Centering Healthcare Institute

What Centering Healthcare Institute does

Centering Healthcare Institute (CHI) is a Boston-based 501(c)(3) nonprofit that develops, licenses, and supports the evidence-based Centering model of group healthcare. Founded officially around 2009, with the underlying model originating at Waterbury Hospital, CT in 1994, CHI stewards three core product lines: CenteringPregnancy® (group prenatal care with 10 visits of 90 minutes to 2 hours each), CenteringParenting® (well-child care from birth to age 2), and CenteringHealthcare® (group care for chronic conditions including asthma, diabetes, chronic pain, HIV, and opioid recovery). The model combines three structural components—Health Assessment, Facilitated Discussion, and Community Building—delivered as billable group medical visits.

CHI's business model blends fee-for-service revenue with philanthropic funding. Commercial revenue streams include recurring site licensing and accreditation fees, facilitation training workshops, implementation support and consultation (Centering365, Advisor Assist), curriculum and supply sales through its online store, and readiness assessment conversions. Nonprofit revenue includes foundation grants and individual donations across tiers from Supporter ($500–$999) to Luminary ($100K+). Approximately 480 Centering sites operate across more than 40 U.S. states and territories, serving roughly 28,000 patients in 2025, with channel partnerships through BCBS Michigan, BCBS Texas, HCSC, and state Medicaid programs subsidizing adoption.

The organization targets FQHCs, hospitals, health systems, and independent physician practices as buyers, with pregnant women, families, and Black birthing patients as end beneficiaries. Recent strategic emphasis is on Medicaid reimbursement expansion (10 states in 2024), health equity outcomes (41% lower preterm risk for Black mothers), and payer channel development, supported by a $14M operating budget and cumulative philanthropic funding exceeding $40M since 2017.

Name

Centering Healthcare Institute

Legal name

Centering Healthcare Institute

Website

https://centeringhealthcare.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Centering Healthcare Institute is a Boston-based 501(c)(3) nonprofit that develops and licenses evidence-based group healthcare models—CenteringPregnancy, CenteringParenting, and CenteringHealthcare—serving approximately 480 clinical sites across 40+ U.S. states and roughly 28,000 patients annually.

Ownership category

akta.pro rank

Product category

Group Healthcare Services

NAICS

All Other Outpatient Care Centers (621498)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Midwifery & Birth Centers (HLAFAJAC)

akta.pro secondary industry

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

Keywords

• Group prenatal care
• Maternal health programs
• Healthcare practice transformation
• Group medical visits
• Evidence-based care models

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Site Licensing and Accreditation: CHI provides site licenses and accreditation services to healthcare practices implementing the Centering model. Practices pay for Master Site Licenses, annual site license fees, and accreditation visits. This forms the core recurring revenue relationship with sites.
2. Training and Facilitation Services: CHI offers Centering facilitation training workshops and advanced facilitation training. Training includes guidance on facilitating group discussion, engaging patients in their own care, and the Essential Elements of Centering.
3. Implementation Support and Consultation: Centering Advisors support practices throughout the startup process from building a Steering Committee, starting Centering groups, evaluating impact, and setting the foundation for sustainable Centering practices. Includes Centering365 consultation services and Advisor Assist.
4. Curriculum Materials and Supplies: CHI sells patient curriculum materials, leader kits, patient notebooks, and other supplies needed for leading engaging in-person and virtual groups through their store.
5. Philanthropic Funding and Grants: CHI receives significant philanthropic funding from foundations (e.g., $7.6M from The Studio @ Blue Meridian, $3M from Elevance Health Foundation, $10.8M in prior funding, $4M from Valhalla Charitable Foundation). While not commercial revenue, this supports organizational operations and expansion.
6. Donations and Individual Giving: CHI accepts donations through various channels including online giving, recurring giving, workplace giving, stock gifts, and Donor-Advised Funds. The organization offers Supporter ($500-$999), Advocate ($1,000-$4,999), Champion ($5,000-$24,999), Visionary ($25,000-$99,999), and Luminary ($100,000+) annual gift tiers.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Centering Healthcare Institute (CHI) develops, licenses, and supports the evidence-based Centering model of group medical visits, primarily through three branded programs: CenteringPregnancy (group prenatal care), CenteringParenting (well-child care from birth to age 2), and CenteringHealthcare (group care adapted for chronic conditions). CHI sells site licenses and accreditation services to healthcare practices, delivers facilitation training and implementation consulting, and provides curriculum materials and supplies through its online store. Its offering enables medical practices to deliver billable group medical visits that combine health assessment, facilitated discussion, and community building.

