medialesson

What medialesson does

Medialesson GmbH is a Pforzheim-headquartered IT consulting and software engineering firm founded in 2002, specializing in the Microsoft platform with particular depth in Azure Cloud, .NET/C#, TypeScript, Angular/React, Industrial IoT, and Mixed Reality (Microsoft HoloLens 2). The firm delivers end-to-end digital transformation services — strategy, architecture, design, custom software development, training, and managed operations — and has built named flagship solutions for clients including the my.abtis Cloud Value Portal (abtis GmbH), RIDA® SMART UNIVERSE (R-Biopharm AG), Cloud Connected IoT Rolls (HÄHL GmbH), the Asset Data Provider (Balluff), and the FDA AR troubleshooting app (Netzgesellschaft Düsseldorf). It maintains Microsoft Solution Partner designations for Digital & App Innovation Azure and Data & AI Azure, Microsoft Gold Partner status, Cloud Solution Provider accreditation, and is led by six Microsoft MVPs including a Microsoft Regional Director.

The firm's business model is professional services-led, with revenue generated through consulting engagements, custom software development, training, project management, and operations support, billed via time-and-materials (monthly), fixed-price (multi-year contracts), or agile sprint models with a 15% service fee on third-party procurement. Customer segments span German Mittelstand and large enterprises across manufacturing, industrial automation, energy/utilities, pharmaceuticals, telecommunications, retail, and FMCG, with named enterprise references including Porsche, Siemens, SAP, Zalando, Henkel, Beiersdorf, 1&1, Deutsche Telekom, and NTT DATA. Operations are confined to Germany, with no disclosed geographic expansion beyond domestic delivery.

The go-to-market is direct enterprise sales, consultation-led (Petra Bauknecht, COO, is the primary contact), supported by a strong community-driven developer-relations motion: Medialesson runs the largest Software, Technology & Design Meetup in Pforzheim (650+ members), co-runs the Munich meetup (~2,000 members), organizes annual Pforzheim hackathons, hosts Microsoft co-branded bootcamps, and maintains an active conference speaking circuit. The firm is privately held and founder-owned by Philipp Bauknecht (CEO) and Petra Bauknecht (COO), with no disclosed external investment. Revenue, financials, and funding history are not publicly disclosed.

Name

medialesson

Legal name

Medialesson GmbH

Website

http://www.medialesson.de/

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Medialesson GmbH is a German IT consulting and software engineering firm specializing in Microsoft Azure, IoT, and Mixed Reality, serving both Mittelstand and large enterprise clients across manufacturing, industrial automation, energy, and pharmaceuticals with end-to-end digital transformation services.

Ownership category

akta.pro rank

Product category

IT Consulting & Custom Software Engineering

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital & Technology Transformation Consulting (BPAHACAH)

akta.pro secondary industries

Integration, API & Middleware Consulting (BPAHAEAJ), Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization) (BPAEAFAG)

Keywords

• IT consulting services
• Cloud migration services
• Custom software development
• Industrial IoT solutions
• Microsoft Azure services

Headquarters

HQ city

Pforzheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Consulting Services: IT strategy, architecture, and digital transformation consulting services for enterprises
2. Software Development: Custom software development, including apps, web applications, and enterprise solutions. Includes individual software creation, software customization, and implementation
3. Training Services: Individual training and knowledge transfer for teams and individuals on Microsoft technologies
4. Project Management: Project management services for technology implementation projects
5. Operations Support: Deployment, monitoring and maintenance of IT infrastructure and software in the cloud; hotline/remote support services

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Medialesson is an IT consulting and software engineering firm that designs, develops, and operates custom digital solutions on the Microsoft platform, including cloud applications on Microsoft Azure, generative AI and ML integrations, Industrial IoT platforms, AR/Mixed Reality (HoloLens 2) experiences, mobile and desktop apps, and Microsoft 365 Modern Workplace deployments. It delivers these offerings to German Mittelstand and large enterprises through consulting, fixed-price projects, agile time-and-materials development, managed operations, and training engagements.

Product overview

Medialesson is an IT consulting and software engineering company specializing in Microsoft Azure cloud solutions. Their offering consists of a portfolio of named client-specific solutions (my.abtis, RIDA® SMART UNIVERSE, Cloud Connected IoT Rolls, Asset Data Provider, FDA App) built atop a comprehensive set of service offerings. The service portfolio includes Cloud & DevOps, Data & AI (generative AI, ML, analytics), Enterprise Web, Industrial IoT, Mobile & Desktop Apps, Immersive Experiences (AR/VR/HoloLens), UX & UI Design, and Modern Workplace services. These are delivered through Consulting, Projects, Software Development, Operations, and Training service models. The company is a Microsoft partner with specializations in Digital & App Innovation Azure and Data & AI Azure.

