Robot-Hub
Robot-Hub Limited is a New Zealand-based RPA software company founded in 2018 that develops customized digital workers (robots) to automate repetitive document processing, data entry, and administrative tasks for small and medium-sized enterprises across accounting, retail, healthcare, construction, and pharmacy verticals, monetizing through custom enterprise deployments, a freemium Quin SaaS product, and franchisee-channel partnerships.
- Company typePrivate
- Founded2018
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Robot-Hub does
Robot-Hub Limited is a New Zealand-headquartered software company founded in 2018 that develops customized Robotic Process Automation (RPA) digital workers, branded as robots (Jim, Quin, Jake.AI, Jenie.AI, Sarah, Ben, Peter, Tom), to automate repetitive administrative tasks for small and medium-sized enterprises. Its core technical capability combines AI-powered document scanning (OCR plus self-improving machine learning), Windows desktop automation via the PyAutoGUI library, binary decision-making against business rules, and direct API integrations into accounting, retail management, CRM, and cloud storage systems including Xero, QuickBooks, MYOB, Retail Express, StayInFront, Cin7, Dropbox, and Amazon S3. The company maintains a library of thousands of pre-configured PDF templates drawn from clients across Australia, New Zealand, and the US, which underpins its document-processing accuracy for unstructured supplier invoices, statements, stock invoices, and delivery dockets.
The company monetizes through three primary streams: bespoke custom-robot development priced per robot-hour after scoping meetings (subscription-recurring), the self-serve Quin SaaS document scanning product with a freemium tier (30 free documents/month) and a $40/month tier (100 documents/month), and the Projects workflow platform with tiered per-user pricing ($25-$35/user/month). Go-to-market combines enterprise field sales for custom deployments with a product-led growth motion via quinn.robot-hub.com and franchisee-channel partnerships (notably Intersport Australia store owners). The company also operates the Aspen pharmacy ordering portal as a custom-built vertical solution.
Robot-Hub is founder-led by CEO Samuel Hoh, bootstrapped with no disclosed external funding, and maintains wholly-owned regional subsidiaries in Singapore (Robot-Hub SG Pty Ltd) and Malaysia (Robot-Hub Malaysia Sdn Bhd, Johor Bahru) to support APAC operations beyond its New Zealand base. Its customer base is horizontally distributed across retail, healthcare, construction, pharmacy, and property development verticals, with named clients including Intersport Australia franchisees, Easy Access New Zealand, Matvin Group, Aspen Pharmacy, Southern Cross, GreenCross, and Careway. The company has established a key GTM partnership with the New Zealand Bookkeepers Association (NZQBA) to access the bookkeeping channel.
Robot-Hub firmographics
Firmographics- Name
- Robot-Hub
- Legal name
- Robot-Hub Limited
- Website
- https://robot-hub.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Robot-Hub Limited is a New Zealand-based RPA software company founded in 2018 that develops customized digital workers (robots) to automate repetitive document processing, data entry, and administrative tasks for small and medium-sized enterprises across accounting, retail, healthcare, construction, and pharmacy verticals, monetizing through custom enterprise deployments, a freemium Quin SaaS product, and franchisee-channel partnerships.
- Ownership category
- akta.pro rank
Robot-Hub industry classification
Industry- Product category
- RPA Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Robotic Process Automation (RPA) & Digital Robotics (HDAAAIAI)
- akta.pro secondary industries
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF), Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)
Keywords
Where Robot-Hub is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Robot-Hub business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Robot Development: Customized robots developed for specific business processes. Pricing is quote-based based on robot hours per month. Process includes on-site/Zoom scoping, robot training (1 day to weeks), and go-live.
- Quin SaaS Subscription: AI-powered document scanning robot offered as SaaS. Free tier (30 documents/month), $40/month tier (100 documents/month), and custom plans for 600+ documents with additional features.
- Custom Robot Enterprise: Custom-built robots for enterprise with multi-line invoices, multi-currency, custom integrations, purchase order matching, desktop automation, and 600+ documents/month capability.
- Projects Product Subscription: Project management software with three tiers: Core (free, single user), Extra ($25/user/month), and Max ($35/user/month). Includes job management, quoting, invoicing, accounting sync, and custom document integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier - 30 documents/month |
| Subscription | Monthly | $40/month - 100 documents/month |
| Other | Monthly | Custom Robots - quote-based |
| Subscription | Monthly | Projects Core - Free, single user |
| Subscription | Monthly | Projects Extra - $25/user/month |
| Subscription | Monthly | Projects Max - $35/user/month |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Robot-Hub product offering
Product offeringCore offering
Robot-Hub develops custom software robots for automating repetitive business tasks. The company offers a suite of RPA solutions targeting SMEs, bookkeepers, and small businesses across accounting, document scanning, financial analysis, HR, project management, and pharmacy ordering workflows.
Product overview
Robot-Hub offers a portfolio of robotic process automation (RPA) products centered on digital workers called Robots. The core platform includes Jim the Robot (accounts/data entry automation) and Quin the Robot (SaaS document scanning). Specialized AI robots include Jake.AI (financial data analysis) and Jenie.AI (HR policy assistance). Supporting products include the Projects platform for project/quote management and Aspen for pharmacy ordering portals. All robots share common capabilities including document scanning, API integrations, desktop automation, and binary decision-making. Quin serves as the company's first self-service SaaS product, while custom robots are scoped and trained per client business processes.
