Nexter

Name

Nexter

Legal name

Nexter Inc. (ネクスター株式会社)

Website

https://nexter.tokyo

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Social Media & Influencer Marketing Services

NAICS

Advertising Agencies (541810), Other Services Related to Advertising (541890), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Campaign Operations & Managed Services (BPAFAHAF), Online Reputation Management (ORM) (MPAAAOAB), Influencer Marketing & Creator Marketplaces (BPAMALAG)

Keywords

• Influencer marketing services
• Social media marketing
• Ambassador marketing agency
• D2C brand operations
• SNS advertising management

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. SNS Marketing Services: Influencer marketing, ambassador marketing, UGC marketing, student marketing, SNS account management, and SNS advertising management for enterprise clients
2. Advertising Agency Services: Strategic PR services including advertising agency operations, media planning, M&A support for small businesses, SEO/MEO strategy, creative design and advertisement production, and sales promotion goods production
3. D2C/P2C Brand Business: Development and operation of proprietary brands including Emélla (women's fashion), as i am (L-size ladies shoes), and Ouchi de Marlatan (spicy hotpot)
4. YouTube IP Business: Planning and operation of YouTube channels including Miyu Chai Channel, TOKYO creatist, Influencer Summit, and co-created IP development
5. System Development: System consulting, development and operation, and application development and operation
6. OEM Partnerships: Management planning support for over 30 companies through OEM partnerships, contributing to revenue through strategic collaboration

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Nexter is a Tokyo-based social media marketing company that plans and executes influencer marketing, ambassador marketing, UGC marketing, and student marketing campaigns for Japanese brands, using a curated network of more than 1,000 NDA-signed influencers and 200+ student organizations. In addition to agency services, Nexter develops and operates its own D2C/P2C brands (Emélla, as i am, Ouchi de Marlatan), YouTube IP channels, AR/NFT Web 3 services, and provides strategic PR, advertising agency work, SEO/MEO, and system development.

Product overview

Nexter operates as a social media marketing company with three main business divisions: Marketing Division (covering SNS marketing, ambassador marketing, influencer marketing, UGC marketing, student marketing, and strategic PR), Creatist Division (managing D2C/P2C brands including Emélla fashion, as i am footwear, and おうちでマーラータン food products, plus YouTube IP operations including Miyu Ito channel and TOKYO creatist), and Technology Division (encompassing Web 3 services with AR effects and NFT IP development, as well as system consulting and application development).

Differentiator

Problem solved

Functional benefit

Brands

• Nexter: Youth-focused social media marketing owned media platform covering trends, influencer news, and lifestyle content
• TOKYO creatist
• Nexter Relationship
• Nexter Casting
• Nexter Planning
• Nexter Operation
• Nexter Technology
• Nexter Creatist Division
• Nexter Marketing Division

Products and services

• SNS Marketing Services End-to-end social media marketing services for Japanese brands, including ambassador marketing, influencer marketing, UGC marketing, student marketing, SNS account operation, and SNS advertising management, leveraging a network of 1,000+ NDA-signed influencers.
• Strategic PR / Advertising Agency Services Advertising agency services including media planning, M&A support for small businesses, SEO/MEO strategy (including reputation management), creative design and advertisement production, and sales promotion goods production.
• Emélla Nexter's proprietary D2C women's fashion brand offering ladieswear, operated by the Creatist division and sold through its own e-commerce storefront for Japanese fashion consumers.
• as i am (L-size Ladies Shoes) P2C brand of L-size (24.5–27 cm) ladies shoes targeting Japanese women who are underserved by mainstream footwear sizing, founded by influencer Kuroda Mayuka as creative director and sold via the as i am e-commerce site.
• Ouchi de Marlatan (おうちでマーラータン) D2C food brand selling spicy hotpot (mala tang) kits for at-home consumption in Japan, operated by Ouchi de Marlatan Inc. and sold via its own e-commerce storefront.
• YouTube IP Business Planning and operation of YouTube channels and IP assets including the Miyu Ito (Miyu Chai Channel), TOKYO creatist, Influencer Summit, and co-created IP development, monetized through advertising, sponsorships, and licensing.
• Web 3 Services (AR Effects & NFT IP) AR effect development for Instagram Stories and NFT IP development offered under Nexter's Web 3 domain to clients seeking innovative social media creative assets.
• System Development Services System consulting, system development and operation, and application development and operation services provided by Nexter Technology to enterprise clients.

