Nature's Specialties

What Nature's Specialties does

Nature's Specialties, LLC is a manufacturer and direct retailer of premium pet grooming liquids headquartered at 422 North Smith Ave, Corona, California. Founded in 1986 by Mary Grossman alongside chemist Joseph Meeks, the company began with six products and eight employees and has grown to a catalog of approximately 96 products across shampoos, conditioners, colognes, medicated treatments, grooming sprays, dental care, and accessories. The product portfolio is anchored by flagship lines such as Plum Silky and Cherry Blossom Silky conditioning shampoos, EZ Out deshedding solutions, Truly Hypo and Hypo Aloe Genic hypoallergenic products, and a deep medicated range (Lav-N-Derm, Tar & Sulfur, Derma-Treat). Technical differentiators include proprietary highly concentrated formulas diluting up to 64:1 with warm water, pH-balanced chemistries, and targeted SKUs addressing coat-color enhancement, deshedding, and skin conditions — formulations developed by the co-founder chemist.

The company monetizes through three revenue channels: (1) a Shopify-powered direct-to-consumer e-commerce site selling retail-priced SKUs in sizes from 4oz to 128oz with free standard shipping over $200 within the contiguous US; (2) a verified B2B wholesale/Pet Professional program offering up to 45% off list price to qualified groomers, veterinarians, pet spas, pet hotels, and pet retailers (requiring Business License, Tax EIN Letter, or Resale Certificate); and (3) national and international distributor sales feeding local groomers and specialty pet retail stores. Direct shipping is restricted to the contiguous US; international customers are served exclusively via distributors.

Nature's Specialties operates as a subsidiary brand under Nexus Brands Group, Inc., per the website Terms of Service. The customer base is anchored by professional pet groomers as the primary revenue segment, with veterinarians, pet spas/hotels, and individual pet owners serving as secondary segments. Marketing is multi-channel — direct e-commerce, Facebook and Instagram organic social, email/newsletter, and a strategic educational content partnership with Leading Edge Grooming Academy — and is reinforced by long-standing sponsorships of professional grooming competitions including Barkleigh Groom Expo's 'The Winner Circle' and appearances on Animal Planet's 'Groomer Has It' and CBS's 'Great American Dog.' Headcount is reported in the 11-50 range.

Name

Nature's Specialties

Legal name

Nexus Brands Group, Inc.

Website

https://naturesspecialties.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Nature's Specialties, founded in 1986 in Corona, California, manufactures and sells approximately 96 premium pet grooming products — shampoos, conditioners, colognes, and medicated treatments — via Shopify DTC e-commerce, a B2B wholesale program for groomers and veterinarians, and international distributor networks.

Ownership category

akta.pro rank

Product category

Pet Grooming Products

NAICS

Pet and Pet Supplies Retailers (459910)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Pet Grooming Equipment & Salon Supply Distribution (CRAOAKAH)

akta.pro secondary industries

Pet Grooming Supplies Retail (At-home) (CRALAHAG), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

• Pet grooming products
• Premium pet shampoos
• Pet conditioners
• Medicated pet shampoos
• Pet colognes

Headquarters

HQ city

Corona

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Nature's Specialties operates their own Shopify-powered e-commerce website selling directly to consumers. They offer products in multiple sizes (4oz to 128oz) with retail pricing. Online sales include free standard shipping on orders over $200 within contiguous US.
2. Wholesale/Pet Professional Sales: B2B wholesale pricing program offering up to 45% off retail list price to qualified pet industry professionals including groomers, veterinarians, pet spas, pet hotels, and pet retailers. Requires proof of business (Business License, Tax EIN Letter, or Resale Certificate).
3. Distributor Sales: Products sold through national and international distributors as well as local groomers and specialty retail pet stores.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Nature's Specialties manufactures and supplies premium pet grooming liquids and care products — including specialized shampoos, conditioners, colognes, medicated shampoos, grooming sprays, oral care, and accessories — primarily formulated with highly concentrated, pH-balanced compositions for safety and performance. The company distributes its roughly 96-SKU catalog through its own Shopify e-commerce store, a wholesale/pet-professional pricing program for qualified groomers, vets, pet spas, hotels and retailers, and a network of national and international distributors.

