AveNew

What AveNew does

AveNew is a Dubai-based, privately held real estate firm that operates as both a property brokerage and a property developer. The brokerage arm, AveNew Real Estate LLC, was established in 2021 and offers property sourcing, sales advisory, marketing, transaction support, investment advisory, and ongoing property management services. The development arm, AVENEW Development, was founded in 2024 and is co-led by Managing Partner Rasha Hassan; it builds and owns residential projects in Dubai's waterfront and lifestyle submarkets, principally Dubai Islands, Dubai South, and Meydan.

The company's development portfolio includes branded residences (Cheval Residences, Waldorf Astoria in partnership with Hilton, St. Regis in partnership with Marriott), beachfront projects (LIA, Silena, Shoaq, Rena on Dubai Islands), and large-scale communities such as AVENEW 888 in Dubai South, whose first 'Modo' phase carries a stated development value exceeding AED 1.3 billion across 217 units. AveNew also represents a roster of tier-1 Dubai developers and brands including Dubai Holding, DAMAC, Dubai Hills, Dubai Creek Harbour, Taraf, Raffles, North 43, and Sky Gardens. The technology stack is conventional (website, CRM-style enquiry, WhatsApp advisor, social channels); there is no proprietary software platform, AI capability, or public API.

AveNew monetizes through three streams: brokerage commissions on property transactions (typically a 2% take rate per Dubai market practice), developer revenue from unit sales on owned projects, and recurring advisory and property-management fees. Customers span property investors, end-user homebuyers, international buyers from Europe, GCC, India, and China, and developer counterparties; the company sells through in-house sales advisors, a RERA-registered broker network, and digital enquiry channels. AveNew is founder-led, with no disclosed institutional or private-equity backing.

Name

AveNew

Legal name

AveNew Real Estate LLC

Website

https://avenew.ae

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

AveNew is a Dubai-based private real estate firm operating as a property brokerage (founded 2021) and developer (AVENEW Development, founded 2024). It develops and represents branded and non-branded residential projects across Dubai Islands, Dubai South, and Meydan, serving investors, end-user buyers, and developers.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage & Property Development

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

New Development & Project Marketing (Pre-Construction Sales) (FSAEAJAE)

Keywords

• Real estate brokerage
• Property development
• Residential properties
• Property management
• Investment advisory

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brokerage commissions: Real estate brokerage services generating commission income from property sales and purchases
2. Property development: Development of residential projects including LIA, Silena, Rena, Avenew 888, Shoaq, Sukoon Residences, and branded residences
3. Advisory and management services: Investment advisory, sales strategy, and property management services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

AveNew operates as both a property developer and investment advisory/brokerage firm in Dubai. The company develops and sells a portfolio of premium residential projects across Dubai's waterfront and lifestyle corridors (Dubai Islands, Dubai South, Meydan, Motor City, Business Bay) and provides complementary real estate services including property sourcing, sales and marketing advisory, business operations support, and long-term property management for investors and end-user buyers.

Product overview

AveNew operates as both a property developer and investment advisory/brokerage firm in Dubai, established in 2021. The company offers a portfolio of residential developments across Dubai's key growth corridors, primarily focused on waterfront and lifestyle-led communities in Dubai Islands and Dubai South. Development portfolio includes branded residences (Cheval Residences, Waldorf Astoria partnership), beachfront properties (LIA, Silena, Shoaq, Rena), and urban communities (AVENEW 888, Sukoon Residences). Beyond development, AveNew provides real estate services including planning and strategy, sales and marketing, business operations, and property management. The company represents major developers including Dubai Holding, Dubai Hills, Damac, Dubai Creek, Taraf, Raffles, and North 43.

Differentiator

Problem solved

Functional benefit

Brands

• AVENEW Development: The development arm of AveNew, responsible for developing owned projects such as LIA, Silena, Shoaq, Rena, and AVENEW 888 in Dubai. Founded in 2024 in Dubai.
• AVENEW 888 (Modo)
• LIA by Avenew
• Silena by Avenew
• Rena by Avenew
• Shoaq by Avenew
• Sukoon by Nuri

