Marvesting

What Marvesting does

Marvesting (formerly Impact Field Marketing Group) is a France-based B2B omnichannel marketing and field activation group operating across ten European countries with more than 2,000 employees and disclosed annual revenue of €175 million following its October 2024 acquisition of Stellar Global. The group serves enterprise consumer brands — primarily in FMCG, electronics, retail and energy — through three core service pillars: Sales Activation (field sales, in-store demonstrations, merchandising), Customer Engagement (ambassador programs, loyalty, communities) and Retail Design & Execution (POSM, category management, retail experience design).

The technology backbone is Marvesting Digital, an integrated digital hub organized into three modules — SHOP (live chat, video shopping, social selling, live streaming), SHARE (UGC, reviews, social media, branded content, follower acquisition) and STAY (brand ambassador communities, loyalty/CRM, training/onboarding) — combined with acquired proprietary digital assets from subsidiaries Stellar Global, Demooz, Winchannel and Field Sales Solutions. The group also operates Marvesting Academy, a Qualiopi-certified professional training subsidiary, plus specialized offerings including AI-powered route optimization, generative-AI video content tools, conversational training agents and LivyShop mobile conversion modules.

The business model is professional-services revenue (custom B2B pricing per scope, geography and campaign) delivered via direct enterprise field sales teams and a layered ecosystem of 15+ wholly-owned operating subsidiaries that allow the group to staff multinational brand rollouts across Europe from a single vendor relationship. The group is majority-owned by Alpha Private Equity and pursues an explicit buy-and-build strategy, having completed at least four cross-border acquisitions (P&R Visual Merchandising, Stellar Global, Winchannel, OPTION1) since 2023 to consolidate the fragmented European field-marketing sector.

Name

Marvesting

Legal name

MARVESTING

Website

https://marvesting.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Marvesting is a France-headquartered B2B omnichannel marketing and field activation group operating across ten European countries with €175 million in revenue, serving enterprise FMCG, electronics and retail brands through wholly-owned subsidiaries spanning sales activation, retail design, digital retail and certified training.

Ownership category

akta.pro rank

Product category

Field Marketing and Omnichannel Sales Activation Services

NAICS

Advertising Material Distribution Services (541870)

akta.pro primary industry

Retail Merchandising Execution & Field Marketing Services (CRAOAOAB)

akta.pro secondary industry

Merchandising Services (Field Merchandising, Audits, Compliance) (MPAAAJAF)

Keywords

• Field marketing services
• Retail sales activation
• Omnichannel marketing solutions
• Brand ambassador programs
• Outsourced sales force

Headquarters

HQ city

Levallois Perret

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Field Marketing Services: Core field marketing services including sales force outsourcing, retail design and execution, and in-store activations. Services are provided to major FMCG, retail, and consumer brands across Europe.
2. Digital Services: Digital retail services including live chat, video shopping, social selling, ambassador communities, and loyalty programs. Provided through subsidiaries including Demooz, Stellar, and Winchannel.
3. Training Services: Professional training services through Marvesting Academy, Qualiopi certified training subsidiary offering tailor-made training programs for sales performance.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Marvesting is a B2B field marketing and omnichannel sales activation company that helps major brands deploy field sales teams, brand ambassadors, and merchandising specialists across retail environments in 10 European countries. The group delivers services through three pillars—Sales Activation (converting shoppers into buyers), Customer Engagement (loyalty and community), and Retail Design & Execution—combined with proprietary digital solutions through Marvesting Digital (Live Chat, Video Shopping, Social Selling, ambassador communities) and certified training via Marvesting Academy.

Product overview

Marvesting Group is a European leader in omnichannel marketing and field marketing services operating across 10 countries with over 2,000 employees and €175 million in turnover. The company offers three core service pillars: Sales Activation (converting shoppers into buyers), Customer Engagement (building lasting relationships through loyalty and community), and Retail Design & Execution (creating impactful retail spaces). The portfolio centers on Marvesting Digital, an integrated digital hub featuring Shop (Live Chat, Video Shopping, Social Selling), Share (UGC, Reviews, Social Media), and Stay (Ambassador Communities, Loyalty, Training) modules. Major subsidiaries include Stellar Global (Live Chat, Video Shopping, TikTok Shop services), Demooz (digital retail with LivyShop, SoAsk, TrainingShare, StoryShort), Winchannel and OPTION1 (field marketing across Iberia and Poland), Field Sales Solutions (UK), Impact Sales & Marketing (France), Adhrena (outsourced sales force), Atmosphères and Athena (training and brand ambassador programs), and Marvesting Academy (Qualiopi-certified professional training).

