Fairfax Pediatric Associates

What Fairfax Pediatric Associates does

Fairfax Pediatric Associates (FPA) is an independent, physician-owned pediatric medical practice founded in the mid-1960s and headquartered in Fairfax, Virginia, providing comprehensive primary and specialized care to infants, children, and adolescents across Northern Virginia. The practice operates three office locations — Greenbriar (Fairfax), Centreville (opened July 7, 2025), and Brambleton — staffed by 17 providers including 13 board-certified physicians (MDs/DOs, most Fellows of the American Academy of Pediatrics) and 4 certified pediatric nurse practitioners. Service offerings span core primary care (well-child visits following the AAP schedule, same-day sick visits, developmental screenings, vaccinations) plus a deep specialized portfolio that includes lactation consulting, pediatric mental health and ADHD management, child psychology, asthma education, allergy shots, weight management, sports physicals, travel clinic consultations, and in-house rapid laboratory testing (COVID PCR, strep, influenza, RSV, urinalysis) with LabCorp and Quest integration for send-out tests.

The technology stack is built on industry-standard healthcare IT rather than proprietary platforms: eClinicalWorks (eCW) with the Healow patient portal for records, immunizations, vitals, medication lists, and self-generated CDAs; Phreesia for online appointment requests; healow Pay for online bill payment; a Modern Spot Vision screener for early ophthalmic detection; and telemedicine delivered in-house and routed to Hello Pediatrics for after-hours coverage. The practice was the first pediatric practice in Virginia to achieve NCQA Patient Centered Medical Home recognition and holds Virginia Mental Health Access Program (VMAP REACH) recognition for pediatric mental health.

FPA's revenue model is predominantly fee-for-service healthcare billed through major commercial insurance plans, supplemented by patient-paid co-pays, coinsurance, and deductibles at the time of service, plus an expanding layer of administrative and ancillary fees: $25/$50/$100 tiered missed-appointment charges, $15 after-hours phone consultations, $15/$30 form completion fees, $22-$25 medical-records USB charges, and a new $10 medication refill fee effective August 25, 2025. Go-to-market is direct-to-consumer via the practice website, an active social presence (Facebook, Instagram, YouTube), text-based scheduling, and earned media coverage in Washingtonian, Northern Virginia Magazine, Virginia Living, and Washington Parent. Distribution is through three physical offices plus telemedicine, with inpatient continuity routed through Inova Fairfax Children's Hospital, INOVA Loudoun, and Children's National Medical Center. The practice is a member of the Trusted Doctors network, and FPA's strategic posture is best characterized as steady, multi-generational family-medicine operator deepening per-patient revenue intensity while modestly expanding physical footprint.

Name

Fairfax Pediatric Associates

Legal name

Fairfax Pediatric Associates

Website

https://fairfaxpediatrics.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Fairfax Pediatric Associates is an independent, physician-owned pediatric medical practice serving infants, children, and adolescents across three Northern Virginia offices with 17 providers, offering well-child and sick care plus specialized services such as lactation, mental health, and in-house laboratory testing.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Services

NAICS

Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

akta.pro secondary industries

Pediatric Urgent Care & After-Hours Clinics (HLAFAJAI), Pediatric Primary Care Telehealth (well-child, minor illness, developmental screening) (HLALAHAF), Pediatric Specialty Care Centers (e.g., cardiology, oncology, neurology) (HLAFAJAH)

Keywords

• Pediatric healthcare services
• Well-child medical care
• Pediatric telemedicine visits
• In-house laboratory testing
• Lactation and mental health

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Insurance-based Healthcare Services: The practice participates with most major insurance plans. Patients pay co-pays, coinsurance, and deductibles at time of service. Self-pay accounts pay in full at time of service.
2. Specialized Services: Lactation services, mental health services, telemedicine visits, after-hours phone consultations (with fees), form completion fees
3. Medical Records and Administrative: Medical records on USB ($22-$25) or paper ($20+), form completion fees ($15 standard, $30 rush)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Fairfax Pediatric Associates provides comprehensive pediatric primary and specialty care for infants, children, and adolescents at three Northern Virginia offices and through telemedicine. The practice delivers well-child preventive visits, same-day sick visits, vaccinations, in-house lab and lactation services, pediatric mental health care, sports physicals, and travel consultations, supported by an eClinicalWorks EHR, Healow patient portal, and after-hours coverage via Hello Pediatrics.

Product overview

Fairfax Pediatric Associates offers a comprehensive suite of pediatric healthcare services across three Northern Virginia offices (Greenbriar, Centreville, and Brambleton). The core service portfolio includes well child care following AAP-recommended preventative schedules, same-day sick visits, and telemedicine visits for remote consultations. Specialized services include lactation consulting, mental health services (including ADHD management), asthma education, sports physicals, travel clinic consultations, weight management, allergy shots, and psychological services. Digital offerings include a patient portal for accessing medical records and an online bill payment system. Laboratory services are available in-house with rapid testing (COVID, strep, influenza, RSV, urine) and send-out capabilities to LabCorp and Quest. The practice operates as a certified Patient Centered Medical Home with care coordination and nurse advice line support.

