Ecostars ESG AI
Ecostars ESG AI is a Madrid-based SaaS company that provides an AI-native sustainability intelligence and ESG certification platform for hotels. It serves enterprise hotel chains and independent hotels across 50+ countries via tiered subscriptions, IoT integrations, and CSRD-compliant reporting.
- Company typePrivate
- Founded2021
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Ecostars ESG AI does
Ecostars ESG AI is a Madrid-based B2B SaaS company, founded in 2021, that operates an AI-native sustainability intelligence platform for the hospitality sector. The platform unifies four integrated modules — Certification (data-driven eco-star ratings across energy, water, CO2, waste, products, food, and social factors), Data Aggregation (IoT and utility/PMS integrations for real-time monitoring), Continuous Improvement (benchmarking, forecasting, and project tracking), and Reporting (CSRD/ESRS, GRI, and SDG-aligned outputs with XBRL export). At the core of the technology stack is an AI Department launched in 2024 that integrates third-party foundation models (OpenAI, Llama, Gemini) for document analysis, double materiality assessments, and a multi-agent system, complemented by a proprietary IoT layer (V1 launched 2023) that claims to be the first global tool for real-time measurement and control of hotel supplies and waste.
The company serves two primary customer segments: enterprise hotel chains (Marriott, Hilton, Hyatt, Accor, Melia, Barcelo, RIU, and others named as customers) and independent hotels. Distribution combines direct enterprise sales (Madrid-based team, including International Key Account Manager roles), self-serve onboarding, regional ESG summits, and channel partnerships with OTAs (Booking.com, Google Hotels, Expedia) where Ecostars certification badges appear on listings. The business model is a freemium SaaS subscription: certification is free and valid for two years, while paid tiers (LITE up to €1,200/yr, PRIME up to €3,200/yr, MAX up to €5,400/yr) unlock advanced features, CSRD reporting, and dedicated support, with discounts for hotel chains.
Ecostars reports 2,500+ hotels across 50+ countries, claims the #1 ESG certification position in Western Europe, and holds recognition from UNWTO, GSTC, Travalyst, and B Corp. The company has raised approximately $1.39M across pre-seed (2022), ENISA (2022), seed (2023: 4Founders Capital, Encomenda), and a 2024 grant from Spain's Ministry of Industry and Tourism, with additional non-dilutive support from EU Next Generation funds and partial ownership by Spain's Sociedad Española para la Transformación Tecnológica (SETT). It is also a recognized Sector Data Space under Spain's Ministry of Digital Transformation and CRED.
Ecostars ESG AI firmographics
Firmographics- Name
- Ecostars ESG AI
- Legal name
- ECOSTARS ESG AI
- Website
- https://ecostars.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ecostars ESG AI is a Madrid-based SaaS company that provides an AI-native sustainability intelligence and ESG certification platform for hotels. It serves enterprise hotel chains and independent hotels across 50+ countries via tiered subscriptions, IoT integrations, and CSRD-compliant reporting.
- Ownership category
- akta.pro rank
Ecostars ESG AI industry classification
Industry- Product category
- Hotel ESG & Sustainability SaaS
- NAICS
- Computer Systems Design Services (541512), Information (51)
- SIC
- Services-Computer Integrated Systems Design (7373), Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- ESG Data Platforms, Controls & Audit Readiness (Data quality, internal controls) (EUAHAJAN)
- akta.pro secondary industries
- Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE), Energy & Sustainability Management (Energy Audits/Optimization/Carbon & ESG Programs) (IMAIAAAM)
Keywords
Where Ecostars ESG AI is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Ecostars ESG AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (LITE, PRIME, MAX tiers): Annual subscription model with three pricing tiers based on hotel size, location, and number of rooms. Discounts available for hotel chains. Certification is free; revenue comes from platform access and premium features.
