LIDDELL
- Company typePrivate
- Founded2014
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingServices
LIDDELL firmographics
Firmographics- Name
- LIDDELL
- Legal name
- LIDDELL株式会社
- Website
- https://liddell.tokyo
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
LIDDELL industry classification
Industry- Product category
- Influencer and Social Media Marketing Services
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Influencer Marketing & Creator Marketplaces (BPAMALAG), Marketing Automation Platforms & Services (BPAFAFAC), Influencer Marketing Agencies (BPAFAHAA), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)
Keywords
Where LIDDELL is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
LIDDELL business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- INFLUFECT Platform Services: Subscription-based platform fees for accessing the influencer marketing platform. Includes basic plans with monthly fees and additional feature-based charges for campaign management, influencer matching, and analytics.
- SNS Management Services: Managed services for X (Twitter) platform operations using AI agents and professional staff, offered at fixed monthly subscription rates.
- AI Website Creation: One-time project-based fees for AI-powered website creation services including initial setup and design.
- Community Marketing Services: Strategy consulting and community system provision for fan community marketing, including long-term engagement programs.
- Influencer Assignment Services: Project-based fees for influencer marketing campaigns including content creation, posting, and analytics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | PRST AI+ X operations package: Fixed monthly subscription combining AI agents and professional SNS staff |
| One time/ perpetual license | Pay-as-you-go | One-Talk Site AI website creation: One-time initial production with campaign pricing |
| Subscription | Monthly | INFLUFECT basic plan: Monthly platform subscription for influencer marketing operations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
LIDDELL product offering
Product offeringCore offering
LIDDELL provides integrated social media and influencer marketing services through its proprietary platforms (INFLUFECT, COMMUDA, KAL, COS) and a suite of managed services including AI-powered X management (PRST AI+), AI website creation (One-Talk Site), and multilingual SNS packages for tourism clients. The company offers end-to-end "Personal-Driven Marketing" combining influencer campaign operations, fan community building, AI optimization, and cloud worker support to corporate, government, and university clients across Japan.
Product overview
LIDDELL operates as a marketing technology company offering a portfolio of interconnected platforms and services centered on social media, influencer marketing, and community building. The core offering includes INFLUFECT, an influencer marketing platform with 50,000+ registered influencers and 7,000 corporate clients; COMMUDA for fan community marketing; KAL for customized generative AI; COS for cloud worker management; and WBQ as a strategy framework. The company provides related services like PRST AI+ (AI-powered X management), One-Talk Site (AI website creation), and the Multilingual SNS Package for tourism clients.
Differentiator
Problem solved
Functional benefit
Brands
- INFLUFECT (インフルフェクト): Operating-type SNS and influencer marketing platform that enables automated campaign management for businesses.
- COMMUDA (.commuda)
- KAL (カル)
- COS (コス)
- WBQ (ダブルビーキュー)
Products and services
- INFLUFECT (インフルフェクト) Operative SNS and influencer marketing platform for businesses that automates campaign management, influencer matching, and analytics. Used by corporate clients to run influencer marketing campaigns across SNS channels.
- COMMUDA (コミューダ) Fan community marketing platform and service that supports strategy and operation of customer communities from planning through execution. Used by brands seeking to build and manage customer engagement communities.
- KAL (カル) Customized private generative AI solution built at high speed for business improvement and marketing applications. Used by corporate clients to deploy tailored AI capabilities for marketing workflows.
- PRST AI+ (プロスト エーアイプラス) Next-generation X (Twitter) management service combining AI agents with professional specialists. AI handles research, competitive monitoring, post drafts, and KPI analysis 24/7; professionals handle strategy, tone management, and engagement. Fixed monthly subscription at 100,000 yen.
- One-Talk Site (ワン・トークサイト) AI-powered website production service requiring only one 60-minute interview. Websites are published in minimum one week with AIO/GEO optimization and AI x headless CMS as standard features. Starting at 100,000 yen initial setup with campaign pricing.
- Multilingual SNS Account Boost Package Service for Japanese local governments, DMOs, and tourism businesses to reach inbound international tourists. Includes multilingual content production, Instagram SEO, and Google MEO optimization. Offered with 50% off initial setup promotional pricing in March.
- COS (コス) Cloud worker operating system that provides high-quality and dynamic human capital for marketing operations, supporting approximately 500 cloud workers managed by LIDDELL.
