High Tech Pet Products
High Tech Pet Products is a US-based, founder-owned manufacturer of motorized automatic pet doors, electronic fences, and training collars, sold direct-to-consumer through its own website and Amazon. Its products use proprietary ultrasonic directional-sensing technology to control pet access through doors, walls, and patio inserts.
- Company typePrivate
- Founded1986
- HeadquartersVentura, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What High Tech Pet Products does
High Tech Pet Products, Inc. is a privately held, founder-led manufacturer of electronic pet products founded in 1986 by mechanical engineer Nicholas Bonge and headquartered in Ventura, California. The company designs, assembles, and tests its products in the US while manufacturing subcomponents in Shenzhen, China, and sells almost entirely direct-to-consumer through its Shopify-powered website hightechpet.com, supplemented by Amazon marketplace listings. A 4-person staff handles engineering, operations, and customer support via phone and email.
The company's core offering is the Power Pet line of motorized, sensor-activated automatic pet doors, differentiated by a proprietary ultrasonic transceiver system that provides directional sensing (opening only when a pet is on direct approach) with 1-inch ranging accuracy and isolated inside/outside sensor channels. The product portfolio spans the new Roll Up Smart Door (motorized roll-up flap with WiFi/app control, cloud backend, and Google/Alexa/HomeKit integration, priced up to $1,600), standard Power Pet automatic doors and patio inserts, manual Armor Flex and Dura Flex aluminum doors, MS-5 and RX-10 ultrasonic and combo collars, X-10 electronic dog fences, bark and training collars, and a deep replacement-parts catalog. Patents cover the Auto Safety Retract System and ultrasonic pet detection technology; trademarks include Power Pet, Armor Flex, Bark Terminator, Bluefang, and High Tech Pet.
The revenue model is hardware-only: one-time sales of doors ($180-$1,600), collars ($30-$150), batteries ($3.49-$14.99 per pack), and replacement parts ($3.49-$99.99), sold factory-direct with a 90-day satisfaction guarantee and limited lifetime warranty. Customers are individual US dog and cat owners seeking automated, secure pet access through doors, walls, and sliding patio glass. The company has not raised external capital, has no parent or subsidiaries, and is not pursuing M&A, IPO, or geographic expansion beyond the United States.
High Tech Pet Products firmographics
Firmographics- Name
- High Tech Pet Products
- Legal name
- High Tech Pet Products, Inc.
- Website
- https://hitecpet.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- High Tech Pet Products is a US-based, founder-owned manufacturer of motorized automatic pet doors, electronic fences, and training collars, sold direct-to-consumer through its own website and Amazon. Its products use proprietary ultrasonic directional-sensing technology to control pet access through doors, walls, and patio inserts.
- Ownership category
- akta.pro rank
High Tech Pet Products industry classification
Industry- Product category
- Pet Doors and Electronic Pet Containment
- NAICS
- Pet and Pet Supplies Retailers (459910), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Pet Supplies Omnichannel (CRAFAEAJ)
- akta.pro secondary industries
- Pet Technology & Smart Devices Distribution (Trackers, Feeders) (CRAOAKAI), Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM), Pet Supplies Retail (CRALAIAI)
Keywords
Where High Tech Pet Products is headquartered
LocationHeadquarters
- HQ city
- Ventura
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
High Tech Pet Products business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Electronic Pet Doors: One-time hardware sales of automated and manual pet doors including Power Pet (WiFi-enabled automatic), Armor Flex, and Dura Flex product lines. Wide price range from $180 to $1,600+ depending on features and size.
- Pet Collars and Accessories: Sales of MS-5 ultrasonic collars, RX-10 rechargeable combo collars, and accessories. Collars range from $30-$150 depending on features.
- Batteries and Replacement Parts: Replacement batteries (collar batteries, door batteries), replacement flaps, motors, circuit boards, and other repair/maintenance parts.