Differentiator

Problem solved

Functional benefit

Brands

• Marvesting Digital: Digital hub that connects every touchpoint, blending field expertise with digital intelligence to keep audiences engaged before, during and after purchase. Offers Shop (conversion and sales), Share (connection and engagement), and Stay (loyalty and community) solutions.
• Marvesting Academy

Products and services

• Sales Activation Services Services focused on driving customer purchase decisions and converting shoppers into buyers through field sales deployment, promotions, brand ambassador programmes, and in-store activation campaigns. Designed for FMCG brands, consumer goods manufacturers, and retailers seeking pan-European sales activation execution.
• Customer Engagement Services Services building lasting relationships with customers through loyalty programmes, community building, user-generated content (UGC) campaigns, branded content, follower acquisition, and ongoing engagement strategies. Targeted at brands seeking to build long-term customer relationships beyond the initial purchase.
• Retail Design & Execution Services Comprehensive retail design and execution services including interactive displays, category management, campaign implementation, POS materials, retail experience design, and visual merchandising. For brands and retailers needing end-to-end in-store environment activation.
• Marvesting Digital Platform An integrated digital hub that connects every touchpoint, blending field expertise with digital intelligence to keep audiences engaged before, during and after purchase. Offers Shop (conversion and sales), Share (connection and engagement), and Stay (loyalty and community) solutions. Designed for brands seeking omnichannel customer journeys.
• Marvesting Academy A French training subsidiary dedicated to professional training and sales performance. Offers tailor-made training programs, an innovative LMS platform, and Qualiopi-certified courses for employee skills development, AI-powered coaching, and commercial performance improvement.
• Field Sales Solutions (UK Subsidiary) UK-based field sales and field data agency offering outsourced sales force deployment and advanced field data optimization for sales team performance. Won FMBE Gold for Field Data Award (Gillette/P&G) and Professional Agency Management.
• Impact Sales & Marketing (France Subsidiary) French field marketing and sales force services subsidiary providing commercial deployment, merchandising, and retail execution services. Won the FMBE International Agency of the Year Silver for the Intersport Sport Tour campaign.
• Winchannel (Iberia Subsidiary) Field marketing agency specializing in point-of-sale optimization in Spain and Portugal. Helps brands adapt commercial strategies across in-store, online, and digital channels. Acquired by Marvesting in 2024 to strengthen Iberian and omnichannel presence.
• OPTION1 (Poland Subsidiary) Leading field marketing agency in Poland. Service offering includes sales force deployment, merchandising, and retail execution across the Polish market, accessible to brands as part of Marvesting's pan-European network.
• Demooz (Digital Retail Agency) Digital retail agency supporting brands in omnichannel retail strategy. Specializes in loyalty programs, brand ambassador communities, UGC/IGC content creation, influencer campaigns, and Community Led Growth solutions. Won multiple ActionCo medals (Volkswagen ID.Club, Samsung StoryShort, Deezer B2B Ambassador).
• Stellar Global (Live Chat & Video Shopping) Customer experience company offering interactive Live Chat and Video Shopping solutions that enable brands to provide real-time personalized shopping experiences online. Includes official TikTok Shop partner services (live shopping, Spark Ads, influencer campaigns) that have generated over 17 million views.
• Adhrena (Outsourced Sales Force) Outsourced sales force and FDV (Field Deployment & Visibility) systems implementation specialist in France. Won multiple ActionCo medals, including Best Commercial Operation by an Outsourced Sales Force (Héritage brand relaunch and Voltalis).
• Athena (Brand Ambassador Programmes) Agency specializing in in-store entertainment and brand ambassador programs. Won ActionCo Gold for Bose Specialist programme, in which 11.8% of Bose retail sales came from 2% of shop base through trained in-store ambassadors.
• Atmosphères (Training Solutions) Training solutions agency in France that designs innovative sales training, including Escape Game formats and e-learning programmes. Notable for partnerships with HP and other consumer electronics brands.
• P&R Visual Merchandising (Netherlands) Dutch visual merchandising subsidiary offering retail design, in-store displays, category management, and visual merchandising execution services across the Netherlands and Benelux.

