEN POINT accumulation and redemption, and 7-Eleven 行動隨時取 product redemption. This leverages the 7-Eleven store network of 7,000+ locations as physical touchpoints for the digital food delivery platform.
- LINE PaycoreLINE Pay is integrated as one of the primary online payment methods on the foodomo platform, allowing users to pay for orders using their LINE Pay balance or linked payment instruments.
- icash Paycoreicash Pay is integrated as a payment method on the foodomo platform, enabling users to pay for orders using the icash Pay digital wallet.
- 街口支付 (JKOPay)coreJKOPay (街口支付) is integrated as a payment method on the foodomo platform, enabling users to pay via linked bank account or credit card.
- Greenworld (綠界科技) — ECPay Invoice SystemcoreFoodomo uses Greenworld's (綠界) electronic invoice system to issue and send platform invoices (for delivery fees, service fees, and subscriptions) via email within 3 days of order completion.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Foodomo competitors and assessment
Company assessmentBroad incumbents
- DoorDash: DoorDash is the largest food-delivery aggregator in the United States, operating a directly comparable restaurant-merchant marketplace and consumer app model. Useful as a global benchmark for unit economics and platform-feature roadmap.
- Deliveroo: Deliveroo is a UK-headquartered food-delivery aggregator operating across Europe, the Middle East, and Asia. It is broadly comparable in product (restaurant marketplace + rider logistics) but does not directly compete in Taiwan.
- Delivery Hero: Delivery Hero is the Berlin-headquartered parent of Foodpanda and one of the world's largest food-delivery operators. As foodomo's most direct global peer-set comparator, it provides a benchmark on capital intensity and path to scale in fragmented Asian markets.
- Meituan: Meituan is China's largest on-demand local services platform, operating Meituan Waimai (food delivery) and Meituan Instashopping at massive scale. While operating only in mainland China, it is the closest functional analogue to foodomo's integrated delivery + convenience + logistics model.
Direct peers
- Uber Eats: Uber Eats operates a consumer food-delivery platform in Taiwan, directly competing with foodomo for the same riders, restaurants, and consumer demand. It is one of the two dominant incumbents against which foodomo must compete for share.
- Foodpanda (Delivery Hero): Foodpanda is the market-leading food-delivery aggregator in Taiwan, owned by Delivery Hero. It directly competes with foodomo across the same product (restaurant meal delivery), same geography (Taiwan), and same consumer (urban and suburban diners), with overlapping restaurant-merchant supply.
Others
- LINE (LY Corporation): LINE Pay is integrated as a payment method on foodomo, but LINE is included as an adjacent ecosystem participant because of its super-app positioning in Taiwan and the strategic relevance of its payment / messaging rails to food delivery platforms operating in the same consumer base.
Regional players
- Coupang Eats (Coupang): Coupang Eats is the food-delivery extension of Coupang's Korean quick-commerce super-app, leveraging the parent ecosystem for distribution. It is comparable to foodomo in its tight integration between a delivery app and a broader retail/loyalty ecosystem.
- GrabFood (Grab Holdings): GrabFood operates on-demand food and parcel delivery across Southeast Asia, with similar integration of payments, loyalty, and merchant supply into a super-app. Comparable to foodomo's bundled delivery / loyalty / payments model, but serves different geographies.
Emerging players
- ShopeeFood (Shopee / Sea Group): ShopeeFood was a third-place Taiwanese food-delivery platform operated by Sea Group's Shopee unit, with partial geographic overlap and similar merchant-supply dynamics. Its scale-back leaves foodomo an opportunity to consolidate share among smaller aggregator alternatives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Foodomo social profiles
Digital presenceFoodomo compliance and trust
Trust signalCompliance4 records
Foodomo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foodomo leadership team
Management profileNumber of profiles
Profiles1 record
Foodomo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foodomo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foodomo
What does Foodomo do?
Foodomo operates a mobile-first food delivery and takeout marketplace in Taiwan that connects individual consumers with partner restaurants, convenience stores, and delivery riders. The platform supports food delivery (targeted within 25 minutes), takeout pickup, 7-Eleven convenience store ordering, group buying, enterprise catering, and a separate instant logistics service (Fenghuolun) for non-food package delivery. Revenue is generated through restaurant commissions, consumer delivery fees, and a paid subscription plan (Futao).
Is Foodomo a public or private company?
Foodomo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Foodomo founded?
Foodomo was founded in 2013. It employs 11 to 50 people.
Where is Foodomo based?
Foodomo is headquartered in Taipei, Taiwan, in the Asia region.
How does Foodomo make money?
Five revenue lines are on record. Commission from Restaurant Partners are the primary driver. The others are delivery / Shipping Fees, 福饕方案 Subscription Revenue, 風火輪 Logistics Service Fees and OPEN POINT Integration Revenue.
Who are Foodomo's main competitors?
Broad incumbents on record are DoorDash, Deliveroo, Delivery Hero and Meituan. Direct peers are Uber Eats and Foodpanda (Delivery Hero). LINE (LY Corporation) is listed as an others. Regional players are Coupang Eats (Coupang) and GrabFood (Grab Holdings). ShopeeFood (Shopee / Sea Group) is listed as an emerging player.
Does Foodomo have an API?
No public API is recorded for Foodomo.
What industry is Foodomo in?
Foodomo's product category is Online Food Delivery Marketplace. Its primary akta.pro industry code is AFAIAMAA, Restaurant Meal Delivery Platforms & Aggregators, with a secondary code of BPAMAHAB, Food Delivery & Restaurant Logistics Platforms. Its NAICS code is 72251 and its SIC code is 5810.