Woonconcept
Woonconcept is a Dutch non-profit social housing corporation (Stichting Woonconcept) that owns and manages approximately 12,300 affordable rental homes, garages, and commercial premises across the municipalities of Hoogeveen, Meppel, and Steenwijkerland, serving low-income tenants, youth, families, and seniors.
- Company typePrivate
- Founded2015
- HeadquartersMeppel, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Woonconcept does
Woonconcept, legally Stichting Woonconcept, is a Dutch social housing corporation (woningcorporatie) headquartered in Meppel, Netherlands, that owns and manages approximately 12,300 rental units, garages, and commercial premises across the municipalities of Hoogeveen, Meppel, and Steenwijkerland. Its core service is providing affordable social housing to people with modest incomes who cannot access market-rate housing, structured into dedicated sub-portfolios for youth (18-23 with rent discounts and priority allocation), families, and seniors requiring accessible housing (levensloopbestendige woningen). The organization also rents commercial spaces, offers tenant support services including free energy coaching, and invests in Nul-op-de-meter (zero-energy) new builds and energy renovation of existing stock.
The technology stack supporting this operation is primarily conventional: a tenant-facing self-service portal (Mijn Woonconcept) for managing rental contracts, payments, repair requests, and communications; an external listing platform (Thuiskompas.nl) for prospective tenant registration and housing applications; and auxiliary tools including the Tolkie Leeshulp accessibility widget for low-literacy and non-native tenants. New construction and renovation are procured through a builder consortium (Bouwstroom Noord, a five-party collaboration involving Trebbe, DuraVermeer, and other partners) and direct agreements with developers such as Roosdom Tijhuis and SW Vastgoedverbetering.
Revenue is generated primarily through recurring monthly rental income from the social housing portfolio, priced using a regulated Dutch points system and currently set at 75% of the maximum permitted rent, with annual increases tied to government guidelines and tenant income bands. Woonconcept operates as a non-profit Stichting under Dutch housing corporation regulation, led by CEO Marcel van Halteren (reappointed June 2026) with a five-member Raad van Commissarissen (Supervisory Board), and is not privately funded or venture-backed. Go-to-market is essentially allocation-driven via a registration-duration model (with approximately 5% allocated by lottery from June 2026), targeting individual consumer tenants rather than commercial counterparties.
Woonconcept firmographics
Firmographics- Name
- Woonconcept
- Legal name
- Stichting Woonconcept
- Website
- https://woonconcept.nl
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Woonconcept is a Dutch non-profit social housing corporation (Stichting Woonconcept) that owns and manages approximately 12,300 affordable rental homes, garages, and commercial premises across the municipalities of Hoogeveen, Meppel, and Steenwijkerland, serving low-income tenants, youth, families, and seniors.
- Ownership category
- akta.pro rank
Where Woonconcept is headquartered
LocationHeadquarters
- HQ city
- Meppel
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Woonconcept business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Social Housing Rent: Woonconcept generates revenue primarily from rental income from approximately 12,300 social housing units, garages, and business premises. Rent is determined using a points system based on property quality and features. The company charges 75% of the maximum permitted rent, with rent increases implemented annually on July 1st based on government guidelines and tenant income levels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard rental pricing based on points system (75% of max) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Woonconcept product offering
Product offeringCore offering
Woonconcept is a Dutch social housing corporation that rents approximately 12,300 homes, garages, and commercial spaces to eligible tenants in the municipalities of Steenwijkerland, Meppel, and Hoogeveen. Pricing follows a points-based system with rent set at 75% of the maximum permitted rent, plus dedicated programs for youth (under-23 rent discounts), families (3-bedroom homes), and seniors (life-proof homes). The offering is supported by the Mijn Woonconcept tenant portal, the Thuiskompas.nl allocation platform, energy coaching services, and Nul-op-de-meter (zero-energy) new construction.
Product overview
Woonconcept is a social housing corporation (woningcorporatie) that operates as a single unified service rather than a platform-plus-modules architecture. Its core product is the rental of social housing dwellings across three municipalities (Steenwijkerland, Meppel, and Hoogeveen), supplemented by a tenant-facing digital portal called 'Mijn Woonconcept' for managing rental accounts, repairs, and communications. Housing availability is listed on the external platform Thuiskompas.nl. The organization also provides commercial space rentals, energy coaching services, and accessibility tools including the Tolkie reading assistance tool integrated into their website. Woonconcept does not offer a technology product portfolio in the traditional SaaS sense.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Rental Housing Core rental service of social housing dwellings (family homes, youth apartments, life-proof housing for seniors) provided to eligible tenants under Dutch social housing regulations in the Steenwijkerland, Meppel, and Hoogeveen municipalities.
- Mijn Woonconcept Digital tenant portal that lets Woonconcept residents manage rent payments, view rental contract details and huurspecificaties, submit repair requests, and communicate with Woonconcept.
- Thuiskompas External housing listing platform where Woonconcept publishes available rental homes and prospective tenants register and apply, with allocation primarily based on registration duration.
- Tolkie Leeshulp (Reading Assistance) Accessibility tool integrated into Woonconcept's website that explains difficult words, summarizes texts at A2 level, and offers text-to-speech and translation to improve digital access for tenants.
- Bedrijfsruimtes (Commercial Spaces) Rental of commercial spaces including small retail units and office premises owned by Woonconcept alongside its residential portfolio.