Differentiator

Problem solved

Functional benefit

Products and services

• Well Child Care Comprehensive preventative healthcare for infants, children, and adolescents following the American Academy of Pediatrics (AAP) recommended well-visit schedule from newborn through 18 years old. Includes physical exams, developmental screenings, and immunizations. Target users: parents and guardians of pediatric patients.
• Sick Visits Same-day appointments for evaluation and treatment of acute illness in pediatric patients, including colds, ear infections, sore throats, fevers, coughs, rashes, headaches, stomach pains, and minor injuries. Target users: families needing immediate pediatric care.
• Telemedicine Visits Real-time video visits with FPA providers accessible from laptop or smartphone, with after-hours, evening, weekend, and holiday telemedicine coverage provided through the Hello Pediatrics partnership. Target users: families seeking remote pediatric consultations.
• On-Site Laboratory Services In-house rapid testing at all three FPA locations covering PCR COVID, strep, influenza, RSV, and stat urine dip tests, plus lab draws with send-out processing through LabCorp and Quest Diagnostics for extended testing. Target users: pediatric patients needing point-of-care lab results.
• Prenatal Visits Pre-birth meetings for expectant parents to choose an FPA pediatrician, learn about hospital procedures, and prepare for newborn care, with options to attend via Zoom or in person at Greenbriar and Brambleton. Target users: expecting parents.
• Lactation Services Private appointments with certified nurse practitioners and IBCLC-credentialed physicians supporting breastfeeding mothers with latching issues, low milk supply, engorgement, pumping techniques, jaundice, and newborn weight checks, with lactation accessories available for purchase. Target users: breastfeeding mothers and their newborns.
• Pediatric Mental Health Services Screening, diagnosis, and management of pediatric mental health conditions including ADHD evaluation and ongoing management, delivered in primary care by providers trained through the Virginia Mental Health Access Program (VMAP REACH). Target users: children and adolescents with behavioral, developmental, or mental health concerns.
• Sports Physicals Pre-participation physical examinations for school and youth sports clearance, including completion of Fairfax County and Loudoun County sports physical forms. Target users: school-age and adolescent athletes.
• Travel Clinic Consults Pre-travel pediatric consultations that provide destination-specific health recommendations, required and recommended vaccinations, and preventive care guidance for traveling families. Target users: families traveling internationally or to endemic regions with children.
• Weight Management Pediatric weight management program addressing childhood obesity through nutrition counseling, lifestyle modification, and ongoing monitoring. Target users: children and adolescents with elevated BMI or related concerns.
• Asthma Education Education and treatment program for pediatric asthma, including inhaler authorization form completion for school use. Target users: children with asthma and their families.
• Allergy Shots In-office administration of allergy shots and ongoing management for pediatric patients. Target users: children with allergen immunotherapy needs.
• Child Psychology Services Psychological services for behavioral issues, developmental delays, and mental health conditions in children and adolescents. Target users: children and adolescents needing behavioral or developmental psychological support.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Hello PediatricscoreStrategic or Co-development PartnerPartnership for after-hours, weekend, and holiday video visits. FPA patients can access pediatric-trained advice nurses and telemedicine appointments through Hello Pediatrics after regular business hours by calling the main office number.
• LabCorpcoreTechnology or IntegrationLaboratory services partnership providing lab draws and send-out testing capabilities at all FPA locations. LabCorp interface available for comprehensive laboratory testing.
• Quest DiagnosticscoreTechnology or IntegrationLaboratory services partnership providing additional send-out testing capabilities at all FPA locations.
• Virginia Mental Health Access Program (VMAP)minorStrategic or Co-development PartnerFPA providers trained through VMAP REACH program to screen, diagnose, and manage pediatric mental health conditions in primary care setting.
• Inova Fairfax Children's HospitalcoreStrategic or Co-development PartnerPrimary hospital partner for patient hospitalizations. FPA primarily uses Inova Fairfax Children's Hospital, INOVA Loudoun, and Children's National Medical Center for inpatient pediatric care.
• Children's National Medical CentercoreStrategic or Co-development PartnerHospital partner for patient hospitalizations alongside Inova Fairfax Children's Hospital and INOVA Loudoun.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Others

• Trusted Doctors: Network/affiliation that FPA is part of, aggregating independent pediatric and primary-care practices in the D.C. metro for shared services and contracting. Comparable as a peer-group operating model.

Direct peers

• PM Pediatrics: Specialized pediatric urgent care group with evening, weekend, and holiday hours. Comparable in after-hours/sick-visit positioning and pediatric-only patient focus, though urgent-care rather than primary-care.
• Capital Area Pediatrics: Multi-site independent pediatric group practice serving the greater Washington, D.C. metro including Northern Virginia. Directly comparable in specialty focus, multi-location model, and patient demographic.
• Loudoun Pediatric Associates: Pediatric group practice in Loudoun County, Northern Virginia, offering comprehensive well and sick pediatric care. Direct local competitor serving the same suburban Virginia market.
• Virginia Pediatric Group: Independent pediatric practice with multiple Northern Virginia offices providing well-child, sick, and specialty pediatric services. Same market, same multi-site independent model as FPA.

Broad incumbents

• Children's National Pediatricians & Associates: Primary-care pediatric network affiliated with Children's National Medical Center in the D.C. region. Comparable pediatric primary-care services delivered through a hospital-system-backed model.
• Pediatric Associates: One of the largest independent pediatric group practices in the U.S. with dozens of locations. Comparable multi-site pediatric primary-care model, though at national scale.
• One Medical (Amazon One Medical Pediatrics): National primary-care platform with pediatric services, now part of Amazon, offering in-person and virtual visits. Comparable in combining primary care with technology-enabled patient access, though much broader in scope.
• Inova Children's: Pediatric service line of the Inova health system in Northern Virginia, including Inova Fairfax Children's Hospital and affiliated pediatric primary-care practices. Hospital-employed pediatrician network competing in the same geography.

Emerging players

• Hello Pediatrics: After-hours pediatric telemedicine service that partners with FPA for evening/weekend/holiday video visits. Comparable in pediatric-only virtual care model; partnership rather than direct competition today, but a potential DTC threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5TabxwwDXj1DnjCx4RJEjw
• Facebookfacebook.com/FairfaxPeds
• Instagraminstagram.com/fairfaxpediatricassociates

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairfax Pediatric Associates