Stellar Global

What Stellar Global does

Stellar Global is a London-headquartered B2B retail experience agency that designs and operates omnichannel retail programs for enterprise brands across Europe. The company organizes its offering around five integrated service pillars: Retail Teams (sourcing, training, and managing specialist product experts), Retail Design (omnichannel space design for shop-in-shop and flagship environments), Live Chat & Video Shopping (real-time virtual shopping and masterclasses), Social Selling (social commerce including TikTok Shop), and Onboarding & Masterclasses. Underpinning these services is a real-time analytics system that gathers shop-floor performance data, alongside video shopping studio infrastructure and in-store digital tooling, though Stellar does not market a standalone software product.

The company's client base is concentrated among premium consumer brands. Documented flagship engagements include Samsung (an 80-strong team managing the KX flagship experience space in King's Cross and concessions at Harrods and Selfridges), Sage Appliances (over 100 permanent experts across 10 European countries speaking 8 languages, generating approximately £10 million in annual third-party retail revenue for the brand), and Therabody (shop-in-shop experiences in UK third-party retailers including John Lewis). Additional enterprise clients include Nike, Bosch, Electrolux, AEG, Oura Ring, and Abbott Lyon.

Stellar generates revenue through professional-services fees under multi-year enterprise contracts; pricing is project-specific and quote-based rather than tiered. Go-to-market is direct enterprise field sales complemented by event-driven activations (e.g., Therabody HYROX events, The Run Show). The company operates across 10 European countries and is a Marvesting company (joined the holding group in 2024), founded by Emma Ede (Founder & MD) and Sally Willson (Founder & CFO).

Name

Stellar Global

Legal name

Stellar Global Ltd.

Website

https://stellar.global

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Retail Experience Services

NAICS

Indoor and Outdoor Display Advertising (541850)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

VIP/White-Glove & Executive Support (BPAAABAL)

akta.pro secondary industry

Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)

Keywords

• Retail experience agency
• Omnichannel retail services
• Shop-in-shop management
• Video shopping services
• Social commerce agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retail Experience Agency Services: Stellar generates revenue by providing omnichannel retail experience services to enterprise brands. This includes staffing retail spaces with trained product experts, designing and managing shop-in-shop experiences, delivering live chat and video shopping capabilities, and executing social selling strategies. Revenue is derived from service fees charged to brand clients for these managed retail experience programs.
2. Training and Onboarding Programs: The agency provides immersive training and onboarding programs for retail staff, including month-long induction programs delivered by industry specialists, ongoing coaching, and masterclass delivery services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Stellar Global is a B2B retail experience agency that designs and delivers omnichannel retail experiences for enterprise brands across Europe. Its core offering comprises five integrated service pillars: Retail Teams (sourcing, recruiting, and managing dedicated product experts), Retail Design (creating shop-in-shop and omnichannel environments), Live Chat & Video Shopping (real-time virtual retail interactions), Social Selling (TikTok Shop and social commerce campaigns), and Onboarding & Masterclasses (customer education programs). These services are delivered within flagship activation spaces such as Samsung KX and Sage Studios.

Product overview

Stellar Global is an award-winning omnichannel retail experience agency that designs and delivers hybrid retail experiences for brands across Europe. The core offering is a portfolio of five integrated service pillars: Retail Teams (specialist product experts sourced, trained, and managed for in-store and virtual environments), Retail Design (creative omnichannel space design), Live Chat & Video Shopping (real-time virtual shopping with product experts), Social Selling (social commerce on platforms including TikTok), and Onboarding & Masterclasses (customer education programs). These services are supported by flagship activation spaces such as Sage Studios and Samsung KX, and complemented by proprietary whitepaper content covering topics like Customer for Life strategy, social selling, and the future of retail. The portfolio is organized as a unified service offering rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Teams Sourcing, recruiting, training, and managing dedicated product expert teams for enterprise brands across physical retail spaces, enabling direct customer engagement and revenue growth.
• Retail Design Designing omnichannel retail spaces with creative excellence to drive customer engagement, including shop-in-shop environments and branded experience zones for enterprise brands.
• Live Chat & Video Shopping Delivering pioneering virtual shopping experiences via live video interactions, connecting customers with product experts in real time for personalised guidance, demonstrations, and one-to-one support.
• Social Selling Capturing consumers on social platforms through shoppable content, influencer collaborations, and live social commerce to drive ROI where entertainment and shopping intersect.
• Onboarding & Masterclasses In-depth onboarding programs and masterclasses that generate customer trust, loyalty, and long-term relationships, delivered both in-store and virtually for enterprise brands.

