Lampenwelt
Lampenwelt is Europe's largest online specialty retailer of lamps and lighting, selling 50,000+ SKUs of indoor, outdoor, smart-home, and premium designer lighting to residential and SMB consumers across DACH via lampenwelt.de, and to commercial clients via pro.lampenwelt.de.
- Company typePrivate
- Founded1999
- HeadquartersSchlitz, Germany
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Lampenwelt does
Lampenwelt GmbH is a German online specialty retailer of lamps and lighting, positioned as "Europe's No.1" in the category with over 25 years of operating history. Headquartered in the Schlitz/Schlüchtern area of Germany, the company sells more than 50,000 SKUs spanning indoor and outdoor lighting fixtures, bulbs, LED strips, smart-home lighting (Philips Hue, OSRAM SMART+, ZigBee-compatible products), ceiling fans, and portable battery lamps, organized into room-based and style-based navigation. A dedicated "House of Brands" sub-channel curates premium designer labels such as Artemide, FLOS, Louis Poulsen, Foscarini, and Ingo Maurer, while a clearance OUTLET handles discounted inventory.\n\nThe business runs on a proprietary e-commerce platform with two distinct storefronts: lampenwelt.de for residential and SMB consumers, and pro.lampenwelt.de for B2B customers. The B2B portal layers professional services onto the catalogue, including lighting planning, DALI control integration, reference projects, and manufacturer guarantees for offices, hotels, restaurants, retail, healthcare, and industrial clients. Distribution is fully direct-to-door via DPD and GLS across DACH (Germany, Austria, Switzerland); the company operates no physical retail stores.\n\nThe revenue model is primarily transactional hardware sales at unit pricing with heavy promotional mechanics (seasonal sales up to 60%, tiered percentage-off codes, bulk quantity discounts, and a 13% newsletter welcome voucher), supplemented by B2B professional services revenue. Marketing is content-driven, anchored on SEO-optimized category pages, inspiration/advice editorial, and newsletter campaigns, with Trustpilot reputation management (4.5 TrustScore across 60,000+ reviews) as a downstream conversion lever. In March 2017 the company raised approximately $187M across two tranches led by 3i Group, with Leblon Capital and Project A Ventures participating.
Lampenwelt firmographics
Firmographics- Name
- Lampenwelt
- Legal name
- Lampenwelt GmbH
- Website
- https://lampenwelt.de
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Lampenwelt is Europe's largest online specialty retailer of lamps and lighting, selling 50,000+ SKUs of indoor, outdoor, smart-home, and premium designer lighting to residential and SMB consumers across DACH via lampenwelt.de, and to commercial clients via pro.lampenwelt.de.
- Ownership category
- akta.pro rank
Lampenwelt industry classification
Industry- Product category
- Lighting Retail
- NAICS
- Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139), Residential Electric Lighting Fixture Manufacturing (335131)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC)
- akta.pro secondary industries
- Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF), Lamps Retail (Table, Floor, Desk) (CRAIAHAE), Outdoor Lighting & Landscape Lighting Retail (CRAIAIAJ)
Keywords
Where Lampenwelt is headquartered
LocationHeadquarters
- HQ city
- Schlitz
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Lampenwelt business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- E-commerce retail: Lampenwelt generates revenue through direct online sales of lamps, lighting fixtures, bulbs, and accessories to consumers and businesses. Revenue is primarily one-time transactional with potential for repeat purchases.
- Professional services: B2B segment includes lighting planning services for commercial customers (offices, hotels, restaurants, retail shops, healthcare facilities).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Lampenwelt product offering
Product offeringCore offering
Lampenwelt GmbH operates as a specialized online retailer of lamps, lighting fixtures, light bulbs, ceiling fans, and smart home lighting products, offering more than 50,000 SKUs from German and international design brands via its lampenwelt.de consumer storefront. The company also runs a separate B2B portal (pro.lampenwelt.de) providing commercial lighting solutions and professional lighting planning services for offices, hotels, restaurants, retail shops, healthcare facilities, and industrial customers. Distribution is exclusively online with home delivery via DPD and GLS, no physical retail stores.
