Quick Lane

What Quick Lane does

Quick Lane is an automotive maintenance and repair service center network operating as a registered trademark of Ford Motor Company. Founded in 1997 with corporate operations based in Dearborn, Michigan, Quick Lane operates more than 775 service locations across the United States spanning 49 states, plus additional international presence in Canada, Mexico, Thailand, Bahrain, Saudi Arabia, and Argentina. The brand serves both individual vehicle owners and commercial fleet operators, providing maintenance and repair services for all vehicle makes and models — not limited to Ford/Lincoln/Mercury vehicles. Customer segments include retail consumers (primary), commercial fleets via the Ford Fleet Care program (secondary), and military and first-responder discount users (tertiary).

The core service offering centers on tires and routine vehicle maintenance, executed by certified technicians using branded parts programs: Motorcraft for Ford/Lincoln/Mercury vehicles and Omnicraft for all other makes. Product breadth spans oil changes, brake service, battery replacement (Motorcraft Tested Tough PLUS at $149.95 MSRP, Tested Tough MAX from $199.95), tire rotation and replacement across more than 16 name-brand tire lines (Goodyear, Michelin, Bridgestone, Cooper, Firestone, BFGoodrich, Continental, Hankook, Yokohama, Pirelli, Toyo, Nitto, Falken, General, Kelly, Uniroyal), wheel alignments, transmission, suspension/steering, cooling systems, air conditioning, wiper blades, bulbs, and alternators. Dedicated EV maintenance (tire rotation, battery maintenance, coolant systems) and bundled offerings such as The Works Package extend the addressable surface.

Revenue is generated through service labor (professional services), parts and product sales, and a points-based loyalty program — Ford Rewards — where members earn 10 points per $1 spent and can redeem points toward service, parts, accessories, or Ford vehicle purchases. Pricing is largely transactional with promotional rebates, a Low Price Tire Guarantee (beat competitor price + $130 rebate on select brands), and a Lifetime Brake Pad Guarantee on qualifying Motorcraft pads. Distribution is omnichannel through standalone Quick Lane Tire & Auto Centers, Ford/Lincoln dealer-embedded service bays, dedicated Fleet & Truck Centers, and online rebate submission. Quick Lane does not disclose standalone revenue; the corporate entity has 101-250 employees and operates as a brand under Ford Motor Company rather than a consolidated franchise system.

Name

Quick Lane

Legal name

Quick Lane (a registered trademark of Ford Motor Company)

Website

https://quicklane.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Quick Lane is a Ford Motor Company automotive service brand operating 775+ tire and maintenance centers in the US and internationally. It serves vehicle owners and commercial fleets with tires, oil changes, brakes, batteries, and EV maintenance for all makes and models.

Ownership category

akta.pro rank

Product category

Automotive Maintenance and Repair Services

NAICS

Automotive Repair and Maintenance (8111), General Automotive Repair (811111), Automotive Mechanical and Electrical Repair and Maintenance (81111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

Brakes, Steering & Suspension Services (TLAKAAAC), Tire, Wheel-End & Alignment Service (HD-Specific) (TLAKABAM)

Keywords

• Automotive maintenance services
• Tire sales installation
• Oil change services
• Vehicle repair services
• Fleet maintenance services

Headquarters

HQ city

Marshfield

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Vehicle Service Labor: Revenue generated from labor charges for vehicle maintenance and repair services including oil changes, brake service, battery replacement, tire services, and other automotive repairs performed by certified technicians.
2. Parts and Products Sales: Revenue from selling automotive parts and products including tires (multiple name brands), batteries, filters, belts, hoses, and other components. Uses Motorcraft brand parts for Ford vehicles and Omnicraft for other makes/models.
3. Ford Rewards Program: Points-based loyalty program where members earn 10 Ford Rewards Points per $1 spent on eligible service and maintenance. Points can be redeemed toward service, parts, accessories, and Ford vehicle purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Quick Lane operates a nationwide network of automotive service centers delivering tire sales and installation, oil changes, brake service, battery replacement, EV maintenance, wheel alignments, transmission service, and general vehicle checkups for all vehicle makes and models. Services are performed by certified technicians using Motorcraft parts for Ford vehicles and Omnicraft parts for other makes, supported by a Ford Rewards loyalty program and a Ford Fleet Care fleet servicing program.