Quantifiable outcome

• Maximum 1,000 simultaneous influencer casting capability per project
• +4 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• クリエイティスト株式会社 (Creatist Inc.)coreStrategic or Co-development Partner · 28 November 2017Subsidiary company responsible for operating the TOKYO creatist influencer collective, established as a group company of Nexter Holdings. Handles influencer marketing campaigns and creative advertising production.
• Nexter2 Inc. / Nexter Technology / Nexter CREGGcoreStrategic or Co-development PartnerGroup companies under Nexter Holdings structure for various business operations including technology development and creative services.
• 株式会社ブランドゥコミュニケーション (bran-do communication)coreStrategic or Co-development PartnerGroup company specializing in branding and communication services, operating from Nihonbashi Kayabacho office.
• ビジョビ (Visiobi)minorStrategic or Co-development PartnerInstagram media partnership for influencer collaboration, targeting beauty and lifestyle content creation.
• 国際写真社minorStrategic or Co-development PartnerPartnership for photography services and visual content production supporting SNS marketing campaigns.
• 東京商工会議所 (Tokyo Chamber of Commerce)minorOthersMember of Tokyo Chamber of Commerce and Industry for business networking and industry participation.
• 株式会社サクラドリームminorGTM or Marketing PartnerClient partnership for beauty product promotion through Ito sisters as trend setters and brand ambassadors.
• 株式会社ルーチェminorGTM or Marketing PartnerPartnership for limoncello sales promotion with Ito sisters serving as brand ambassadors.
• 株式会社KOGAO (Speed小顔)minorGTM or Marketing PartnerPartnership for beauty alignment services with Ito Miyu serving as official ambassador.
• ガジェット通信クリエイターネットワーク (MCN)minorChannel Partner/ Reseller/ DistributorMember of Gadget Tsushin Creators Network (MCN) for creator ecosystem development.
• さきがけ税理士法人minorOthersTax advisory firm providing certified management innovation support services.
• クローバー法律事務所minorOthersLegal advisory partner providing legal counsel services.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Find Model (Find Inc.): Japanese influencer marketing platform offering discovery, casting, and campaign management for brands. Comparable as a Japan-domestic influencer marketing service provider with both platform and agency capabilities.
• UUUM: Listed Japanese MCN and influencer agency managing top-tier YouTube creators. Comparable as a Japan-focused influencer talent management and campaign business, though operating at larger scale.
• BitStar: Tokyo-based influencer marketing agency and MCN focused on Japanese creators and brand campaigns. Closely comparable as a Japan-domestic influencer agency with managed services across casting, planning, and execution.
• C Channel: Japan-focused video media and influencer network targeting female audiences in beauty/fashion. Comparable overlap in beauty, fashion, and lifestyle verticals plus influencer-led content commerce.
• THECOO: Tokyo-based digital marketing firm operating influencer marketing platform 'iCON CAST' and fan community platform. Comparable in serving Japanese brands with influencer-driven campaigns and data-led audience activation.

Broad incumbents

• Hakuhodo DY Holdings: Japan's largest advertising agency group with broad digital and influencer marketing capabilities. Comparable as a provider of advertising and influencer services to Japanese enterprise brands, but at vastly larger scale and broader scope.
• Dentsu: Global advertising and marketing services giant with significant Japan operations including digital and influencer offerings. Comparable as a competitor for Japanese brand advertising budgets, though operating across the full marketing stack.

Emerging players

• Geek Pictures: Japan-based influencer marketing agency serving brands with SNS campaign planning and creator coordination. Comparable managed-services influencer offering with a more boutique positioning.
• LIDDELL: Tokyo-based influencer marketing and SNS agency focused on cosmetics, beauty, and lifestyle verticals. Comparable in Japan-domestic influencer campaign work for mid-market and enterprise clients.

Others

• GA Technologies (marketing adjacencies): While primarily a proptech firm, included as a Japanese ecosystem adjacency given overlap in tech-enabled consumer brand operations; weak comparability and limited influencer-marketing overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Nexter_Tokyo
• Facebookfacebook.com/Nexter.tokyo
• Instagraminstagram.com/nexter_nippon

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nexter