Quantifiable outcome

• Reduced carbon intensity by 2.5% from 91 to 89 kgCO₂e per thousand euros of turnover
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Next Best Of AcademyminorImplementation/ SI/ Consulting Partner · 1 January 2025AI training partner providing dedicated training programs for employees to familiarize with new technologies.
• TikTok ShopcoreStrategic or Co-development Partner · 1 January 2025Official TikTok Shop partner agency with full capability in live shopping, Spark Ads, and influencer campaigns. Stellar has generated over 17 million views.
• WinchannelcoreStrategic or Co-development Partner · 1 November 2024Field marketing specialist in Spain and Portugal, focusing on point-of-sale optimization and omnichannel strategies.
• Stellar GlobalcoreStrategic or Co-development Partner · 1 October 2024UK-based customer experience company specializing in omnichannel retail solutions with Live Chat and Video Shopping capabilities. Acquisition expands Marvesting's presence in UK and Germany.
• Alliance DigitaleminorStrategic or Co-development Partner · 1 April 2024Leading professional association for digital marketing experts in France. Demooz is a member to stay abreast of latest trends and innovations.
• ELISEminorStrategic or Co-development Partner · 1 January 2024Waste management and recycling partner. In 2024, collected and recycled over 4 tonnes of waste including 667kg of WEEE and 339kg of paper.
• EcotreeminorStrategic or Co-development Partner · 1 January 2024Biodiversity partner for reforestation and bee preservation projects. Financed nearly 400 trees in Breton forests.
• NSW ConseilminorImplementation/ SI/ Consulting Partner · 1 January 2024Consulting partner supporting Marvesting's double materiality analysis (DMA) for CSRD compliance.
• P&R Visual MerchandisingcoreStrategic or Co-development Partner · 1 October 2023Dutch visual merchandising company acquisition strengthening Marvesting's presence in the Netherlands.
• FIERSminorStrategic or Co-development Partner · 1 January 2023Disability solidarity brand creating professional opportunities for people with disabilities in the food industry. Marvesting managers volunteer to support brand deployment in retail chains.
• Wake Up CaféminorStrategic or Co-development Partner · 1 January 2021Association supporting reintegration of former prisoners. Marvesting has integrated wakeurs into its sales force since 2021, with Suntory as a supporting partner.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• HighCo: HighCo is a French marketing services group providing trade marketing, field activation, and digital/data services to retailers and brands. Closely comparable in customer base, service mix, and pan-European positioning to Marvesting.
• REL Field Marketing: REL Field Marketing is a European outsourced field sales and merchandising specialist serving major FMCG and consumer brands across multiple countries. Closely comparable operating model and customer profile to Marvesting's field sales subsidiaries.
• CPM Group: CPM is a French-founded, Europe-wide field marketing and merchandising services group operating a comparable multi-country B2B activation model for major retail and FMCG brands. Direct competitor in Marvesting's home market with similar outsourced field sales force and in-store merchandising proposition.
• Smollan: Smollan is a global field marketing, merchandising, and sales activation services provider serving FMCG and consumer brands across multiple geographies. Directly comparable to Marvesting's outsourced field sales force and merchandising model at multinational brand level.
• Gekko Group: Gekko is a French field marketing and retail activation agency providing sales force outsourcing, merchandising, and digital retail services to brands. Directly competes with Marvesting's Impact Sales & Marketing and Demooz subsidiaries in France and Iberia.
• Action Global Communications: Action Global is an integrated marketing and field activation agency with a strong presence in EMEA serving consumer and retail brands. Comparable to Marvesting's omnichannel activation and retail design offering.

Broad incumbents

• Acosta: Acosta is a large North American-headquartered sales and marketing services company offering retail merchandising, field sales, and brand activation globally. Larger incumbent competing with Marvesting for multinational brand RFPs in overlapping service lines.
• Geometry Global (WPP): Geometry is WPP's activation and shopper marketing network offering brand activation, retail experience, and commerce services globally. Larger incumbent competing for the same omnichannel activation RFPs that Marvesting Digital targets.
• Sodexo Engage: Sodexo Engage is the employee engagement and incentive/services arm of Sodexo, providing field marketing, loyalty, and employee benefits solutions across Europe. Adjacent incumbent with overlap in Marvesting's ambassador and loyalty CRM offerings.
• Advantage Solutions: Advantage Solutions is a North American-headquartered sales and marketing services firm providing outsourced field sales, merchandising, and retail media solutions. Larger public peer offering comparable services to multinational CPG brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/about

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marvesting