- Certification Services: Free sustainability certification for hotels. Certification valid for 2 years, free of charge. Revenue derived from platform tier subscriptions rather than certification fees directly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | LITE: Entry-level plan for hotels starting their ESG journey. Includes certification, platform access, and basic reporting tools. |
| Subscription | Annual | PRIME: Advanced tools for enhanced ESG performance and growth. Includes customer success manager and personalized ESG advice. |
| Subscription | Annual | MAX: Complete package with dedicated account manager and premium features. Full support for CSRD compliance and advanced reporting. |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Ecostars ESG AI product offering
Product offeringCore offering
Ecostars ESG AI is an AI-native Sustainability Intelligence SaaS platform built for hotels. It unifies ESG data aggregation (via IoT, utilities, invoices, PMS), data-driven sustainability certification (1-5 eco-stars), continuous improvement benchmarking, and audit-ready CSRD/ESRS, GRI, and SDG reporting with XBRL export. The platform serves more than 2,500 hotels across 50+ countries and is recognized by UNWTO, GSTC, Travalyst, and Booking.com.
Product overview
Ecostars is an AI-native sustainability intelligence platform for hotels offering four integrated modules: Certification (data-driven eco-stars ratings), Data Aggregation (real-time IoT and utility data collection), Continuous Improvement (benchmarking and action planning), and Reporting (CSRD/ESRS compliant with XBRL export). The platform serves 2,500+ hotels across 50+ countries with tiered pricing (Lite, Prime, Max) and is recognized by UNWTO and GSTC. Key AI-powered features include document analysis, multi-agent systems, and automated materiality assessments.
Differentiator
Problem solved
Functional benefit
Products and services
- Ecostars Certification Fully digital, data-driven sustainability certification that awards eco-stars (1-5) based on real hotel performance in energy, water, CO2 footprint, waste management, products, sustainable food, and social factors, adjusted for hotel size and geography. Certification is free, valid for 2 years, and visible on Booking.com and other OTAs.
- Data Aggregation Platform
Quantifiable outcome
- Automates 80% of ESG workload
- +3 more outcomes
Companies that use Ecostars ESG AI
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles4 records
Ecostars ESG AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Ecostars ESG AI partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- CRED (Centro de Referencia de Espacios de Datos)coreLeads the Sector Data Spaces project co-funded by Ministry of Digital Transformation and EU Next Generation funds. Ecostars is one of the recognized sector data spaces supported by the Ministry and CRED.
- Global Sustainable Tourism Council (GSTC)coreEcostars is a member of GSTC and its standards have obtained GSTC recognition. Aligned with international sustainable tourism standards.
- World Tourism Organization (UNWTO)coreEcostars is recognized by UNWTO. Won UNWTO Rural Tourism Startup Competition. Aligned with international tourism sustainability standards.
- Booking.comcoreEcostars certification appears on Booking.com platform. Hotels can display their Ecostars certification on Booking.com listing for visibility.
- Nordic Tourism CollectiveminorCo-host of Ecostars ESG Summit for Nordic Hotel Chains. Provides insights on changing sustainability landscape in Nordic hospitality.
- TerraVerdeminorCo-host of Ecostars ESG Summit for Nordic Hotel Chains. Provides expertise on sustainability transformation in hospitality.
- ICAC (Instituto de Contabilidad y Auditoría de Cuentas)coreSpanish accounting and auditing institute that collaborated with Ecostars to organize the largest hotel sector event dedicated to CSRD directive. President Santiago Durán provided guidance on CSRD transposition in Spain.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Ecostars ESG AI competitors and assessment
Company assessmentDirect peers
- Green Key: Leading international hotel sustainability certification program operating in 60+ countries. Directly competes with Ecostars Certification in the hotel eco-label segment, with overlapping GSA/GSTC-aligned standards and hospitality focus.
- Green Globe: Long-established sustainability certification for travel and tourism, covering hotels, resorts, and conference venues. Competes with Ecostars on certification credibility and is recognized by GSTC, similar to Ecostars' positioning.
