Showseason Grooming

What Showseason Grooming does

Showseason Grooming is a US-based specialty pet grooming products manufacturer founded in 1998 and operated by Georgia Labeling & Filling, Inc. The company designs, formulates, and distributes pH-balanced, aromatherapeutic shampoos, conditioners, colognes, finishing sprays, ear care, and spa products for dogs and cats under the Showseason® brand and a portfolio of 12+ sub-brands including South Bark's Blueberry Facial®, Soothe™ (medicated with 3% Chlorhexidine), Speed Dry®, Naturals, Hemp Pet, Bath & Brush Therapies, Warren London Spa, Chubbs Shampoo Bars, Happy Pets, Xpert Pet, and K9 & You. The core technology is proprietary chemical formulation rather than a software platform; notable technical features include the Blueberry Facial® signature line, Blue-Shed® de-shed shampoo (dilutes 32:1), Speed Dry® finishing spray (reduces drying time by half), and Soothe™ medicated shampoo with antimicrobial Chlorhexidine. Products are made in the USA at a 40,000 sq. ft. facility in Tucker, Georgia housing the company's lab, warehouse, and shipping operations.

The company monetizes through three go-to-market motions: (1) direct-to-consumer e-commerce sales via a Shopify-hosted storefront at standard retail pricing ($7.99–$26.99 typical); (2) a wholesale/B2B program with business pricing tiers targeting professional pet groomers, veterinarians, pet boarding/resorts, and retail stores, requiring tax-exempt verification; and (3) a third-party Amazon marketplace store (SHOWSEASONANIMALPRODUCTS1). Distribution is domestic, with UPS Ground as the primary shipping carrier. Customer segmentation spans professional pet groomers (primary), veterinary professionals, pet retail stores, and individual pet owners — addressed through a horizontal segmentation approach. The company has no disclosed external funding, no M&A activity, no parent company, and operates as an independent privately held entity. Marketing channels include owned website content, Facebook and Instagram organic social, email marketing to wholesale buyers, and Amazon marketplace presence.

Name

Showseason Grooming

Legal name

Georgia Labeling & Filling, Inc DBA Showseason® Animal Products, LLC

Website

https://showseasongrooming.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Showseason Grooming is a US-based specialty pet grooming products manufacturer founded in 1998, offering shampoos, conditioners, colognes, and medicated care products across 12+ sub-brands, serving professional groomers, veterinarians, pet retailers, and individual pet owners through DTC e-commerce, wholesale, and Amazon channels.

Ownership category

akta.pro rank

Product category

Pet Grooming Products

NAICS

Pet and Pet Supplies Retailers (45991)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Pet Grooming Supplies Retail (At-home) (CRALAHAG)

akta.pro secondary industries

Pet Grooming Equipment & Salon Supply Distribution (CRAOAKAH), Skin & Coat Therapy (Medicated/Hypoallergenic Shampoos) (HSANAAAL), Pet Supplies Inventory-led Online Retailers (CRAFADAH)

Keywords

• Pet grooming products
• Pet shampoo manufacturer
• Pet cologne sprays
• Medicated pet shampoo
• Professional groomer supplies

Headquarters

HQ city

Tucker

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: E-commerce retail sales of pet grooming products (shampoos, conditioners, colognes, finishing sprays, ear care, spa products) directly to consumers through company website at standard retail pricing.
2. Wholesale/B2B Sales: Business-to-business sales to professional groomers, veterinarians, pet boarding facilities, and retail stores through wholesale program with business pricing tiers.
3. Marketplace Sales: Sales through Amazon store (SHOWSEASONANIMALPRODUCTS1) providing additional distribution channel for retail customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Showseason Grooming manufactures and sells a portfolio of pet grooming products including pH-balanced shampoos, conditioners and styling products, pet colognes (over 50 varieties), medicated shampoos, de-shedding shampoos, aromatherapy and calming sprays, ear care, and spa products. The company distributes through its own Shopify e-commerce store to individual pet owners, through a wholesale program to professional groomers, veterinarians, pet boarding facilities, and retail stores, and through an Amazon marketplace store.

