Skogen

What Skogen does

Skogen is a full-service creative agency headquartered in Trondheim, Norway, operating under the legal entity Skogen Utvikling AS. Founded around 2017-2018, the firm delivers branding, packaging, visual identity, and digital services to a client base concentrated in Norway. Its service portfolio is organized into six integrated departments: Skogen Innsikt (data-driven strategy and research), Skogen Identitet (brand identity, naming, guidelines, and activation), Skogen Visuelt (illustration, motion, explainer video, and photography), Skogen Retail (store concepts, packaging, and product development), Skogen Historier (storytelling, photography, copywriting, social, and video), and Skogen Teknologi (websites, apps, UI/UX, custom digital tools, and CMS implementation). This structure allows the agency to take projects from strategic brief through to deployed digital and physical assets without subcontracting across vendors.

Name

Skogen

Legal name

Skogen Utvikling AS

Website

https://skogen.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Creative Design Services

NAICS

Graphic Design Services (541430), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising (7310)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Creative design services
• Brand identity design
• Packaging design
• Digital web development
• Visual design studio

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Project-based professional services including brand strategy, visual identity, digital solutions, storytelling, retail packaging, and technology services. Revenue generated through client projects of varying scope and duration.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Skogen is a full-service creative agency that delivers integrated brand strategy, visual identity, packaging and retail design, storytelling, and digital/web development services to enterprise and institutional clients in Norway. Its offering is structured around six specialized departments—Innsikt (insights), Identitet (brand identity), Visuelt (visual design), Retail (packaging), Historier (stories), and Teknologi (digital)—that collaborate on end-to-end brand and digital projects from research through execution. The agency's deliverables include brand strategies, visual identity systems, packaging, websites, apps, UI/UX design systems, motion graphics, and content production.

Product overview

Skogen is a comprehensive creative agency headquartered in Trondheim, Norway, offering brand strategy, design, and digital development services through six specialized departments. The agency operates as a unified platform comprising Skogen Innsikt (data-driven strategy and research), Skogen Identitet (brand identity creation), Skogen Visuelt (illustration, motion, and photography), Skogen Retail (packaging and retail solutions), Skogen Historier (storytelling and content), and Skogen Teknologi (websites, apps, and digital development). These departments work collaboratively to deliver end-to-end brand and digital solutions, from brand platform development through visual identity and digital implementation.

Differentiator

Problem solved

Functional benefit

Brands

• Skogen Teknologi: Digital solutions and web development department offering websites, apps, UX/UI design, and development services.
• Skogen Retail
• Skogen Historier
• Skogen Innsikt
• Skogen Identitet
• Skogen Visuelt

Products and services

• Skogen Innsikt Data-driven strategy service offering research, analysis, strategy development, business development, and brand and culture workshops for clients needing to transform data into actionable insights.
• Skogen Identitet Brand identity service delivering brand strategy, brand development, naming, visual identity, verbal identity, brand guidelines, and brand activation for organizations seeking distinctive brand identities.
• Skogen Visuelt Visual design service specializing in illustration, motion design, explainer videos, and photography to create compelling visual expressions for brands.
• Skogen Retail Retail and packaging design service offering store concepts, product development, packaging design, sales-driven activities, and performance optimization to create lasting first impressions at retail.
• Skogen Historier Storytelling and content service providing research and analysis, concept development, brand storytelling, photography, copywriting, social media, PR, and video production to create meaningful brand narratives.
• Skogen Teknologi Digital technology service offering website development, app development, UX/UI design, custom digital tools, development, and CMS implementation to bring digital visions to life.

Quantifiable outcome

• 50+ million views achieved by Oppdrag Middag campaign for Bunnpris
• +1 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• SmussminorStrategic or Co-development PartnerCreative collaboration partner on illustration projects. Created charming illustration for Nektar Vinbar capturing the cozy atmosphere of the wine bar in close collaboration with Smuss.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anti: Norwegian creative agency specializing in branding, visual identity, design, and content for Nordic and international clients. Directly comparable as a brand-identity and design boutique serving similar enterprise and cultural clients in the Norwegian market.
• Creuna: Nordic digital and design agency offering branding, web platforms, UX/UI, and digital strategy across the Nordics. Directly comparable to Skogen on digital, design system, and brand identity delivery, but at a larger multi-city scale.
• Werk: Independent Norwegian design and brand agency offering identity, digital, and packaging services. Closely comparable as a Norwegian boutique competing for similar mid-market brand and design mandates in the same domestic market.

Broad incumbents

• Pentagram: Global independently owned brand and design partnership specializing in visual identity and brand strategy. Comparable on the brand identity and packaging design methodology, though operating at a global scale with significantly larger enterprise clients.
• Knowit: Nordic digital and creative consultancy with brand, design, and technology capabilities across multiple countries. Comparable on integrated brand and digital delivery for Nordic enterprise clients, with substantially broader scale and geographic reach.
• Netlight: Nordic management and digital consultancy combining strategy, technology, and design for enterprise clients. Comparable as a Nordic consultancy competing for similar digital and brand transformation mandates.
• Landor & Fitch: Global brand consulting and design firm working on brand strategy, identity, and packaging for multinational clients. Comparable on brand strategy and packaging design methodology, though at much larger enterprise scale and global footprint.
• Snøhetta: Norwegian-origin global multidisciplinary design and branding studio working across architecture, brand identity, and digital experiences. Comparable on the brand identity and multidisciplinary design axis, but operating at a much larger scale and international footprint.
• TRY Apt: One of the largest and most awarded creative agencies in Norway offering branding, advertising, and design across full-service disciplines. Highly comparable as a Norwegian full-service creative competitor, but at significantly greater scale than Skogen.
• Edenspiekermann: Independent design and brand consultancy with offices across Europe delivering brand identity, packaging, and digital design. Comparable on integrated brand and packaging work, though with broader European reach and larger client portfolios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/skogendesign
• Instagraminstagram.com/skogen.agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skogen