Differentiator
Problem solved
Functional benefit
Brands
- Quin: AI-powered document scanning and invoice processing robot with integrations to Xero and Quickbooks
- Jim
- Jake.AI
- Jenie.AI
- Projects
- Aspen
Products and services
- Jim the Robot Jim the Robot is an RPA solution that automates accounts processing workflows for bookkeepers and small businesses, handling repetitive accounting tasks.
- Quin the Robot Quin the Robot is a SaaS document scanning solution that uses OCR technology to digitize and process documents for businesses.
- Jake.AI Jake.AI is an AI-powered financial analysis tool that automates analysis of financial data for accounting professionals and businesses.
- Jenie.AI Jenie.AI is an AI-powered HR assistant that helps automate human resources workflows and tasks for businesses.
- Projects Projects is a software robot that automates project management tasks and workflows for businesses.
- Aspen Aspen is a pharmacy ordering portal that automates ordering workflows for pharmacies and healthcare-related businesses.
Quantifiable outcome
- 60% of client demands involve document scanning tasks
- +6 more outcomes
Companies that use Robot-Hub
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
Robot-Hub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability10 records
Feature8 records
Robot-Hub partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered key and core.
- NZQBA (New Zealand Bookkeepers Association)keyRobot-Hub partnered with NZQBA as a key partner, sharing goals of helping independent bookkeepers to large organisations grow their business. NZQBA members receive a free 1-month trial of Robot-Hub services with no obligation or hidden fees. Joint lunch and learn sessions cover top 5 bookkeeping challenges and automation solutions.
- Intersport Australia (Franchisee)coreFollowing months of development and testing with one Intersport franchisee, Robot-Hub now offers Robot services to all Intersport Store franchisees in Australia. Services include reading all incoming invoices and delivery documents, auto-entry into Retail Management System, and direct purchase order integration with select suppliers. Note: This partnership is not affiliated with Intersport Australia/Europe head office.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Robot-Hub competitors and assessment
Company assessmentBroad incumbents
- UiPath: Global leader in RPA platform with enterprise customers across all verticals. Comparable in core RPA technology but targets larger enterprises with broader automation suites.
- Blue Prism: Enterprise RPA platform with strong presence in regulated industries. Comparable in core RPA technology though typically serving larger enterprises.
- Automation Anywhere: Major RPA platform offering cloud-native intelligent automation. Directly comparable in process automation with strong AI document processing capabilities.
- Microsoft Power Automate: Microsoft's low-code automation platform with RPA capabilities bundled into Microsoft 365 ecosystem. Competes directly on desktop automation and document processing.
Emerging players
- Veryfi: AI-powered OCR and data extraction platform for receipts, invoices, and business documents. Competes in document scanning accuracy with mobile and API-first approach.
- WorkFusion: AI-driven RPA platform combining traditional automation with intelligent document processing. Comparable in document-heavy automation use cases for financial services.
- AntWorks: AI and automation platform with document processing capabilities. Comparable in intelligent document processing serving enterprise and mid-market customers.
Direct peers
- Docparser: Document parsing and data extraction SaaS targeting SMBs and bookkeepers. Competes in similar document scanning use cases with template-based extraction.
- Rossum: AI-native document processing platform specializing in invoice and business document automation. Comparable in document scanning AI capabilities with similar accounting integrations.
- Hubdoc: Document capture and financial data extraction platform explicitly compared by Robot-Hub as a competitor to Quin. Targets bookkeepers and accountants with similar SaaS document scanning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Robot-Hub social profiles
Digital presenceRobot-Hub financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robot-Hub leadership team
Management profileNumber of profiles
Profiles1 record
Robot-Hub subsidiaries and ownership
Company hierarchySubsidiaries2 records
Robot-Hub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robot-Hub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robot-Hub
What does Robot-Hub do?
Robot-Hub develops custom software robots for automating repetitive business tasks. The company offers a suite of RPA solutions targeting SMEs, bookkeepers, and small businesses across accounting, document scanning, financial analysis, HR, project management, and pharmacy ordering workflows.
Is Robot-Hub a public or private company?
Robot-Hub is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Robot-Hub founded?
Robot-Hub was founded in 2018. It employs 1 to 10 people.
Where is Robot-Hub based?
Robot-Hub is headquartered in Auckland, New Zealand, in the Oceania region.
How does Robot-Hub make money?
Four revenue lines are on record. Custom Robot Development is the primary driver. The others are quin SaaS Subscription, custom Robot Enterprise and projects Product Subscription.
Who are Robot-Hub's main competitors?
Broad incumbents on record are UiPath, Blue Prism, Automation Anywhere and Microsoft Power Automate. Emerging players are Veryfi, WorkFusion and AntWorks. Direct peers are Docparser, Rossum and Hubdoc.
Does Robot-Hub have an API?
No public API is recorded for Robot-Hub.
What industry is Robot-Hub in?
Robot-Hub's product category is RPA Software. Its primary akta.pro industry code is HDAAAIAI, Robotic Process Automation (RPA) & Digital Robotics, with a secondary code of HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms. Its NAICS code is 51321 and its SIC code is 7372.