What Chameleon Software Products does

Chameleon Software Products, operating under the legal entity HLP Inc., is a privately held US software vendor that has served the animal welfare sector since 1984. The company develops and sells an integrated shelter case management platform, anchored by its flagship Chameleon/CMS product, to animal control agencies, humane societies, SPCAs, and other animal sheltering organizations. Per company materials, HLP Inc. is the self-described 'leading provider' of animal sheltering software in this niche, with stated first-to-market positions in automated web uploads of pet information, integrated online pet licensing, and barcode-driven kennel inventory. The firm employs 11-50 people and is independently owned, with no disclosed parent company, external investors, or M&A activity in the available record.

The product architecture is built on Microsoft Windows with SQL Server 2017 or higher as the database layer. Around Chameleon/CMS, the company has assembled eight add-on modules: WebChameleon (mobile companion app for field operations and vet tasks), WebLicensing (online pet licensing portal with integrated WebDonation), 24Petconnect (public-facing adoption listings and lost-and-found matching), Chameleon Mailbox (email-submitted photos and memos), Chameleon Mapping with ChamGPS (dispatch, service-area analytics, vehicle tracking), PostMaster (automated email and text communications), QuickKennel (barcode-based kennel inventory), and VetImport / Image Entry (third-party data integration and batch scanning). All modules integrate back into the central Chameleon/CMS database, giving the platform a hub-and-module structure that supports animal intake, outcome tracking, licensing, field services, cashiering, and veterinary record-keeping in a single system.

Revenue is primarily subscription-based software licensing of Chameleon/CMS and its modules, with secondary streams from per-transaction fees on WebLicensing and from professional services tied to VetImport and Image Entry. Pricing is quote-based and not publicly disclosed; customers engage sales directly via phone at (800) 459-8376 or email, with no channel partners or resellers referenced. Customer reach spans at least 10 US states via regional offices (Arizona, California, Colorado, Florida, Illinois, Kansas, New Mexico, Oregon, Rhode Island, Utah), with a corporate headquarters at 233 West Erie Street in Chicago, IL, a remittance address in Buffalo, NY, and legal incorporation in Delaware.J

Name

Chameleon Software Products

Legal name

HLP Inc.

Website

https://chameleonbeach.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Chameleon Software Products (HLP Inc.) is a privately held US software vendor that has provided integrated Windows-based shelter case management software and add-on modules to animal control agencies, humane societies, SPCAs, and other animal sheltering organizations since 1984.

Ownership category

akta.pro rank

Product category

Animal Shelter Management Software

NAICS

Pet and Pet Supplies Retailers (459910)

SIC

Services-Management Services (8741)

akta.pro primary industry

Veterinary Billing, Payments & Insurance Claims Software (HLAMAMAD)

Keywords

• Animal shelter software
• Shelter case management
• Pet licensing software
• Animal control software
• Humane society software

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Licensing: License fees for Chameleon/CMS and associated modules including Chameleon Mapping, QuickKennel, PostMaster, 24Petconnect, and Chameleon Mailbox. Pricing is quote-based and not publicly disclosed.
2. WebLicensing Service: Online licensing service enabling patrons to purchase or renew animal licenses, with funds deposited directly to client agencies.
3. Data Entry Services: VetImport automates integration of external software data; Image Entry provides batch scanning and data entry services for paper forms.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Chameleon Software Products sells an integrated Windows-based Shelter Case Management System (Chameleon/CMS) that covers shelter operations, licensing, field operations, cashiering, and veterinary record-keeping for animal control agencies, humane societies, SPCAs, and other animal welfare organizations. The platform is sold as a subscription with quote-based pricing, supported by mobile access (WebChameleon), online licensing (WebLicensing), data integration services (VetImport/Image Entry), and ancillary modules for communications, mapping, and kennel inventory.

