Wailuku Federal Credit Union

What Wailuku Federal Credit Union does

Wailuku Federal Credit Union is a federally chartered, not-for-profit credit union founded in January 1955 by local businessman Manuel S. Molina. Originally chartered as Wailuku Community Federal Credit Union and headquartered since 2014 at 133 Ma'a Street in Kahului's Maui Lani Village Center, it operates a single physical branch serving members in Central Maui under NCUA regulation. Membership eligibility extends to individuals who live, work, worship, or attend school in Central Maui, plus immediate family and household members.

The credit union offers a full suite of consumer banking products including deposit accounts (savings, checking, sub-share, high-yield tiered savings, share certificates, holiday savings, and youth accounts), an extensive lending portfolio (first mortgages, construction, investor/DSCR, bank statement, vacant land, auto, credit builder, HELOC, personal lines, personal, renewable energy, share-secured, and student loans), and ancillary services (TruStage insurance, LPL Financial wealth management, Zelle P2P payments, MessagePay loan servicing, notary, and credit counseling). Technology infrastructure runs on Fiserv's core banking platform with Virtual Branch online banking and the Mobiliti mobile app (iOS/Android), supplemented by 128-bit SSL encryption, remote deposit capture, and digital card issuance.

Revenue is generated primarily through net interest spread on loans funded by member deposits, supplemented by transaction fees (overdraft $25, wire transfers $25, MessagePay $5.99 per transaction), insurance and wealth management referral income (LPL Financial, TruStage), and membership fees. As a not-for-profit cooperative, surplus income is returned to members as dividends rather than distributed to shareholders. The credit union employs two mortgage loan officers (Gene Rivera and Mercy Lebag) and has no publicly disclosed headcount or member count.

Name

Wailuku Federal Credit Union

Legal name

Wailuku Federal Credit Union

Website

https://wailukufcu.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

Wailuku Federal Credit Union is a federally chartered, not-for-profit credit union founded in 1955, operating a single branch in Kahului, Hawaii to provide consumer banking, mortgage, and lending services to members in Central Maui.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Credit Unions (52213)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

• Retail banking services
• Consumer lending products
• Residential mortgage lending
• Share savings accounts
• Credit union services

Headquarters

HQ city

Wailuku

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Interest Income from Loans: The primary revenue stream comes from interest earned on loan products including first mortgages, construction loans, auto loans, personal loans, HELOCs, credit builder loans, student loans, and renewable energy loans. As a not-for-profit credit union, surplus income is returned to members in the form of dividends.
2. Deposit Services: Members deposit savings in share accounts, share certificates, and checking accounts. The credit union uses these deposits to fund loans and generates revenue through the spread between loan interest rates and savings dividend rates.
3. Service Fees: Various service fees including overdraft/courtesy pay ($25), wire transfers ($25 outgoing domestic), stop payments ($25), account research ($50/hour), and other banking service charges.
4. MessagePay Convenience Fee: $5.99 convenience fee charged per transaction for loan payments made through the MessagePay service using external debit cards or accounts.
5. Wealth Management referrals: Referral arrangement with LPL Financial for investment services, insurance products, and wealth management. Registered representative operates on-site.
6. Insurance Products: TruStage insurance products including accidental death & dismemberment insurance, life insurance, and credit disability/life insurance offered through the credit union.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Wailuku Federal Credit Union is a federally chartered, not-for-profit, member-owned credit union providing traditional retail banking products to its members. Its core offerings include share savings accounts, checking accounts, consumer loans, and residential mortgages, complemented by digital banking services delivered through a Fiserv-powered online and mobile platform.

Product overview

Wailuku Federal Credit Union operates as a single-institution credit union providing a comprehensive suite of banking products and financial services. The core offering consists of deposit accounts (savings, checking with sub-share and specialized accounts like high-yield tiered savings, share certificates, and youth accounts) and lending products spanning real estate mortgages (offered through a dedicated mortgage subsidiary website), auto loans, personal loans, and specialized financing including renewable energy and credit builder loans. The institution supplements its core banking services with insurance products through TruStage partnerships, wealth management via LPL Financial, electronic banking platforms (online banking via Virtual Branch and mobile banking via Mobiliti app), peer-to-peer payment services (Zelle), and loan payment services (MessagePay). Financial planning tools including various calculators, educational content through a learning center and resource center, video tutorials, and community programs like scholarship offerings complete the service portfolio. The mortgage operation runs as a separate platform (mortgage.wailukufcu.com) offering specialized loan products including construction loans, investor loans, bank statement loans, and vacant land loans.

Differentiator

Problem solved

Functional benefit

Products and services

• Share Savings Accounts Member-owned share savings deposit accounts offered to credit union members as a core deposit product.
• Checking Accounts Transaction deposit accounts for everyday member banking needs, offered to individual members.
• Consumer Loans Personal installment and consumer credit products extended to members for personal financing needs.
• Residential Mortgages Home loan products underwritten for members to finance residential property purchases.
• Digital Banking Services Online and mobile banking access delivered through a Fiserv-powered platform, enabling members to view accounts, transfer funds, and conduct remote transactions.

Quantifiable outcome

• Solar water heater loans available at 0% interest rate through Hawaii Energy program
• +4 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

17 partnerships are on record, tiered core and minor.

