datakili

What datakili does

datakili is a French software company that provides an omnichannel Customer Journey Analytics (CJA) platform for large enterprises. The platform unifies online and offline data sources (websites, mobile apps, call centers, in-store, email/SMS, and social media) to visualize, analyze, and monitor end-to-end customer journeys, applying automated data cleaning, journey sequencing, and predictive algorithms to identify drop-off points, success factors, and next-best actions across the omnichannel scope.

The core offering consists of the datakili® platform with an add-on Trends module (released September 2025) for continuous tracking of journeys including subscriptions, renewals, churn, and complaints, and a Customer Journey Expert Certification program. Recent product releases have added AI-powered optimization and decision guidance (December 2025) and Loi démarchage compliance functionality (September 2025) on infrastructure that is 100% operated in France. The platform integrates with CRM and external systems to trigger follow-up automations based on journey analytics.

datakili operates as a private SaaS business under the legal entity AI&DATA, SAS (Versailles RCS n°732 021 068 00067), headquartered in Paris with 1-10 employees. It sells through a direct enterprise sales motion with quote-based annual subscriptions, expert-led AGILE deployment, and proximity support, targeting large French and European organizations across insurance (GMF, MAIF, Covéa), energy (TotalEnergies, Total Direct Energie, Engie), telecom (Bouygues Telecom), retail (Leroy Merlin, ADEO), travel (Club Med), financial services (Cofidis, Oney, Franfinance), and media (Mediametrie). No funding rounds, external investors, or revenue figures are disclosed.

Name

datakili

Legal name

AI&DATA, SAS

Website

https://datakili.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

datakili is a French SaaS platform that provides omnichannel Customer Journey Analytics for large French and European enterprises, unifying online and offline data to visualize, analyze, and monitor end-to-end customer journeys across digital, call center, and physical touchpoints.

Ownership category

akta.pro rank

Product category

Customer Journey Analytics

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Self-Service BI & Data Visualization (HDAEAMAA)

akta.pro secondary industries

Business Intelligence, Reporting & Visualization Services (BPAEAHAD), Semantic Layer, Metrics Store & Headless BI (HDAEAMAE)

Keywords

• Customer journey analytics
• Omnichannel customer insights
• Customer journey mapping
• Customer experience analytics
• Behavioral segmentation platform

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscription (SaaS): datakili operates as a SaaS platform offering subscription-based access to its Customer Journey Analytics solution. The platform is sold to large enterprises on a per-organization or enterprise-wide basis with proximity support and iterative deployment. Pricing is quote-based and not publicly disclosed.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

datakili® is a SaaS Customer Journey Analytics (CJA) platform that unifies online and offline data across websites, mobile apps, call centers, in-store, email/SMS, and social media to visualize, analyze, and monitor end-to-end omnichannel customer journeys. The platform uses AI and machine learning to automate journey mapping, predict next-best actions, identify drop-offs and friction points, and produce actionable KPIs for business teams without analyst dependence. Delivered as enterprise-wide subscriptions with proximity expert support and iterative AGILE deployment, it is sold to large French and European enterprises across insurance, energy, telecom, retail, financial services, and media.

Product overview

datakili® is a unified Customer Journey Analytics (CJA) platform designed for omnichannel customer experience optimization. The core product consists of the datakili® platform which provides end-to-end customer journey visualization, analysis, and monitoring across all channels (online, offline, call center, digital, physical). The platform includes the Trends module for continuous journey tracking, and is supported by a professional certification program. The solution combines BI and Data Analytics capabilities to provide holistic vision of customer journeys, integrating data from multiple sources including websites, mobile apps, call centers, emails, SMS, and social media to deliver actionable insights through interactive dashboards and automated KPI production.

Differentiator

Problem solved

Functional benefit

Products and services

• datakili® Customer Journey Analytics Platform An omnichannel Customer Journey Analytics (CJA) software solution that unifies data from websites, mobile apps, call centers, in-store, email/SMS, and social media to visualize, analyze, and monitor end-to-end customer journeys, enabling business teams to identify top-performing journeys, drop-offs, and trigger events, and to predict next-best actions through AI/ML. Targeted at large French and European enterprises across insurance, energy, telecom, retail, financial services, and media.

Quantifiable outcome

• Decrease operational costs by 6%
• +12 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature8 records

Partnerships

One partnership is on record.

• LVMH (La Maison des Startups, Station F)coreStrategic or Co-development Partner · 1 April 2020datakili was selected by LVMH to participate in their accelerator initiative 'La Maison des Startups' within Station F, the world's largest incubator. The collaboration aims to bring innovative customer experience solutions to luxury brands, helping LVMH Maisons understand omnichannel customer behavior and create tailored customer experiences aligned with the group's high standards.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Amplitude: Product analytics platform with customer journey and AI insights capabilities; comparable use case around behavioral sequence analysis though typically product-led rather than full omnichannel like datakili.
• Pendo: Product analytics and in-app journey platform focused on digital product experiences; partial overlap with datakili's digital-channel journey analytics use cases, especially in SaaS and retail.
• Dynamic Yield: Personalization and customer journey orchestration platform (acquired by Mastercard); overlaps with datakili in cross-channel journey analytics and next-best-action use cases for retail and financial services.
• Tealium: Customer data platform with journey orchestration and analytics; enables the unified customer data layer that datakili also provides, often as adjacent infrastructure rather than direct substitute for journey visualization.

Broad incumbents

• Adobe Analytics: Broad enterprise analytics suite within Adobe Experience Cloud offering customer journey analytics as part of a wider martech stack; competes for the same enterprise budget allocation as datakili but bundles many adjacent capabilities.
• Medallia: Enterprise experience management platform with journey analytics capabilities, serving large insurance, financial services, and retail organizations — overlapping use cases with datakili's NPS and CX optimization plays.
• Qualtrics: Experience management platform with customer journey analytics and CX analytics modules, serving large enterprises including insurance and financial services — competes for the same CX and VoC budget pool.
• Salesforce Marketing Cloud / Interaction Studio: Enterprise CX platform with native journey analytics and AI-driven personalization; broader incumbent competing for the same insurance, telecom, and retail marketing budgets as datakili.

Direct peers

• Contentsquare: Paris-based digital experience analytics platform serving global enterprises with journey analysis, similar French heritage and enterprise customer profile to datakili, focused on digital touchpoint analytics with growing AI capabilities.
• Glassbox: Direct competitor in customer journey analytics and session replay, serving large enterprises in financial services, telecom, and retail — closely aligned with datakili's journey visualization and friction-detection positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about datakili