Mimbres Memorial Hospital
Mimbres Memorial Hospital (d/b/a Mimbres Valley Medical Center) is a private community acute-care hospital in Deming, New Mexico, serving Luna County with emergency, inpatient, outpatient, and surgical services through a single campus.
- Company typePrivate
- Founded1961
- HeadquartersDeming, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Mimbres Memorial Hospital does
Mimbres Memorial Hospital, operating under the trade name Mimbres Valley Medical Center, is a private community acute-care hospital located at 900 West Ash Street in Deming, New Mexico. The facility serves as the primary hospital for Deming and Luna County, providing 24/7 emergency care, inpatient hospitalization, outpatient procedures, diagnostic imaging, laboratory, surgical, and maternal health services. The hospital currently advertises a 9-minute ER wait time on its homepage as a key operational metric.
The hospital's digital infrastructure includes a patient portal for records and provider communication, an online bill pay system powered by Personapay, a Find a Provider directory, a pre-pay pricing program for self-pay patients, price transparency tools, and Medicare education resources. Community engagement is supported through DAISY Award nursing recognition, a Patient & Family Advisory Committee, volunteer programs, sponsorships, and health awareness content (e.g., Colon Cancer, Heart Valve Disease, Cervical Cancer). The hospital files state-mandated SB71 Indigent Care reporting (SFY 2024).
Revenue is generated through patient care services billed across insurance, Medicare, Medicaid, and self-pay arrangements. The hospital participates in Medicare education initiatives and operates a pre-pay pricing model. No parent company, institutional ownership, or headcount data is disclosed, and the facility appears to operate as an independent rural hospital with a single physical campus serving Luna County and surrounding areas in southwestern New Mexico.
Mimbres Memorial Hospital firmographics
Firmographics- Name
- Mimbres Memorial Hospital
- Legal name
- Mimbres Valley Medical Center
- Website
- https://mimbresmemorial.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Mimbres Memorial Hospital (d/b/a Mimbres Valley Medical Center) is a private community acute-care hospital in Deming, New Mexico, serving Luna County with emergency, inpatient, outpatient, and surgical services through a single campus.
- Ownership category
- akta.pro rank
Mimbres Memorial Hospital industry classification
Industry- Product category
- Acute Care Hospital Services
- NAICS
- Outpatient Care Centers (6214)
- SIC
- Services-General Medical & Surgical Hospitals, Nec (8062)
- akta.pro primary industry
- Community & Regional General Hospitals (HLAFAAAB)
- akta.pro secondary industry
- Critical Access & Rural Hospitals (HLAFAAAG)
Keywords
Where Mimbres Memorial Hospital is headquartered
LocationHeadquarters
- HQ city
- Deming
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mimbres Memorial Hospital business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Patient Care Services: Revenue from hospital services including emergency room visits, inpatient stays, outpatient procedures, diagnostic services, and provider services. Billed through insurance, Medicare, Medicaid, and self-pay arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Pre-pay pricing program for self-pay patients |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Mimbres Memorial Hospital product offering
Product offeringCore offering
Mimbres Valley Medical Center operates an acute care community hospital delivering 24/7 emergency department services, inpatient hospitalization, outpatient procedures, diagnostic imaging, laboratory testing, surgical services, and maternal health services to residents of Deming and Luna County, New Mexico. The facility supports care delivery through a Patient Portal for records access, online bill payment via Personapay, a Provider Directory, and a Pre-Pay Pricing Program for cost transparency.
Product overview
Mimbres Valley Medical Center is a community hospital offering a unified portfolio of acute care services centered on emergency and inpatient medical care. The hospital's digital presence includes a Patient Portal for accessing health records and communicating with providers, an Online Bill Pay system powered by Personapay, a Provider Directory for finding physicians, and Price Transparency tools including a Pre-Pay Pricing Program for simplified healthcare costs. Additional patient-facing services include Medical Records access, Medicare Education resources, DAISY Award nominations for nursing excellence, and real-time ER Wait Time Tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- Mimbres Valley Medical Center Hospital Services Acute care hospital providing emergency room services, inpatient care, outpatient procedures, diagnostic imaging, surgical services, laboratory services, and maternal health services to residents of Deming, New Mexico and surrounding Luna County.
- Patient Portal Online platform enabling patients to access their health records, view test results, communicate with healthcare providers, and manage appointments at Mimbres Valley Medical Center.
- Online Bill Pay Digital payment service enabling patients to pay their medical bills online via the Personapay platform.
- Find a Provider Directory Online physician and provider search tool allowing patients to find healthcare providers within the Mimbres Valley Medical Center network.