- Repair and Maintenance Kits: DIY repair parts with professional instructions for out-of-warranty products including motor assemblies, sensor cables, AC adapters, and more.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Power Pet Roll Up WiFi Large Door Mount |
| One time/ perpetual license | Pay-as-you-go | Power Pet Roll Up WiFi Large Patio Door |
| One time/ perpetual license | Pay-as-you-go | Power Pet PX-2 Large Standard Wall Mount |
| One time/ perpetual license | Pay-as-you-go | Duraflex Manual Door Medium |
| Unit Pricing | Pay-as-you-go | Power Pet Roll Up Battery |
| Unit Pricing | Pay-as-you-go | MS-5 Collar Battery 2-Pack |
| One time/ perpetual license | Pay-as-you-go | RX-10 Rechargeable Combo Collar |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
High Tech Pet Products product offering
Product offeringCore offering
High Tech Pet Products designs, manufactures, and sells automated electronic pet doors (Power Pet motorized line, Armor Flex and Dura Flex manual lines) along with an integrated accessory ecosystem of ultrasonic-trigger collars, in-ground electronic dog fences, bark control and remote training collars, and replacement parts/batteries. The company's products are engineered and assembled in the U.S. and sold primarily direct-to-consumer through its own e-commerce site and Amazon.
Product overview
High Tech Pet Products offers a comprehensive portfolio of smart electronic pet products organized into three main categories: automated Power Pet doors (the company's flagship offering), manual pet doors (Armor Flex and Dura Flex), and training/containment systems. The Power Pet line includes the newest Roll-Up WiFi doors featuring revolutionary motorized roll-up flap technology, traditional WiFi-enabled doors with smartphone control, standard automatic doors, and patio door configurations. Manual doors consist of premium Armor Flex aluminum doors with segmented flaps and value-oriented Dura Flex doors. The company also provides essential accessories including MS-5 and RX-10 ultrasonic pet collars, replacement batteries, repair parts, wall tunnels, and electronic containment/training collars (X-10 fences, Bark Terminator, ET-1 trainer). All products are engineered and assembled in the USA with proprietary ultrasonic technology providing directional sensing superior to RFID, Bluetooth, and Ultrawideband alternatives.
Differentiator
Problem solved
Functional benefit
Brands
- Power Pet: The company's flagship line of smart, fully automatic, electronic pet doors, widely recognized as the most advanced automatic pet doors made.
- Armor Flex
- Dura Flex
- MS-5 MICROSONIC
- Bluefang
- Bark Terminator
Products and services
- Power Pet Fully Automatic Pet Door (motorized roll-up electronic pet door) Motorized, ultrasonic-activated pet door with a roll-up panel, four-way access control (in-only, out-only, full access, locked), Auto Safety Retract, and optional Wi-Fi/Bluetooth app control with smart-home integration; aimed at dog and cat owners seeking automated, secure pet access.
- Armor Flex Heavy-Duty Pet Door Heavy-duty manual pet door designed for durability and security; for pet owners who want a robust non-motorized door.
- Dura Flex Pet Door Manual pet door positioned as a standard, durable option within the company's pet door lineup.
- MS-5 Ultrasonic Pet Collar Battery-powered ultrasonic collar that emits a unique signal to trigger compatible High Tech Pet doors; for pet owners whose pets need a collar to activate the electronic door.
- RX-10 Ultrasonic Pet Collar Ultrasonic pet collar with directional-sensing technology so that the door opens only when the pet approaches from the outside; designed to work with Power Pet doors for pet owners who want direction-aware activation.
- X-10 In-Ground Electronic Dog Fence In-ground electronic dog fence system using buried wire and a battery-powered collar receiver to contain pets within a property boundary; for dog owners who need outdoor containment.
- Bark Terminator Bark Control Collar Collar that detects barking and delivers a correction to discourage nuisance barking; for dog owners seeking an automated bark-control solution.
- ET-1 Remote Training Collar
Quantifiable outcome
- Hurricane-force wind resistance with airtight, draft-free seal
- +3 more outcomes
Companies that use High Tech Pet Products
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
High Tech Pet Products technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
High Tech Pet Products partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
High Tech Pet Products competitors and assessment
Company assessmentDirect peers
- Ideal Pet Products: Long-established US pet door and pet gate manufacturer with broad retail distribution. Comparable to High Tech Pet's manual Dura Flex and entry-level door offerings and a typical competitor on retail shelves.
