Maui County Federal Credit Union

What Maui County Federal Credit Union does

Maui County Federal Credit Union (MCFCU) is a federally chartered, not-for-profit financial cooperative founded in 1937 and headquartered in Wailuku, Hawaii. It serves nearly 21,000 members across Maui County — specifically the islands of Maui, Molokai, and Lanai — through three branch locations (Wailuku/Main Office, Kahului, and Lahaina) and an omni-channel digital banking platform consisting of web banking, native iOS and Android apps, and automated phone banking. Membership is restricted to individuals who live or work in Maui County, and the institution is regulated by the National Credit Union Administration (NCUA) with deposits insured up to $250,000 per member.

The product suite spans core retail banking: interest-bearing savings and youth accounts, checking (including a Cash Back Checking product offering 4% cash back on debit card purchases up to $10/month with ATM fee refunds), share certificates up to 3.50% APY, and a full lending menu including new/used auto loans (as low as 4.50% APR, refinance as low as 2.90% APR), personal loans (7.75% APR), mortgages, HELOCs (5.25% APR), solar loans, and Visa credit/debit cards. The technology backbone was rebuilt in March 2024 on Fiserv core processing, and in June 2026 MCFCU became the first Hawaii credit union to launch all three FedNow Service capabilities (Send, Receive, Settlement) via Catalyst Corporate Credit Union. Financial wellness is layered through partnerships with iGrad (Enrich platform, 2,500+ educational items) and Zogo (gamified teen financial literacy app), plus Credit Sense credit monitoring via TransUnion.

Revenue mechanics follow a standard credit union model: net interest income from the lending portfolio (the dominant driver), supplemented by deposit account and overdraft fees, credit and debit card interchange and interest charges, and ancillary digital banking fees. The institution reports a net worth-to-assets ratio above 15%, more than double the 7% NCUA 'well capitalized' threshold, signaling strong capital discipline. GTM motion is direct-to-consumer, community-based relationship banking with no external distribution or commercial segment of meaningful scale.

Name

Maui County Federal Credit Union

Legal name

Maui County Federal Credit Union

Website

https://mauicountyfcu.org

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

51–100 employees

Short description

Maui County Federal Credit Union is a federally chartered, member-owned cooperative founded in 1937 that provides retail banking, lending, and digital financial services to nearly 21,000 consumers across Maui, Molokai, and Lanai through three branches and an omni-channel digital platform.

Ownership category

akta.pro rank

Product category

Retail Banking (Consumer Credit Union)

NAICS

Credit Unions (522130)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Cooperative Banks (Member-Owned Commercial/Retail) (FSABAEAF)

Keywords

• Consumer banking services
• Credit union lending
• Deposit accounts
• Digital banking platform
• Financial wellness education

Headquarters

HQ city

Wailuku

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Deposit Account Fees and Interest: Revenue generated from checking and savings account fees, overdraft fees, and interest earned on deposits.
2. Loan Interest: Interest income from auto loans, personal loans, mortgages, home equity loans/lines of credit, and solar loans. Rates as low as 2.90% APR for auto refinancing, 4.50% APR for auto loans, 7.75% APR for personal loans.
3. Credit Card Fees: Revenue from credit card transactions, annual fees, and interest charges.
4. Digital Banking Services: Bill pay available at no cost as part of digital banking; ATM fee income from network ATM usage.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Maui County Federal Credit Union is a federally chartered, not-for-profit member-owned cooperative that provides personal banking and lending services to residents of Maui County (Maui, Molokai, and Lanai). Its core products include deposit accounts (checking, savings, share certificates, youth accounts), consumer loans (auto, personal, mortgage, HELOC, solar), and Visa debit and credit cards, supported by an integrated digital banking platform spanning online, mobile, and phone channels. Revenue is generated primarily from interest on loans and deposit account fees, with value returned to members through competitive rates, low fees, and community programs.

