A Woman's Place
A Woman's Place is a private OBGYN practice in North Naples, Florida, founded in 1988, offering prenatal care, gynecology, minimally invasive surgery, in-office 3D mammography and ultrasound, and menopause management to women across all life stages.
- Company typePrivate
- Founded1988
- HeadquartersNaples, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What A Woman's Place does
A Woman's Place is a private obstetrics and gynecology practice operating as A Woman's Place, LLC in North Naples, Florida, founded in 1988 by Dr. Jeffrey Heitmann. The firm provides comprehensive women's healthcare across the life cycle, including routine gynecologic exams, contraception, low- and high-risk prenatal care, childbirth delivery, postpartum support, minimally invasive gynecologic surgery, in-office 3D mammography and 3D/4D ultrasound, and menopause management (BioTE pellets, BHRT, MonaLisa Touch laser, DEXA bone density). Service delivery is anchored by approximately eight active providers across two office locations on Medical Blvd and Cypress Way East, supported by clinical and administrative staff using Athenahealth for EMR, scheduling, and the patient portal.
The core technology platform is the in-house clinical stack rather than a software product: da Vinci robotic-assisted gynecologic surgery, in-office 3D mammography (tomosynthesis), 3D/4D obstetric ultrasound, MonaLisa Touch laser, NovaSure and MyoSure ablation/resection systems, Acessa fibroid treatment, and TVT/Axonics/Bulkamid incontinence procedures. The practice is a license holder of the Centering Healthcare Institute's group prenatal model, running nine-session cohorts of up to twelve participants, and is affiliated with Unified Women's Healthcare / Florida Woman Care as a network partner.
Revenue is generated primarily through fee-for-service patient care billed to commercial insurers (Aetna, Ambetter, BCBS, Cigna, Humana, UHC), Medicaid (Medicaid and Sunshine Medicaid), CareCredit financing, and self-pay; Medicare and Medicare Advantage were discontinued effective January 1, 2020. The go-to-market is sales-led through physician reputation and community standing — new patients schedule by phone while existing patients can self-serve via an online portal — with marketing driven by blog content, a monthly newsletter, and the patient portal. The customer base is a long tail of individual women across all age cohorts in the Naples area, with no enterprise accounts.
A Woman's Place firmographics
Firmographics- Name
- A Woman's Place
- Legal name
- A Woman's Place, LLC
- Website
- https://awpnaples.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- A Woman's Place is a private OBGYN practice in North Naples, Florida, founded in 1988, offering prenatal care, gynecology, minimally invasive surgery, in-office 3D mammography and ultrasound, and menopause management to women across all life stages.
- Ownership category
- akta.pro rank
A Woman's Place industry classification
Industry- Product category
- Obstetrics and Gynecology Healthcare
- NAICS
- Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111), Family Planning Centers (62141)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)
- akta.pro secondary industries
- General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA), Gynecology (General Non-Obstetric Care) (HLAKAJAL), Family Planning & Contraception (Including Abortion Care) (HLAKAJAG), Labor & Delivery / Obstetric Hospitalist (OB Hospitalist) Services (HLAKAJAK), Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)
Keywords
Where A Woman's Place is headquartered
LocationHeadquarters
- HQ city
- Naples
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
A Woman's Place business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Patient Services Revenue: Fee-for-service healthcare revenue from obstetric and gynecologic medical services billed to insurance companies or paid directly by patients. Services include prenatal care, delivery, annual exams, surgical procedures, and diagnostic imaging.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
A Woman's Place product offering
Product offeringCore offering
A Woman's Place is a comprehensive OBGYN medical practice delivering obstetric and gynecologic healthcare services including prenatal care and delivery, the Centering Pregnancy group prenatal program, annual gynecologic exams, contraception, menopause management with hormone therapy, minimally invasive gynecologic surgery (da Vinci robotic, NovaSure, MyoSure, Acessa), and in-office diagnostic imaging (3D mammography, 3D/4D ultrasound, DEXA). Services are billed fee-for-service to insurance carriers or paid directly by patients, with two clinic locations in North Naples, Florida.
Product overview
A Woman's Place is a comprehensive OBGYN practice offering a unified portfolio of women's health services. The core offering centers on obstetrics and gynecology care, including pregnancy management (low and high-risk), the Centering Pregnancy group prenatal program, and vaginal birth after cesarean (VBAC). Gynecologic services encompass annual exams, contraception, menopause management with hormone therapy (BHRT, BioTE pellets), and MonaLisa Touch laser treatment. Surgical services include minimally invasive procedures via da Vinci robotics, NovaSure endometrial ablation, MyoSure fibroid removal, and treatments for incontinence (TVT, Axonics, Bulkamid). Diagnostic imaging includes in-office 3D mammography, breast ultrasound, and 3D/4D obstetric/gynecologic ultrasound. The practice operates two locations in Naples, Florida and uses Athenahealth for electronic medical records and patient portal access.
