Rentree
Rentree is a Dutch social housing corporation in Deventer managing approximately 3,900 social-rental dwellings for low-to-moderate income households, seniors, urgent seekers, and statushouders, delivered via a tenant self-service portal and neighborhood-based housing advisors.
- Company typePrivate
- Founded2010
- HeadquartersDeventer, Netherlands
- Headcount11–50
- GTM type—
- Offering—
What Rentree does
Rentree is a Dutch social housing corporation (woningcorporatie) operating under the Woningwet (Dutch Housing Act) and headquartered in Deventer, Netherlands. The corporation manages approximately 3,900 social-rental dwellings and commercial spaces across Deventer, serving primarily low-to-moderate income households who cannot access housing on the private market, alongside targeted segments including seniors, urgent seekers (spoedzoekers), starters, and statushouders (people with residency status). Rentree's portfolio is allocated through the regional Woonkeus Stedendriehoek shared housing platform under the Passend Toewijzen rules, and rents are regulated by Dutch law with annual increases capped at 4.1% for 2026.
Rentree's primary digital product is the Mijn Rentree tenant self-service portal, a web application enabling 24/7 management of repair requests, rent payments via iDEAL, document handling, and administrative tasks. The portal integrates with Mind2Pay for rent arrears reminders, Postex for digital mail delivery, and the iDEAL banking network for payments. The website itself runs on WordPress. On the supply side, Rentree operates new-build (Nieuwbouw), sustainability retrofitting (Verduurzaming, with a commitment to upgrade all E/F/G energy-label dwellings by 2028), and planned maintenance programmes, executing the latter through fixed maintenance partners Salverda, Wolters, and Instain under Resultaatgericht Samenwerken (RGS) principles.
The business model is non-profit recurring rental income. Approximately 40 employees, structured in teams, serve tenants through seven neighborhood-assigned woonmakelaars, an elderly advisor (Ouderenadviseur), a tenant advisory body (BAR, established 2010), and a Supervisory Board (Raad van Commissarissen). Recent strategic activity centers on new-build delivery (Kop Handelskade, Hof van Sluiswijk, Oxerdwarssteeg) developed with partners Zorggroep Solis, Hodes Huisvesting, DUWO, and the Municipality of Deventer.
Rentree firmographics
Firmographics- Name
- Rentree
- Legal name
- Rentree
- Website
- https://rentree.nu
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rentree is a Dutch social housing corporation in Deventer managing approximately 3,900 social-rental dwellings for low-to-moderate income households, seniors, urgent seekers, and statushouders, delivered via a tenant self-service portal and neighborhood-based housing advisors.
- Ownership category
- akta.pro rank
Rentree industry classification
Industry- NAICS
- Lessors of Residential Buildings and Dwellings (531110), Lessors of Residential Buildings and Dwellings (53111), Rental and Leasing Services (532)
- SIC
- Lessors Of Real Property, Nec (6519), Real Estate Operators (No Developers) & Lessors (6510), Services-Social Services (8300)
- akta.pro primary industry
- Vacation & Short-Term Rental Management (BPAJAFAI)
- akta.pro secondary industry
- Rental / Fee-for-Service CCRCs (HLADAEAB)
Keywords
Where Rentree is headquartered
LocationHeadquarters
- HQ city
- Deventer
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Rentree business model
Business modelRevenue model
- Residential and commercial rental income: Rentree generates revenue by renting out approximately 3,900 social housing units and commercial spaces in Deventer. Tenants pay monthly rent (net rent plus service costs). Rent increases are applied annually on July 1, governed by government-set maximum percentages. Tenants can pay via automatic direct debit, iDEAL through Mijn Rentree, bank transfer, or pin at the office.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Social rental housing with government-regulated rent levels and annual rent increases capped by the Dutch government. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Rentree product offering
Product offeringCore offering
Rentree is a Dutch social housing corporation (woningcorporatie) that rents approximately 3,900 social housing units and commercial spaces in Deventer, Netherlands, primarily to individuals and households who cannot access the private rental market due to income constraints. It manages the full lifecycle of social housing — allocation, rent collection, maintenance, sustainability upgrades, and new construction — supported by a 24/7 tenant self-service portal (Mijn Rentree) and neighborhood-based housing advisors (woonmakelaars).