- AHLA (American Hotel & Lodging Association) - Hotel Sustainability Basics: AHLA's Hotel Sustainability Basics is a free entry-level sustainability program adopted across thousands of U.S. hotels. Directly competes with Ecostars' free certification tier and threatens conversion to paid SaaS offerings in the U.S. market.
Broad incumbents
- Watershed: Enterprise carbon accounting and ESG platform used by large corporations including hospitality-adjacent customers. Comparable as an AI-enabled ESG reporting competitor targeting enterprise compliance, though not hospitality-specialized.
- Persefoni: Carbon and climate management SaaS platform serving large enterprises. Overlaps with Ecostars' carbon footprint (Scopes 1/2/3) and CSRD reporting capabilities, with comparable AI-powered measurement focus but a broader vertical reach.
- Workiva: Public-listed ESG, sustainability, and audit reporting platform with strong CSRD/ESRS and XBRL capabilities. Represents the enterprise incumbent alternative for hotel groups seeking integrated financial + ESG reporting on a single platform.
- Greenly: Carbon accounting SaaS targeting SMB and mid-market with AI-driven measurement. Comparable on the AI-first carbon footprint tooling layer that competes with Ecostars' CO2 calculator and Scopes 1-3 modules.
- Salesforce Net Zero Cloud: Salesforce's enterprise sustainability platform covering carbon accounting and ESG reporting. Represents a major horizontal incumbent that could embed hospitality ESG workflows into existing CRM deployments used by global hotel chains.
Regional players
- HRS (Hotel ReSource Solutions): German-headquartered hospitality procurement and sustainability platform serving European hotel chains. Competes with Ecostars' enterprise data aggregation and sustainability benchmarking capabilities within European chain accounts.
Emerging players
- Mews: Cloud-native hotel PMS with growing sustainability and ESG integrations. Adjacent peer since PMS-level ESG data capture could either compete with or feed into Ecostars' IoT/data aggregation layer for independent hotels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Ecostars ESG AI social profiles
Digital presenceEcostars ESG AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ecostars ESG AI leadership team
Management profileNumber of profiles
Ecostars ESG AI funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ecostars ESG AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ecostars ESG AI
What does Ecostars ESG AI do?
Ecostars ESG AI is an AI-native Sustainability Intelligence SaaS platform built for hotels. It unifies ESG data aggregation (via IoT, utilities, invoices, PMS), data-driven sustainability certification (1-5 eco-stars), continuous improvement benchmarking, and audit-ready CSRD/ESRS, GRI, and SDG reporting with XBRL export. The platform serves more than 2,500 hotels across 50+ countries and is recognized by UNWTO, GSTC, Travalyst, and Booking.com.
Is Ecostars ESG AI a public or private company?
Ecostars ESG AI is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ecostars ESG AI founded?
Ecostars ESG AI was founded in 2021. It employs 1 to 10 people.
Where is Ecostars ESG AI based?
Ecostars ESG AI is headquartered in Madrid, Spain, in the Europe region.
How does Ecostars ESG AI make money?
Two revenue lines are on record. SaaS Subscription (LITE, PRIME, MAX tiers) is the primary driver. The others are certification Services.
Who are Ecostars ESG AI's main competitors?
Direct peers on record are Green Key, Green Globe and AHLA (American Hotel & Lodging Association) - Hotel Sustainability Basics. Broad incumbents are Watershed, Persefoni, Workiva, Greenly and Salesforce Net Zero Cloud. HRS (Hotel ReSource Solutions) is listed as a regional player. Mews is listed as an emerging player.
Does Ecostars ESG AI have an API?
No public API is recorded for Ecostars ESG AI.
What industry is Ecostars ESG AI in?
Ecostars ESG AI's product category is Hotel ESG & Sustainability SaaS. Its primary akta.pro industry code is EUAHAJAN, ESG Data Platforms, Controls & Audit Readiness (Data quality, internal controls), with a secondary code of HDAEANAE, Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies). Its NAICS code is 541512 and its SIC code is 7373.