Quantifiable outcome

• Sage Appliances generates £10 million revenue in third-party retailers annually with 50% ROI
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• TikTok Shop UKflagshipGTM or Marketing Partner · 1 November 2022Sage Studios, managed by Stellar, became an official TikTok Shop UK Partner in 2022. This partnership enabled Sage Appliances to achieve the biggest single-brand live selling event in TikTok EU history during Black Friday 2022, with over 300,000 product views and an 18.7% click-through rate. The partnership focuses on social commerce and live selling capabilities.
• TherabodycoreStrategic or Co-development PartnerStellar delivers bespoke retail experience strategy for Therabody, managing shop-in-shop experiences in UK third-party retailers including John Lewis. The partnership includes permanent product expert teams, immersive training, and specialist coaching from Therabody founder Dr Jason Wersland. Stellar was instrumental in establishing Therabody's presence in UK retail.
• SamsungflagshipStrategic or Co-development PartnerEight-year partnership managing Samsung KX flagship experience space in King's Cross, London. Stellar sources, trains, and manages an 80-strong team delivering exceptional customer experiences. The partnership has expanded to include Harrods and Selfridges concessions. Samsung KX achieved Venue Team of the Year at Campaign Experiences Awards 2022.
• Sage AppliancesflagshipStrategic or Co-development PartnerComprehensive omnichannel retail partnership across Europe covering 10 countries. Stellar builds and manages teams of over 100 permanent product experts speaking 8 languages. Services include shop-in-shop activations, Sage Studios video shopping, TikTok Shop management, masterclass delivery, and onboarding programs. Generates £10 million annual revenue in third-party retailers with 50% ROI.
• John Lewis PartnershipcoreChannel Partner/ Reseller/ DistributorJohn Lewis hosts multiple Stellar-managed shop-in-shop experiences for brand clients including Sage Appliances, Therabody, Oura Ring, and Bosch. These dedicated branded spaces feature Stellar-trained product experts who engage customers and drive sales within the John Lewis retail environment.
• HarrodscoreChannel Partner/ Reseller/ DistributorHarrods hosts Stellar-managed retail concessions including Therabody. Stellar's success with Samsung KX supported the pitch to manage flagship concessions at Harrods. Harrods Retail Manager praised Therabody team as 'absolutely fantastic... the best on the 5th Floor.'
• SelfridgescoreChannel Partner/ Reseller/ DistributorSelfridges hosts Stellar-managed Samsung retail concessions. The expansion to Selfridges was enabled by Stellar's demonstrated success managing Samsung KX and Harrods concessions.

Scale indicators16 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Trilogy Brands: UK-based retail experience and brand activation agency. Comparable to Stellar's UK-centric retail staffing, events, and brand experience programs for premium consumer brands.
• CPM Group: International retail and consumer brand activation agency providing field marketing, retail staffing, and merchandising across European and global markets. Direct comparable to Stellar's multi-market European retail team operations.

Direct peers

• MKG: Creative experiential marketing agency that designs and executes brand experiences, retail activations, and immersive consumer engagements. Comparable to Stellar's retail design and omnichannel experience work.
• Concentric: US-based retail brand experience agency that activates consumer brands in-store through staffing, training, and merchandising programs. Directly comparable to Stellar's retail teams and shop-in-shop services for enterprise consumer brands.
• MC2: Experiential marketing agency focused on brand activations, retail experiences, and events for enterprise clients. Comparable to Stellar's event activation and live retail experience offerings for consumer brands.
• Sparks: Retail merchandising and experiential agency providing staffing, sampling, and in-store brand experiences. Direct overlap with Stellar's retail teams and product-expert staffing model.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency (Interpublic Group) delivering experiential campaigns, events, and retail activations for major brands. Larger-scale incumbent operating in the same brand-experience category as Stellar.
• George P. Johnson Experience Marketing: Large global experiential marketing agency offering retail experiences, events, and brand activations. Broader incumbent with overlapping retail-experience capabilities to Stellar's flagship activation work.
• Mosaic: North American retail and experiential marketing agency providing staffing, in-store activations, and field marketing. Established incumbent comparable to Stellar's enterprise retail staffing model.
• Acosta: Large retail sales and merchandising services company providing in-store staffing, retail marketing, and brand activations. Broader incumbent comparable to Stellar's product-expert staffing and shop-in-shop programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stellar-global
• Facebookfacebook.com/Stellar.TheRetailExperienceAgency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stellar Global