Autrado

What Autrado does

Autrado GmbH is a Munich-based software company that operates a cloud-based dealer management system (DMS) for the automotive retail sector, primarily serving independent car dealers, authorized dealerships, dealer groups, workshops, wholesalers, fleet operators, and brokers in the DACH region. The platform combines vehicle inventory management, a website content management system, an integrated CRM with sales workflow tracking, sales document generation, and a vehicle configurator into a single browser-accessible product, sold in tiered packages (Autrado Entry and Autrado Premium) plus add-ons such as the Autrado Assist-App for 360-degree vehicle capture and digital signatures. The platform differentiates through a broad distribution layer: direct integrations with 20+ European automotive marketplaces (including AutoScout24 and mobile.de), a B2B vehicle exchange (Autrado Market / Euro Auto Börse) connecting dealers to 35+ wholesale suppliers, and an AI-powered image-editing add-on (pic-to-AI) starting at €49 per month. Revenue is generated primarily through monthly SaaS subscriptions and professional services (web design, SEO, marketing, image processing), with pricing not publicly disclosed and sales conducted via consultation and online product demonstrations. In 2024, Autrado became part of the EAG-Gruppe, and the company continues to release incremental platform updates, including the 2025 Autrado 7.0 release and integrations supporting German e-invoicing and emissions compliance mandates.

Name

Autrado

Legal name

Autrado GmbH

Website

https://autrado.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Autrado is a Munich-based cloud software provider offering an all-in-one dealer management system for automotive retailers in the DACH region, combining vehicle inventory, CRM, website, marketplace integrations, and B2B vehicle sourcing into a single SaaS platform.

Ownership category

akta.pro rank

Product category

Automotive Dealer Management Software

NAICS

Motor Vehicle Parts (Used) Merchant Wholesalers (423140)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)

Keywords

• Dealer management software
• Automotive DMS platform
• Vehicle inventory management
• Automotive marketing software
• B2B vehicle marketplace

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription (SaaS): Autrado operates on a subscription model with tiered software packages (Entry, Premium, Assist-App) providing vehicle management, CRM, website, and marketplace integration capabilities. Pricing is not publicly disclosed and requires consultation.
2. Professional Services: Additional revenue from web design services, automotive marketing, SEO optimization, and pic-to-AI image processing services. pic-to-AI is available starting at €49/month.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Autrado GmbH provides a cloud-based dealer management system (DMS) for the automotive trade, combining vehicle inventory management, integrated CRM, a website CMS, sales document generation, and automated multi-portal marketplace export into a single browser-accessible platform. The company sells tiered SaaS packages (Autrado Entry and Autrado Premium) to car dealerships, dealer groups, workshops, wholesalers, fleet operators, and vehicle brokers in the DACH region, with add-on modules including the Autrado Assist-App, pic-to-AI image processing, Autrado Market (B2B vehicle exchange), the Fahrzeugkonfigurator new-car configurator, and digital signature integration.

Product overview

Autrado is a cloud-based dealer management platform for the automotive trade, available in two primary product tiers (Autrado Entry and Autrado Premium) with multiple integrated modules. The core Autrado DMS serves as the central platform combining vehicle inventory management, a website CMS, integrated CRM, sales document generation, and multi-portal export interfaces. Supporting products include the Autrado Assist-App for 360° photography and document scanning, pic-to-AI for AI-powered image editing, Autrado Market for B2B wholesale vehicle sourcing, the Fahrzeugkonfigurator for new car configuration, Digital Signature via Scrive integration, and Euro Auto Börse as a separate B2B exchange. Webdesign services and automotive marketing services complement the software portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Autrado DMS: Dealer Management System for automotive dealers
• Autrado Market
• Autrado Assist-App
• Autrado Entry
• Autrado Premium
• pic-to-AI
• Euro Auto Börse

Products and services

• Autrado DMS (Dealer Management System) Cloud-based dealer management system that combines vehicle inventory management, CRM, website CMS, sales document generation, and multi-portal export into a single browser-accessible platform. It is the online sales system that simultaneously functions as the dealer's website, supporting the full online advertising and sales process for automotive dealers, dealer groups, workshops, wholesalers, fleet operators, and vehicle brokers in the DACH region.
• Autrado Assist-App Mobile application for iPhone, iPad, and Android that enables automotive dealers to capture 360-degree interior and exterior vehicle photos in 2-3 minutes, scan and upload incoming customer documents, and apply digital signatures. Captured content is automatically linked to the corresponding vehicle record in the Autrado DMS and can be pushed to autobörsen accounts.
• Autrado Market (B2B) B2B dealer marketplace that allows automotive dealers to import and market vehicles from international wholesale suppliers (thousands of vehicles) directly on their own website, extending their inventory beyond physical stock. Dealers can offer a wider selection of brands and models and sell at attractive margins without holding the vehicles themselves.
• pic-to-AI AI-powered image processing service that automatically enhances raw vehicle photographs by removing unsightly backgrounds, placing vehicles in virtual showroom environments, and replacing seasonal scenes. Generates professional marketing imagery from dealer photos without manual editing.
• Fahrzeugkonfigurator (Vehicle Configurator) New car configuration tool for dealer websites that allows end customers to configure vehicles step-by-step with engine options, equipment packages, and aftermarket accessories. Supports list prices, discounts, EU import price imports, and export of order vehicles to automotive marketplaces. Built on JATO vehicle specification and pricing data.
• Euro Auto Börse Separate B2B vehicle exchange platform operated by Autrado that connects dealers with wholesale suppliers across Europe. Vehicles from Autrado customers can be listed free of charge, providing an additional distribution channel for dealer inventory.
• Webdesign-Service Professional responsive website design service for automotive dealers that delivers customizable website templates (e.g., Berlin, Wien, Oslo, Monaco, Hamburg) with integrated Autrado DMS functionality and a CMS that allows dealers to edit content themselves.
• Autohaus-Marketing Marketing services for automotive dealers covering SEO optimization, vehicle listing optimization, and online advertising to increase dealer visibility and lead generation.

