House Of Knives
House of Knives is a Canadian specialty omnichannel retailer founded in 1979, selling premium kitchen cutlery, sharpeners, cookware, sport/outdoor knives, and personal care tools from brands like Wusthof, Shun, and Benchmade to home cooks, chefs, and outdoor enthusiasts across Canada.
- Company typePrivate
- Founded1979
- HeadquartersBurnaby, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What House Of Knives does
House of Knives is a privately held Canadian specialty retailer of cutlery and related lifestyle products, founded in 1979 and headquartered in Burnaby, British Columbia. The company operates an omnichannel model combining multiple physical retail locations across Canada (including British Columbia and Alberta) with a full-featured e-commerce website (houseofknives.ca). Its core assortment spans kitchen knives, sharpening tools and services, cookware, cook's tools, table and bar accessories, scissors, personal care/grooming, outdoor and sport knives, and multi-tools — sourced from a curated portfolio of premium manufacturers including Wusthof, Shun, Global, Benchmade, Victorinox, Spyderco, CRKT, Kizer, Miyabi, Ballarini, and Scanpan.
The business generates revenue predominantly through one-time product sales at unit pricing, with per-item prices ranging from approximately $90 entry-level cutlery to over $1,900 for premium knife block sets. The company supplements retail revenue with an in-store knife sharpening service, gift cards ($25-$100), a BandEdge+ paid loyalty membership program ($10 back on purchases, member-only pricing), and a dedicated corporate gifts program targeting B2B volume orders. Distribution is omnichannel: e-commerce with multiple payment options (Visa, MasterCard, Apple Pay, Google Pay, PayPal, Sezzle BNPL), physical stores allowing hands-on product inspection and expert advice, and free in-store pickup. The company does not disclose revenue, has no external investors or parent company, and is independently operated.
Customer segmentation is horizontal, addressing home cooks and culinary enthusiasts as the primary segment, plus professional chefs, outdoor/sport enthusiasts, corporate/gifting buyers, and wet-shaving/grooming enthusiasts. Marketing is conducted through owned digital channels (website, blog, email), organic social (Facebook, Instagram, X, Pinterest, YouTube), and a Sharpest Price Guarantee matching authorized Canadian retailers within 30 days. The company is Canadian-domestic only, with shipping restricted to Canada.
House Of Knives firmographics
Firmographics- Name
- House Of Knives
- Legal name
- House of Knives
- Website
- https://houseofknives.ca
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- House of Knives is a Canadian specialty omnichannel retailer founded in 1979, selling premium kitchen cutlery, sharpeners, cookware, sport/outdoor knives, and personal care tools from brands like Wusthof, Shun, and Benchmade to home cooks, chefs, and outdoor enthusiasts across Canada.
- Ownership category
- akta.pro rank
House Of Knives industry classification
Industry- Product category
- Specialty Cutlery Retail
- NAICS
- Home Furnishings Retailers (44912)
- SIC
- Cutlery, Handtools & General Hardware (3420), Retail-Auto & Home Supply Stores (5531)
- akta.pro primary industry
- Hunting & Shooting Specialty Knife/Tool Retail (CRAMAKAH)
- akta.pro secondary industry
- Kitchen Gadgets & Tools Retail (CRACADAB)
Keywords
Where House Of Knives is headquartered
LocationHeadquarters
- HQ city
- Burnaby
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
House Of Knives business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales - Cutlery & Kitchen Knives: Retail sale of kitchen knives, sporting knives, multi-tools, and accessories from various brands including Wusthof, Shun, Global, Benchmade, Victorinox, Kizer, and many others. Products range from entry-level to premium collectible knives.
- Cookware & Kitchen Tools: Sale of cookware including Ballarini, Scanpan brands, as well as kitchen gadgets, cutting boards, and cooking utensils.
- Sharpeners & Maintenance: Sale of knife sharpeners, whetstones, honing steels, and sharpening accessories. Also includes in-store knife sharpening services.
- Outdoor & Sport Products: Sale of camping gear, survival tools, flashlights, water bottles (Hydro Flask), and outdoor accessories.
- Personal Care & Shaving: Sale of straight razors, safety razors, shaving brushes, grooming tools, and personal care scissors.
- Gift Cards: Sale of gift cards in denominations of $25-$100, redeemable in-store or converted for online use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Product Purchases |
| Other | Pay-as-you-go | Free Shipping Threshold |
| Other | One time/ perpetual license | Gift Cards |
| Subscription | Annual | BandEdge+ Loyalty Program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
House Of Knives product offering
Product offeringCore offering
House of Knives is a Canadian specialty retailer that sells premium cutlery, kitchen knives, sharpeners, cookware, cook's tools, outdoor knives, multi-tools, scissors, personal care items, table & bar accessories, and travel accessories through physical retail stores across Canada and an e-commerce website. The retailer complements product sales with in-store knife sharpening services, a BandEdge+ loyalty rewards program, gift cards, and a corporate gifts program.
Product overview
House of Knives is a Canadian omnichannel retailer specializing in premium cutlery and kitchen tools, operating since 1979. The company offers a diverse portfolio of products organized into distinct categories: Cutlery (kitchen knives, accessories), Sharpeners (whetstones, honing steels), Cookware (bakeware, pots, pans), Cook's Tools (gadgets, utensils), Table & Bar (barware, wine accessories), Scissors (gardening, kitchen, personal care), Personal Care (shaving, grooming), Outdoor (camping, survival gear), Sport Knives (tactical, sporting knives), Multi-Tools (Leatherman, Victorinox), and Travel accessories. The company supplements its retail operations with services including an in-store knife sharpening service, BandEdge+ loyalty membership program, corporate gift ordering, and industry discount programs.
