Tepgo

What Tepgo does

TEPGO GmbH is a privately held German e-commerce retailer headquartered in Bad Rothenfelde, operating under the brand Tepgo. The company sells rugs, carpets, bath mats, door mats, floor coverings (PVC/vinyl flooring, design planks, artificial grass), and a growing range of bathroom accessories and home décor through its own online storefront at tepgo.de. The catalog spans 5,000+ SKUs across 40+ manufacturer brands, including JAB Anstoetz (the core brand partner), Esprit, Barbara Becker, Luxor Living, JOOP!, Kleine Wolke, Vossen, and JOKA, plus its own TEPGO Handwebteppich line. A made-to-measure rug configurator enables bespoke dimensions for customers who cannot use standard sizes, supported by a free expert consultation hotline staffed by staff with more than 25 years of carpet-trade experience.

The website runs on the JTL-Shop e-commerce platform with a theme developed by Themeart, and integrates standard tooling (Google Analytics, Google Tag Manager, Google Ads, ReCaptcha, YouTube embeds, Trusted Shops, Billiger.de price-comparison tracking). There is no proprietary technology, no native mobile app, and no AI/ML capabilities described. TEPGO generates revenue exclusively through one-time transactional product sales — no subscription or recurring revenue model — with pricing varying from entry-level bath mats under €20 to premium designer rugs exceeding €500. Customers can pay via Visa, Mastercard, PayPal, Klarna (including installment), and purchase on invoice (Kauf auf Rechnung). Free shipping applies at €100 within Germany and €500 within Austria; Swiss customers are served via the meineinkauf.ch forwarding service.

TEPGO operates a direct-to-consumer go-to-market targeting German-speaking residential homeowners, with primary marketing through Google Ads, SEO, and price-comparison platforms, plus email newsletter and YouTube content. The company markets 25+ years of industry experience, ethical sourcing via Care & Fair membership, and CSR partnerships (JAB Anstoetz and the 'Zuhause im Glück' charity) as brand-tail differentiators. There are no physical retail stores, no marketplace listings, no third-party resellers, and no disclosed B2B or enterprise customers. The company does not have venture capital, private equity, or parent-company affiliations disclosed, and no funding rounds, M&A activity, or leadership changes are reported.

Name

Tepgo

Legal name

TEPGO GmbH

Website

https://tepgo.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

TEPGO GmbH is a German e-commerce retailer selling rugs, bath mats, floor coverings, and bathroom accessories directly to German-speaking residential homeowners, operating from a 5,000+ SKU catalog across 40+ brands via tepgo.de.

Ownership category

akta.pro rank

Headquarters

HQ city

Bad Rothenfelde

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. E-commerce Retail (One-Time Product Sales): TEPGO generates revenue through direct online retail of floor coverings (rugs, bath mats, floor mats, PVC/vinyl flooring, artificial grass, and home accessories). All sales are one-time transactional purchases; no subscription or recurring revenue model is described. The company accepts payment via Visa, Mastercard, PayPal, Klarna (including installment/ratenzahlung), and purchase on invoice (Kauf auf Rechnung). Revenues are derived entirely from product margin.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

TEPGO GmbH is a German direct-to-consumer e-commerce retailer that sells carpets, rugs, bath mats, floor coverings (PVC/vinyl, design planks, artificial grass), door mats, bathroom accessories, towels, bathrobes, and home décor through its own online store tepgo.de. The retailer aggregates more than 5,000 SKUs across 40+ brands including JAB Anstoetz, Esprit, Kleine Wolke, JOOP!, Vossen, and Tuaroc, and offers a made-to-measure rug configurator plus free expert consultation hotline for bespoke orders.

Product overview

Tepgo operates as a German e-commerce retailer specializing in carpets, rugs, and floor coverings, powered by the JTL-Shop e-commerce platform. The core product portfolio includes standard and custom-sized carpets/rugs (Teppiche) and custom-sized carpet options (Teppiche nach Maß), complemented by bathroom mats (Badteppiche), floor coverings including PVC and design planks (Bodenbeläge), door mats (Fußmatten), and bathroom accessories (Badaccessoires). Additional offerings include living/home décor items (Wohnen & Einrichten) such as bedding and towels. The company distributes both its own TEPGO handwoven carpet brand and a curated selection of third-party brands including JAB Anstoetz (premium carpets and design flooring), JOKA LVT Design Flooring, Esprit, Astra, Barbara Becker, Luxor Living, Tuaroc, JOOP!, THEKO, Tom Tailor, Kleine Wolke, and Vossen. Customization services allow customers to order carpets in bespoke dimensions, with over 125 border options for JAB Anstoetz products.