Product overview

Nature's Specialties is a manufacturer and retailer of premium pet grooming products primarily serving professional groomers and pet owners. The company was founded in 1986 and has grown to offer over 96 products across multiple categories including shampoos, conditioners, colognes, medicated treatments, grooming sprays, health and wellness products, and grooming accessories. Their product portfolio includes flagship lines like the Plum Silky and Cherry Blossom Silky conditioning shampoo and cologne collections, specialized deshedding solutions (EZ Out, EZ Shed), medicated shampoos (Lav-N-Derm, Derma-Treat, Tar & Sulfur), hypoallergenic lines (Truly Hypo, Hypo Aloe Genic), color-enhancing products (Aloe Bluing), and specialty fragrances inspired by food and beverages (Froth Tails cocktail line, Pupkin' Spice Latte, Sugar Pup Fairy). The products are sold through their e-commerce website, distributed nationally and internationally, and offered at wholesale pricing up to 45% off for qualified pet industry professionals including groomers, veterinarians, and pet spas. The company maintains physical operations in Corona, California with local pickup available for Southern California residents.

Differentiator

Problem solved

Functional benefit

Products and services

• Plum Silky Texturizing Conditioning Shampoo line (Plum Silky Shampoo, Plum Silky Conditioner, Plum Silky Cologne) Texturizing conditioning shampoo with silk proteins, conditioners, and deodorizers that is non-oily and won't lay the hair down; accompanied by a matching conditioner and a long-lasting plum-fragrance cologne. Used by professional groomers for over 20 years; dilutes up to 24:1.
• Cherry Blossom Silky Conditioning Shampoo and Cologne Light, romantic conditioning shampoo with cherry blossom fragrance that adds gentle texture, moisture, and manageability without weighing the coat down; safe for puppies, kittens, and small animals; dilutes up to 24:1. Paired with a Cherry Blossom Silky Cologne.
• EZ Out / EZ Shed Deshedding System (EZ Out Deshedding Shampoo, EZ Shed Conditioner, EZ De-Shed Spray, EZ De-Shed Duo Pack) Registered trademark EZ Out® deshedding shampoo that helps remove the bulk of unwanted undercoat, paired with EZ Shed deshedding conditioner for maximum deshedding results, plus a ready-to-use EZ De-Shed Spray for between-bath touch-ups and an EZ De-Shed Duo Pack bundle. Dilutes up to 16:1.
• Medicated Shampoo Line (Lav-N-Derm, Derma-Treat, Tar & Sulfur, Sheazam Shea Butter Shampoo, Medi-Boost Medicated Additive, Happy Ears Alcohol-Free Ear Wash) Medicated shampoo formulations for treating skin conditions in dogs and cats, including Lav-N-Derm (lavender-based), Derma-Treat, Tar & Sulfur, Sheazam Shea Butter, and a Medi-Boost Medicated Additive for boosting skin health treatments, plus Happy Ears Alcohol-Free Ear Wash.
• Hypoallergenic / Sensitive Skin Line (Truly Hypo Shampoo, Truly Hypo Conditioner, Hypo Aloe Genic, Colloidal Oatmeal Shampoo, Colloidal Oatmeal Creme Rinse) Hypoallergenic grooming products for pets with sensitive skin that cannot tolerate most shampoos. Truly Hypo Shampoo and Conditioner, Hypo Aloe Genic (mild aloe + gentle cleansing, 32:1 dilution), and a Colloidal Oatmeal Shampoo and Creme Rinse for soothing pets' skin.
• Concentrate / Quicker Slicker Product Range (Quicker Slicker Concentrate, Island Coconut Mist Cologne, Baby Cologne, Blueberry Dew Cologne, Almond Essence Cologne, Berry Blast Cologne, Mystic Lavender Cologne, Screamin' Blueberry) Concentrated conditioner (Quicker Slicker Concentrate) for easy combing and slicker coats, alongside a family of pet colognes covering tropical, baby powder, blueberry, almond, berry, lavender and blueberry fragrance profiles.
• Froth Tails Specialty Fragrance Line (Froth Tails Mango Margarita Shampoo/Cologne, Froth Tails Strawberry Frose Shampoo/Cologne, Froth Tails Mango Margarita Shampoo) Frothing shampoo and cologne products with cocktail-inspired fragrances (Mango Margarita, Strawberry Frose), delivering thick lather and deep cleaning for playful, tropical-themed grooming sessions.