Product overview
Rentree is a Dutch social housing corporation (woningcorporatie) operating in Deventer with a portfolio of approximately 3,900 rental dwellings and commercial spaces. The core offering is the Mijn Rentree tenant self-service portal — a unified web application through which tenants manage repairs (Reparatieverzoek), rent payments (Huur Betalen via iDEAL), digital correspondence (Mijn Post via Postex), arrears reminders (Mind2Pay Huurachterstand), and other housing affairs 24/7. Adjacent to the digital platform, Rentree provides face-to-face services including an elderly housing advisor (Ouderenadviseur), neighbourhood housing advisors (Woonmakelaars) assigned to city districts, and temporary room-rental matching (Onder de Pannen via Creating Balance). On the supply side, the product portfolio comprises new-build social housing (Nieuwbouw), sustainability retrofitting (Verduurzaming), planned and reactive maintenance (Onderhoud), and housing allocation managed through the Woonkeus Stedendriehoek platform. Governance and stakeholder engagement products include the tenant advisory body BAR, the Supervisory Board (Raad van Commissarissen), and quadrennial external visitation. Rentree also co-hosts a Belastingdienst/Dienst Toeslagen assistance point. The overall architecture is a physical housing stock managed through a tenant-facing web portal, supported by regional partnerships and government-linked services.
Differentiator
Problem solved
Functional benefit
Companies that use Rentree
Customer profileNamed customers3 records
Segments3 records
Rentree technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Rentree partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- Zorggroep SoliscoreJoint development of the Hof van Sluiswijk project in Deventer: Zorggroep Solis and Rentree collaborated with the Municipality of Deventer to build 61 senior homes — 40 for seniors with intensive care needs (Solis) and 21 social rental apartments for seniors (Rentree) — plus a shared communal space. Construction by Bouwbedrijf Nikkels; architecture by Palazzo.
- Creating BalancecoreCreating Balance manages the Onder de Pannen initiative in Deventer — a platform that matches people with a spare room to those who would otherwise become homeless. They screen and match tenants and landlords, and handle rental payments. Partners include Rentree, De Marken, Woonbedrijf ieder1, Eigen Bouw, and the Municipality of Deventer.
- Bouwbedrijf NikkelssupportingConstruction company contracted by Zorggroep Solis and Rentree to build the Hof van Sluiswijk project (61 senior homes and communal space) in Deventer.
- Palazzo (architect)supportingArchitectural firm that designed the Hof van Sluiswijk building. The design fits the style of the surrounding area and incorporates modern solutions for comfort and sustainability.
- Salverda, Wolters Vastgoedonderhoud, InstaincoreThree fixed maintenance partners with whom Rentree collaborates long-term following the principles of Resultaatgericht Samenwerken (RGS — Result-Oriented Cooperation). Salverda handles common repair jobs; Instain is an installation company handling CV systems and boilers; Wolters handles painting work. These partners receive tenant contact details (name, address, phone) from Rentree to schedule maintenance appointments.
- Hodes HuisvestingcoreHousing developer partner in the 55 flexwoningen (flexible homes) project at Oxerdwarssteeg, Deventer. The project was a result of intensive cooperation between Municipality Deventer, Hodes Huisvesting, and Rentree. The homes were delivered in May 2026 and are intended for spoedzoekers (urgent seekers), starters, and statushouders.
- Woonkeus StedendriehoekcoreShared regional housing allocation system used by Rentree and other housing corporations in the Stedendriehoek area for registering housing seekers, publishing available rentals, and allocating properties. Rentree adds applicant data to its own systems when someone qualifies for a property.
- RaeflexsupportingExternal visitation firm that conducted Rentree's formal four-yearly visitation in 2023, covering the years 2019–2022. The visitatie assesses societal performance, stakeholder engagement, and governance quality.
- PostexsupportingCompany through which Rentree sends a large portion of its physical mail. Tenants can choose to receive communications digitally or by letter. Postex provides secure digital message viewing with encryption.
- Mind2PaysupportingFrom March 2025, Rentree uses Mind2Pay for rent arrears reminders. Mind2Pay contacts tenants via phone call (including belrobot/autocaller), SMS, email, and letter when rent is overdue. They help Rentree manage payment arrears while freeing staff to provide personal attention to those who need it.
- BJK Gerechtsdeurwaarders & IncassospecialistensupportingBailiff and collection agency in Deventer engaged by Rentree when tenants have rent arrears. Contactable at 0570-665190.