Product overview

Showseason Grooming is a pet grooming product company offering a comprehensive portfolio of professional pet care products organized around multiple sub-brands. The core offerings include Showseason shampoos (including medicated, deshedding, and waterless formulas), pet colognes in over 50 varieties, and conditioners/styling products. Key sub-brands include South Bark's Blueberry Facial (brightening cleansers and matching colognes), Naturals (green grooming line), Bath & Brush Therapies (premium colognes), Happy Pets, Warren London (spa products), and Xpert Pet. The portfolio also includes specialty products like Speed Dry accelerating sprays, Soothe medicated shampoos with 3% Chlorhexidine, calming products (Mellow Pet, Thunderstorm Spray, Home Alone Spray), deshedding solutions (Blue-Shed, AminoFlex), and ear care. The company emphasizes aromatherapeutic, pH-balanced formulations made in the USA, targeting professional groomers, veterinarians, and pet retail stores through wholesale channels.

Differentiator

Problem solved

Functional benefit

Brands

• South Bark's Blueberry Facial: Flagship line featuring the Original Blueberry Facial® - a deep cleansing and coat brightening collection including facial washes, conditioners, sugar scrubs, and de-shedding products.
• Hemp Pet
• Bath & Brush Therapies
• Xpert Pet
• Happy Pets
• Warren London Spa
• Soothe Medicated Products
• Speed Dry Products
• Naturals
• Chubbs Shampoo Bars

Products and services

• Showseason Shampoo Line pH-balanced, aromatherapeutic shampoos including specialty formulas for flea/tick control, itch relief, waterless cleaning, and deshedding. Targeted at both professional groomers and individual pet owners for routine and specialty coat care.
• Showseason Pet Cologne Line Fragrance sprays for pets to control odor between baths and provide lasting fresh scents, available in over 50 varieties. Targeted at pet owners and groomers looking for long-lasting, distinctive fragrances.
• Showseason Conditioner & Styling Line Leave-in and rinse-out conditioners with detangling and moisturizing properties, plus styling and finishing products for pet coat management. Used by professional groomers and individual pet owners for routine coat care.
• South Bark's Blueberry Facial Line Trademarked deep cleansing and coat brightening facial wash for dogs. pH-balanced, aromatherapeutic formula with blueberry extract that can be used as an overall body shampoo and dilutes up to 16:1. The line includes facial washes, conditioners, sugar scrubs, and foaming cleansers. Targeted at professional groomers and pet owners seeking premium coat brightening products.
• Soothe Medicated Shampoo Line Medicated shampoo containing 3% Chlorhexidine for antimicrobial activities, fighting fungi and bacteria. Used for dogs and cats with yeast issues and as adjunct for demodectic mange and pyodermas. Targeted at veterinarians and pet owners managing pets with skin conditions.
• Speed Dry Products Line Speed Dry Shampoo and Spray that accelerate drying time for long or double-coated breeds, cutting drying time in half. Includes a leave-in conditioner, shine enhancer, and quick-drying spray. Targeted at professional groomers seeking efficiency gains.
• Blue-Shed De-Shed Shampoo Performance deshedding shampoo with manuka honey, blueberry extract, and argan oil that releases undercoat, wrestles mats and tangles, removes static, and reduces shedding while brightening coat. Dilutes 32:1 for bathing systems. Targeted at professional groomers and pet owners managing heavy-shedding breeds.
• Hemp Pet Shampoo Line Soothing shampoo with hemp oil that relieves dry, itchy skin while providing conditioning benefits. Targeted at pet owners and groomers caring for pets with sensitive skin conditions.
• Naturals Pet Cologne Line Green grooming product line featuring natural ingredients including Citrus Grapefruit and Green Tea & Ginger colognes. Targeted at eco-conscious pet owners seeking natural ingredient pet care products.
• Bath & Brush Therapies Pet Cologne Line Premium pet cologne brand featuring various scents including Pumpkin Spice (best-selling holiday scent), Amber, Mysterious Male, Butterfly Kisses, and Ambrosia. Targeted at pet owners seeking premium fragrances.
• Happy Pets Cologne Line Pet care brand featuring colognes and grooming products including Rover Clover Cologne (fresh green fragrance with summer herbs) and Blissful pet cologne. Targeted at pet owners seeking fun, fresh fragrances.
• Xpert Pet Cologne Line Pet cologne brand featuring seasonal selections and masculine scents including Adorable Fine Pet Cologne. Targeted at pet owners seeking masculine or seasonal fragrance options.
• Warren London Spa Products Line Premium pet care brand featuring Paw Fizz Tablets (deep cleaning paw fizz tablets), Hydrating Skin & Coat Butter, Grapeseed Oil Paw & Nose Revitalizer, and Groomer's Hand Butter. Targeted at professional groomers and pet owners seeking premium spa treatments.
• Chubbs Shampoo Bars Line Vegan, natural, organic shampoo bars free of sulfates, available in Bay Rum and Mighty White varieties. Targeted at eco-conscious pet owners seeking sustainable grooming alternatives.
• Showseason Ear Care Products Ear cleaning and care products for pets including K-9 Miracle Ear Elixir. Targeted at pet owners and veterinarians for routine ear care.
• Showseason Aromatherapy Products Essential oil blends and aromatherapy products for calming and soothing pets. Targeted at pet owners seeking natural calming solutions for anxious pets.
• Showseason Spa & Pampering Products Luxury spa treatments including sugar scrubs and pampering formulations for pets. Targeted at professional groomers and pet owners seeking premium at-home spa experiences.
• Showseason Calming Products Line Calming shampoo and spray products including Mellow Pet Calming Spray (with Copaiba Oil), Thunderstorm Calming Spray, and Home Alone Separation Anxiety Spray. Targeted at pet owners managing anxious, noise-phobic, or separation-anxious dogs.
• Pro-Tek 3 Pesticide-Free Shampoo Pesticide-free shampoo providing safe and effective relief from itching and skin trauma. Targeted at pet owners seeking alternatives to chemical pesticide-based shampoos.
• Pink Lemonberry Pet Shampoo Bright lemon and ripe berry scented shampoo with crisp, tart fragrance and soft floral notes. Targeted at pet owners seeking fresh seasonal scents.