• Specialized Skin & Coat Solutions (Quick Relief Neem Shampoo, Derma-Treat Shampoo, Medi-Boost Medicated Additive) Quick Relief® Neem shampoo (registered trademark) for pets needing relief from skin issues, part of the summer grooming and pesticide-alternative collections, alongside medicated products for dermatological care.
• Citrus & Pesticide-Alternative Shampoos (Citrus Shampoo, Yard Dog Conditioning Shampoo, Coconut Clean Conditioning Shampoo) Alternative-to-pesticide shampoo range including Citrus Shampoo (citrus-based, dilutes up to 16:1) and Yard Dog Conditioning Shampoo for outdoor/yard dogs, as well as Coconut Clean Conditioning Shampoo with coconut fragrance.
• Dematter & General Conditioner Range (Super EZ Dematt Conditioner, Coat Conditioner, Sheamora Shea Butter & Argan Oil Conditioner) Heavy-duty dematting and general conditioning products including Super EZ Dematt Conditioner for tangled or matted coats, the all-purpose Coat Conditioner, and the Sheamora Shea Butter & Argan Oil Conditioner for deep moisturizing.
• Grooming Sprays and Finishing Products (Silk-N-Finish Spray, Sheablast Conditioning Spray, EZ De-Shed Spray) Ready-to-use finishing and conditioning sprays (Silk-N-Finish Spray, Sheablast Conditioning Spray, EZ De-Shed Spray) for between-bath coat care and finishing touches.
• Pet Health & Oral Care Products (WHAM Anti-Itch Spray, Odor Terminator Spray, Ear Cleaner, Fresh & Gentle Dental Spray, Fresh & Gentle Dental Gel, Oral Fresh) Pet health product line including WHAM® Anti-Itch Spray for relief from skin irritation and hot spots, Odor Terminator™ Spray for odor neutralizing touch-ups, Ear Cleaner for routine ear care, and a Fresh & Gentle Dental Spray, Fresh & Gentle Dental Gel, and Oral Fresh for oral hygiene and breath freshening.
• Seasonal & Themed Cologne Collection (Barkling Cider Shampoo/Cologne, Sugar Pup Fairy Shampoo/Cologne, Pupkin' Spice Latte Shampoo/Cologne) Seasonal and themed fragrance colognes and shampoos including Barkling Cider (apple cider), Sugar Pup Fairy (sweet, playful fragrance), and Pupkin' Spice Latte (pumpkin spice latte-inspired) lines for at-home and gift-style grooming use.
• Grooming Bundles (Spring Groom Bundle, Shampoo Sampler Pack 16oz 3-Pack, EZ De-Shed Duo Pack) Curated and multi-pack bundles for at-home and professional buyers, including a Spring Groom Bundle, a 16oz Shampoo Sampler Pack 3-Pack for sampling multiple fragrances/formulas, and the EZ De-Shed Duo Pack combining deshedding shampoo and conditioner.
• Grooming Accessories (Mixing Bottles, Pet Plastic Gallon Pump, Bath Brush for Pets, Pet Plastic Foaming Pump) Application and grooming accessories: 32oz Mixing Bottles for diluting and applying shampoo products, Pet Plastic Gallon Pump dispensers, Bath Brush for thorough cleaning during grooming sessions, and a Pet Plastic Foaming Pump for creating rich lather.
• Wholesale / Pet Professional Pricing Program Dedicated B2B wholesale pricing program offering up to 45% off retail list price to qualified pet industry professionals (groomers, veterinarians, pet spas, pet hotels, pet retailers). Requires proof of business via Business License, Tax EIN Letter, or Resale Certificate. Ships within the contiguous US.
• Direct-to-Consumer E-commerce Retail (naturesspecialties.com Shopify Storefront) Shopify-powered retail storefront selling the full Nature's Specialties product catalog to individual pet owners at list pricing. Includes free standard shipping on orders over $200 within the contiguous US and ongoing promotional offers such as the Stars & Stripes Sale (15% off orders over $250 with code NATURES15).
• Local Pickup at Corona, CA Warehouse Warehouse pick-up service at 422 N. Smith Ave., Corona, CA 92878, available Monday-Friday 9:00am-4:00pm PST (reduced hours 8:00 AM-1:00 PM PST from July 6-September 6) for Southern California customers within a 50-mile radius. Signature required; orders must be picked up within 5 business days.