Differentiator
Problem solved
Functional benefit
Brands
- BandEdge+: Loyalty membership program offering discounted prices, in-store credit earning, and member-only promotions.
Products and services
- Cutlery (Kitchen Knives)
Companies that use House Of Knives
Customer profileSegments5 records
Ideal customer profiles4 records
House Of Knives technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
House Of Knives partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
House Of Knives competitors and assessment
Company assessmentBroad incumbents
- Williams Sonoma: Premium North American kitchen and home retailer offering cutlery, cookware, and tools. A broader incumbent whose kitchen cutlery and cookware lines overlap with House of Knives, though it operates a much wider category footprint and serves as a benchmark for premium kitchen retail scale.
- Sur La Table: Specialty kitchen retailer carrying premium cutlery, cookware, and tools in-store and online. Comparable in premium positioning and customer base, but with a broader assortment (small appliances, bakeware, tabletop) and larger US store network.
Regional players
- Canadian Tire: Canada's largest general merchandise retailer with a meaningful kitchen, outdoor, and tools category. Operates in the same Canadian geography as House of Knives and competes on price for entry-level cutlery, multi-tools (Leatherman, Gerber), and outdoor knives, though without House of Knives' specialist depth.
Direct peers
- Cutlery and More: US specialty retailer of kitchen cutlery, cookware, and sharpeners from brands like Wusthof, Shun, Misen, and Zwilling. Overlaps almost entirely with House of Knives' kitchen cutlery and sharpening categories and competes for the same premium home-cook customer.
- KnifeArt: Specialty retailer of kitchen and sport knives, sharpeners, and cutlery accessories. Comparable assortment mix (Wusthof, Shun, Miyabi, plus sport lines) and overlapping customer with House of Knives, especially in the premium kitchen cutlery segment.
- Everything Kitchens: US family-owned online kitchen specialty retailer selling cookware, cutlery, gadgets, and small appliances. Comparable to House of Knives in multi-category kitchen retail with a similar premium-brand positioning, though with a different category mix.
- The Knife Center: The largest US-based specialty knife retailer, carrying kitchen, sport, tactical, and collectible knives across hundreds of brands. Directly comparable to House of Knives as a knife-specialty omnichannel retailer, though operating at significantly larger US scale.
- Korin: US-based Japanese knife specialist retailer offering premium Japanese cutlery and sharpening tools. Comparable to House of Knives' Japanese handmade knife assortment (Hatsukokoro, Nigara, Tanaka, Yoshikane, Kori) and serves a very similar Japanese-knife enthusiast buyer.
- Blade HQ: US specialty knife retailer focused on folding, fixed blade, and EDC knives from Benchmade, Spyderco, CRKT, and similar brands House of Knives carries. Closely comparable assortment and target customer (knife enthusiasts), serving as a direct online competitor for the sport/tactical segment.
- Chef Knives To Go: Specialty retailer focused on high-end Japanese and Western kitchen knives with deep product expertise. Directly comparable to House of Knives' Japanese knife category (Shun, Miyabi, Tojiro, handmade Japanese) and targets the same culinary enthusiast segment.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
House Of Knives social profiles
Digital presenceHouse Of Knives financial estimates
Financial estimateRevenue estimate
Valuation estimate
House Of Knives leadership team
Management profileNumber of profiles
House Of Knives funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
House Of Knives M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about House Of Knives
What does House Of Knives do?
House of Knives is a Canadian specialty retailer that sells premium cutlery, kitchen knives, sharpeners, cookware, cook's tools, outdoor knives, multi-tools, scissors, personal care items, table & bar accessories, and travel accessories through physical retail stores across Canada and an e-commerce website. The retailer complements product sales with in-store knife sharpening services, a BandEdge+ loyalty rewards program, gift cards, and a corporate gifts program.
Is House Of Knives a public or private company?
House Of Knives is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was House Of Knives founded?
House Of Knives was founded in 1979. It employs 51 to 100 people.
Where is House Of Knives based?
House Of Knives is headquartered in Burnaby, Canada, in the North America region.
How does House Of Knives make money?
Six revenue lines are on record. Product Sales - Cutlery & Kitchen Knives are the primary driver. The others are cookware & Kitchen Tools, sharpeners & Maintenance, outdoor & Sport Products, personal Care & Shaving and gift Cards.
Who are House Of Knives's main competitors?
Broad incumbents on record are Williams Sonoma and Sur La Table. Canadian Tire is listed as a regional player. Direct peers are Cutlery and More, KnifeArt, Everything Kitchens, The Knife Center, Korin, Blade HQ and Chef Knives To Go.
Does House Of Knives have an API?
No public API is recorded for House Of Knives.
What industry is House Of Knives in?
House Of Knives's product category is Specialty Cutlery Retail. Its primary akta.pro industry code is CRAMAKAH, Hunting & Shooting Specialty Knife/Tool Retail, with a secondary code of CRACADAB, Kitchen Gadgets & Tools Retail. Its NAICS code is 44912 and its SIC code is 3420.