Heroes Linked
Heroes Linked is a national 501(c)(3) nonprofit providing free career mentorship, home repair, and education support to U.S. veterans, active-duty service members, military spouses, and Gold Star families through its Heroes Network platform and program portfolio.
- Company typePrivate
- Founded2009
- HeadquartersPasadena, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Heroes Linked does
Heroes Linked is a national 501(c)(3) nonprofit organization — legally the MVAT Foundation, founded in 2009 as the Military and Veterans Appreciation Trust Foundation and rebranded in 2023 — that provides supplemental support to U.S. veterans, active-duty service members, military spouses, and Gold Star families. Headquartered in Pasadena, California, with a 1-10 employee staff, the organization delivers its mission through a portfolio of programs: the Heroes Network online mentoring platform, the Heroes Home Repair initiative (in partnership with Habitat for Humanity), the Gold Star Rising arts enrichment program for teens of fallen service members, the Medal of Honor Program, the Veterans In Every Workforce (VIEW) initiative, and Gold Star College Care.\n\nThe flagship product is the Heroes Network at myheroesnetwork.org, an online mentorship and career-networking platform built on PeopleGrove's technology infrastructure. The platform supports in-app messaging, phone, and video communication between veteran beneficiaries and a pool of volunteer civilian advisors; an advisor matching algorithm suggests mentors based on the user's military background and target industry; and a job-listings directory surfaces more than 4,000 veteran-friendly openings at any given time, with a daily average of approximately 3,950 listings. The network had reached 79,674 connected veterans, service members, and supporters at the time of disclosure and reported 45% year-over-year user growth in 2025. Charity Navigator awarded it a four-star rating (2024) and Candid (GuideStar) a Platinum Seal of Transparency (2025).\n\nHeroes Linked's revenue model is donation- and sponsorship-driven rather than transactional. All programs and services are provided at no cost to beneficiaries; funding is sourced from individual tax-deductible donations, corporate sponsorships (including the Gary Sinise Foundation and Habitat for Humanity affiliates), and signature fundraising events including the annual Sunday Night Gala and Golf Classic, an annual tennis tournament, and Heroes Hour livestream sessions. Cumulative event-driven fundraising since inception has reached approximately $5 million, with the 2019 Gala and Golf Classic alone raising more than $430,000. Marketing and beneficiary acquisition run through employer partnerships (notably LAPD and the National Restaurant Association Educational Foundation), webinars, podcast appearances, and earned media coverage on outlets including KTLA 5, KCAL, and regional press.
Heroes Linked firmographics
Firmographics- Name
- Heroes Linked
- Legal name
- MVAT Foundation
- Website
- https://heroeslinked.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Heroes Linked is a national 501(c)(3) nonprofit providing free career mentorship, home repair, and education support to U.S. veterans, active-duty service members, military spouses, and Gold Star families through its Heroes Network platform and program portfolio.
- Ownership category
- akta.pro rank
Heroes Linked industry classification
Industry- Product category
- Veteran and Military Family Services
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (8134)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Youth Leadership, Civic Education & Service-Learning Nonprofits (BPAGADAI)
- akta.pro secondary industry
- Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)
Keywords
Where Heroes Linked is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Heroes Linked business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Fundraising: Tax-deductible donations from individual donors supporting the organization's mission. The nonprofit conducts annual fundraising events including galas and golf tournaments.
- Corporate Sponsorships: Corporate sponsors support events and programs. Sponsors receive recognition at events and visibility with the veteran community.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free access to Heroes Network for veterans and military families |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels10 records
Heroes Linked product offering
Product offeringCore offering
Heroes Linked is a national 501(c)(3) nonprofit that operates the Heroes Network — an online career mentorship and networking platform connecting veterans, active-duty service members, military spouses, and Gold Star families with volunteer civilian advisors for mentoring, resume help, and job referrals. The organization also runs complementary programs for Gold Star teens, Medal of Honor recipient engagement, veteran-friendly employer matching, home repair for disabled/aging veterans, and higher-education support for Gold Star families, funded through donations, corporate sponsorships, and fundraising events.
