Pet Door Products

What Pet Door Products does

Pet Door Products is a privately held, family-owned manufacturer founded in 1986 and headquartered in Salt Lake City, Utah, with an additional regional location serving the Phoenix, Arizona metropolitan area. The company designs and fabricates custom-built pet door inserts — primarily for vinyl and aluminum sliding glass patio doors, with additional French door, wall-mount, and standard door-mount configurations — engineered to replace one glass panel of a sliding door while preserving the door's full functionality for humans. Its technical differentiator is the Endura Flap: a polyolefin flap with a patented magnetic seal system that achieves an R-value of 2.1 per flap (R-4.2 with double-flap construction), operates from -40°F to 110°F, and withstands winds up to 50 mph and dog weights up to 200 pounds. Complementary Low-E glass options (LoE 270, 340, 366) and a 15-year glass warranty with lifetime Endura Flap warranty round out the spec sheet.

The business operates a factory-direct go-to-market: customers order through petdoorproducts.com or by phone (801-973-8000), receive free estimates, and either self-install using provided measurement and installation guides or schedule a certified installer (e.g., Pat) for an in-home measurement visit and a roughly 20-minute final installation. A 'Become a Dealer' program extends reach beyond Utah and Arizona to the rest of the U.S. via authorized resellers and installers. Pricing is quote-based and varies by door size (5'x6'8" to 12'x8"), glass type, vinyl color, flap size (S–XL), and operation direction; financing is offered. Customer segments are residential: homeowners with sliding glass doors, DIY homeowners, owners of large and giant breed dogs, and households in extreme-climate regions such as Utah and Arizona.

The company has no institutional investors, funding rounds, or parent company on record. Credentials include Energy Star, Installation Masters, Made in USA, and Good Housekeeping certifications, alongside a 4.8/5 Google rating across 342 reviews. Revenue is undisclosed. The category is a niche within building materials and home improvement, with switching costs created by the physical, custom-fitted nature of the installed unit and replacement-part lock-in via the Endura Flap warranty.

Name

Pet Door Products

Legal name

Pet Door Products

Website

https://petdoorproducts.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Pet Door Products is a family-owned, Utah-based manufacturer (founded 1986) that designs and fabricates custom-built pet door inserts for sliding glass patio doors, French doors, walls, and standard doors, serving residential homeowners in Utah, Arizona, and through a national dealer network using proprietary Endura Flap technology.

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Custom Pet Door Products: Sale of custom-built pet doors for sliding glass doors, French doors, wall mounts, and door mounts. Products are manufactured to order based on customer's specific door measurements and pet size requirements. One-time purchase with 15-year warranty.
2. Professional Installation Services: In-home professional installation by certified installers who measure, manufacture custom glass units, and install pet doors. Installation typically takes about 20 minutes for the final installation after custom fabrication.
3. Replacement Parts and Accessories: Sale of replacement flaps, locking covers, and other accessories to maintain existing pet door installations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Pet Door Products manufactures and sells custom-built pet doors for sliding glass patio doors, French doors, walls, and standard doors, featuring proprietary Endura Flap technology with magnetic sealing and insulated Low-E glass. Products are built to order based on each customer's door measurements, glass type, color, and pet size, and are backed by a 15-year glass warranty and lifetime warranty on Endura Flap components. The company sells factory-direct through its own website and phone line, with optional professional in-home installation and an authorized dealer network.

Product overview

Pet Door Products is a family-owned manufacturer offering custom-built patio pet doors for sliding glass doors, French doors, walls, and standard doors. The product portfolio centers on the Endura Flap technology—a proprietary magnetic-seal flap system available in sliding glass door inserts, French door integrations, door mounts, and wall mounts. All products are made in the USA with energy-efficient insulated glass and magnetic seals, backed by a 15-year warranty on glass units and a lifetime warranty on Endura Flap components.

