Rede Elo Farma

What Rede Elo Farma does

Rede Elo Farma is a privately-held Portuguese company, founded in 2013 and headquartered in Lisbon, that operates as a national pharmacy support network serving 405 community pharmacies across continental Portugal. The company functions as an intermediary, negotiating preferential commercial terms between its member pharmacies and approximately 140 pharmaceutical laboratories and warehouse distributors across 12,600 product references. It self-describes as a market leader in pharmacy network support in Portugal. Services extend well beyond negotiation to include operational tools, training, marketing support, and clinical research services.

The technology platform is anchored by a web portal (Portal Elo Farma) for portfolio consultation, internal communications, network rankings, and sell-out/inventory reporting; a mobile application (App Elo Farma) for weekly objective tracking, campaign participation, and circular access; and Profitfarma, a specialized pharmacy management software providing 360-degree business visibility including sales per customer per product, employee-to-customer ratios, customer satisfaction indices, and gross margin by supplier. Adjacent service lines include Elo Care (medication management and individualized weekly preparation), Inala+ (inhalation technique support, in partnership with AcF), Academia Elo Farma (accredited training by the Order of Pharmacists), Gestão de Categorias (category management), and Projeto Alfa (marketing and digital shop windows). The ELO GEF unit conducts pharmacoepidemiological observational studies, PASS/PAES studies, active pharmacovigilance, and market monitoring, drawing on data from more than 230 pharmacies and 1,000 pharmacy professionals. Pharma Match addresses pharmacy assistant staffing gaps by matching member pharmacies with trainees from partner schools.

The business model combines recurring network membership fees paid by pharmacies with professional services revenue from commercial negotiation and ancillary service lines. Go-to-market is sales-led through a regional direct sales organization with named client managers covering Norte (Beatriz Gomes, Daniela Nunes), Centro (Micaela Costa, Ana Pinto, João Matias), and Sul (Daniela Figueira, Raquel Mesquita, Catarina Lebre). Leadership comprises João Barata (Direção Geral), Rodrigo Antunes (Finance and Operations), Carolina Bonet (Commercial), and Rita Bastos (Marketing). The company holds no disclosed funding rounds, no parent entity, and no public revenue figures; pricing for membership and services is not publicly disclosed and quotes are obtained through regional account managers. It has been certified as a Great Place to Work and operates ancillary social initiatives under Projeto Elo Solidário with charities including Operação Nariz Vermelho and Make-A-Wish.

Name

Rede Elo Farma

Legal name

REDE ELO FARMA

Website

https://elofarma.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Rede Elo Farma is a privately-held Portuguese national pharmacy support network, founded in 2013, that negotiates commercial terms on behalf of 405 member pharmacies with 140 pharmaceutical laboratories, and supplies them with management software, training, and value-added services.

Ownership category

akta.pro rank

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Network Membership Fees: Pharmacies pay membership fees to join and remain part of the national network, gaining access to negotiated commercial conditions, management tools, training, and other support services
2. Commercial Negotiation Services: The company acts as intermediary negotiating preferential commercial terms between member pharmacies and pharmaceutical laboratories and distributors

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Rede Elo Farma is a national pharmacy support network that acts as an intermediary in negotiating preferential commercial conditions between 405 member community pharmacies and pharmaceutical laboratories/distributors in Portugal. Beyond negotiation, the company provides member pharmacies with proprietary management software (Portal Elo Farma, App Elo Farma, Profitfarma), accredited training through Academia Elo Farma, category management, marketing support (Projeto Alfa), pharmaceutical follow-up services (Elo Care, Inala+, Acompanhamento Farmacêutico with AcF), and pharmacoepidemiological research services through ELO GEF.

Product overview

Rede Elo Farma operates as a national pharmacy support network established in 2013, offering a platform of interconnected services rather than a single unified product. The core offering includes the Portal Elo Farma (web portal for product lists and reports) and App Elo Farma (mobile app for objective monitoring), complemented by specialized services such as Elo Care (medication management software), Profitfarma (specialized management software), Inala+ (inhalation therapy support), Academia Elo Farma (training), and ELO GEF (pharmacoepidemiological studies). Additional services include Gestão de Categorias (category management), Projeto Alfa (marketing), Acompanhamento Farmacêutico (pharmaceutical follow-up), Intermediação de Negociação (negotiation intermediary), Pharma Match (recruitment), and Projeto Elo Solidário (charitable initiatives).