Product overview

Quick Lane Tire & Auto Center is a chain of automotive service centers operated by Ford Motor Company offering comprehensive vehicle maintenance and repair services. The company operates over 775 locations nationwide and provides services for all vehicle makes and models, not just Ford vehicles. The core product offering centers on tires (with over a dozen name brands including Goodyear, Michelin, BFGoodrich, Bridgestone, Cooper, Firestone, and more) and essential vehicle maintenance including oil changes, brake service, batteries, and tire services. Key bundled offerings include The Works Package (comprehensive synthetic blend oil change with tire rotation and multi-point inspection) and dedicated EV maintenance services (tire rotation, battery maintenance, coolant systems). The company also provides fleet services through the Ford Fleet Care program and supports customer loyalty through the Ford Rewards Points program. Additional services include air conditioning, wheel alignment, transmission, suspension/steering, cooling systems, wiper blades, lamps/bulbs, alternators, and warranties. Quick Lane uses Motorcraft parts for Ford/Lincoln/Mercury vehicles and Omnicraft parts for other vehicle makes.

Differentiator

Problem solved

Functional benefit

Products and services

• Tire Products Sales and installation of name-brand tires for all vehicle makes and models, including tire rotation, repair, replacement, and Tire Pressure Monitoring System (TPMS) services. Targeted at individual vehicle owners seeking convenience, brand selection, and the Low Price Tire Guarantee.
• The Works Package A comprehensive oil change package bundling synthetic blend oil change, tire rotation, brake inspection, pressure check, fluid top-off, vehicle checkup, filter check, battery test, and belts & hoses check using Motorcraft oil and filter. For individual vehicle owners seeking a single-visit routine maintenance solution.
• Oil Change and Maintenance Oil change services using Motorcraft synthetic blend and full synthetic oils along with filter replacements. Targeted at Ford, Lincoln, and Mercury vehicle owners, though services are available for all makes and models.
• Brake Service Brake inspection, pad, rotor, drum, and shoe replacement using Motorcraft brake products. Includes a Lifetime Brake Pad Guarantee on Motorcraft brake pads (parts only) purchased after 7/1/14. For individual vehicle owners needing brake repair or replacement.
• Battery Replacement Service Battery inspection and replacement using Motorcraft Tested Tough PLUS and Tested Tough MAX batteries, including exchange and complimentary towing on Quick Lane-installed batteries. Available at fixed unit prices or redeemable via Ford Rewards Points. For individual vehicle owners.
• EV Maintenance Dedicated maintenance services for electric vehicles including EV-specific tire rotation, battery maintenance, and coolant system checks. Targeted at EV owners requiring service tailored to electric drivetrains.
• Air Conditioning System Service Air conditioning tuneups, system flushes, and component replacements using Motorcraft and Omnicraft climate control parts. For individual vehicle owners needing A/C repair or recharge.
• Wheel Alignment Service Wheel alignment service to ensure proper vehicle handling and even tire wear. Targeted at individual vehicle owners noticing steering pull, uneven tire wear, or after suspension work.
• Ford Rewards Program Points-based customer loyalty program where members earn 10 Ford Rewards Points per $1 spent on eligible service and maintenance at Quick Lane, redeemable toward service, parts, accessories, and Ford vehicle purchases. For individual consumers and Ford vehicle owners.
• Ford Fleet Care (Fleet Services) Dedicated fleet maintenance program offering consolidated monthly invoicing for service and parts purchases, with no monthly use or enrollment fees. Available for self-managed fleets or those partnering with fleet management companies. Targeted at commercial fleet operators.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Ford PerformancecoreStrategic or Co-development PartnerFord Performance is the official motorsports division of Ford Motor Company. Quick Lane sponsors Ford Performance racing teams including Bob Tasca III in NHRA Funny Car and Harrison Burton in NASCAR Cup Series driving the No. 21 Motorcraft/Quick Lane Ford Mustang.
• GoodyearcoreChannel Partner/ Reseller/ DistributorGoodyear is one of the major tire brands sold through Quick Lane locations. Goodyear tires are featured in the Low Price Tire Guarantee and rebate programs.
• MichelincoreChannel Partner/ Reseller/ DistributorMichelin tires are sold at Quick Lane service centers with various rebate and discount offers available.
