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Stickerkid

Full company profile

uuid000xh2i

Namestring
Stickerkid
Legal namestring
Stickerkid
Websiteurl
stickerkid.com
Company typeenum
Private
Founded yearint
2004
Descriptiontext

Stickerkid is a Switzerland-based direct-to-consumer e-commerce company founded in 2004 that designs, produces, and sells personalized name labels and stickers for children's belongings. Its target customer is parents of young children in daycare, school, or extracurricular settings who need a durable, low-friction way to identify and recover clothing, school supplies, lunch boxes, water bottles, and other personal items. The core product portfolio comprises personalized labels for objects (school supplies, water bottles, toys) and labels for clothing (jackets, shoes, hats), supported by the STAMPY textile stamp sub-brand and supplemental offerings under Mix & Match, Value Packs, Bundle & Save, and The Little Extras categories. The company states it has served 1 million parents since founding and holds a Swiss Made certification.

The operational backbone is a personalized label production operation with a stated 24-48 hour production turnaround and free shipping available from two items. The e-commerce storefront runs on a Magento-based theme (Stickerkid v2) and accepts payment through PayPal, Visa, Mastercard, TWINT, Google Pay, Apple Pay, and Cembra Pay. No proprietary software platform, patents, AI/ML components, or third-party integrations beyond standard payment processors are disclosed in available materials.

The business model is straightforward product sales: one-time purchases of personalized labels and stamps with mix-and-match bundling options, no subscription, licensing, or advertising revenue disclosed. Distribution is exclusively through the company's own online storefront, with no third-party retail or marketplace presence observed. The company serves customers in Switzerland, Austria, Belgium, Canada, Germany, France, Hong Kong, Italy, Netherlands, Poland, and Singapore, plus broader Europe and World shipping; it explicitly no longer ships to the United States. Customer acquisition is driven by email newsletter marketing (offering a -10% subscriber discount), a content blog, a referral program, and SEO-optimized category pages. Stickerkid is privately held and bootstrapped, with no disclosed parent company, institutional investors, funding rounds, mergers, acquisitions, or leadership changes in the available record.

Short descriptiontext

Stickerkid is a Switzerland-based direct-to-consumer e-commerce company that designs, produces, and sells personalized name labels and the STAMPY textile stamp for children's belongings, serving parents across Europe, Canada, and select Asia-Pacific markets.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersNorth Miami Beach, United States
HQ citystring
North Miami Beach
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
personalized name labels, children's labels, custom stickers, textile stamps, kids labeling products
Industry1 code
1Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling)
CodeIMALAJANPrimaryYes
NAICS code1 code
  • Hobby, Toy, and Game Retailers45912
SIC code2 codes
  • Pens, Pencils & Other Artists' Materials3950
  • Games, Toys & Children's Vehicles (No Dolls & Bicycles)3944
Product category
Personalized children's name labels and stickers
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Product Sales
TypeOne Time License
Description

Stickerkid generates revenue through the sale of personalized name labels, stickers, and tags for children's belongings and clothing. Customers purchase individual products or value packs. The business model is primarily one-time purchase based, with mix-and-match options and bundle deals available.

stickerkid.ch
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 record
1STAMPY
Description

Personalised textile stamp for clothes and kids items.

stickerkid.ch
Core offering1 text field

Stickerkid designs, personalizes, and sells custom name labels, stickers, and tags for marking children's clothing, school supplies, and personal belongings. The company produces its products in Switzerland with a 24-48 hour production turnaround and ships directly to consumers across Europe, Canada, Hong Kong, Singapore, and select global markets via its own e-commerce storefront.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Stickerkid is a single-product e-commerce company specializing in personalized name labels for children. The core product portfolio centers on two main offerings: name labels for objects (stickers for marking school supplies, water bottles, toys) and name labels for clothes (labels for jackets, shoes, hats), complemented by the STAMPY textile stamp. The company offers Mix & Match and Value Packs as bundled purchasing options with savings up to 30%, along with supplementary products under 'The Little Extras' category. The company has served 1 million happy parents since 2004 with production within 24-48 hours and free shipping from 2 items.

Product and service1 record
1STAMPY (Textile Stamp)
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight1 record

Each record includes

Type, Description

Peers10 records
1Sticker Mule
TypeBroad incumbent
Description

Large-scale custom sticker/label printing platform serving broad B2B and consumer demand. A broader incumbent in personalized sticker printing with significantly larger scale — relevant as competitive pricing benchmark and adjacent technology player.

2Name Bubbles
TypeDirect peer
Description

US-based direct competitor offering personalized, dishwasher- and laundry-safe labels for kids' school supplies, clothing, and bottles. Closely overlaps Stickerkid's product mix and target customer, with stronger US distribution.

3Mabel's Labels
TypeDirect peer
Description

Canadian D2C brand producing dishwasher-safe personalized name labels for children's clothing and belongings. The closest direct competitor — same category (kids' labels), same buyer (parents), same product format, both emphasize durability and customization.

