PetPoint
PetPoint (legal entity 24Pet) provides cloud-based shelter management software, microchip distribution, and a pet identification registry to more than 5,000 U.S. animal welfare organizations including shelters, rescues, and veterinary clinics.
- Company typePrivate
- Founded-
- HeadquartersRolling Meadows, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What PetPoint does
PetPoint (legal entity: 24Pet) is a B2B software and services provider serving the animal welfare vertical, headquartered in Rolling Meadows, Illinois, with 101-250 employees. The company's product portfolio is built around cloud-based shelter management software and an integrated pet identification microchip registry. Its legacy platforms — PetPoint and Chameleon — are described as "trusted for decades" and remain in active use across the customer base, while the newer 24PetShelter and 24PetRescue represent next-generation, cloud-native solutions designed specifically for animal welfare organizations. The 24Petwatch microchip product line, which distributes more than 2.2 million microchips per year and operates the registry database that underpins lost-pet reunification, is operationally linked to the software suite.
PetPoint monetizes through two primary channels: subscription-based software licensing for shelter management platforms (PetPoint, Chameleon, 24PetShelter, 24PetRescue) and the sale and distribution of 24Petwatch microchip hardware paired with registry services. The company operates a sales-led go-to-market model with direct engagement through 24pet.com, using segment-specific landing pages targeted at Rescues, Shelters (the primary segment), and Veterinary Clinics, and routing prospects to a custom-quote sales process via "Get Started" and "Connect with us" calls to action. Pricing is not publicly disclosed.
The company serves more than 5,000 animal welfare organizations across the United States, and 24Pet partners facilitate more than 1 million adoptions annually. Its customer base is composed entirely of nonprofit rescue groups, public and private shelters, and veterinary clinics — with named reference customers including Spay Neuter Network (Dallas, TX), Nevada Humane Society (Reno, NV), and Anti-Cruelty Society (Chicago, IL). No revenue, funding, M&A, or leadership change data is disclosed in source materials.
PetPoint firmographics
Firmographics- Name
- PetPoint
- Legal name
- 24Pet
- Website
- https://petpoint.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PetPoint (legal entity 24Pet) provides cloud-based shelter management software, microchip distribution, and a pet identification registry to more than 5,000 U.S. animal welfare organizations including shelters, rescues, and veterinary clinics.
- Ownership category
- akta.pro rank
PetPoint industry classification
Industry- Product category
- Animal Welfare Software
- NAICS
- Veterinary Services (54194)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Lost & Found, Reunification & Microchipping Programs (BPAGAIAL)
Keywords
Where PetPoint is headquartered
LocationHeadquarters
- HQ city
- Rolling Meadows
- HQ country
- United States
- HQ region
- North America
Markets served
PetPoint business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Shelter Management Software Subscriptions: PetPoint and related shelter software products operate on a subscription model, providing animal welfare organizations with cloud-based software for animal management, adoptions, and operations.
- Microchip Distribution and Registry Services: Distribution of 24Petwatch microchips (2.2M+ annually) and associated registry database services for pet identification and lost pet recovery.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
PetPoint product offering
Product offeringCore offering
PetPoint provides cloud-based shelter management software and a microchip registry for animal welfare organizations. The platform helps rescues, shelters, and veterinary clinics manage animal records, adoptions, foster placements, and lost pet recovery. It sits within the 24Pet ecosystem alongside complementary solutions such as 24PetShelter, 24PetRescue, and the 24Petwatch microchip and registry services.
Product overview
PetPoint operates as part of the 24Pet product portfolio, offering a suite of animal welfare software solutions. The core offerings include PetPoint and Chameleon (traditional shelter management platforms trusted for decades), alongside the newer cloud-based platforms 24PetShelter and 24PetRescue (next-generation solutions for shelters and rescues). The ecosystem is complemented by 24Petwatch microchips with integrated registry database for pet identification and reunification. PetPoint and Chameleon power thousands of animal welfare organizations with tools for animal management, adoptions, and community support.
Differentiator
Problem solved
Functional benefit
Brands
- 24PetShelter: Modern, cloud-based shelter management software designed for animal welfare organizations
- Chameleon
- PetPoint
- 24PetRescue
- 24Petwatch
Products and services
- PetPoint Cloud-based shelter management software that helps animal welfare organizations manage animal records, adoptions, foster placements, and reporting. It is used by shelters, rescues, and related animal care organizations.
- Chameleon Shelter management software product within the PetPoint/24Pet ecosystem that supports animal welfare operations.
- 24PetShelter Next-generation cloud shelter software within the 24Pet ecosystem for animal welfare organizations managing animal populations.
- 24PetRescue Rescue operations platform supporting rescue groups with animal records and adoption workflows within the 24Pet ecosystem.
- 24Petwatch Microchips Microchip pet identification products sold to veterinarians and animal welfare organizations and registered within the 24Petwatch registry.
