Ideal Pet Products
Ideal Pet Products is a Valencia, California-based direct-to-consumer manufacturer and retailer founded in 1979 that designs and sells pet doors for walls, doors, sliding glass patio doors, and windows, and is the exclusive U.S. distributor of Eyenimal-branded electronic pet products including bark control, containment fences, feeders, and cameras, serving individual dog and cat owners online.
- Company typePrivate
- Founded1979
- HeadquartersValencia, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ideal Pet Products does
Ideal Pet Products is a Valencia, California-based direct-to-consumer manufacturer of pet doors and distributor of electronic pet products, founded in 1979. The company manufactures over 200 pet door SKUs — wall, door, sliding patio, and window models — using injection molding technology originally developed for aerospace and aviation components, including parts used during the Apollo missions. The product range spans entry-level to premium Designer Series doors with Ruff-Weather dual-flap energy-efficient designs and an Alarm Alert feature; all doors carry a one-year warranty. The company also distributes Eyenimal-brand electronic pet products (manufactured by Numaxes) under exclusive U.S. rights, covering bark control collars, ultrasonic deterrents, electronic containment fences, remote trainers, automatic feeders, intelligent pet bowls with portion-scale dispensing, pet fountains, and pet cameras.
Ideal Pet Products sells 100% direct through its own BigCommerce-powered e-commerce storefront with free UPS Ground shipping to Continental U.S. only — no third-party marketplace or retail channel is in use. Pricing is unit-based and ranges from roughly $7 to $207 per item, with frequent promotional discounts against MSRP. The company is family-owned and operated with 11-50 employees, no institutional capital, and no parent company. Its primary customer segments are individual dog and cat owners seeking DIY installation solutions and the ability to source replacement parts through the proprietary R.O.V.E.R. parts finder tool, supported by a step-by-step installation video library and an active content marketing program across blog, email, Facebook, and Instagram.
Ideal Pet Products firmographics
Firmographics- Name
- Ideal Pet Products
- Legal name
- Ideal Pet Products
- Website
- https://idealpetproducts.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ideal Pet Products is a Valencia, California-based direct-to-consumer manufacturer and retailer founded in 1979 that designs and sells pet doors for walls, doors, sliding glass patio doors, and windows, and is the exclusive U.S. distributor of Eyenimal-branded electronic pet products including bark control, containment fences, feeders, and cameras, serving individual dog and cat owners online.
- Ownership category
- akta.pro rank
Ideal Pet Products industry classification
Industry- Product category
- Pet Doors and Pet Accessories
- NAICS
- Pet and Pet Supplies Retailers (459910)
- akta.pro primary industry
- Pet Supplies Inventory-led Online Retailers (CRAFADAH)
- akta.pro secondary industries
- General Pet Supplies Retail (Multi-category) (CRALAHAA), Pet Technology & Smart Devices Distribution (Trackers, Feeders) (CRAOAKAI)
Keywords
Where Ideal Pet Products is headquartered
LocationHeadquarters
- HQ city
- Valencia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ideal Pet Products business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Pet Door Sales: One-time purchase model for pet doors including wall pet doors, door pet doors, sliding patio pet doors, and window pet doors. Customers purchase directly through the e-commerce website with free shipping on pet doors to Continental U.S.
- Replacement Parts Sales: Sales of replacement parts for existing pet doors, including flaps and accessories. Parts are in stock and ready to ship.
- Pet Electronics (Eyenimal Brand): Sales of electronic pet products including bark control collars, containment fences, pet feeders, pet fountains, and pet cameras. Products are branded as Eyenimal and distributed exclusively by Ideal Pet Products in the U.S.
- Pet Accessories: Various pet accessories including cameras, fencing, health and wellness products, training tools, and play items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Designer Series Pet Doors |
| Unit Pricing | Pay-as-you-go | Pet Electronics - Bark Control |
| Unit Pricing | Pay-as-you-go | Pet Electronics - Containment Fences |
| Unit Pricing | Pay-as-you-go | Pet Electronics - Feeders & Fountains |
| Unit Pricing | Pay-as-you-go | Pet Electronics - Cameras & Accessories |
| Unit Pricing | Pay-as-you-go | Pet Electronics - Training & Entertainment |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Ideal Pet Products product offering
Product offeringCore offering
Ideal Pet Products designs, manufactures, and sells pet doors for walls, standard doors, sliding patio doors, and windows, along with over 200 replacement parts, under its own brand. The company is also the exclusive U.S. distributor of the Eyenimal line of electronic pet products including bark control devices, containment fences, automatic feeders, pet fountains, cameras, remote trainers, and pet toys. Sales are made direct-to-consumer through the company's e-commerce website with free shipping to the Continental U.S.
Product overview
Ideal Pet Products is a pet product company offering two main product categories: pet doors and pet electronics. The pet doors portfolio includes Wall Pet Doors, Patio Pet Doors (sliding glass door solutions), Door Pet Doors, and Window Pet Doors, all featuring energy-efficient designs and installation resources. The pet electronics line is distributed under the Eyenimal sub-brand and includes bark control devices (spray collars, static collars, ultrasonic controls), electronic containment fence systems (wired and wireless), remote trainers, pet cameras (Pet Vision Live), pet fountains with various filtration options, automatic pet feeders (Electronic Pet Feeder, Small Pet Feeder), intelligent pet bowls with portion control scales, pet GPS trackers, pet toys (Chase Me!, Crazy Ribbons), and safety accessories (LED collar lights, Dog's Lite). The company also offers over 200 replacement parts for their pet doors. All dog and cat doors come with a one-year warranty.