Differentiator

Problem solved

Functional benefit

Products and services

• Sliding Glass Dog Door Custom-built sliding glass pet door insert that replaces one glass panel of a sliding patio door with an integrated pet door featuring Endura Flap technology. Includes insulated glass, magnetic seals, and weather-tight construction for energy efficiency, intended for residential homeowners with vinyl or aluminum sliding glass patio doors.
• Sliding Glass Cat Door Custom-built sliding glass pet door designed specifically for cats and small dogs, featuring smaller flap sizes and adjustable configuration options for residential homeowners with smaller pets.
• French Doors With Dog Door French doors with an integrated pet door built directly into the glass, providing a seamless, aesthetically pleasing solution for residential homeowners with French door patio configurations.
• Removable Pet Door Panel Insert (Endura Flap Thermo Panel) Removable panel insert featuring the Endura Flap Thermo Panel 3e technology with magnet seal for energy-efficient pet access, installable and removable as needed, for homeowners who want flexible pet access.
• Pet Flap Door Mount (Endura Flap Pet Doors Door Mount) Door-mounted pet flap system using Endura Flap technology for installation into existing solid or hollow core exterior doors, framed in extruded aluminum to prevent leaks, for homeowners who want to add a pet door to a standard exterior door.
• Pet Flap Wall Door Mount (Dog Doors Wall Mount) Wall-mounted pet door system designed for installation through exterior walls including brick, concrete, stucco, and wood, with aluminum tunnel insert for water resistance and support for walls up to 8 inches thick, for homeowners without suitable sliding glass or door configurations.
• Endura Flap Award-winning pet door flap component featuring polyolefin outer layer, patented magnetic seal system, and flexible yet durable construction. Available as a standalone upgrade/replacement flap for residential customers and installers maintaining existing pet door installations.
• Professional Pet Door Installation Services Certified in-home professional installation service in which a trained installer (e.g., Pat) measures the customer's door, the company manufactures a custom glass unit, and the installer completes the final pet door installation (typically about 20 minutes). Available to residential homeowners in Utah and Arizona markets.

Quantifiable outcome

• R-value of 4.2 achieved with double-flap Endura Flap system, comparable to double-pane windows
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Humane Society of UtahcoreStrategic or Co-development PartnerPet Door Products is proud to donate annually to the Humane Society of Utah (HSU). They also spotlight a pet to be adopted and pay the adoption fees. This partnership demonstrates their commitment to animal welfare and community involvement in Utah.
• Installation MasterscoreImplementation/ SI/ Consulting PartnerInstallation Masters certification program for professional pet door installers. Pet Door Products installers are certified by Installation Masters, ensuring high-quality professional installation services for customers.
• Endura FlapcoreTechnology or IntegrationEndura Flap is the award-winning flap technology featured in Pet Door Products. The Endura Flap uses patented magnetic seal technology and polyolefin material for superior insulation and durability in extreme temperatures.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• High Tech Pet Products: High Tech Pet Products designs and sells specialty pet doors including electronic and sliding glass models. Comparable in targeting premium pet owners seeking durable, feature-rich pet access solutions.
• Milette Pet Doors: Milette Pet Doors provides custom-built pet door panels and sliding glass inserts with energy-efficient glass. Closely comparable in custom-build, energy-efficiency positioning, and direct-to-homeowner distribution.
• Hale Pet Door: Hale Pet Door manufactures custom-sized pet doors for walls, doors, and sliding glass applications. Directly comparable to Pet Door Products in product category, custom-build model, and target homeowner customer.
• Patio Pacific / Endura Flap: Patio Pacific manufactures the Endura Flap and sells sliding glass pet door inserts - the same core technology Pet Door Products builds around. Closest direct competitor in the high-end custom sliding glass pet door category.

Broad incumbents

• Ideal Pet Products: Ideal Pet Products is a mass-market pet door brand carried at major retailers (Amazon, Home Depot). Comparable in product category but competes at the opposite end - lower price, standardized sizing versus Pet Door Products' custom premium niche.
• Carlson Pet Products: Carlson Pet Products offers value-tier pet gates and doors distributed through Amazon and big-box retail. Comparable in product category, competing primarily on price rather than customization or energy performance.
• Cat Mate (Pet Mate): Pet Mate offers Cat Mate and Animate brand pet doors, including cat flaps and small/medium dog doors. Comparable in product category with broader geographic distribution but lower-end positioning versus custom sliding glass units.
• PetSafe (Radio Systems Corporation): PetSafe is the largest US pet products brand, offering a broad pet door line as part of a wider portfolio of containment, training, and wellness products. Competes in pet doors at mass and mid-tier price points.

Regional players

• Toms Gates & Grills: Toms Gates & Grills is a Western US-based specialty installer that, among other home access products, supplies and installs pet doors. Comparable as a regional factory/installer channel for custom pet doors, with overlap in Sun Belt geography.

Emerging players

• Gun Dog Garage Door: Gun Dog Garage Door specializes in garage-door-mounted pet access panels, a partially overlapping solution for giving dogs outdoor access. Comparable in serving pet owners seeking built-in, semi-permanent pet access without modifying human doors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PetDoorProducts
• Facebookfacebook.com/PetDoorProducts

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet Door Products