Products and services

• Cheval Residences (Dubai Islands) Hospitality-driven branded waterfront residences on Dubai Islands offering hotel-grade service and premium amenities for buyers seeking a serviced residence experience.
• LIA by Avenew Development Waterfront residence on Dubai Islands Island A designed around open sea living, with units starting from AED 2.2M on a 60/40 payment plan and Q1 2028 handover.
• Silena by Avenew Development Low-rise beachfront development on Dubai Islands Island B offering privacy, softness, refined residential atmosphere and unobstructed sea views, starting from AED 2.5M with Q3 2028 handover.
• AVENEW 888 (Dubai South) Large-scale mixed-use residential community in Dubai South with 1, 2, and 3-bedroom apartments and duplexes, integrated lifestyle amenities, and pricing starting from AED 800K, with handover expected Q1 2028.
• Sukoon Residences by Nuri (Meydan) Boutique wellness-driven residential concept in Meydan focused on quiet luxury and spatial balance, with interiors by Bergman Design House, starting from AED 1.5M and Q4 2026 handover.
• Shoaq by Avenew Development Premium beachfront lifestyle project on Dubai Islands centered on openness, light, and sea-facing living.
• Rena by Avenew Development Exclusive beachfront residential development on Dubai Islands featuring spacious 1, 2, and 3-bedroom apartments, sea-level townhouses, and a penthouse with private beach access.
• Falcon Tower Residential development listed within AveNew's Dubai-focused project portfolio.
• Terra Residential development listed within AveNew's Dubai-focused project portfolio.
• Raffles-branded residences Residential development operated under Raffles branding within AveNew's project portfolio.
• Sky Gardens Residential development listed within AveNew's Dubai-focused project portfolio.
• North 43 Residential development listed within AveNew's Dubai-focused project portfolio.
• Luce Residential development listed within AveNew's Dubai-focused project portfolio.
• Real Estate Planning & Strategy Advisory service focused on planning and strategy for successfully selling property in Dubai, supporting developers and property owners with go-to-market approach.
• Real Estate Sales & Marketing Sales and marketing service for property developers and owners covering campaign development, broker network activation, and execution of sales strategy.
• Real Estate Business Operations Business operations support service for real estate projects and transactions, providing operational back-office coordination for developers and investors.
• Property Management Long-term property management service for investors focused on yield and asset preservation, including leasing support and ongoing maintenance.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Kora PropertiescoreStrategic or Co-development Partner · 24 February 2026Strategic joint venture to deliver a new integrated commercial district in Motor City, Dubai
• HiltoncoreStrategic or Co-development Partner · 3 February 2026Partnership for Waldorf Astoria Dubai Islands and Residences - branded residence development
• Marriott InternationalcoreStrategic or Co-development Partner · 4 December 2025Agreement to develop The St. Regis Residences at Dubai Islands
• Avenew 888 - Mudo development phasecoreStrategic or Co-development Partner · 5 October 2025First phase of Avenew 888 project in Dubai South valued at over AED 1.3 billion
• Al Tamayoz Contracting Co. LLCcoreImplementation/ SI/ Consulting Partner · 1 September 2025Landmark collaboration for Rena beachfront development in Dubai Islands; Al Tamayoz is the main contractor for construction

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DAMAC Properties: Major Dubai-based luxury residential developer with extensive off-plan launches and branded-residence partnerships. Both compete for premium buyer demand and broker mindshare in Dubai's growth corridors.
• Meraas: Dubai Holding-owned lifestyle developer active in waterfront and master-planned districts. Listed as an AveNew brand partner but also competes for premium buyer segments in similar locations.
• Taraf Holdings: UAE-based property developer focused on premium residential and hospitality-led projects — listed among AveNew's brand partners and competes in adjacent luxury Dubai segments.
• Driven Properties: Dubai-based real estate brokerage and advisory firm covering residential sales, leasing, and off-plan — competes for the same investor and end-user buyer segments in Dubai's growth corridors.
• Allsopp & Allsopp: Established Dubai residential brokerage with strong off-plan and luxury focus. Directly comparable service model and overlapping customer base with AveNew's brokerage arm.
• Nakheel: Master developer of Dubai Islands and Palm Jumeirah. Directly shapes the Dubai Islands submarket where most of AveNew's pipeline (LIA, Silena, Rena, Shoaq, Cheval, Waldorf Astoria, St. Regis) is concentrated.
• Metropolitan Group: Dubai real estate brokerage and advisory firm serving investors and end-users across off-plan, secondary, and luxury segments — overlaps AveNew's customer segments and broker channel.
• Betterhomes: One of Dubai's largest residential brokerages offering sales, leasing, and property management — directly comparable brokerage business and a competitor for agent talent and listings.

Emerging players

• Kora Properties: Dubai-based emerging developer with which AveNew has a strategic JV for Motor City commercial district. Comparable in scale and focus on lifestyle-oriented Dubai projects.

Broad incumbents

• Emaar Properties: Largest Dubai developer with master-planned communities (Dubai Hills, Downtown, Dubai Creek Harbour) — listed as an AveNew distribution partner but also a direct competitor for buyers in the same submarkets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AveNewbyRH
• LinkedInlinkedin.com/company/avenew-re
• Instagraminstagram.com/avenewbyrh/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AveNew