- Energiecoaches (Energy Coaching) Free advisory service connecting tenants with trained volunteer energy coaches who provide practical tips on energy savings, lighting, heating, and water consumption.
Quantifiable outcome
- 12,300 homes managed across Hoogeveen, Meppel, and Steenwijkerland
Companies that use Woonconcept
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Woonconcept technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Woonconcept partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Roosdom TijhuisminorDeveloper constructing 68 homes in the first phase of Broeklanden III in Nieuwveense Landen, Meppel, including 36 owner-occupied homes and 32 rental homes for Woonconcept.
- SW VastgoedverbeteringminorReal estate improvement company partnering with Woonconcept on two major maintenance projects in Meppel and Hoogeveen, where nearly 100 homes will be significantly improved.
- TrebbecoreConstruction company that delivered the apartment complex 'Het Palet' in Steenwijk-West for Woonconcept. Also previously built 25 homes at Dahliastraat in Meppel, 34 homes at Randweg, and 32 homes at Nijeveenseweg in Meppel through the Bouwstroom Noord collaboration.
- Henrie Rijke Thuisbegeleiding & Dagbesteding op MaatminorTakes over the Wijkwerkplaats location in Steenwijk-West starting February 2025. Continues the social function of providing practical help and community meeting space for neighborhood residents.
- DuraVermeercoreConstruction company that built 18 zero-energy family homes in Nieuwveense Landen, Meppel for Woonconcept. Also delivered 38 Nul-op-de-Meter rental homes in Steenwijk-West through the Bouwstroom Noord collaboration.
- Bouwstroom NoordcoreUnique collaboration of five housing corporations and building parties. Within Bouwstroom Noord, housing projects, knowledge, and expertise are combined to keep appropriate social housing affordable and realize new construction production. Woonconcept is a member of this collaboration.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
Woonconcept competitors and assessment
Company assessmentDirect peers
- Portaal: Dutch social housing corporation with a multi-region rental portfolio and active new construction pipeline. Comparable as a peer woningcorporatie with similar scale, regulatory exposure, and tenant mix to Woonconcept.
- Woonzorg Nederland: One of the largest Dutch social housing corporations (woningcorporaties), operating tens of thousands of rental units nationally under the same regulatory framework as Woonconcept. Directly comparable as a peer social housing landlord in the Netherlands.
- Eigen Haard: Established Dutch social housing corporation with a large rental portfolio serving the Amsterdam metropolitan area. Direct peer operating under identical social housing regulations and serving comparable tenant segments.
- Woonstad Rotterdam: Major Dutch social housing corporation operating a large rental portfolio in Rotterdam under the same woningcorporatie regulatory regime. Comparable peer in scale, asset type, and tenant base, though located in a different metropolitan region.
- De Alliantie: Large Dutch social housing corporation operating across multiple regions with a comparable mix of affordable rental units and new construction. Direct peer as a woningcorporatie under the same Dutch regulatory and governance model.
- Ymere: Major Dutch social housing corporation serving the Amsterdam metropolitan area with a large rental portfolio. Comparable as a peer woningcorporatie operating under identical national housing regulations and serving lower/middle-income tenants.
- Lefier: Dutch social housing corporation operating in the eastern Netherlands (Twente and Achterhoek), with comparable geographic positioning in non-Randstad regions. Direct regional peer serving lower-income households under the same national regulatory framework.
- Vestia: One of the largest Dutch social housing corporations, headquartered in The Hague region with a portfolio of tens of thousands of rental units. Comparable peer as a designated woningcorporatie operating under the same national housing regulations.
- Mitros: Dutch social housing corporation headquartered in Utrecht managing tens of thousands of rental homes. Directly comparable peer operating social housing under the same Dutch regulatory regime with similar tenant portal and sustainability initiatives.
Regional players
- Woonkracht 10: Dutch social housing corporation operating in the northern Netherlands (Groningen area), closest geographic regional peer to Woonconcept's Drenthe/Overijssel footprint. Comparable as a regional woningcorporatie with a similar tenant base and scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Woonconcept social profiles
Digital presenceWoonconcept financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woonconcept leadership team
Management profileNumber of profiles
Profiles9 records
Woonconcept funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woonconcept M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woonconcept
What does Woonconcept do?
Woonconcept is a Dutch social housing corporation that rents approximately 12,300 homes, garages, and commercial spaces to eligible tenants in the municipalities of Steenwijkerland, Meppel, and Hoogeveen. Pricing follows a points-based system with rent set at 75% of the maximum permitted rent, plus dedicated programs for youth (under-23 rent discounts), families (3-bedroom homes), and seniors (life-proof homes). The offering is supported by the Mijn Woonconcept tenant portal, the Thuiskompas.nl allocation platform, energy coaching services, and Nul-op-de-meter (zero-energy) new construction.
Is Woonconcept a public or private company?
Woonconcept is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Woonconcept founded?
Woonconcept was founded in 2015. It employs 101 to 250 people.
Where is Woonconcept based?
Woonconcept is headquartered in Meppel, Netherlands, in the Europe region.
How does Woonconcept make money?
One revenue line is on record: social Housing Rent.
Who are Woonconcept's main competitors?
Direct peers on record are Portaal, Woonzorg Nederland, Eigen Haard, Woonstad Rotterdam, De Alliantie, Ymere, Lefier, Vestia and Mitros. Woonkracht 10 is listed as a regional player.
Does Woonconcept have an API?
No public API is recorded for Woonconcept.