- Pre-Pay Pricing Program Healthcare pricing transparency program offering upfront pricing for many services and procedures to help self-pay patients understand and manage costs before receiving care.
- ER Wait Time Tracking Real-time emergency room wait time display on the hospital homepage helping patients make informed decisions about seeking emergency care at the Deming facility.
Quantifiable outcome
- 9-minute ER wait time (current)
Companies that use Mimbres Memorial Hospital
Customer profileSegments2 records
Ideal customer profiles2 records
Mimbres Memorial Hospital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mimbres Memorial Hospital partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Mimbres Memorial Hospital competitors and assessment
Company assessmentBroad incumbents
- Ardent Health Partners: Operator of community and acute-care hospitals across the Southwest and broader U.S., including rural markets. Represents a likely strategic-acquirer profile for small rural hospitals like Mimbres.
- LifePoint Health: National operator focused on rural and community hospitals; comparable operating model and rural-community patient base to a standalone rural New Mexico facility of Mimbres' profile.
- MountainView Regional Medical Center: Larger regional acute-care hospital in Las Cruces, NM serving as the primary tertiary referral destination for complex cases from rural southwestern NM, including Deming-area patients bypassing Mimbres.
- Memorial Medical Center: Regional acute-care hospital in Las Cruces, NM offering broader specialty services. Functions as a competing referral destination for patients in the Mimbres catchment needing higher-acuity care.
Direct peers
- Cibola General Hospital: Critical access hospital in Grants, NM providing emergency and inpatient services to a small rural county. Direct comparable on size, rural New Mexico setting, and limited specialty footprint.
- Eastern New Mexico Medical Center: Community hospital in Roswell, NM delivering emergency, inpatient, and outpatient services to a rural southeastern New Mexico market. Comparable on scale and community-hospital positioning.
- Holy Cross Medical Center: Critical access hospital in Taos, NM providing emergency, inpatient, and outpatient services to a rural northern New Mexico community. Highly comparable in mission, service scope, and patient demographics.
- Lincoln County Medical Center: County-operated acute care hospital in Ruidoso, NM serving a rural Lincoln County population. Direct peer in rural New Mexico community-hospital economics and service-line scope.
- Gila Regional Medical Center: Community acute-care hospital in Silver City, NM serving a similarly small rural southwestern New Mexico county. Comparable in scale, service mix, and rural-catchment economics to Mimbres.
- Gerald Champion Regional Medical Center: Non-profit regional hospital in Alamogordo, NM offering full-service acute care to a rural Otero County population. Closely matches Mimbres on service breadth and rural southwestern market profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Mimbres Memorial Hospital social profiles
Digital presenceMimbres Memorial Hospital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mimbres Memorial Hospital leadership team
Management profileNumber of profiles
Mimbres Memorial Hospital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mimbres Memorial Hospital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mimbres Memorial Hospital
What does Mimbres Memorial Hospital do?
Mimbres Valley Medical Center operates an acute care community hospital delivering 24/7 emergency department services, inpatient hospitalization, outpatient procedures, diagnostic imaging, laboratory testing, surgical services, and maternal health services to residents of Deming and Luna County, New Mexico. The facility supports care delivery through a Patient Portal for records access, online bill payment via Personapay, a Provider Directory, and a Pre-Pay Pricing Program for cost transparency.
Is Mimbres Memorial Hospital a public or private company?
Mimbres Memorial Hospital is a private company. It is classified as unknown and is currently operating.
When was Mimbres Memorial Hospital founded?
Mimbres Memorial Hospital was founded in 1961. It employs 251 to 500 people.
Where is Mimbres Memorial Hospital based?
Mimbres Memorial Hospital is headquartered in Deming, United States, in the North America region.
How does Mimbres Memorial Hospital make money?
One revenue line is on record: patient Care Services.
Who are Mimbres Memorial Hospital's main competitors?
Broad incumbents on record are Ardent Health Partners, LifePoint Health, MountainView Regional Medical Center and Memorial Medical Center. Direct peers are Cibola General Hospital, Eastern New Mexico Medical Center, Holy Cross Medical Center, Lincoln County Medical Center, Gila Regional Medical Center and Gerald Champion Regional Medical Center.
Does Mimbres Memorial Hospital have an API?
No public API is recorded for Mimbres Memorial Hospital.
What industry is Mimbres Memorial Hospital in?
Mimbres Memorial Hospital's product category is Acute Care Hospital Services. Its primary akta.pro industry code is HLAFAAAB, Community & Regional General Hospitals, with a secondary code of HLAFAAAG, Critical Access & Rural Hospitals. Its NAICS code is 6214 and its SIC code is 8062.