Differentiator
Problem solved
Functional benefit
Products and services
- Obstetrics + Reproduction
Quantifiable outcome
- 4.8 out of 5.0 patient rating based on 9217 independent ratings
- +2 more outcomes
Companies that use A Woman's Place
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
A Woman's Place technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
A Woman's Place partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Unified Women's HealthcareminorA Woman's Place is affiliated with Unified Women's Healthcare, indicated by their logo display on the website. This appears to be a practice network affiliation for women's health practices.
- Centering Healthcare InstitutecoreThe practice follows the nationally recognized Centering Pregnancy model developed by Centering Healthcare Institute for their group-based prenatal care program. This is a formal program license/partnership for the Centering model.
- CareCreditminorCareCredit healthcare credit card is accepted as a payment option for patients, providing flexible financing for care over time. Subject to credit approval.
- AthenahealthcoreThe practice uses Athena EMR (Electronic Medical Records) system for patient records, scheduling, and practice management. Patient portal is powered by Athenahealth.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
A Woman's Place competitors and assessment
Company assessmentBroad incumbents
- OB Hospitalist Group: National OB hospitalist staffing organization providing labor & delivery coverage at hospitals. Comparable on the obstetric delivery and hospitalist services dimension, though operates at larger scale and B2B model rather than private practice.
Others
- Privia Health: Multi-specialty medical group platform supporting independent physician practices with technology, payer contracting, and operations. Adjacent enabling peer — comparable to the MSO/practice-network function that Unified Women's Healthcare performs for A Woman's Place.
- Intuitive Surgical: Manufacturer of the da Vinci robotic surgery system used by A Woman's Place for minimally invasive gynecologic procedures. Adjacent technology vendor — comparable only as the enabler of the practice's surgical technology differentiation.
- Hologic: Women's health medical device company providing 3D mammography systems used by A Woman's Place. Adjacent enabling peer — not a direct competitor, but its technology platform underpins the practice's breast imaging service line.
Direct peers
- Contemporary Women's Care: Independent OBGYN practice offering obstetrics, gynecology, and surgical services. Comparable as a similarly-sized private practice focused on comprehensive women's healthcare with advanced in-office procedures.
- Florida Woman Care: Large Florida-based OBGYN practice network affiliated with A Woman's Place. Operates numerous OBGYN locations across Florida offering comparable obstetrics, gynecology, and surgical services, making it a direct peer both functionally and via network affiliation.
- Unified Women's Healthcare: National OBGYN practice management and network platform affiliated with A Woman's Place. Aggregates independent women's health practices under a unified operational and clinical infrastructure, making it directly comparable in service model and scale ambition.
- Women's Care Enterprises: Multi-site OBGYN practice group operating across Florida with comprehensive women's health services. Directly comparable as a multi-provider, multi-location independent OBGYN practice leveraging network scale in the same regional market.
Regional players
- NCH Healthcare System: Dominant regional health system in Naples/Collier County, FL operating employed OBGYN groups. Regional peer competing for the same patient population in Southwest Florida but via hospital-employed delivery model rather than independent practice.
- Lee Health: Large regional health system in Southwest Florida employing OBGYN physicians and operating women's health service lines. Regional peer competing in adjacent Florida markets (Fort Myers/Cape Coral) for the same patient demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
A Woman's Place social profiles
Digital presenceA Woman's Place financial estimates
Financial estimateRevenue estimate
Valuation estimate
A Woman's Place leadership team
Management profileNumber of profiles
Profiles9 records
A Woman's Place funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A Woman's Place M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A Woman's Place
What does A Woman's Place do?
A Woman's Place is a comprehensive OBGYN medical practice delivering obstetric and gynecologic healthcare services including prenatal care and delivery, the Centering Pregnancy group prenatal program, annual gynecologic exams, contraception, menopause management with hormone therapy, minimally invasive gynecologic surgery (da Vinci robotic, NovaSure, MyoSure, Acessa), and in-office diagnostic imaging (3D mammography, 3D/4D ultrasound, DEXA). Services are billed fee-for-service to insurance carriers or paid directly by patients, with two clinic locations in North Naples, Florida.
Is A Woman's Place a public or private company?
A Woman's Place is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was A Woman's Place founded?
A Woman's Place was founded in 1988. It employs 11 to 50 people.
Where is A Woman's Place based?
A Woman's Place is headquartered in Naples, United States, in the North America region.
How does A Woman's Place make money?
One revenue line is on record: patient Services Revenue.
Who are A Woman's Place's main competitors?
OB Hospitalist Group is listed as a broad incumbent. Others are Privia Health, Intuitive Surgical and Hologic. Direct peers are Contemporary Women's Care, Florida Woman Care, Unified Women's Healthcare and Women's Care Enterprises. Regional players are NCH Healthcare System and Lee Health.
Does A Woman's Place have an API?
No public API is recorded for A Woman's Place.
What industry is A Woman's Place in?
A Woman's Place's product category is Obstetrics and Gynecology Healthcare. Its primary akta.pro industry code is HLAFAJAA, Obstetrics & Gynecology (OB/GYN) Clinics, with a secondary code of HLAKAJAA, General Obstetrics (Prenatal/Antepartum Care). Its NAICS code is 621111 and its SIC code is 8011.