Sonoma Jet Center
Sonoma Jet Center is a privately held Fixed Base Operator at Charles M. Schulz – Sonoma County Airport (KSTS) in Santa Rosa, California, providing fueling, ground handling, aircraft maintenance, hangar rentals, and concierge services to commercial airlines and private aviation clients.
- Company typePrivate
- Founded2005
- HeadquartersSanta Rosa, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sonoma Jet Center does
Sonoma Jet Center is a Fixed Base Operator (FBO) headquartered at Charles M. Schulz – Sonoma County Airport (KSTS) in Santa Rosa, California, founded in 2005 and privately owned by Josh and Julia Hochberg since 2010. The company delivers a full suite of aviation ground services including aircraft fueling (Jet A and 100LL), lav and water service, ground power, pre/post-flight inspections, and light cleaning, together with passenger handling, baggage services, and aircraft marshalling for commercial carriers. It also operates a Part 145-equivalent aircraft maintenance department staffed by six A&P technicians offering engine and airframe services, annual inspections, AOG support, and contract maintenance for turboprop and piston aircraft.
The business is anchored by 55,000+ square feet of owned hangar and office space at KSTS, capable of accommodating aircraft up to Bombardier Global size, plus a separately branded Flight Ready Services line for interior and exterior detailing that extends to surrounding airports (KAPC, KOAK, KDVO, KO69). Operational standards are reinforced by IS-BAH Stage 3 Certification (effective November 2018), NATA Safety 1st line-service training, Avfuel branded FBO status, and the 2022 NATA Sustainability Standard. Service is delivered 365 days per year, 0600-2100, with after-hours callout.
Sonoma Jet Center generates revenue through multiple streams: transactional fuel and ramp service fees, recurring hangar and office rentals, airline handling contracts with major commercial carriers (Alaska, Horizon Air, American, United, Avelo, SkyWest, Sun Country, Allegiant), aircraft maintenance billings, detailing services, and ancillary concierge offerings. Customer segments split between commercial aviation (enterprise ground handling) and general/private aviation (transient aircraft, tenants, and owners). Marketing is relationship-based with a website, social media presence, and industry referrals, and a partner-FBO relationship with Carlsbad Jet Center extends the brand across Northern and Southern California.
Sonoma Jet Center firmographics
Firmographics- Name
- Sonoma Jet Center
- Legal name
- Sonoma Jet Center
- Website
- https://sonomajetcenter.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sonoma Jet Center is a privately held Fixed Base Operator at Charles M. Schulz – Sonoma County Airport (KSTS) in Santa Rosa, California, providing fueling, ground handling, aircraft maintenance, hangar rentals, and concierge services to commercial airlines and private aviation clients.
- Ownership category
- akta.pro rank
Sonoma Jet Center industry classification
Industry- Product category
- Fixed Base Operator (FBO) Aviation Services
- NAICS
- Airport Operations (48811), Support Activities for Air Transportation (4881)
- SIC
- Airports, Flying Fields & Airport Terminal Services (4581)
- akta.pro primary industry
- Private Aviation Terminals & FBO Services (THABAFAH)
- akta.pro secondary industries
- Private Aviation Ground Support & Trip Services (Dispatch, Permits, Handling) (THABAFAK), Ground Handling (Ramp, Baggage, Turnaround) (THABAIAC)
Keywords
Where Sonoma Jet Center is headquartered
LocationHeadquarters
- HQ city
- Santa Rosa
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sonoma Jet Center business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- FBO Flight Support Services: Core FBO services including fuel (Jet A, 100LL self-service), lav service, potable water, nitrogen, oxygen, ground power, and light cleaning. Revenue generated through facility fees, fuel sales, and service charges for aircraft visiting the facility.
- Hangar and Office Rentals: Owns and manages over 55,000 square feet of hangar and office space at KSTS. Revenue from monthly/annual rental of hangar space (can accommodate aircraft up to Bombardier Global) and office space.