Product overview

Chameleon Software Products offers a platform-plus-modules architecture centered on Chameleon/CMS as the flagship integrated Shelter Case Management System. Chameleon/CMS is a comprehensive Windows-based solution for animal shelter operations, supporting everything from intake to outcome tracking, built on SQL Server 2017. The product ecosystem includes mobile access via WebChameleon, licensing services (WebLicensing, VetImport/Image Entry), public-facing animal display (24Petconnect), communications automation (PostMaster, Chameleon Mailbox), operational tools (QuickKennel, Chameleon Mapping with ChamGPS), all integrated into the core CMS platform.

Differentiator

Problem solved

Functional benefit

Brands

• Chameleon/CMS: Integrated Shelter Case Management System for shelter management, licensing, field operations, cashiering, and veterinary record-keeping.
• WebChameleon
• Chameleon Licensing Services
• 24Petconnect
• Chameleon Mailbox
• Chameleon Mapping
• QuickKennel
• PostMaster
• WebLicensing
• VetImport / Image Entry

Products and services

• Chameleon/CMS Integrated Shelter Case Management System covering shelter management, licensing, field operations, cashiering, and veterinary record-keeping, with built-in mapping, barcoding, and automation tools. Runs on Microsoft Windows with SQL Server 2017 or higher. Sold to animal control agencies, humane societies, SPCAs, and other animal sheltering organizations.
• WebChameleon Mobile companion application enabling agency management from smartphones and tablets. Supports off-site adoptions, veterinary task completion, field officer operations including license lookups and call management, and image capture for animal sheltering organizations.
• WebLicensing Online pet licensing platform allowing patrons to purchase or renew animal licenses through a guided process, with WebDonation for processing donations. All data integrates back into Chameleon/CMS. Sold to animal licensing agencies and shelters.
• VetImport / Image Entry Licensing data integration and entry services for animal welfare organizations. VetImport automates conversion of veterinarian vaccination records and outside party data to Chameleon/CMS records; Image Entry provides batch scanning and professional data entry for paper forms.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• PetData: Pet licensing services company that processes dog and cat licenses for municipalities. Direct competitor to Chameleon's WebLicensing module, frequently evaluated alongside Chameleon in municipal licensing procurement.
• RescueGroups: Animal welfare management software platform serving rescues and shelters with intake, adoption, and foster management. Direct competitor to Chameleon in the rescue/animal welfare vertical, particularly for non-profit customers.
• Shelterluv: Cloud-based animal shelter management software serving rescues and shelters. The most direct cloud-native competitor to Chameleon/CMS, often evaluated head-to-head in animal welfare procurement for modern UX and mobile-first design.
• PetPoint (24Pet Software Solutions): Long-standing animal shelter management software platform serving shelters, rescues, and animal control agencies. One of Chameleon's most direct legacy competitors, with overlapping coverage of intake, licensing, and adoption workflows.
• Animal Shelter Manager: Lower-cost shelter management software targeted at smaller and budget-constrained animal shelters. Direct competitor to Chameleon/CMS at the low end of the market, often chosen by smaller agencies with limited budgets.

Emerging players

• PetDesk: Pet care management platform offering client communication, reminders, and loyalty tools to veterinary practices and pet care businesses. Emerging player in the broader pet/animal health technology stack with partial overlap on customer communication and workflow features.
• PetScreening: Pet screening and verification platform serving property managers and landlords. Emerging player in pet services technology with adjacent - but not directly competing - capabilities to Chameleon's pet licensing and record management modules.

Broad incumbents

• Petfinder: Largest US pet adoption platform (owned by Nestlé Purina PetCare), with adoption listings and basic shelter tools. Larger incumbent that overlaps with Chameleon's 24Petconnect adoption distribution functionality at a much broader scale.
• ezyVet: Cloud-based veterinary practice management software serving vet clinics globally. Broader incumbent in the animal health IT space, with overlapping record-keeping functionality for veterinary operations adjacent to Chameleon's shelter vet record-keeping.
• Adopt-a-Pet: Major US non-profit pet adoption platform connecting adopters with shelter pets. Broader incumbent that competes with Chameleon's 24Petconnect for adoption website traffic and listings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chameleon Software Products