Quantifiable outcome
- 7000+ companies served with proven marketing outcomes
- +3 more outcomes
Companies that use LIDDELL
Customer profileNamed customers24 records
Segments3 records
Ideal customer profiles3 records
LIDDELL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
LIDDELL partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
LIDDELL competitors and assessment
Company assessmentDirect peers
- UUUM: UUUM is a leading Japanese YouTuber-focused multi-channel network (MCN) and influencer marketing company. It serves similar brand customers with influencer-driven campaigns and represents a comparable creator-platform business model operating in the same Japanese market.
- VAZ: VAZ operates a Japanese creator agency and influencer marketing business with a focus on emerging YouTube and SNS creators. It competes with LIDDELL for influencer supply and brand demand in the Japanese market.
- iQI: iQI is a Tokyo-based influencer marketing platform connecting brands with creators, offering matching, analytics, and campaign execution. It overlaps with INFLUFECT's value proposition for Japanese enterprise customers.
- Twin Planet: Twin Planet is a Tokyo-based hybrid entertainment-and-marketing company co-founded by LIDDELL's founder Koichi Fukuda before he launched LIDDELL. It operates a comparable influencer marketing and talent management business in Japan, making it the closest analogue to LIDDELL in terms of services and customer profile.
- BITSTAR: BITSTAR is a Japanese influencer marketing agency and creator platform providing brand-creator matching, campaign management, and SNS operations services. It directly competes with LIDDELL's INFLUFECT and managed services for Japanese enterprise brand budgets.
- Findsta: Findsta is a Japanese influencer marketing platform that provides brand-creator matching and campaign analytics. It is a direct competitor to INFLUFECT for Japanese SMB and mid-market brand budgets.
Broad incumbents
- Digital Garage: Digital Garage is a publicly listed Japanese internet company with marketing, fintech, and content businesses. Its marketing and creator-related operations overlap with LIDDELL's enterprise SNS marketing services at a larger scale.
- Septeni Holdings: Septeni Holdings is a major Japanese digital advertising holding company spanning programmatic ad buying, SNS operations, and creator marketing. It competes with LIDDELL for Japanese enterprise digital marketing budgets as part of a broader portfolio.
Emerging players
- CreatorIQ: CreatorIQ is a global enterprise influencer marketing platform serving brand customers with creator discovery, CRM, and analytics. It competes with INFLUFECT's platform functionality for global and Japan-based enterprise accounts.
- Aspire: Aspire is a global influencer marketing platform offering brand-creator matching, workflow tools, and managed services. It is comparable to LIDDELL's INFLUFECT platform as a cross-market influencer marketing technology provider.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
LIDDELL social profiles
Digital presenceLIDDELL financial estimates
Financial estimateRevenue estimate
Valuation estimate
LIDDELL leadership team
Management profileNumber of profiles
Profiles5 records
LIDDELL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LIDDELL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LIDDELL
What does LIDDELL do?
LIDDELL provides integrated social media and influencer marketing services through its proprietary platforms (INFLUFECT, COMMUDA, KAL, COS) and a suite of managed services including AI-powered X management (PRST AI+), AI website creation (One-Talk Site), and multilingual SNS packages for tourism clients. The company offers end-to-end "Personal-Driven Marketing" combining influencer campaign operations, fan community building, AI optimization, and cloud worker support to corporate, government, and university clients across Japan.
Is LIDDELL a public or private company?
LIDDELL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LIDDELL founded?
LIDDELL was founded in 2014. It employs 11 to 50 people.
Where is LIDDELL based?
LIDDELL is headquartered in Tokyo, Japan, in the Asia region.
How does LIDDELL make money?
Five revenue lines are on record. INFLUFECT Platform Services are the primary driver. The others are SNS Management Services, AI Website Creation, community Marketing Services and influencer Assignment Services.
Who are LIDDELL's main competitors?
Direct peers on record are UUUM, VAZ, iQI, Twin Planet, BITSTAR and Findsta. Broad incumbents are Digital Garage and Septeni Holdings. Emerging players are CreatorIQ and Aspire.
Does LIDDELL have an API?
No public API is recorded for LIDDELL.
What industry is LIDDELL in?
LIDDELL's product category is Influencer and Social Media Marketing Services. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of BPAMALAG, Influencer Marketing & Creator Marketplaces. Its NAICS code is 51621 and its SIC code is 7311.