- SureFlap / Sure Petcare: UK-based specialist in microchip-, RFID-, and app-controlled smart pet doors and connected feeders. Directly competes with High Tech Pet's Power Pet WiFi line in the smart/motorized pet-door category, with growing app and cloud features.
- PetWALK: Austrian manufacturer of premium motorized pet doors with electronic controls. Directly comparable to the Power Pet line at the high end of the automatic pet door market, including large-format and patio door models.
- Carlson Pet Products: US manufacturer of pet gates, doors, and outdoor access products. Overlaps with High Tech Pet's manual door and patio door categories, primarily at more accessible price points.
- DogWatch: US manufacturer and dealer-installed network of hidden electronic dog fences and training systems. Comparable to High Tech Pet's X-10 Ultra Series electronic fences and containment collars, with a comparable niche, premium positioning.
- Endura Flap: US-based manufacturer of high-end manual and energy-efficient pet doors with strong wind/cold resistance positioning. Comparable to High Tech Pet's Armor Flex and Dura Flex manual door lines in the premium specialty-door segment.
- PetSafe (Radio Systems Corporation): The dominant US brand in electronic pet doors, in-ground containment fences, bark collars, and training collars. Most directly comparable to High Tech Pet across the entire product portfolio — automatic pet doors, electronic fences, and training collars — with far broader retail distribution (Chewy, PetSmart, Amazon).
Emerging players
- Whisker (Litter-Robot): Connected pet-products company best known for Litter-Robot, with an expanding portfolio of app-controlled pet hardware. Comparable to High Tech Pet as a premium, app-enabled, US-designed pet-tech brand targeting the same affluent pet-owner segment.
- Petkit: Venture-backed smart-pet products company spanning smart feeders, water fountains, litter boxes, and app-connected accessories. Comparable to High Tech Pet as a connected-pet hardware brand, though with broader category breadth and stronger DTC/Amazon presence.
Broad incumbents
- Garmin (Alpha / Astro / Delta): Diversified consumer electronics incumbent with a dedicated pet training and tracking line (Alpha, Astro, Delta). Comparable to High Tech Pet in electronic pet collars and containment/training, with substantially larger R&D, marketing, and global distribution scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
High Tech Pet Products social profiles
Digital presenceHigh Tech Pet Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
High Tech Pet Products leadership team
Management profileNumber of profiles
Profiles1 record
High Tech Pet Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
High Tech Pet Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about High Tech Pet Products
What does High Tech Pet Products do?
High Tech Pet Products designs, manufactures, and sells automated electronic pet doors (Power Pet motorized line, Armor Flex and Dura Flex manual lines) along with an integrated accessory ecosystem of ultrasonic-trigger collars, in-ground electronic dog fences, bark control and remote training collars, and replacement parts/batteries. The company's products are engineered and assembled in the U.S. and sold primarily direct-to-consumer through its own e-commerce site and Amazon.
Is High Tech Pet Products a public or private company?
High Tech Pet Products is a private company. It is classified as family owned and is currently operating.
When was High Tech Pet Products founded?
High Tech Pet Products was founded in 1986. It employs 51 to 100 people.
Where is High Tech Pet Products based?
High Tech Pet Products is headquartered in Ventura, United States, in the North America region.
How does High Tech Pet Products make money?
Four revenue lines are on record. Electronic Pet Doors are the primary driver. The others are pet Collars and Accessories, batteries and Replacement Parts and repair and Maintenance Kits.
Who are High Tech Pet Products's main competitors?
Direct peers on record are Ideal Pet Products, SureFlap / Sure Petcare, PetWALK, Carlson Pet Products, DogWatch, Endura Flap and PetSafe (Radio Systems Corporation). Emerging players are Whisker (Litter-Robot) and Petkit. Garmin (Alpha / Astro / Delta) is listed as a broad incumbent.
Does High Tech Pet Products have an API?
No public API is recorded for High Tech Pet Products.
What industry is High Tech Pet Products in?
High Tech Pet Products's product category is Pet Doors and Electronic Pet Containment. Its primary akta.pro industry code is CRAFAEAJ, Pet Supplies Omnichannel, with a secondary code of CRAOAKAI, Pet Technology & Smart Devices Distribution (Trackers, Feeders). Its NAICS code is 459910 and its SIC code is 3600.