- DUWOsupportingStudent housing provider. At the Kop Handelskade project, DUWO is developing 88 student housing units in the right portion of the new building, adjacent to Rentree's 76 social rental apartments for young working people on the left portion.
- TauwsupportingEnvironmental and engineering consultancy. At Kop Handelskade, the new buildings are situated against Tauw's office building. Tauw's office forms the boundary of the new development area.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Rentree competitors and assessment
Company assessmentBroad incumbents
- Portaal: Dutch social housing corporation active across multiple regions including Leiden, Utrecht and Nijmegen. Comparable in regulated social housing model and tenant base, with broader geographic reach than Rentree.
- Ymere: Large Dutch social housing corporation operating across Amsterdam, Almere, Haarlemmermeer and other regions. Comparable in Woningwet framework and tenant demographics, with significantly larger portfolio scale.
- Mitros: Larger Dutch social housing corporation operating primarily in Utrecht. Operates under the same Woningwet framework but at greater scale, offering a benchmark for how a mid-sized woningcorporatie like Rentree could evolve regionally.
- Woonzorg Nederland: Dutch housing corporation specializing in housing for seniors and people with care needs — directly comparable to Rentree's Hof van Sluiswijk senior housing project with Zorggroep Solis. Provides a benchmark for senior-focused social housing at greater scale.
Direct peers
- De Marken: Another Deventer-based Dutch social housing corporation (woningcorporatie) operating in the same city and partnering with Rentree on the Onder de Pannen homelessness-prevention initiative. Direct comparable in portfolio type, regulatory framework, and target tenant segment.
- DUWO: Dutch student housing corporation partnering with Rentree on the Kop Handelskade project (88 student units adjacent to Rentree's 76 social apartments). Comparable in regulated housing model, though focused on the student segment.
- Eigen Bouw: Deventer social housing corporation co-partnering with Rentree and the municipality on temporary housing initiatives. Operates under the same Woningwet regulatory framework with a comparable mission of affordable housing provision.
- Woonbedrijf ieder1: Deventer-area social housing corporation cooperating with Rentree on Onder de Pannen. Closely comparable in operating model (regulated Dutch social housing), tenant base (low-to-moderate income), and geographic focus within the Stedendriehoek region.
- Woonconcept: Dutch social housing corporation based in Meppel, Drenthe, where Rentree Supervisory Board member Marlous van der Veen serves as strategy lead. Directly comparable in regulatory regime, non-profit structure, and tenant services portfolio.
Others
- Woonkeus Stedendriehoek: Shared regional housing allocation platform on which Rentree and other Stedendriehoek housing corporations (De Marken, Eigen Bouw, Woonbedrijf ieder1) list properties and register applicants. Adjacent ecosystem participant rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Rentree social profiles
Digital presenceRentree financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rentree leadership team
Management profileNumber of profiles
Rentree funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rentree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rentree
What does Rentree do?
Rentree is a Dutch social housing corporation (woningcorporatie) that rents approximately 3,900 social housing units and commercial spaces in Deventer, Netherlands, primarily to individuals and households who cannot access the private rental market due to income constraints. It manages the full lifecycle of social housing — allocation, rent collection, maintenance, sustainability upgrades, and new construction — supported by a 24/7 tenant self-service portal (Mijn Rentree) and neighborhood-based housing advisors (woonmakelaars).
Is Rentree a public or private company?
Rentree is a private company. It is currently operating.
When was Rentree founded?
Rentree was founded in 2010. It employs 11 to 50 people.
Where is Rentree based?
Rentree is headquartered in Deventer, Netherlands, in the Europe region.
How does Rentree make money?
One revenue line is on record: residential and commercial rental income.
Who are Rentree's main competitors?
Broad incumbents on record are Portaal, Ymere, Mitros and Woonzorg Nederland. Direct peers are De Marken, DUWO, Eigen Bouw, Woonbedrijf ieder1 and Woonconcept. Woonkeus Stedendriehoek is listed as an others.
Does Rentree have an API?
No public API is recorded for Rentree.
What industry is Rentree in?
Its primary akta.pro industry code is BPAJAFAI, Vacation & Short-Term Rental Management, with a secondary code of HLADAEAB, Rental / Fee-for-Service CCRCs. Its NAICS code is 531110 and its SIC code is 6519.