- 24Petwatch Registry Pet microchip registry database that stores owner and animal records to support lost-pet reunification and cross-organization lookups.
Quantifiable outcome
- 1M+ adoptions facilitated annually by 24Pet partners
- +2 more outcomes
Companies that use PetPoint
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
PetPoint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
PetPoint partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- 24Petwatchcore24Petwatch is a core product within the 24Pet ecosystem, providing microchip and registry database services. The microchip registry integration with shelter software facilitates pet identification and lost pet reunification. Over 2.2M microchips are distributed annually through this channel.
- 24PetRescuecore24PetRescue is a cloud-based platform within the 24Pet product suite designed with and for animal welfare organizations. It represents the next generation of shelter software alongside 24PetShelter and PetPoint.
- ChameleoncoreChameleon is a shelter software product within the 24Pet portfolio that, alongside PetPoint, powers thousands of animal welfare organizations with proven tools for animal management and adoptions.
- 24PetSheltercore24PetShelter is the next generation cloud-based shelter software platform designed with and for animal welfare organizations. It is part of the integrated product ecosystem for the animal welfare vertical.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
PetPoint competitors and assessment
Company assessmentBroad incumbents
- AVImark (Covetrus): AVImark, distributed by Covetrus, is one of the most widely used veterinary practice management systems in the U.S. It is a broad incumbent competing for the same veterinary clinic workflow budgets that PetPoint addresses.
- ezyVet: ezyVet is a cloud-based veterinary practice management platform used by thousands of clinics globally. It competes for the veterinary clinic customer segment that 24Pet targets with its vet workflows.
- IDEXX Cornerstone: Cornerstone is IDEXX's flagship veterinary practice management software, deployed in thousands of clinics worldwide. It represents the largest broad incumbent in animal health software adjacent to PetPoint's veterinary workflows.
Direct peers
- AKC Reunite: AKC Reunite is a national microchip registry and pet recovery service operated by the American Kennel Club. It overlaps with 24Petwatch on microchip distribution and reunification for companion animals.
- RescueGroups: RescueGroups.org provides animal welfare management software and a national adoption listing platform used by rescues and shelters. Overlaps directly with PetPoint on shelter/rescue management workflows and adoption facilitation.
- PetLink (Datamars): PetLink is a major pet microchip registry and reunification service operated by Datamars. It directly competes with 24Petwatch on microchip distribution, registry lookups, and lost-pet recovery services.
- Adopt a Pet (Petfinder): Adopt a Pet and Petfinder (both owned by Mars Petcare) are the largest adoption listing platforms in North America, serving the same shelter and rescue customers as PetPoint and competing for adoption-facilitation mind share.
- ShelterBuddy: ShelterBuddy is a cloud-based shelter management software platform serving animal welfare organizations with animal management, adoption, and reporting tools. It is the most direct functional competitor to PetPoint in the U.S./Canadian shelter software market.
Emerging players
- PetDesk: PetDesk is a client communication and engagement platform for veterinary practices. It is an emerging player that intersects with 24Pet's vet clinic workflows around client engagement and operational efficiency.
- BabelBark: BabelBark is a connected pet care platform linking pet owners, veterinarians, and service providers. It is an emerging player in the same pet health software ecosystem where PetPoint and 24Petwatch operate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PetPoint social profiles
Digital presencePetPoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
PetPoint leadership team
Management profileNumber of profiles
PetPoint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PetPoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PetPoint
What does PetPoint do?
PetPoint provides cloud-based shelter management software and a microchip registry for animal welfare organizations. The platform helps rescues, shelters, and veterinary clinics manage animal records, adoptions, foster placements, and lost pet recovery. It sits within the 24Pet ecosystem alongside complementary solutions such as 24PetShelter, 24PetRescue, and the 24Petwatch microchip and registry services.
When was PetPoint founded?
PetPoint was founded in -1. It employs 101 to 250 people.
Where is PetPoint based?
PetPoint is headquartered in Rolling Meadows, United States, in the North America region.
How does PetPoint make money?
Two revenue lines are on record. Shelter Management Software Subscriptions are the primary driver. The others are microchip Distribution and Registry Services.
Who are PetPoint's main competitors?
Broad incumbents on record are AVImark (Covetrus), ezyVet and IDEXX Cornerstone. Direct peers are AKC Reunite, RescueGroups, PetLink (Datamars), Adopt a Pet (Petfinder) and ShelterBuddy. Emerging players are PetDesk and BabelBark.
Does PetPoint have an API?
No public API is recorded for PetPoint.
What industry is PetPoint in?
PetPoint's product category is Animal Welfare Software. Its primary akta.pro industry code is BPAGAIAL, Lost & Found, Reunification & Microchipping Programs. Its NAICS code is 54194 and its SIC code is 7372.