Product overview
Heroes Linked is a national 501(c)(3) nonprofit organization (founded in 2009 as MVAT Foundation, rebranded to Heroes Linked in 2023) that provides supplemental support to veterans, service members, spouses, and Gold Star families. The organization operates a portfolio of programs centered around its flagship Heroes Network platform — a career networking platform that connects veterans with volunteer civilian advisors for mentoring and career guidance. Supporting programs include Gold Star Rising (arts enrichment for teens of fallen service members), the Medal of Honor Program (connecting Medal of Honor recipients with audiences), Veterans In Every Workforce/VIEW (industry-specific career placement initiatives), Heroes Home Repair (home repairs for disabled/aging veterans in partnership with Habitat for Humanity), and Gold Star College Care (education support). The organization also raises funds through annual events including Golf Classics and Galas.
Differentiator
Problem solved
Functional benefit
Products and services
- Heroes Network A nationwide online career networking platform that connects veterans, active-duty service members, military spouses, and Gold Star families with volunteer civilian advisors who provide mentorship, resume review, interview prep, and direct job referrals through in-app messaging, phone calls, and video calls. Free to all eligible beneficiaries.
- Veterans In Every Workforce (VIEW) An initiative that places veteran talent across industries by connecting service members, mentors, and sector-specific career support with employer partners such as the National Restaurant Association Educational Foundation and LAPD.
- Gold Star Rising Empowers Gold Star teens — children and siblings of fallen U.S. military service members aged 13-18 — through arts enrichment experiences that foster healing, confidence, self-expression, and personal growth.
- Medal of Honor Program Connects recipients of the nation's highest award for valor in combat against an enemy force with civilian and military veteran audiences through live stream events, speaking engagements, and advisory roles.
- Heroes Home Repair A pilot program carried out in partnership with Habitat for Humanity that repairs the homes of aging and disabled veterans so they remain habitable and safe for veterans and their extended families.
- Gold Star College Care Provides support and resources for Gold Star families pursuing higher education, complementing Heroes Linked's other Gold Star family programs.
Quantifiable outcome
- 79,674 veterans, service members, and supporters connected to Heroes Network
- +3 more outcomes
Companies that use Heroes Linked
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Heroes Linked technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Heroes Linked partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, secondary and minor.
- Los Angeles Police Department (LAPD)coreHeroes Linked and LAPD launched an initiative to reach veterans across the country about career opportunities within the nation's third-largest municipal police department. The awareness campaign includes video messages from LAPD Deputy Chief Alan Hamilton and Lieutenant Tiffany Ayers. LAPD offers generous incentives for veterans and active-duty personnel transitioning from service to pursue careers with the department.
- Habitat for Humanity of Greater Los AngelescorePartnership to repair the exterior of service-disabled veteran Daniel Munoz's Whittier, California home as part of a pilot program focused on Heroes Home Repair for service-disabled and aging veterans.
- Habitat for Humanity of Orange CountycorePartnership with Habitat for Humanity of Orange County to repair the exterior of service-disabled Army veteran Paul Nguyen's Anaheim home as part of the Heroes Home Repair program.
- National Restaurant Association Educational FoundationsecondaryHeroes Linked Executive Director James Colbert was a featured speaker on the NRAEF webinar 'Where Military Experience Meets Industry Opportunity.' The partnership works to ensure food service employers that hire veterans can reach the broader veteran community through the Heroes Network platform.
- JVS SoCalsecondaryLong-time Heroes Linked partner that also connects the veterans it works with to Heroes Network to expand their professional support systems. JVS SoCal offers workforce training, career counseling, and housing assistance to veterans.
- ORE SystemminorThrough Heroes Network, U.S. Army Special Forces veteran Shawn Piatz connected with Hollywood Actor/Producer Devin Reeve, resulting in the video game 'With Them: Frontlines' produced by ORE System. Many ORE System senior management personnel are also veterans.
- Tee It Up for the TroopssecondaryJoint forces for a golf tournament event at Boca West Country Club, combining Heroes Linked's veteran career programs with Tee It Up for the Troops' veteran support mission.
- PeopleGrovecorePeopleGrove provides the technology platform powering the Heroes Network at myheroesnetwork.org, enabling mentor matching, messaging, and career networking features for the veteran community.