Differentiator

Problem solved

Functional benefit

Products and services

• Teppiche (Carpets and Rugs)

Quantifiable outcome

• 5,000+ rug and floor covering products across multiple categories
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Zuhause im GlückminorStrategic or Co-development PartnerTEPGO is a partner of 'Zuhause im Glück' (Home at Happiness), a charitable organization that renovates homes for families in difficult situations. In collaboration with premium brand JAB Anstoetz, TEPGO supplied necessary floor coverings so the Zuhause im Glück team could focus on home renovations. This partnership demonstrates TEPGO's corporate social responsibility and community engagement.
• Care & FairminorOthersTEPGO supports the work of Care & Fair, an organization that combats illegal child labor in the carpet trade. TEPGO is committed to offering only rugs produced under socially responsible conditions and ensures that workers in factories operate under adequate conditions with minimal environmental impact.
• JAB AnstoetzcoreChannel Partner/ Reseller/ DistributorJAB Anstoetz is a Bielefeld-based floor covering manufacturer (established 75+ years) and a key brand partner of TEPO. TEPGO stocks a broad range of JAB Anstoetz products (1,890+ SKUs including carpets, design floors, and custom border rugs with 125+ border options). JAB Anstoetz products include the Cosmo, Lana Color, Characters, and other collections. TEPGO also partners with JAB Anstoetz for CSR initiatives (e.g., donating floor coverings for the 'Zuhause im Glück' charity project).

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Home24: Home24 is a major DACH-focused online retailer of furniture and home furnishings. It directly competes with TEPGO in the online home-living category, particularly in rugs and decorative furnishings, with a similar end-consumer target and DTC delivery model.
• Westwing Group: Westwing is a DACH-focused online home and living retailer known for curated sales events on designer furniture and décor. It competes with TEPGO for premium- and design-oriented German consumers seeking curated home furnishings online.
• Connox: Connox is a German online retailer specializing in designer furniture, lighting, and home accessories. It targets design-conscious consumers in the same premium-rug and home-accessory segment as TEPGO.
• Butlers: Butlers is a German specialty retailer of home accessories, décor, and lifestyle products with both online and physical stores. It overlaps with TEPGO in the curated home accessories and decorative furnishings segment.
• moebel.de: moebel.de is a German online furniture and home furnishings portal operated by the Otto Group. It aggregates multiple retailers and competes with TEPGO for German consumers searching online for rugs, flooring, and home décor.

Broad incumbents

• Wayfair (Germany): Wayfair operates a large German online home furnishings marketplace offering rugs, flooring, and décor. While broader in category, Wayfair.de directly competes with TEPGO on rug and floor-covering SKUs at multiple price tiers.
• IKEA (Germany): IKEA is a broad incumbent in home furnishings in Germany, with extensive rug, flooring, and home décor offerings across price tiers. While not a specialist, IKEA competes with TEPGO for German household furnishing spend.
• Amazon.de (Home category): Amazon Germany is the dominant general online retailer and a broad incumbent in the rugs and home furnishings category. Its marketplace dynamics and Prime delivery create pricing and convenience pressure on specialist DTC retailers like TEPGO.

Emerging players

• Lampenwelt: Lampenwelt is a leading German online lighting specialist that has expanded into broader home furnishings. Its expansion trajectory into adjacent home categories (rugs, décor) places it in emerging competition with TEPGO.

Others

• JAB Anstoetz: JAB Anstoetz is a 75+ year-old German premium carpet and flooring manufacturer and TEPGO's flagship brand partner. It is included as a peer because it represents TEPGO's largest supplier relationship and a potential DTC competitor if JAB expands its own direct sales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Tepgo
• Facebookfacebook.com/171922246228216
• LinkedInlinkedin.com/company/tepgo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tepgo