Name

Campervan Village

Legal name

Campervan Village

Website

https://campervanvillage.com

Company type

Private

Founded year

2016

Operating status

Operating

Ownership category

akta.pro rank

Product category

Campervan and 4WD Rental Services

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Campervan Rentals (Class B / Converted Vans) (THADAIAA)

akta.pro secondary industries

Off-Road / 4x4 Camper Rentals (Overland Rigs) (THADAIAH), Motorhome / RV Rentals (Class A & Class C) (THADAIAB)

Keywords

• Campervan rental services
• 4WD camper hire
• Self-contained campers
• Road trip vehicles
• Travel vehicle fleet

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Campervan Rentals: Core revenue stream from renting campervans and 4WD campers to travelers. Customers pay rental fees based on vehicle type, rental duration, pickup/dropoff locations, and optional add-ons like Damage Cover and additional drivers. One-way hires between locations may incur relocation fees.
2. Damage Cover Options: Optional damage waiver coverage that limits renter liability in case of vehicle damage. Offered at different tiers with varying coverage limits and daily fees.
3. Additional Driver Fees: Revenue from additional driver charges when customers add extra drivers beyond the primary renter. Standard Liability includes $5/day per additional driver, while Damage Cover includes up to 4 additional drivers free.
4. Linen and Equipment Packs: Optional add-on services including linen packs available for purchase at certain depots for customers who don't bring their own bedding.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Campervan Village rents a fleet of self-contained campervans and 4WD campers for self-drive travel across Australia and New Zealand. Customers book online or by phone, select a vehicle from budget through to premium 4WD categories, and pick up/drop off at any of 16 depot locations with optional one-way hires. Add-ons include tiered Damage Cover waivers, additional driver fees, and linen/equipment packs.

Product overview

Campervan Village operates as a campervan and 4WD rental platform offering a diverse fleet of vehicles across Australia and New Zealand. The product portfolio includes budget-friendly options (Budget Mini-Camper, Mystery Machine series, Freedom Camping Aventus), mid-range quality campers (Aventus 2, Alice Chillgood), and premium 4WD adventure vehicles (Desert Sands 4x4, D5 4X4 Adventure Camper, Grip 4x4). The company has expanded into specialized sub-brands like Johnny Feelgood and Desert Sands 4x4. Their vehicles range from basic 2-seater campervans to larger 4WD rooftop tent campers accommodating up to 5 people. The offering includes both 2WD campervans for standard road trips and 4WD campers with rooftop tents for off-road and outback adventures.

Differentiator

Problem solved

Functional benefit

Brands

• Johnny Feelgood: Campervan brand launched in 2023, available for hire from April 1, 2023. Features the Johnny Feelgood model designed for adventurers seeking freedom on the open road.
• Desert Sands 4X4

Products and services

• Budget Mini-Camper

Quantifiable outcome

• 24/7 support available for all rentals
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Habitat Noosa Eco VillageminorGTM or Marketing PartnerHabitat Noosa offers Campervan Village customers a promotional deal (two nights camping for the price of one) valid during Queensland winter months until September school holidays. The eco-campground provides activities including frisbee golf, Noosa Everglades tours, hiking, beer sampling, and watercraft hire.
• Travel Agents NetworkcoreChannel Partner/ Reseller/ DistributorCampervan Village operates a formal travel agent partnership program where agents become certified to offer Campervan Village rentals. Benefits include competitive commission structures, dedicated support team, and access to the growing campervan travel market across Australia and New Zealand.
• Media and InfluencersminorGTM or Marketing PartnerCollaborations with content creators, bloggers, and media professionals to showcase campervan adventures. Media contacts can reach out through the marketing team for collaboration opportunities.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Tourism Holdings Limited (THL): NZX-listed parent of Britz, Maui, Mighty, and KEA campervan brands — the largest operator in Australia and New Zealand with several thousand vehicles. Direct competitor across all of Campervan Village's segments (budget, mid-tier, 4WD).
• Apollo Motorhome Holidays: Major Australia and New Zealand motorhome and campervan rental operator with multi-thousand-vehicle fleet. Directly comparable on product (motorhomes and campervans), market (AU/NZ), and customer base (international and domestic self-drive travelers).
• Jucy Rentals: Trans-Tasman campervan and car rental brand with a strong presence in Australia and New Zealand, including 4WD/campervan segments. Directly competes on price-sensitive and mid-tier self-drive customers.
• Mighty Campers: THL-owned budget sub-brand operating in Australia and New Zealand, competing directly with Campervan Village's Mystery Machine and Budget Mini-Camper tiers on price and self-drive value.
• Britz Australia: THL-owned mid-to-premium campervan rental brand across Australia and New Zealand, directly comparable to Campervan Village's Aventus 2 and touring fleet in terms of customer segment and pricing.
• Maui Motorhomes: THL-owned premium motorhome rental brand in Australia and New Zealand, competing with Campervan Village's premium 4WD and self-contained vehicles for higher-spend international tourists.
• Hippie Camper: Australia and New Zealand budget campervan rental brand with a distinctive retro vehicle aesthetic, directly competing with Campervan Village's budget tier (Budget Mini-Camper, Mystery Machine) for backpackers and young international travelers.
• Spaceships Rentals: New Zealand-focused campervan rental operator targeting budget-conscious international travelers. Comparable on the NZ side of Campervan Village's operations, particularly for the freedom camping segment.
• TUI Campervan Australia: Australia-based campervan rental operator offering self-drive vehicles targeting international and domestic tourists, overlapping with Campervan Village's Australian touring segment.
• KEA Campers: THL-owned premium 4WD and motorhome rental brand across Australia and New Zealand, directly comparable to Campervan Village's premium 4WD offerings (Grip 4x4, Desert Sands 4x4, D5 4X4 Adventure Camper).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/campervan_village

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campervan Village