• LPL FinancialcoreGTM or Marketing PartnerOn-site wealth management partnership with Doris K. Saki, Registered Representative and Investment Advisor Representative at LPL Financial. Provides investment services, retirement planning, business strategies, investment planning, estate planning, long term care insurance, education planning, risk management, and tax strategies for credit union members.
• Hawaii EnergyminorStrategic or Co-development PartnerPartnership with Hawaii Energy's Hot Water, Cool Rates program enables Wailuku FCU to offer 0% interest loans for solar water heater installation. Hawaii Energy is a utility efficiency program helping Hawaii residents reduce energy costs.
• TruStageminorGTM or Marketing PartnerTruStage insurance products offered through the credit union including accidental death & dismemberment insurance, life insurance, and credit disability and life insurance. Members can check claim status through the credit union.
• Fannie MaeminorOthersConforming mortgage loans follow Fannie Mae guidelines for maximum borrowing limits and requirements on income and credit.
• Freddie MacminorOthersConforming loans also follow Freddie Mac guidelines. First-time homebuyers may be eligible for loans up to 97% loan-to-value.
• Federal Housing Administration (FHA)minorOthersFHA loans offered with down payments as low as 3.50% and less strict qualifying requirements. FHA provides mortgage insurance backing these loans.
• U.S. Department of Veterans Affairs (VA)minorOthersVA loans available for veterans, active duty military personnel, and military spouses. Allows purchase with no down payment or mortgage insurance, usually offering lower interest rates.
• Catalyst Corporate Federal Credit UnioncoreTechnology or IntegrationWire transfers are routed through Catalyst Corporate Federal Credit Union (ABA/Routing: 311990511) before being credited to Wailuku FCU accounts. This is required for incoming domestic wire transfers.
• Credit Unions of MauiminorStrategic or Co-development PartnerCollaboration among Maui credit unions for community initiatives including the Credit Unions of Maui Golf Tournament and Hui Aloha Playground cleanup. Combined donation of $5,000 to Hale Mahaolu.
• Pacific Whale FoundationminorStrategic or Co-development PartnerStaff volunteer participation in Pacific Whale Foundation beach cleanup activities supporting marine conservation.
• Hawaii Island Land TrustminorStrategic or Co-development PartnerCommunity involvement with Hawaii Island Land Trust for land conservation efforts.
• Maui Memorial Medical Center FoundationminorStrategic or Co-development PartnerDonation to Maui Memorial Medical Center Foundation supporting healthcare services in the Maui community.
• Maui United WayminorStrategic or Co-development PartnerSupport for Maui United Way fundraising efforts including the Chow Fun Fundraiser.
• Grow Some GoodminorStrategic or Co-development PartnerStaff volunteers support Grow Some Good program at Wailuku Elementary School, helping with school gardening projects.
• FiservcoreTechnology or IntegrationCore banking technology provider powering online account opening, loan applications, and Virtual Branch online banking platform at originate.fiservapps.com.
• Early Warning Services / ZellecoreTechnology or IntegrationPartnership with Zelle (owned by Early Warning Services, LLC) for peer-to-peer money transfer capabilities integrated into online and mobile banking.
• MessagePaycoreTechnology or IntegrationMessagePay service enables loan payments from external debit cards and bank accounts via text message and online portal. Encrypted transaction processing.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• HawaiiUSA Federal Credit Union: Full-service Hawaii-based federal credit union offering deposit accounts, mortgage lending, and consumer loans across the islands. Direct competitor for member acquisition and mortgage origination, particularly on Maui where it operates branches.
• Hawaii State Federal Credit Union: One of Hawaii's largest credit unions, offering the same core suite of savings, checking, mortgages, auto, and personal loans to Hawaii residents. Comparable product breadth and member-owned structure make it the principal statewide direct peer.
• Maui County Federal Credit Union: Federally chartered community credit union headquartered on Maui with a comparable single-island field of membership and overlapping deposit and consumer loan products. Closest direct competitor for Central Maui residents and the most natural peer for share-of-wallet comparisons.

Broad incumbents

• PenFed (Pentagon Federal Credit Union): Large federally chartered credit union offering deposits, mortgage origination, auto, and personal loans nationwide. Competes for digitally-served Hawaii residents who value scale and rate competitiveness over local presence.
• Connexus Credit Union: Nationally chartered credit union with a strong digital banking platform and broad mortgage and consumer lending capabilities. Comparable product breadth but distributed nationally rather than community-anchored.
• Navy Federal Credit Union: Largest U.S. credit union by assets, offering the same suite of savings, checking, mortgage, auto, and personal loan products at scale. Not a direct geographic competitor but a broad incumbent whose pricing and digital experience set the benchmark smaller community FUs are measured against.
• SchoolsFirst Federal Credit Union: Large community-focused credit union offering full banking, mortgage, and consumer lending services to a defined membership group. Comparable member-owned structure and mission emphasis, but operating at far greater scale outside Hawaii.

Emerging players

• Alliant Credit Union: Digital-first credit union with broad membership eligibility and a competitive deposit and consumer loan product set. Represents the emerging fintech-style credit union model that competes for the same digitally-engaged younger members Wailuku FCU is courting through its Keiki Klub pipeline.

Regional players

• Hawaii Community Federal Credit Union: Big Island-based community credit union offering deposits, mortgages, and consumer lending under a comparable federally chartered cooperative model. Operates in a different island geography but mirrors the community FI playbook.
• KS Federal Credit Union: Federally chartered credit union serving Kauai and other Hawaii residents with a similar community-based membership model. Same regulatory charter and product set, but anchored on a different island, making it a regional rather than direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUrN2PlR3vSrMxkOtJo0JHw
• Facebookfacebook.com/WailukuFCU
• Instagraminstagram.com/wailukufcu
• Xx.com/wailukufcu
• LinkedInlinkedin.com/company/wailuku-federal-credit-union

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wailuku Federal Credit Union