Quantifiable outcome

• Time savings through automated listing creation and distribution to multiple marketplaces simultaneously
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration35 records

AI capability3 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• ScrivecoreTechnology or IntegrationDigital signature partnership providing legally binding electronic signatures for automotive sales contracts. The Scrive integration enables dealers to send contracts for digital signing directly from the Autrado platform, shortening contract completion to minutes.
• EAG-GruppeflagshipStrategic or Co-development PartnerAutrado became part of the EAG Group, indicating a significant strategic partnership or acquisition that extends Autrado's capabilities and market reach within the automotive software sector.
• AutoScout24coreTechnology or IntegrationMajor German automotive marketplace with API and CSV integration allowing automatic vehicle listing synchronization. One of the primary export destinations for dealer inventory.
• mobile.decoreTechnology or IntegrationGermany's largest automotive marketplace with API, JSON, and CSV integration options. Enables automatic vehicle listing updates and inventory synchronization.
• DAT (Deutsche Automobil Treuhand)coreTechnology or IntegrationVehicle data provider providing standardized vehicle specifications and equipment data. DAT integration enables automatic population of vehicle details including VIN-based data entry.
• JATOcoreTechnology or IntegrationVehicle configuration database used for the manufacturer-independent car configurator, providing comprehensive vehicle specifications and pricing data across multiple brands.
• Euro Auto BörsecoreChannel Partner/ Reseller/ DistributorB2B automotive exchange platform where Autrado dealers can list their inventory and access vehicles from other dealers. Provides additional distribution channel for dealer vehicles.
• EviumminorChannel Partner/ Reseller/ DistributorAutomotive marketplace partner offering special promotional conditions for Autrado customers, providing additional channels for vehicle sales.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Cox Automotive:
• DAT Group: German provider of vehicle data, valuations, and market intelligence — a core integration partner of Autrado (DAT VIN, vehicle specs, pricing). Comparable as an adjacent data infrastructure layer in the DACH automotive dealer ecosystem.

Direct peers

• PBS Systems: North American DMS provider for automotive and powersports dealers. Comparable to Autrado in product scope (inventory, CRM, website, accounting) and in serving mid-market and small dealer segments, though geographically distinct.
• Auto1 Group: Berlin-based B2B platform for used vehicle wholesale and trade between dealers. Directly comparable to Autrado's Market / Euro Auto Börse B2B vehicle exchange, with overlapping buyer-supplier dynamics in the DACH market.
• incadea: European-focused DMS provider for automotive dealers, owned by Reynolds and Reynolds. Direct comparable to Autrado in serving European dealer groups and independent retailers with integrated dealer management software.
• AutoScout24: Europe's largest online automotive marketplace and a core integration partner of Autrado. Comparable because it increasingly offers dealer-facing tools and analytics that overlap with Autrado's listing and marketing features, making it both a partner and adjacent competitor.
• mobile.de: Germany's largest automotive marketplace and a primary listing destination for Autrado dealers. Comparable as a marketplace that also provides dealer software services (inventory feeds, lead management) which overlap with Autrado's offering.
• DealerSocket (now Part of Cox Automotive): Dealer management and CRM platform now part of Cox Automotive. Comparable to Autrado as a mid-market DMS + CRM offering for independent and small-chain dealers.

Broad incumbents

• CDK Global: One of the largest global providers of dealer management systems and integrated dealership technology. Comparable to Autrado as a DMS vendor serving automotive retailers, but with a much broader global footprint and deeper enterprise feature set.
• Reynolds and Reynolds: Long-established US-based DMS provider for automotive dealers. Comparable in core DMS functionality, with the addition of incadea as its European arm, putting it in direct competition with Autrado in the DACH market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/marketplace
• YouTubeyoutube.com/channel/autrado
• Facebookfacebook.com/Autrado
• LinkedInlinkedin.com/company/autrado

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autrado