Quantifiable outcome

• Blue-Shed dilutes 32:1 for bathing systems
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the company's online store with product catalog, shopping cart, customer accounts, and order processing capabilities.
• UPScoreOthersPrimary shipping carrier for all product deliveries. Website explicitly states all products are shipped via UPS Ground.
• AmazonminorChannel Partner/ Reseller/ DistributorThird-party marketplace distribution channel. Company maintains Amazon store (SHOWSEASONANIMALPRODUCTS1) for additional retail sales outside their primary e-commerce website.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Chris Christensen Systems: Chris Christensen is a long-established professional pet grooming brand selling premium shampoos, conditioners, and tools to groomers worldwide — directly comparable to Showseason's professional-groomer wholesale channel.
• Earthbath: Earthbath manufactures and sells natural pet grooming products (shampoos, conditioners, sprays) across DTC, retail, and wholesale — directly comparable to Showseason's at-home and professional grooming assortment.
• Espree Animal Products: Espree formulates natural grooming shampoos, conditioners, and finishing sprays for professional groomers and pet owners — closely comparable to Showseason's professional and DTC pet grooming lines.
• Burt's Bees for Pets: Burt's Bees for Pets (owned by Clorox) sells natural shampoos, conditioners, and wipes at mass and pet specialty retailers — competing with Showseason on similar at-home grooming assortments.
• Nature's Specialties: Nature's Specialties manufactures natural pet grooming products (shampoos, colognes, conditioners) sold through wholesale to groomers and retailers — overlapping with Showseason's wholesale product mix.
• Groomer's Best: Groomer's Best produces professional-grade pet grooming products sold to groomers and salons — directly comparable B2B wholesale orientation to Showseason's professional channel.
• TropiClean: TropiClean produces natural pet grooming and oral care products sold through pet specialty retail, mass, and DTC — overlapping with Showseason across shampoos, colognes, and deshedding solutions.
• John Paul Pet: John Paul Pet offers premium, aromatherapeutic pet shampoos, conditioners, and colognes targeting professional groomers and upscale pet owners — directly comparable positioning to Showseason's signature aromatherapy lines.

Emerging players

• Vetericyn (Innovacyn): Vetericyn sells animal wellness and topical care products including medicated shampoos — competing with Showseason's Soothe medicated line in vet and retail channels.

Broad incumbents

• PetAg: PetAg is a broader pet care products manufacturer spanning grooming, nutrition, and health — competing with Showseason in pet specialty wholesale with a wider portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/showseason.products
• Instagraminstagram.com/showseasongrooming
• LinkedInlinkedin.com/company/showseason-animal-products-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Showseason Grooming