Product overview
Lampenwelt is Europe's leading online specialist for lamps and lighting, operating a single e-commerce platform (Lampenwelt.de) that offers over 50,000 lighting products across multiple categories. The product portfolio centers on indoor and outdoor lighting fixtures, light bulbs, ceiling fans, and smart home lighting solutions, organized into distinct product categories (Innenleuchten, Außenleuchten, Leuchtmittel, Ventilatoren), a House of Brands sub-brand featuring premium designer labels (Artemide, FLOS, Louis Poulsen), a Smart Home category with compatible products (Philips Hue, ZigBee), and a B2B division (Firmenkunden) offering commercial lighting and planning services. The company also operates an OUTLET for discounted products.
Differentiator
Problem solved
Functional benefit
Products and services
- Indoor Lights (Innenleuchten)
Companies that use Lampenwelt
Customer profileSegments2 records
Ideal customer profiles2 records
Lampenwelt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lampenwelt partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Lampenwelt competitors and assessment
Company assessmentDirect peers
- Där Lighting: UK online lighting retailer with an indoor/outdoor assortment spanning designer and mainstream brands — a directly comparable European online lighting specialist.
- Lights.co.uk: UK-based online specialist for lamps and lighting fixtures, operating a multi-brand e-commerce model very similar to Lampenwelt — directly comparable in assortment breadth, content/SEO-led GTM, and B2C focus.
- Light24: German online lighting specialist offering a comparable breadth of indoor, outdoor, and designer-brand SKUs to Lampenwelt — a directly comparable DACH-based D2C lighting retailer.
- Connox: German online retailer of designer furniture, lighting, and home accessories; overlaps meaningfully with Lampenwelt in premium design lighting brands and serves the same DACH design-conscious consumer segment.
- Lumens: US online specialist for modern and designer lighting; structurally analogous to Lampenwelt in its curated designer-brand assortment and content-led e-commerce model.
- YLighting: US online retailer specializing in modern, designer, and architectural lighting; comparable to Lampenwelt in brand portfolio (Artemide, FLOS-adjacent) and online-specialist positioning.
Regional players
- Westwing: DACH-focused home and living e-commerce retailer that includes lighting within a broader furniture/lifestyle assortment; comparable in regional scope and customer demographic but not lighting-specialized.
Broad incumbents
- Wayfair: Global home-goods marketplace with a substantial lighting category that competes with Lampenwelt on selection and price; overlaps in customer base but lacks Lampenwelt's specialist curation and design-brand authority.
- IKEA: Global home-furnishing retailer with a large, value-priced lighting assortment; competes with Lampenwelt at the entry-level price tier and increasingly in smart lighting, but lacks the premium-design specialist positioning.
- Amazon: Dominant German marketplace (amazon.de) carrying a vast lighting assortment across all price tiers; competes with Lampenwelt primarily on price, logistics speed, and breadth rather than curation or design expertise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Lampenwelt social profiles
Digital presenceLampenwelt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lampenwelt leadership team
Management profileNumber of profiles
Profiles2 records
Lampenwelt funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lampenwelt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lampenwelt
What does Lampenwelt do?
Lampenwelt GmbH operates as a specialized online retailer of lamps, lighting fixtures, light bulbs, ceiling fans, and smart home lighting products, offering more than 50,000 SKUs from German and international design brands via its lampenwelt.de consumer storefront. The company also runs a separate B2B portal (pro.lampenwelt.de) providing commercial lighting solutions and professional lighting planning services for offices, hotels, restaurants, retail shops, healthcare facilities, and industrial customers. Distribution is exclusively online with home delivery via DPD and GLS, no physical retail stores.
Is Lampenwelt a public or private company?
Lampenwelt is a private company. It is classified as private equity controlled and is currently operating.
When was Lampenwelt founded?
Lampenwelt was founded in 1999. It employs 501 to 1,000 people.
Where is Lampenwelt based?
Lampenwelt is headquartered in Schlitz, Germany, in the Europe region.
How does Lampenwelt make money?
Two revenue lines are on record. E-commerce retail is the primary driver. The others are professional services.
Who are Lampenwelt's main competitors?
Direct peers on record are Där Lighting, Lights.co.uk, Light24, Connox, Lumens and YLighting. Westwing is listed as a regional player. Broad incumbents are Wayfair, IKEA and Amazon.
Does Lampenwelt have an API?
No public API is recorded for Lampenwelt.
What industry is Lampenwelt in?
Lampenwelt's product category is Lighting Retail. Its primary akta.pro industry code is CRAIAHAC, Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck), with a secondary code of CRAIAHAF, Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs). Its NAICS code is 335139 and its SIC code is 3640.