• BridgestonecoreChannel Partner/ Reseller/ DistributorBridgestone is a major tire brand available at Quick Lane with promotional rebate offers including $130 rebate on select brands.
• Cooper Tire & Rubber CompanycoreChannel Partner/ Reseller/ DistributorCooper Tires (acquired by Goodyear in 2021) provides tires sold through Quick Lane with rebate offers available.
• FirestonecoreChannel Partner/ Reseller/ DistributorFirestone tires are sold at Quick Lane locations with various promotional offers including $130 rebate on select brands.
• BFGoodrichcoreChannel Partner/ Reseller/ DistributorBFGoodrich high-performance tires are available at Quick Lane service centers.
• Continental AGcoreChannel Partner/ Reseller/ DistributorContinental tires are sold at Quick Lane with discount offers for military and first responders.
• MotorcraftcoreTechnology or IntegrationMotorcraft is Ford's proprietary parts brand for Ford, Lincoln, and Mercury vehicles. Quick Lane exclusively uses Motorcraft parts for Ford vehicles, providing quality assurance.
• OmnicraftcoreTechnology or IntegrationOmnicraft is Ford's parts brand for non-Ford vehicles. Quick Lane uses Omnicraft parts for servicing all makes and models other than Ford.
• Wood Brothers RacingminorStrategic or Co-development PartnerNASCAR racing team sponsored with the No. 21 Motorcraft/Quick Lane Ford Mustang driven by Harrison Burton in the NASCAR Cup Series.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Meineke Car Care Centers: Meineke operates a franchised network of ~900 automotive service centers offering exhaust, brakes, oil changes, tires, and general maintenance. It is a direct peer to Quick Lane in the walk-in consumer auto service category with similar franchise-driven growth model.
• Goodyear Auto Service: Goodyear Auto Service is the company-owned and franchised service center network of Goodyear Tire & Rubber Company. It directly competes with Quick Lane on tire sales and installation, oil changes, alignments, and brakes, with similar franchise-style operations and nationwide footprint.
• Jiffy Lube: Jiffy Lube is the largest quick-oil-change and light automotive maintenance franchise network in North America, operating ~2,000 locations. It is a direct peer to Quick Lane because both offer walk-in oil changes, tire services, brake service, and fleet maintenance to the same consumer and small-fleet customer base with similar storefront formats.
• Pep Boys: Pep Boys is a full-service automotive aftermarket chain offering tires, oil changes, brakes, batteries, and general maintenance across ~1,000 locations. It competes head-to-head with Quick Lane on the same core service categories for the same customer segment.
• NTB (National Tire & Battery): NTB operates ~200+ company-owned tire and auto service centers offering tires, alignments, oil changes, brakes, and batteries. It is a direct peer to Quick Lane with comparable service mix, store format, and customer base.
• Midas: Midas is a franchised automotive service chain specializing in brakes, tires, alignments, exhaust, and oil changes with ~2,000 locations. It competes directly with Quick Lane on brake service, tire installation, and alignment services for the same consumer base.
• Firestone Complete Auto Care: Firestone Complete Auto Care operates ~1,700 company-owned and franchised tire and auto service centers across the US. It is a direct peer to Quick Lane, offering the same tire brands, oil changes, brake service, alignments, and battery replacement for all vehicle makes and models.
• AAMCO Transmissions & Total Car Care: AAMCO is a franchised automotive service network with ~600 locations specializing in transmission service alongside general maintenance. It overlaps with Quick Lane on transmission, brakes, and general maintenance for the same consumer customer segment.
• Valvoline Instant Oil Change: Valvoline Instant Oil Change operates ~1,800 service centers focused on quick oil changes and light automotive maintenance. It directly competes with Quick Lane's The Works package and tire rotation services, serving the same walk-in consumer base with a similar stay-in-your-car service model.

Broad incumbents

• Walmart Auto Care Centers: Walmart Auto Care Centers offer low-cost oil changes, tire installation, and battery replacement at ~2,500 locations nationwide. As a broad incumbent, Walmart competes with Quick Lane primarily on price and convenience (one-stop shopping) rather than service breadth or brand experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/quicklane
• Facebookfacebook.com/MQLRacing
• LinkedInlinkedin.com/company/quick-lane-tire-and-auto-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quick Lane