Cruisin Motorhomes

What Cruisin Motorhomes does

Cruisin Motorhomes Pty Ltd is an Australian family-owned recreational vehicle rental operator founded in 1998 and headquartered in Cambridge (Hobart), Tasmania. The company rents 2-berth campervans through 6-berth deluxe motorhomes to international and domestic travelers wishing to self-drive Australian itineraries, operating through six branches in Hobart, Melbourne, Sydney, Brisbane, Cairns, and Perth. The fleet spans eight core models on the flagship Cruisin brand — Hi Top (no shower/toilet), Rover and Sandpiper (2-berth with bathroom), Adventurer and Seeker (4-berth family), Discovery (6-berth), and Deluxe 4- and 6-berth — plus a GoCheap budget sub-brand with five models (Tamar, Henty, Derwent, Hi Top 2- and 4-berth). Pricing is unit-based daily: $50-$150 for campervans, $100-$300 for motorhomes, with $300 booking deposits, up to $5,000 security bonds, $165 one-way fees, and tiered discounts (5% early bird, 10% long-hire, 15% Cairns one-way).

The company generates revenue from daily rental fees, liability reduction packages, accessory hire, and one-way fees, with optional Maximum Cover upsells reducing customer damage liability. Distribution is primarily direct-to-consumer via cruisinmotorhomes.com.au with 24/7 online booking and a 1300 phone line, supplemented by an in-person branch experience for vehicle handover. A dedicated B2B layer — the Cruisin Partner Hub agent portal backed by a Rental Car Manager (RCM) API and Excel rate matrices — allows travel agents and tour operators to book on behalf of clients. The wholly-owned Cruisin RV Sales subsidiary adds a retail channel for new and used motorhome sales, and the company holds ATEC Quality-Tourism accreditation plus registered trademarks across the Cruisin and GoCheap brand families.

Core technology is conventional: standard automotive/RV platforms with self-contained amenities (kitchens, 3-way fridges, GPS in the Maximum Cover package, heating/cooling). No proprietary software, no AI/ML systems, and no mobile app are evidenced in the data; booking and partner integration run on the third-party Rental Car Manager platform. With 51-100 employees and no external funding, the business is a privately-held, founder/family-controlled operator financed entirely through operating cash flow, with no acquisitions, leadership changes, or regulatory actions recorded.

Name

Cruisin Motorhomes

Legal name

Cruisin Motorhomes Pty Ltd

Website

https://cruisinmotorhomes.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Cruisin Motorhomes is an Australian family-owned RV rental operator founded in 1998, renting 2- to 6-berth motorhomes and campervans across six branches (Hobart, Melbourne, Sydney, Brisbane, Cairns, Perth) to international and domestic self-drive travelers, with a GoCheap budget sub-brand and a partner booking portal for travel agents.

Ownership category

akta.pro rank

Product category

Recreational Vehicle Rental

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120), Automotive Equipment Rental and Leasing (5321), Recreational Vehicle Dealers (44121)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Motorhome / RV Rentals (Class A & Class C) (THADAIAB)

akta.pro secondary industry

RV Delivery, Setup & Concierge Rental Services (THADAIAJ)

Keywords

• Motorhome rental services
• Campervan hire
• Recreational vehicle rental
• RV fleet leasing
• One-way vehicle relocations

Headquarters

HQ city

Cambridge

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Motorhome and Campervan Rentals: Core revenue from daily rental fees for motorhomes and campervans. Pricing varies by vehicle type ($50-$300/day), season, and location. Unlimited kilometres included. Minimum hire typically 5 days, 21 days for one-way rentals.
2. One-Way Rental Fees: $165 fee for one-way rentals where customers pick up at one branch and drop off at a different location.
3. Liability Reduction/Insurance Packages: Optional liability reduction packages (Standard Liability with up to $5,000 security bond vs Maximum Cover Package) that reduce customer liability for damages.
4. Accessory Hire: Additional hire items including outdoor tables and chairs, ice coolers, booster seats, and child seats.
5. Security Deposits: $300 booking deposit plus security bond of up to $5,000 (refundable upon vehicle return in good condition).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Cruisin Motorhomes rents a fleet of 2-berth, 4-berth, and 6-berth motorhomes and campervans to leisure travelers from six branches across Australia (Hobart, Melbourne, Sydney, Brisbane, Cairns, and Perth). The core offering is daily vehicle hire priced $50-$300/day, complemented by optional liability reduction packages, accessory hire (child seats, outdoor furniture), one-way relocation deals, and a budget sub-brand (GoCheap). The company also operates Cruisin RV Sales for motorhome purchases.

Product overview

Cruisin Motorhomes operates a dual-brand motorhome and campervan rental fleet across Australia. The core Cruisin Motorhomes brand offers eight vehicle categories ranging from compact 2-berth Hi Top campervans to spacious 6-berth Deluxe motorhomes, all featuring kitchen facilities, heating/cooling, and varying levels of amenities including shower/toilet in larger models. The GoCheap sub-brand provides budget-friendly alternatives including the Tamar, Henty, and Derwent models. The product portfolio is complemented by add-on services including Express Check In for streamlined pickup, liability reduction packages, accessory hire, and a B2B booking portal for travel agents. The company also operates Cruisin RV Sales for motorhome purchases and offers motorhome relocation specials as one-way rental deals.