4Label Daddy
TypeDirect peer
Description

US company focused on peel-and-stick personalized labels for school and camp use. Same buyer persona (parents) with focus on durability and label variety — directly comparable to Stickerkid's clothes/object label split.

5Mixbook
TypeBroad incumbent
Description

Personalized photo products platform (photo books, cards, gifts) at scale. While not a labels-specific competitor, an established adjacent player in the broader consumer personalization category — useful benchmark for D2C personalization economics.

6Tiny Tags
TypeDirect peer
Description

Australia-based kids' label specialist serving parents of school-aged children. Same SKU structure (labels for clothes and objects) and D2C model — relevant comparable in product taxonomy and target segment.

7Lemonade Labels
TypeDirect peer
Description

UK-based personalized label retailer targeting parents with similar product categories (school labels, clothing labels, lunchbox labels). Comparable D2C model serving European markets overlapping Stickerkid's footprint.

8Stuck On You
TypeDirect peer
Description

Australia-founded personalized labels and gifts brand for kids, with international shipping across Europe and Asia. Mirrors Stickerkid's model of premium-personalized kids' labels with similar Swiss-Made-equivalent quality positioning.

9Hooray Heroes
TypeEmerging player
Description

Personalized children's books and gift products brand. Overlaps the parent-of-young-childs personalization category but focuses on storybooks rather than labels — adjacent peer worth tracking for category expansion patterns.

10Really Tiny
TypeDirect peer
Description

UK personalized labels business for children and babies. Same buyer persona (parents), same product format, and direct overlap on clothing/object labels — a smaller but directly comparable competitor in the European market.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration7 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Stickerkid

Personalized children's name labels and stickersstickerkid.com

Stickerkid is a Switzerland-based direct-to-consumer e-commerce company that designs, produces, and sells personalized name labels and the STAMPY textile stamp for children's belongings, serving parents across Europe, Canada, and select Asia-Pacific markets.

What Stickerkid does

Stickerkid is a Switzerland-based direct-to-consumer e-commerce company founded in 2004 that designs, produces, and sells personalized name labels and stickers for children's belongings. Its target customer is parents of young children in daycare, school, or extracurricular settings who need a durable, low-friction way to identify and recover clothing, school supplies, lunch boxes, water bottles, and other personal items. The core product portfolio comprises personalized labels for objects (school supplies, water bottles, toys) and labels for clothing (jackets, shoes, hats), supported by the STAMPY textile stamp sub-brand and supplemental offerings under Mix & Match, Value Packs, Bundle & Save, and The Little Extras categories. The company states it has served 1 million parents since founding and holds a Swiss Made certification.

The operational backbone is a personalized label production operation with a stated 24-48 hour production turnaround and free shipping available from two items. The e-commerce storefront runs on a Magento-based theme (Stickerkid v2) and accepts payment through PayPal, Visa, Mastercard, TWINT, Google Pay, Apple Pay, and Cembra Pay. No proprietary software platform, patents, AI/ML components, or third-party integrations beyond standard payment processors are disclosed in available materials.

The business model is straightforward product sales: one-time purchases of personalized labels and stamps with mix-and-match bundling options, no subscription, licensing, or advertising revenue disclosed. Distribution is exclusively through the company's own online storefront, with no third-party retail or marketplace presence observed. The company serves customers in Switzerland, Austria, Belgium, Canada, Germany, France, Hong Kong, Italy, Netherlands, Poland, and Singapore, plus broader Europe and World shipping; it explicitly no longer ships to the United States. Customer acquisition is driven by email newsletter marketing (offering a -10% subscriber discount), a content blog, a referral program, and SEO-optimized category pages. Stickerkid is privately held and bootstrapped, with no disclosed parent company, institutional investors, funding rounds, mergers, acquisitions, or leadership changes in the available record.

Stickerkid firmographics

Firmographics
Name
Stickerkid
Legal name
Stickerkid
Website
https://stickerkid.com
Company type
Private
Founded year
2004
Operating status
Operating
Headcount range
11–50 employees
Short description
Stickerkid is a Switzerland-based direct-to-consumer e-commerce company that designs, produces, and sells personalized name labels and the STAMPY textile stamp for children's belongings, serving parents across Europe, Canada, and select Asia-Pacific markets.
Ownership category
akta.pro rank

Stickerkid industry classification

Industry
Product category
Personalized children's name labels and stickers
NAICS
Hobby, Toy, and Game Retailers (45912)
SIC
Pens, Pencils & Other Artists' Materials (3950), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
akta.pro primary industry
Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN)

Keywords

  • Personalized name labels
  • Children's labels
  • Custom stickers
  • Textile stamps
  • Kids labeling products

Where Stickerkid is headquartered

Location

Headquarters

HQ city
North Miami Beach
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Stickerkid business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

  1. Product Sales: Stickerkid generates revenue through the sale of personalized name labels, stickers, and tags for children's belongings and clothing. Customers purchase individual products or value packs. The business model is primarily one-time purchase based, with mix-and-match options and bundle deals available.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Stickerkid product offering

Product offering

Core offering

Stickerkid designs, personalizes, and sells custom name labels, stickers, and tags for marking children's clothing, school supplies, and personal belongings. The company produces its products in Switzerland with a 24-48 hour production turnaround and ships directly to consumers across Europe, Canada, Hong Kong, Singapore, and select global markets via its own e-commerce storefront.