Differentiator

Problem solved

Functional benefit

Products and services

• my.abtis - Cloud Value Portal Custom-built cloud value portal that consolidates all IT services and data in one centralized location, developed for abtis GmbH as a joint customer engagement.
• RIDA® SMART UNIVERSE Platform developed for R-Biopharm AG to support diagnostic testing and analytics needs; designed and implemented in agile collaboration within four months.
• Cloud Connected IoT Rolls IoT solution that connects rollers at various locations worldwide to the cloud via sensor technology, enabling near real-time data capture and Power BI dashboard visualization for HÄHL GmbH.
• Asset Data Provider (ADP) Platform developed for Balluff that standardizes and unifies diverse data types, enhances data quality, and simplifies technology use for production process optimization; deployable in cloud, on-premise, or at machine level.
• Fehler- und Diagnoseassistenz-App (FDA) Mobile and desktop application for Netzgesellschaft Düsseldorf that uses AR Image Targets for automatic meter box recognition, OCR text reading from Dot-Matrix displays, and interactive troubleshooting instructions overlay.
• IT Consulting Services IT strategy, design and software architecture consulting services for enterprises and mid-market clients.
• Custom Software Development Services Skilled team support for development or design projects on a time and material basis, covering custom applications, web apps, mobile apps, and enterprise software.
• Project Services (Fixed-Price Delivery) Proof-of-concept, product and project development with agile fixed-price delivery, including 50/50 milestone billing.
• Operations / Managed Services Deployment, monitoring and maintenance of IT infrastructure and software in the cloud, including hotline and remote support.
• Training Services Individual training and knowledge transfer for teams and individuals on Microsoft technologies.
• Microsoft Cloud Solution Provider Licensing Accredited Microsoft Cloud Solution Provider offering Microsoft 365 and Azure services on a pay-as-you-go model with a 15% service fee on third-party software, media, and tools procured for clients.

Quantifiable outcome

• Platform developed and launched within 4 months
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationMedialesson is a certified Microsoft Solution Partner for Digital & App Innovation Azure and Data & AI Azure. CEO Philipp Bauknecht is a Microsoft Regional Director since 2017. Multiple team members hold Microsoft MVP awards across Developer Technologies, Mixed Reality, and Azure categories. Company is an accredited Microsoft Cloud Solution Provider and Gold Partner for application development.
• SteelcaseminorStrategic or Co-development PartnerSteelcase is mentioned as an office furniture partner providing ergonomic furnishings for Medialesson's meeting rooms equipped with Surface Hubs and video conferencing technology.
• abtis GmbHcoreStrategic or Co-development PartnerJoint development of my.abtis Cloud Value Portal. Long-standing partnership with this Microsoft-focused IT services provider specializing in workplace solutions, Azure cloud, and cybersecurity for Mittelstand.
• Everblock Systems GermanyminorStrategic or Co-development PartnerOffice furniture partner that provided modular building blocks for Medialesson's office redesign including a notable Lego exhibition wall.
• IHK Nordschwarzwald (Chamber of Commerce)minorGTM or Marketing PartnerCo-organized Cybersecurity Day 2023 at IHK facilities in Pforzheim to educate regional SMEs about cybersecurity threats including ransomware attacks.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Avanade: Joint Accenture-Microsoft venture and the largest pure-play Microsoft partner globally. Competes for the same enterprise Azure, Data & AI and Modern Workplace deals but at significantly larger scale.
• Capgemini: Global IT services giant with a sizable Microsoft Azure business in Germany. Competes for tier-1 enterprise transformation work where Medialesson is typically too small to bid.
• T-Systems: Deutsche Telekom's enterprise IT arm and a major Microsoft partner in Germany. Competes on large enterprise Azure transformation and IoT mandates with very different scale and balance sheet.

Direct peers

• abtis GmbH: Microsoft-focused IT services provider for the German Mittelstand with overlapping Azure, Modern Workplace and cybersecurity practices. Medialesson and abtis already co-deliver (my.abtis Cloud Value Portal), making abtis the closest day-to-day comparable.
• Communardo GmbH: German Microsoft partner specializing in collaboration, Microsoft 365, Teams and intranet solutions. Overlaps strongly on the Modern Workplace service line and Mittelstand customer base.
• novaCapta Software & Consulting GmbH: Cologne-based Microsoft partner focused on data, AI and Modern Workplace in Germany. Comparable in being a mid-sized Microsoft-centric consultancy targeting Mittelstand digital transformation.
• codecentric AG: German Microsoft Gold Partner specializing in Azure, .NET and DevOps consulting for Mittelstand and enterprise. Same customer segment, similar Microsoft-stack focus and comparable delivery model.
• Alegri Group: Munich-based Microsoft Gold Partner covering Azure, Data & AI and Modern Workplace for German enterprise clients. Comparable mid-sized Microsoft consulting peer with overlapping geographic and service focus.

Emerging players

• Slalom: US-headquartered Microsoft-focused consulting firm expanding in Europe. Comparable Microsoft-centric, project-led model and similar enterprise digital transformation positioning.

Regional players

• Objectivity Ltd. European custom software and Microsoft/Azure development house with comparable .NET and cloud engineering practices. Similar profile but primary delivery presence in Poland/UK rather than Germany.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/medialesson
• Facebookfacebook.com/medialesson
• LinkedInlinkedin.com/company/3058370

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about medialesson