Quantifiable outcome

• Products dilute up to 64:1 allowing cost-effective professional use
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Leading Edge Grooming AcademycoreStrategic or Co-development PartnerNature's Specialties is proud to partner with Leading Edge Grooming Academy to promote continued education in the grooming industry. The partnership provides educational content about products, tools, and grooming techniques through free and paid courses. Enrollments available for free educational content, salon groomers, and at-home grooming.
• Barkleigh Groom ExpocoreGTM or Marketing PartnerNature's Specialties sponsors professional grooming competitions including Barkleigh Groom Expo 'The Winner Circle' which offers awards as high as $30,000. This is a long-standing sponsorship relationship supporting the grooming community.
• IntergroomminorGTM or Marketing PartnerNature's Specialties supports Intergroom professional grooming event as part of their industry sponsorship program.
• WPA (World Pet Association)minorGTM or Marketing PartnerNature's Specialties supports WPA professional grooming events as part of their industry sponsorship program.
• Fun in the Sun (Grooming Event)minorGTM or Marketing PartnerNature's Specialties supports Fun in the Sun professional grooming event as part of their industry sponsorship program.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Earthbath: Natural pet grooming brand offering shampoos, conditioners, and wipes for dogs and cats, sold through specialty pet retail and DTC. Comparable to Nature's Specialties in shampoo/conditioner focus, multi-channel distribution, and emphasis on skin-friendly formulations.
• Espree: Manufacturer of natural and specialty pet grooming products including shampoos, conditioners, and styling sprays serving professional groomers and pet owners. Comparable in SKU breadth, professional-consumer dual channel, and specialty formulation positioning.
• Tropiclean: Manufacturer of natural pet grooming products including shampoos, conditioners, and dental care, sold through pet retail and online. Comparable in product range (shampoos, conditioners, sprays), omnichannel distribution, and brand positioning around gentle/natural ingredients.
• Davis Manufacturing: Veterinary and pet grooming product manufacturer with deep professional channel relationships and a broad grooming/health portfolio. Directly comparable in professional/vet channel coverage and product categories spanning shampoos, ear care, and skin treatments.
• Showseason: Premium pet grooming product line focused on show and competitive groomers with concentrated shampoos, coat enhancers, and finishing sprays. Closely comparable to Nature's Specialties' competitive-groomer customer base and high-concentration specialty formulas.
• Chris Christensen Systems: Premium pet grooming brand selling concentrated shampoos, conditioners, and grooming tools to professional groomers and show handlers. Highly comparable to Nature's Specialties in serving competitive/professional groomers with specialized coat care.
• Bio-Groom: Long-established US manufacturer of professional pet grooming shampoos, conditioners, and specialty coat care products. Directly comparable to Nature's Specialties in product category (concentrated grooming liquids), professional-groomer channel focus, and B2B wholesale go-to-market.

Broad incumbents

• Andis Company: Established manufacturer of professional grooming tools and pet grooming products. Comparable professional-groomer customer base and category overlap, though Andis is primarily recognized for clippers/blades while also offering coat care products.
• Wahl Clipper Corporation: Large, established manufacturer of pet grooming clippers and a broader portfolio of pet grooming products. Overlaps with Nature's Specialties in the professional groomer channel but operates at much greater scale and breadth (tools + products).

Emerging players

• Pet Head: Trendy, design-forward pet grooming brand offering shampoos, conditioners, and colognes with playful fragrances and lifestyle positioning. Comparable to Nature's Specialties' cologne and themed product lines (e.g., Froth Tails, Sugar Pup Fairy) and DTC/retail distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NaturesSpecialties
• Instagraminstagram.com/naturesspecialties

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nature's Specialties