- Airline Handling Services: Ground handling services for commercial airlines and charter aircraft including passenger check-in, ticketing, boarding, baggage services, aircraft marshalling, pushback, fueling, and GSE maintenance. Management team has over 45 years of experience and works with major carriers including Alaska, United, American, SkyWest.
- Aircraft Maintenance Services: Aircraft repair and maintenance services including engine and airframe services, annual inspections, oxygen/nitrogen services, pre/post flight inspections, maintenance management, Jet AOG (Aircraft on Ground) support, contract/monthly maintenance, turboprop and piston pre-buys and annuals. Six A&P technicians on staff.
- Flight Ready Services (Detailing): Complete interior and exterior aircraft detailing services ranging from quick-turns to whole-aircraft applications. Services available for aircraft at KSTS and surrounding airports including KAPC, KOAK, KDVO, KO69.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Facility and overnight fees are quoted upon request based on aircraft type and services required |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Sonoma Jet Center product offering
Product offeringCore offering
Sonoma Jet Center is a Fixed Base Operator (FBO) at Charles M. Schulz – Sonoma County Airport (KSTS) in Santa Rosa, California, delivering full-service flight support including aircraft fueling (Jet A and 100LL self-service), ground handling, lav/water/nitrogen/oxygen services, and ground power. The company also provides professional aircraft maintenance, commercial airline ground handling, hangar and office rentals (over 55,000 sq ft), concierge hospitality services, and aircraft detailing through Flight Ready Services.
Product overview
Sonoma Jet Center operates as a Fixed Base Operator (FBO) at Charles M. Schulz – Sonoma County Airport (KSTS) in Santa Rosa, California. The company offers a unified suite of aviation services anchored by core Flight Support (FBO) and Aircraft Maintenance offerings, supplemented by Airline Handling/Ground Handling services for commercial carriers, Concierge Services, Hangars & Offices rentals, and Flight Ready Services for aircraft detailing. A partner FBO relationship with Carlsbad Jet Center extends services to a second California location.
Differentiator
Problem solved
Functional benefit
Products and services
- Flight Support (FBO Services)
Quantifiable outcome
- IS-BAH Stage 3 Certification - highest safety standard for business aviation handlers
- +3 more outcomes
Companies that use Sonoma Jet Center
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Sonoma Jet Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sonoma Jet Center partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Carlsbad Jet CentercorePartner FBO relationship with Carlsbad Jet Center, a sister company providing exceptional flight support, hangars, and concierge services at McClellan - Palomar Airport (KCRQ) in Carlsbad, CA. The partnership provides customers with service continuity when traveling between Northern and Southern California.
- Go RentalsminorPreferred car rental company with on-site office at KSTS. Go Rentals provides planeside delivery of late-model luxury cars upon arrival, ensuring smooth transportation for passengers and crew.
- AvfuelcoreAvfuel branded FBO relationship providing full-service aircraft fueling capabilities. As an Avfuel branded location, they have access to fuel supply, training, and brand support.
- Starting from ScratchminorPreferred catering partner providing fine dining options for passengers and crew at the facility.
- Air CulinaireminorCatering partner offering in-flight dining options for passengers traveling through the facility.
- Oakville GroceryminorLocal gourmet grocery partner providing catering options for passengers and crew.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Sonoma Jet Center competitors and assessment
Company assessmentDirect peers
- Clay Lacy Aviation: FBO and charter operator at multiple California airports (KBUR, KSDL, KSNA) offering fueling, maintenance, hangar, and flight support. Comparable integrated FBO + MRO business model to Sonoma Jet Center.
- Modern Aviation: Multi-location FBO operator in the U.S. offering fueling, hangar, ground handling, and aircraft services at regional airports. Closely mirrors Sonoma Jet Center's integrated service model at a similarly regional footprint.