Differentiator
Problem solved
Functional benefit
Products and services
- Wall Pet Doors Pet doors designed for installation in exterior or interior walls, including brick, stucco, or wood, featuring energy-efficient construction and step-by-step installation instructions. Targeted at U.S. homeowners wanting flexible placement of pet access points.
- Patio Pet Doors Pet doors for sliding glass doors with no-hole-cutting installation, designed for vinyl and aluminum-framed sliding doors with energy-efficient glass and solid construction. Targeted at U.S. homeowners with sliding patio doors.
- Door Pet Doors Pet doors for standard door installation, designed to be energy efficient and durable with step-by-step installation instructions. Targeted at U.S. homeowners installing pet doors into standard doors.
- Window Pet Doors Pet doors designed for sash windows with easy, no-hole-cutting installation, featuring energy-efficient glass and sturdy construction. Targeted at cat owners and other pet owners using window installations.
- Cat Doors Pet doors specifically designed for cats, offering easy installation and energy-efficient design. Targeted at U.S. cat owners.
- Dog Doors
Quantifiable outcome
- Over 200 hand-crafted pet doors and replacement parts available
- +1 more outcomes
Companies that use Ideal Pet Products
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Ideal Pet Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ideal Pet Products partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EyenimalcoreEyenimal is a brand of electronic pet products including bark control collars, containment fences, pet feeders, fountains, cameras, and training devices. Ideal Pet Products serves as the exclusive U.S. distributor for Eyenimal products. Products include Outdoor Bark Control, Deluxe Ground+ Fence, Classic Dog Fence, Cat & Small Dog Fence, Electronic Pet Feeders, Intelligent Pet Bowls, Pet Fountains, Pet Vision cameras, and various training collars. Free shipping offered on all Eyenimal products.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Ideal Pet Products competitors and assessment
Company assessmentBroad incumbents
- Chewy: Largest U.S. online pet retailer, carrying competitor pet door brands (PetSafe, Carlson, etc.) and increasingly competing for the same DIY pet owner shopper. Represents a major channel threat and an aspirational marketplace/distribution partner.
- Petmate: Large U.S. pet products manufacturer with broader pet lifestyle portfolio that includes pet doors alongside crates, bedding, and feeders. Competes in the pet door niche from a much wider product and channel base.
- Whisker: Connected pet products company best known for Litter-Robot, expanding into broader smart pet devices. Comparable in pursuing the connected pet category but with a much broader product and brand footprint.
Regional players
- Animate: Australia/NZ pet specialty retailer carrying pet doors, training, and containment products with comparable SKUs to Ideal Pet. Operates in a different geography with limited direct U.S. overlap.
Direct peers
- Sure Petcare: UK-based smart pet door and connected pet products specialist (SureFlap microchip pet doors). Directly overlaps Ideal Pet's wall/door pet door category with a more connected/smart-product orientation.
- PetSafe: Largest direct competitor in pet doors plus electronic pet containment, bark control, and training products. Operates under Radio Systems Corporation and addresses a virtually identical product/use-case overlap with Ideal Pet Products.
- Carlson Pet Products: Specialist in pet gates and pet doors with comparable wall, door, and patio installation SKUs. Directly competes in the same DIY pet door category.
- High Tech Pet Products: Specializes in electronic pet containment systems, pet doors, and training collars. Closely mirrors the Eyenimal-side of Ideal Pet's product line in containment and training electronics.
- Dog Mate: Manufacturer of dog and cat doors for doors, walls, and panels. Closely comparable product specification and target use case to Ideal Pet's core pet door line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ideal Pet Products social profiles
Digital presenceIdeal Pet Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ideal Pet Products leadership team
Management profileNumber of profiles
Ideal Pet Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ideal Pet Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ideal Pet Products
What does Ideal Pet Products do?
Ideal Pet Products designs, manufactures, and sells pet doors for walls, standard doors, sliding patio doors, and windows, along with over 200 replacement parts, under its own brand. The company is also the exclusive U.S. distributor of the Eyenimal line of electronic pet products including bark control devices, containment fences, automatic feeders, pet fountains, cameras, remote trainers, and pet toys. Sales are made direct-to-consumer through the company's e-commerce website with free shipping to the Continental U.S.
Is Ideal Pet Products a public or private company?
Ideal Pet Products is a private company. It is classified as family owned and is currently operating.
When was Ideal Pet Products founded?
Ideal Pet Products was founded in 1979. It employs 11 to 50 people.
Where is Ideal Pet Products based?
Ideal Pet Products is headquartered in Valencia, United States, in the North America region.
How does Ideal Pet Products make money?
Four revenue lines are on record. Pet Door Sales are the primary driver. The others are replacement Parts Sales, pet Electronics (Eyenimal Brand) and pet Accessories.
Who are Ideal Pet Products's main competitors?
Broad incumbents on record are Chewy, Petmate and Whisker. Animate is listed as a regional player. Direct peers are Sure Petcare, PetSafe, Carlson Pet Products, High Tech Pet Products and Dog Mate.
Does Ideal Pet Products have an API?
No public API is recorded for Ideal Pet Products.
What industry is Ideal Pet Products in?
Ideal Pet Products's product category is Pet Doors and Pet Accessories. Its primary akta.pro industry code is CRAFADAH, Pet Supplies Inventory-led Online Retailers, with a secondary code of CRALAHAA, General Pet Supplies Retail (Multi-category). Its NAICS code is 459910.