Product overview

Maui County Federal Credit Union is a single-unit credit union providing a comprehensive suite of banking products and services to members on Maui, Molokai, and Lanai. The core offering consists of traditional deposit products (savings, checking, share certificates) and lending products (auto loans, personal loans, mortgages, HELOCs, solar loans, credit cards). Digital banking services are delivered through an integrated platform including online banking, mobile banking (powered by Fiserv), and phone banking. Financial wellness is supported through the Enrich platform (partnered with iGrad), the Zogo mobile app for teen financial education, and Credit Sense for credit monitoring. The credit union completed a major digital transformation in March 2024, launching a new unified digital banking suite with consistent functionality across online and mobile platforms, and offers FedNow instant payment services through Catalyst.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Banking Web-based banking platform enabling members to access accounts, check balances, transfer funds internally and to external institutions, view e-statements, make bill payments, apply for loans, and manage credit score monitoring through a web browser. Targeted at individual members of Maui County FCU.
• Mobile Banking Smartphone application (iOS and Android) providing on-the-go account access, mobile check deposit, instant internal and external transfers, real-time alerts, bill pay, credit score monitoring, and Visa card management through the Fiserv-powered platform. Targeted at individual members of Maui County FCU.
• Phone Banking Automated telephone banking service reachable 24/7 at 877-824-4910 for checking balances, reviewing history, transferring funds, changing PINs, and placing stop payments after member enrollment. Targeted at individual members of Maui County FCU who prefer voice or call-based banking.
• Savings Accounts Interest-bearing savings accounts for individual members, including regular savings for general members and youth savings for younger members at the credit union. Targeted at individual members of Maui County FCU looking to earn interest on deposits.
• Checking Accounts (including Cash Back Checking) Transaction accounts available to individual members, including the Cash Back Checking variant that earns 4% cash back on qualifying debit card purchases up to $10 per month and provides ATM fee refunds up to $20 per month when monthly requirements are met. Targeted at individual members who use their debit card for everyday spending.
• Debit Cards Visa debit cards with contactless payment functionality, rewards including the Cash Back Checking rebate, ATM access, and mobile management via the Fiserv-powered mobile app. Targeted at individual members of Maui County FCU.
• Credit Cards Visa credit cards with mobile management through the Fiserv-powered mobile app and access to the broader credit card account through the Personal Credit Card login portal. Targeted at individual members seeking revolving consumer credit.
• Auto Loans (New and Used) Financing for new and used vehicles up to 10 years old with rates as low as 4.50% APR for purchases, plus refinancing rates as low as 2.90% APR. Targeted at individual members purchasing or refinancing personal vehicles.
• Personal Loans Unsecured loans for individual members for purposes including debt consolidation and other personal uses, with rates as low as 7.75% APR (example monthly payment: $5,000 over 12 months at 7.75% APR equals $434/month). Targeted at individual members seeking unsecured consumer credit.
• Mortgages Home financing products for individual members, including 15-year fixed rate mortgages available for purchase or refinance. Targeted at individual members purchasing or refinancing primary homes.
• Home Equity Loans and Lines of Credit (HELOC) Home equity products allowing members to tap into their home's equity at rates as low as 5.25% APR for renovations, debt consolidation, or unexpected expenses. Targeted at individual members with available home equity.
• Solar Loans Financing specifically designed for solar panel installation and renewable energy systems. Targeted at individual members investing in residential solar energy systems.
• Share Certificates Term deposit accounts with guaranteed returns and higher interest rates than regular savings, with rates up to 3.50% APY across available terms. Targeted at individual members seeking higher-yield insured deposits for fixed terms.
• Youth Accounts (Kids Club and Teen Accounts) Savings programs for youth, including Kids Club for ages newborn to 12 (with token-based rewards redeemable for prizes) and Teen Accounts for ages 13 to 17 (with access to the Zogo financial literacy app). Targeted at parents and guardians establishing accounts for minor children.
• Zogo Mobile App (Financial Literacy) Gamified financial education mobile app offered in partnership with Zogo, guiding teens through educational content where they earn points redeemable for gift cards at merchants including Amazon, Target, and Starbucks. Targeted at teen members (ages 13-17) of Maui County FCU.
• Enrich Financial Wellness Platform Personalized financial wellness education platform offered through a partnership with iGrad, providing courses on budgeting, debt management, mortgages, paying for college, long-term healthcare, retirement planning, and credit monitoring. Targeted at Maui County FCU members and the wider Maui community.
• FedNow Instant Payment Service Instant payment service enabled through the Federal Reserve's FedNow Service in partnership with Catalyst Corporate Credit Union, providing Send, Receive, and Settlement capabilities so members can send and receive funds instantly 24 hours a day, 7 days a week, 365 days a year. Targeted at individual members of Maui County FCU for instant funds availability.