Differentiator

Problem solved

Functional benefit

Brands

• GoCheap Motorhomes: Budget motorhome rental brand
• GoCheap Campervans

Products and services

• 2 Berth Hi Top Campervan Compact budget campervan for 2 passengers with no shower or toilet, featuring kitchen, heating/cooling, TV, and automatic transmission. Priced $50-$150/day.
• 2 Berth Rover Motorhome 2-berth motorhome with shower and toilet facilities, providing more comfort than the Hi Top for couples. Priced $100-$200/day.
• 2 Berth Sandpiper Motorhome 2-berth motorhome with shower and toilet, offering comfortable amenities for couples. Priced $100-$200/day.
• 4 Berth Adventurer Motorhome Family-sized motorhome sleeping 4 with shower, toilet, and kitchen facilities. Priced $150-$250/day.
• 4 Berth Seeker Motorhome 4-berth motorhome with shower, toilet, and comfortable living space for families. Priced $150-$250/day.
• 6 Berth Discovery Motorhome Larger motorhome sleeping 6 with shower and toilet facilities, suitable for families or groups. Priced $200-$300/day.
• 4 Berth Deluxe Motorhome Premium 4-berth motorhome featuring latest vehicle technology, shower, toilet, and enhanced comfort features. Priced $200-$300/day.
• 6 Berth Deluxe Motorhome Largest premium motorhome in the fleet, sleeping 6 with deluxe amenities, shower, and toilet. Priced $200-$300/day.
• GoCheap Budget Campervan Rentals Budget sub-brand rental fleet of campervans including 2 Berth Hi Top, 4 Berth Hi Top, Tamar (2 berth), Henty (4 berth), and Derwent (6 berth) models, targeting cost-conscious travelers.
• Express Check-In Digital pre-check-in service that lets customers complete paperwork online before vehicle pickup, reducing wait time at branches.
• Liability Reduction Packages Optional protection packages (Standard Liability and Maximum Cover) that reduce or eliminate customer financial liability for vehicle damage during the rental period. Maximum Cover Package also includes GPS navigation.
• Campervan Accessories Hire Additional equipment hire for motorhome rentals including outdoor tables, chairs, ice coolers, booster seats, and child safety seats.
• Motorhome Relocation Deals Special one-way rental offers where customers can pick up a vehicle in one city and drop it off in another at discounted rates, including the Cairns One Way Special (15% off plus free one-way fee).
• B2B Agent Booking Portal Partner-facing business-to-business portal for travel agents and tour operators to make bookings, access rate matrices, manage reservations, and integrate via the Rental Car Manager API.
• Cruisin RV Sales Wholly-owned motorhome sales division allowing customers to purchase used and new motorhomes from the Cruisin fleet.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Travel Agents and Tour OperatorscoreChannel Partner/ Reseller/ DistributorNetwork of travel agents and tour operators who book motorhome rentals on behalf of customers through the B2B agent portal. Partners receive access to rate matrices, booking systems, and commission arrangements.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mighty Campers: Mighty Campers is THL's budget sub-brand, directly competing with Cruisin's GoCheap Campervans line on low-cost 2- and 4-berth campervans across Australian tourist routes.
• Maui Motorhomes: Maui is a premium motorhome rental brand also owned by THL, offering newer fleet vehicles across Australia. It competes head-to-head with Cruisin's Deluxe and standard motorhome tiers for inbound and domestic tourists.
• Apollo Motorhomes: Apollo is a major Australian and New Zealand motorhome rental and sales company with multiple brands (Cheapa Campa, Star RV). It competes with both Cruisin's core brand and its GoCheap budget sub-brand.
• Jucy Rentals: Jucy is a New Zealand-founded rental company with significant Australia operations, offering budget campervans and cars. It competes with Cruisin's GoCheap sub-brand particularly with younger international travelers.
• Britz Australia: Britz is one of Australia's largest motorhome and 4WD rental brands, operating under Tourism Holdings Limited (THL). It directly competes with Cruisin Motorhomes across multiple Australian cities with a similar vehicle range and price positioning.

Others

• Tourism Australia: Tourism Australia is the national tourism agency driving international visitor demand to Australia. While not a direct competitor, it shapes the demand environment in which Cruisin operates and partners with the broader industry.
• Campervan Village: Campervan Village is an Australian comparison and booking platform aggregating multiple rental operators. It functions as a distribution channel where Cruisin Motorhomes' inventory and rates could be listed, making it an adjacent ecosystem participant.

Emerging players

• Camplify: Camplify is an ASX-listed peer-to-peer RV and campervan sharing platform connecting private owners with renters across Australia. It represents a disruptive model competing for the same end customer and could erode traditional rental share over time.
• Spaceships Rentals: Spaceships offers unique converted campervan rentals in Australia targeted at younger backpackers and budget travelers. It overlaps with Cruisin's GoCheap sub-brand in customer demographic and price positioning.

Broad incumbents

• Tourism Holdings Limited (THL): THL is the NZX-listed parent of Britz, Maui, Mighty, and other RV brands across Australia and New Zealand. It is the largest operator in the same category as Cruisin, offering overlapping capabilities but with much greater scale and public-market capital access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/CruisinMotorhomes
• Facebookfacebook.com/cruisinmotorhomerentals
• Instagraminstagram.com/cruisinmotorhomes
• TikToktiktok.com/@cruisin_motorhomes
• Pinterestau.pinterest.com/Cruisin_Motorhomes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cruisin Motorhomes