- Carlsbad Jet Center: Sister FBO at McClellan-Palomar Airport (KCRQ) in Carlsbad, CA, explicitly partnered with Sonoma Jet Center. Operates the same full-service FBO model (flight support, hangar, concierge) at a second California location, making it the most direct comparable.
- Rectrix Aviation: Regional FBO operator offering flight support, fueling, hangar, and aircraft management services. Similar integrated service profile and regional scale as Sonoma Jet Center.
- ACI Jet: California-based FBO and charter operator with multiple locations including San Luis Obispo and Orange County. Competes directly with Sonoma Jet Center for Northern California private aviation and FBO services.
Broad incumbents
- Signature Flight Support: World's largest FBO network, operating hundreds of locations worldwide. Competes directly with Sonoma Jet Center for private aviation fueling, ground handling, and hangar services, but at vastly greater scale and geographic breadth.
- Million Air: National FBO franchise with locations across North America, providing fueling, hangar, ground handling, and concierge services. Competes with Sonoma Jet Center for transient private aviation customers.
- Atlantic Aviation: Major FBO chain with 100+ U.S. locations offering the same core services (fueling, ramp, hangar, concierge). Direct competitor for transiting private aviation customers at regional and international airports.
- Jet Aviation: Global aviation services company offering FBO, maintenance, and flight support. Operates similar integrated FBO + MRO service model at higher scale, competing for private aviation and charter customers.
Others
- Avfuel Corporation: Aviation fuel supplier and FBO branding network partner to Sonoma Jet Center. Indirectly comparable as the supply-chain partner whose branded FBO program defines many of Sonoma's service standards.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Sonoma Jet Center social profiles
Digital presenceSonoma Jet Center compliance and trust
Trust signalCompliance2 records
Sonoma Jet Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sonoma Jet Center leadership team
Management profileNumber of profiles
Profiles4 records
Sonoma Jet Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sonoma Jet Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sonoma Jet Center
What does Sonoma Jet Center do?
Sonoma Jet Center is a Fixed Base Operator (FBO) at Charles M. Schulz – Sonoma County Airport (KSTS) in Santa Rosa, California, delivering full-service flight support including aircraft fueling (Jet A and 100LL self-service), ground handling, lav/water/nitrogen/oxygen services, and ground power. The company also provides professional aircraft maintenance, commercial airline ground handling, hangar and office rentals (over 55,000 sq ft), concierge hospitality services, and aircraft detailing through Flight Ready Services.
Is Sonoma Jet Center a public or private company?
Sonoma Jet Center is a private company. It is classified as family owned and is currently operating.
When was Sonoma Jet Center founded?
Sonoma Jet Center was founded in 2005. It employs 11 to 50 people.
Where is Sonoma Jet Center based?
Sonoma Jet Center is headquartered in Santa Rosa, United States, in the North America region.
How does Sonoma Jet Center make money?
Five revenue lines are on record. FBO Flight Support Services are the primary driver. The others are hangar and Office Rentals, airline Handling Services, aircraft Maintenance Services and flight Ready Services (Detailing).
Who are Sonoma Jet Center's main competitors?
Direct peers on record are Clay Lacy Aviation, Modern Aviation, Carlsbad Jet Center, Rectrix Aviation and ACI Jet. Broad incumbents are Signature Flight Support, Million Air, Atlantic Aviation and Jet Aviation. Avfuel Corporation is listed as an others.
Does Sonoma Jet Center have an API?
No public API is recorded for Sonoma Jet Center.
What industry is Sonoma Jet Center in?
Sonoma Jet Center's product category is Fixed Base Operator (FBO) Aviation Services. Its primary akta.pro industry code is THABAFAH, Private Aviation Terminals & FBO Services, with a secondary code of THABAFAK, Private Aviation Ground Support & Trip Services (Dispatch, Permits, Handling). Its NAICS code is 48811 and its SIC code is 4581.