Quantifiable outcome

• Net worth to assets ratio above 15%, significantly above the 7% NCUA 'well capitalized' threshold
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CatalystcoreTechnology or Integration · 16 June 2026Catalyst enables Maui County FCU's participation in the FedNow Service, providing instant payment capabilities including Send, Receive, and Settlement functions. This makes MCFCU the first Hawaii-based credit union to activate all three FedNow services in a single launch, enabling 24/7/365 instant payments for its nearly 21,000 members.
• Credit Unions of MauicoreStrategic or Co-development Partner · 19 May 2024Coalition of six Maui-based federal credit unions (Kahului FCU, Maui FCU, Maui County FCU, Maui Teachers FCU, Valley Isle FCU, Wailuku FCU) that jointly organize the annual charity golf tournament. Has raised over $228,000 since 2014 for local healthcare organizations.
• Hospice MauiminorStrategic or Co-development Partner · 26 June 2023Beneficiary of the Credit Unions of Maui annual charity golf tournament. Hospice Maui provides quality, compassionate hospice care to maximize comfort and dignity for those in their last months of life, with emotional and spiritual support for families.
• Hale MahaoluminorStrategic or Co-development Partner · 14 July 2022Beneficiary of the 2022 Credit Unions of Maui charity golf tournament. Hale Mahaolu is a nonprofit providing housing, meals, and personal care for Maui kupuna and disabled individuals, as well as affordable housing for families.
• iGrad (Enrich Platform)coreTechnology or Integration · 21 April 2022iGrad provides the Enrich financial wellness platform offering personalized financial education to MCFCU members and the public. The platform uses a proprietary behavioral algorithm and offers over 2,500 content items including tools, courses, videos, and articles on topics from budgeting to retirement planning. Enrich received the 2019 Eddy Award for Financial Wellness.
• Maui Health FoundationminorStrategic or Co-development Partner · 16 November 2021MCFCU raised $5,217.70 for Maui Health Foundation's Kokua for a Cause campaign supporting breast cancer prevention by providing mammograms and biopsies for uninsured or underinsured individuals on Maui.
• The Salvation ArmyminorStrategic or Co-development Partner · 10 November 2021MCFCU partners with The Salvation Army Angel Tree program to help keiki and kupuna (children and seniors) in need during the holiday season. The credit union also supports school supply drives through The Salvation Army's Adopt a Backpack program.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Wailuku Federal Credit Union: Maui-based federal credit union and fellow coalition member operating in Wailuku (same city as Maui County FCU's headquarters), providing directly comparable consumer deposit and loan products to overlapping member populations.
• Maui Federal Credit Union: Another Maui-based federal credit union that is part of the Credit Unions of Maui coalition referenced in Maui County FCU's data. Serves the same Maui County community with overlapping deposit and consumer loan products, making it the closest head-to-head competitor in the field of membership.
• Valley Isle Community Federal Credit Union: Maui-based community federal credit union serving the same field of membership, part of the Credit Unions of Maui coalition. Offers standard deposit, consumer loan, and digital banking products nearly identical to Maui County FCU's suite.
• Maui Teachers Federal Credit Union: Maui-based federal credit union affiliated with the education community and part of the Credit Unions of Maui coalition. Directly comparable in mission, product set (deposits, consumer loans, digital banking), and Maui County service area.
• Kahului Federal Credit Union: Maui-based federal credit union and fellow Credit Unions of Maui coalition member operating in the same geographic market (Kahului) with comparable consumer banking, deposit, and lending products — directly comparable branch-and-digital competitor.

Broad incumbents

• Hawaii State Federal Credit Union: Larger Hawaii-based federal credit union operating across multiple islands with a broader product set including commercial lending. Larger-scale incumbent in the same state regulatory and competitive environment, but serves a wider geography than Maui County FCU's narrow Maui County charter.
• Aloha Pacific Federal Credit Union: Hawaii-based federal credit union serving state employees and broader community with multi-island branch presence. Comparable operating environment and federal credit union regulatory framework, with larger scale and broader product breadth than Maui County FCU.
• Hawaii USA Federal Credit Union: Hawaii's largest credit union with statewide branch coverage including Maui, offering a more comprehensive product suite. Comparable as a Hawaii-headquartered federal credit union but materially larger scale and broader product portfolio.

Regional players

• First Hawaiian Bank: Hawaii's largest state-chartered bank with extensive Maui branch network and full commercial and consumer banking capabilities. Directly competes in Maui County deposit and consumer lending markets against Maui County FCU at much larger scale.

Emerging players

• University of Hawaii Federal Credit Union: Hawaii-based federal credit union with a defined field of membership tied to the university community. Serves an overlapping Hawaii retail deposit and consumer loan market, comparable as a community-chartered federal credit union with a narrower (but related) membership base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtLpQkRy1MXWCp6QdBDS1vQ
• Facebookfacebook.com/MauiCountyFCU
• LinkedInlinkedin.com/company/mauicountyfcu
• Instagraminstagram.com/mauicountyfcu

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maui County Federal Credit Union