- American Legion Ronald Reagan Pacific Palisades Post 283secondaryPartnership for the Evening of Honor event attracting 250 veterans and guests, focused on networking for career success.
- Gary Sinise FoundationsecondarySponsors the annual Gala dinner, supporting Heroes Linked's programs for veterans and their families.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Heroes Linked competitors and assessment
Company assessmentBroad incumbents
- Wounded Warrior Project: One of the largest veteran service nonprofits in the U.S., offering physical and mental health programs, career counseling, and long-term support. Operates in the same space with overlapping career transition services but vastly larger scale and broader mandate.
- Blue Star Families: Nonprofit supporting military families through research, programming, and community-building. Directly comparable in serving military spouses and families with career and quality-of-life programming.
- Institute for Veterans and Military Families (IVMF): Syracuse University's veteran-focused institute providing research, policy, and programs on veteran employment, education, and family support. Comparable in serving veterans with career transition resources at national scale.
- Student Veterans of America (SVA): National nonprofit supporting military-affiliated students in higher education, with chapter network on campuses. Comparable in veteran career support, with an educational-institution focus that overlaps with Heroes Linked's Gold Star College Care.
- DAV (Disabled American Veterans): Long-established veterans service organization providing benefits assistance, job placement, and transition support for disabled veterans. Comparable in veteran advocacy and employment services, with a much larger institutional footprint.
Direct peers
- Veterati: Mentorship platform explicitly built for the military community, pairing service members with verified mentors for free phone calls. Direct tech-enabled competitor to Heroes Network.
- Hire Heroes USA: Nonprofit providing free job search assistance, mentoring, and career coaching to U.S. military members, veterans, and spouses. Most direct peer — same mission of connecting veterans with civilian employment and mentor networks at no cost.
- Travis Manion Foundation: Veteran service nonprofit focused on character development, leadership, and community engagement among veterans, families of fallen, and civilians. Overlaps in veteran transition programming and Gold Star family support.
- The Mission Continues: National nonprofit empowering veterans to serve their communities through volunteer-led service projects and leadership programs. Comparable in mission focus on veteran post-service reintegration and community impact.
- American Corporate Partners (ACP): National nonprofit that mentors veterans and active-duty service members on career development and networking through a structured, curated mentor matching program. Closely comparable model to Heroes Network.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Heroes Linked social profiles
Digital presenceHeroes Linked financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heroes Linked leadership team
Management profileNumber of profiles
Profiles10 records
Heroes Linked funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heroes Linked M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heroes Linked
What does Heroes Linked do?
Heroes Linked is a national 501(c)(3) nonprofit that operates the Heroes Network — an online career mentorship and networking platform connecting veterans, active-duty service members, military spouses, and Gold Star families with volunteer civilian advisors for mentoring, resume help, and job referrals. The organization also runs complementary programs for Gold Star teens, Medal of Honor recipient engagement, veteran-friendly employer matching, home repair for disabled/aging veterans, and higher-education support for Gold Star families, funded through donations, corporate sponsorships, and fundraising events.
Is Heroes Linked a public or private company?
Heroes Linked is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Heroes Linked founded?
Heroes Linked was founded in 2009. It employs 1 to 10 people.
Where is Heroes Linked based?
Heroes Linked is headquartered in Pasadena, United States, in the North America region.
How does Heroes Linked make money?
Two revenue lines are on record. Donations and Fundraising is the primary driver. The others are corporate Sponsorships.
Who are Heroes Linked's main competitors?
Broad incumbents on record are Wounded Warrior Project, Blue Star Families, Institute for Veterans and Military Families (IVMF), Student Veterans of America (SVA) and DAV (Disabled American Veterans). Direct peers are Veterati, Hire Heroes USA, Travis Manion Foundation, The Mission Continues and American Corporate Partners (ACP).
Does Heroes Linked have an API?
No public API is recorded for Heroes Linked.
What industry is Heroes Linked in?
Heroes Linked's product category is Veteran and Military Family Services. Its primary akta.pro industry code is BPAGADAI, Youth Leadership, Civic Education & Service-Learning Nonprofits, with a secondary code of BPAGADAD, Youth Mentoring & Positive Youth Development Nonprofits. Its NAICS code is 813 and its SIC code is 8300.