Differentiator

Problem solved

Functional benefit

Products and services

• Portal Elo Farma Web portal providing member pharmacies with access to product portfolio lists, internal communications, network rankings, and sell-out and stock reports.
• App Elo Farma Mobile application enabling pharmacies to monitor weekly objective compliance, join campaigns, consult products and circulars, and access exclusive content.
• Profitfarma Specialized pharmacy management software providing 360-degree business view with parameters for sales per customer per product, customers per employee ratio, customer satisfaction index, and gross margin by supplier.
• Elo Care Medication management and individualized weekly medication preparation service supported by dispensing management software and staff training, for member pharmacies serving patients on chronic therapy.
• Inala+ Therapeutic and inhalation technique support service developed in partnership with AcF (Associação de Farmacêuticos) to help patients improve inhalation technique and adherence.
• Academia Elo Farma Training program offering free accredited courses certified by the Order of Pharmacists for pharmacy managers and teams, with 645 trainings offered to member pharmacies.
• ELO GEF (Gabinete de Estudos Farmacoepidemiológicos) Pharmacoepidemiological studies unit conducting observational studies, PASS/PAES studies, active pharmacovigilance, market monitoring, and risk management, drawing on data from 230+ pharmacies and 1,000+ pharmacy professionals across continental Portugal.
• Gestão de Categorias Category management and point-of-sale optimization service organizing health-area products by profitability to increase gross margin in member pharmacies.
• Projeto Alfa Marketing and communication services for member pharmacies including traditional marketing materials, ELO TV, digital shop windows, social media content, and marketing plan support.
• Acompanhamento Farmacêutico (Pharmaceutical Follow-up with AcF) Pharmaceutical follow-up service partnering with AcF to implement Level 2 pharmaceutical consultations, individualized medication preparation, screenings, and health education activities in member pharmacies.
• Intermediação de Negociação Negotiation intermediary service between member pharmacies and pharmaceutical laboratories and distributors, securing 12,600 product references with 140 partner laboratories and distributors across the network.
• Pharma Match Recruitment partnership project connecting pharmacy technician training schools with member pharmacies to address staffing gaps for pharmacy assistant technicians in Portugal.

Quantifiable outcome

• 405 member pharmacies
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Make-A-Wish Foundation (Fundação Make-A-Wish)minorStrategic or Co-development PartnerPartnership for team building activities. The IV Annual Elo Farma Encounter featured the Wish Challenge where participants planned how to fulfill wishes of seriously ill children. The foundation believes wish fulfillment has the power to transform lives.
• AcF (Associação de Farmacêuticos)coreStrategic or Co-development PartnerPartnership for pharmaceutical follow-up services including Level 2 pharmaceutical consultation, individualized medication preparation, screenings, and health education activities. AcF supports implementation and practical execution of services focused on patient care and health outcomes.
• Operação Nariz VermelhominorStrategic or Co-development PartnerCharitable partnership as part of the Elo Solidário project supporting sick children
• Abem (Associação)minorStrategic or Co-development PartnerCharitable partnership as part of the Elo Solidário project
• Associação Novo FuturominorStrategic or Co-development PartnerCharitable partnership as part of the Elo Solidário project supporting children without parental care
• Pirilampo MágicominorStrategic or Co-development PartnerCharitable partnership as part of the Elo Solidário project supporting people with intellectual disabilities
• Pharma Match Partner SchoolsminorStrategic or Co-development PartnerPartnership with pharmacy technician training schools to address staffing shortages in community pharmacies. Schools send student information and CVs, which are matched with pharmacies seeking trainees.

Scale indicators10 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Celesio (McKesson Europe): European pharmaceutical distribution and pharmacy services group (Lloyds Pharmacy, etc.), now part of McKesson. Comparable as an incumbent offering intermediation between manufacturers and community pharmacies at significant scale.
• Walgreens Boots Alliance: Global pharmacy and retail health group with deep pharmaceutical-procurement leverage. Comparable as a broad incumbent operating both pharmacy retail and wholesale/distribution services, with significantly greater scale than Elo Farma.
• Phoenix Group: European pharmaceutical distribution leader serving pharmacies with logistics, brand and service programs. Comparable as an incumbent pharma-distribution and pharmacy-services platform operating across European geographies.
• Alliance Healthcare: Global pharmaceutical wholesaler and distributor (Walgreens Boots Alliance) with retail-pharmacy services across Europe. Comparable as a large-scale intermediary between manufacturers and pharmacies, though with broader logistics and distribution scale.

Others

• Cegedim: European health-technology and data company with pharmacy-software and market-research offerings. Comparable as a technology and data vendor serving the same pharmacy ecosystem, and a potential partner or competitor to Elo Farma's Profitfarma and ELO GEF offerings.
• ANF - Associação Nacional das Farmácias: Portuguese national association representing community pharmacies. Comparable as an ecosystem participant in the same pharmacy sector, though not a commercial peer — relevant context for regulatory, training and accreditation dynamics that affect Elo Farma's market.

Emerging players

• DocMorris: European digital pharmacy and mail-order platform. Comparable in that it competes for the same end patient and pharmacy-channel economics that drive Elo Farma's independent-pharmacy members, though via a digital-first model.

Direct peers

• Cooprofar: Portuguese cooperative of community pharmacies providing collective bargaining with laboratories and a portfolio of management and support services. Closely mirrors Elo Farma's pharmacy-network intermediation model in the same domestic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RedeEloFarma
• LinkedInlinkedin.com/company/rede-elo-farma
• Instagraminstagram.com/redeelofarma

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rede Elo Farma