Product overview

Stickerkid is a single-product e-commerce company specializing in personalized name labels for children. The core product portfolio centers on two main offerings: name labels for objects (stickers for marking school supplies, water bottles, toys) and name labels for clothes (labels for jackets, shoes, hats), complemented by the STAMPY textile stamp. The company offers Mix & Match and Value Packs as bundled purchasing options with savings up to 30%, along with supplementary products under 'The Little Extras' category. The company has served 1 million happy parents since 2004 with production within 24-48 hours and free shipping from 2 items.

Differentiator

Problem solved

Functional benefit

Brands

  • STAMPY: Personalised textile stamp for clothes and kids items.

Products and services

  • STAMPY (Textile Stamp)

Companies that use Stickerkid

Customer profile

Segments1 record

Ideal customer profiles1 record

Stickerkid technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration7 records

Stickerkid partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves4 records

Expansion highlights1 record

Stickerkid competitors and assessment

Company assessment

Broad incumbents

  • Sticker Mule: Large-scale custom sticker/label printing platform serving broad B2B and consumer demand. A broader incumbent in personalized sticker printing with significantly larger scale — relevant as competitive pricing benchmark and adjacent technology player.
  • Mixbook: Personalized photo products platform (photo books, cards, gifts) at scale. While not a labels-specific competitor, an established adjacent player in the broader consumer personalization category — useful benchmark for D2C personalization economics.

Direct peers

  • Name Bubbles: US-based direct competitor offering personalized, dishwasher- and laundry-safe labels for kids' school supplies, clothing, and bottles. Closely overlaps Stickerkid's product mix and target customer, with stronger US distribution.
  • Mabel's Labels: Canadian D2C brand producing dishwasher-safe personalized name labels for children's clothing and belongings. The closest direct competitor — same category (kids' labels), same buyer (parents), same product format, both emphasize durability and customization.
  • Label Daddy: US company focused on peel-and-stick personalized labels for school and camp use. Same buyer persona (parents) with focus on durability and label variety — directly comparable to Stickerkid's clothes/object label split.
  • Tiny Tags: Australia-based kids' label specialist serving parents of school-aged children. Same SKU structure (labels for clothes and objects) and D2C model — relevant comparable in product taxonomy and target segment.
  • Lemonade Labels: UK-based personalized label retailer targeting parents with similar product categories (school labels, clothing labels, lunchbox labels). Comparable D2C model serving European markets overlapping Stickerkid's footprint.
  • Stuck On You: Australia-founded personalized labels and gifts brand for kids, with international shipping across Europe and Asia. Mirrors Stickerkid's model of premium-personalized kids' labels with similar Swiss-Made-equivalent quality positioning.
  • Really Tiny: UK personalized labels business for children and babies. Same buyer persona (parents), same product format, and direct overlap on clothing/object labels — a smaller but directly comparable competitor in the European market.

Emerging players

  • Hooray Heroes: Personalized children's books and gift products brand. Overlaps the parent-of-young-childs personalization category but focuses on storybooks rather than labels — adjacent peer worth tracking for category expansion patterns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

Stickerkid social profiles

Digital presence

Stickerkid financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Stickerkid leadership team

Management profile

Number of profiles

Stickerkid funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Stickerkid M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stickerkid

What does Stickerkid do?

Stickerkid designs, personalizes, and sells custom name labels, stickers, and tags for marking children's clothing, school supplies, and personal belongings. The company produces its products in Switzerland with a 24-48 hour production turnaround and ships directly to consumers across Europe, Canada, Hong Kong, Singapore, and select global markets via its own e-commerce storefront.

Is Stickerkid a public or private company?

Stickerkid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Stickerkid founded?

Stickerkid was founded in 2004. It employs 11 to 50 people.

Where is Stickerkid based?

Stickerkid is headquartered in North Miami Beach, United States, in the North America region.

How does Stickerkid make money?

One revenue line is on record: product Sales.

Who are Stickerkid's main competitors?

Broad incumbents on record are Sticker Mule and Mixbook. Direct peers are Name Bubbles, Mabel's Labels, Label Daddy, Tiny Tags, Lemonade Labels, Stuck On You and Really Tiny. Hooray Heroes is listed as an emerging player.

Does Stickerkid have an API?

No public API is recorded for Stickerkid.

What industry is Stickerkid in?

Stickerkid's product category is Personalized children's name labels and stickers. Its primary akta.pro industry code is IMALAJAN, Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling). Its NAICS code is 45912 and its SIC code is 3950.

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