Product overview

Centering Healthcare Institute (CHI) offers the Centering group healthcare model as a unified, evidence-based framework for billable group medical visits. The core product portfolio centers on three branded programs: CenteringPregnancy® (group prenatal care), CenteringParenting® (well-child care from birth to age 2), and CenteringHealthcare® (adaptable group care for chronic conditions). These are supported by implementation services including Centering365 consultation, site accreditation, training workshops, implementation awards, readiness assessments, and an online store for materials and resources. The company has scaled Centering to approximately 480 sites across more than 40 U.S. states and territories, serving approximately 28,000 patients in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• CenteringPregnancy: Group prenatal care bringing women due at the same time out of exam rooms and into a comfortable group setting. Follows the recommended schedule of 10 prenatal visits, each 90 minutes to two hours long, giving women 10x more time with their provider.
• CenteringParenting
• CenteringHealthcare
• Centering365

Products and services

• CenteringPregnancy Evidence-based group prenatal care model that brings women with similar due dates together for 10 prenatal visits lasting 90 minutes to two hours each, delivering 10x more time with the provider. It is licensed to healthcare practices and supported by CHI's implementation services.
• CenteringParenting Family-centered well-child care program for infants from birth through age 2, bringing 6-8 parents and their same-age infants together with providers for group sessions that follow the standard well-child visit schedule.
• CenteringHealthcare Evidence-based group care model adapted for various health conditions and populations, including asthma, diabetes, chronic pain, cancer survivors, obesity, HIV, autoimmune conditions, adolescents, transgender care, sleep, lifestyle, opioid recovery, and cardiac care.
• Centering365 Ongoing consultation and technical assistance service that helps stabilize and sustain Centering sites post-implementation, including remote support from dedicated CHI Advisors, site visits, and implementation planning.
• Site Accreditation Quality assurance and improvement service providing practices with expertise, support, and accreditation visits to strengthen Centering implementation, ensure model fidelity, and give practices a competitive edge.
• Training and Facilitation Workshops Group facilitation and Centering model training programs, including basic facilitation training and advanced facilitation training, that prepare healthcare staff to lead Centering groups.
• Centering Implementation Awards In-kind service awards providing customized implementation support and facilitation training packages to sites interested in starting Centering, including monetary support components under programs like Michigan Implementation Awards (up to $50,000) and Hospital/FQHC System Awards (up to $90,000 per site).

Quantifiable outcome

• 33%+ reduction in preterm birth risk
• +6 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and strategic.

• Blue Cross Blue Shield of MichigancoreStrategic or Co-development Partner · 1 January 2024BCBS Michigan partnered with CHI through the Physician Group Incentive Program (PGIP) to increase adoption of the CenteringPregnancy model. BCBSM focuses on improving patient experience and outcomes for pregnant mothers and newborns. Partnership includes up to 5 implementation awards plus additional financial incentives for participating practices.
• Michigan Department of Health and Human Services (MDHHS)coreStrategic or Co-development Partner · 1 August 2023Michigan legislature passed HB 443 in August 2023 appropriating $5 million to increase access to CenteringPregnancy, followed by additional $2.5 million in 2024. MDHHS partnered with BCBS Michigan and CHI for implementation, with CHI managing site selection and award distribution.
• Health Care Service Corporation (HCSC)coreStrategic or Co-development Partner · 3 March 2020HCSC and CHI expanded access to CenteringPregnancy to 30 safety net healthcare clinics across five states. HCSC operates Blue Cross Blue Shield plans in Illinois, Montana, New Mexico, Oklahoma, and Texas. Partnership includes implementation awards and Special Beginnings initiative.
• Priority HealthstrategicStrategic or Co-development Partner · 3 March 2020Priority Health was the first insurer in Michigan to support the CenteringPregnancy care model through provider-based incentives, promoting group prenatal care adoption.
• New Jersey MedicaidcoreStrategic or Co-development Partner · 13 August 2019New Jersey expanded its Medicaid program to include coverage for CenteringPregnancy to improve maternal health and birth outcomes, representing state-level policy support for the model.
• Nurse-Family PartnershipstrategicStrategic or Co-development Partner · 15 November 2017CHI and Nurse-Family Partnership teamed up to improve healthcare by combining Centering's group care model with Nurse-Family Partnership's home visiting services for first-time mothers.
• U.S. ArmystrategicStrategic or Co-development Partner · 17 November 2016CHI and Army set new standard of prenatal care with CenteringPregnancy being implemented across Army medical facilities, bringing the group care model to military healthcare.

Scale indicators13 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Expect With Me (Yale/NYU): Group prenatal care model developed at Yale and NYU that follows the same core thesis as CenteringPregnancy — bringing expectant mothers with similar due dates together for facilitated group visits. Compares directly because it is one of the only other widely-cited group prenatal care frameworks competing for the same sites and Medicaid reimbursement lines.

Broad incumbents

• March of Dimes: Long-standing national nonprofit focused on maternal and infant health, including prematurity prevention — CHI's stated outcome thesis. Compares as a broad incumbent that also funds provider transformation, policy advocacy, and public awareness around preterm birth, but at much larger scale and not as a licensed care-delivery model.

Emerging players

• Maven Clinic: Virtual women's and family health platform offering pregnancy, postpartum, and pediatric support via a digital care model. Comparable because it pursues the same maternal-health employer and payer buyer CHI targets, but delivers outcomes through 1:1 virtual rather than facilitated in-person groups.
• Tia: Women's health primary care provider integrating gynecology, mental health, and pregnancy care under value-based contracts. Comparable because it is redesigning women's healthcare delivery and is being courted by the same payer and FQHC channels that license CenteringPregnancy.
• Babyscripts: Digital maternal health platform delivering remote monitoring, education, and risk stratification to OB providers and payers. Comparable because it sells into the same Medicaid-managed-care and provider customers as CHI and competes for the same maternal health equity budget, though via mobile RPM rather than facilitated groups.
• Cayaba Care: Maternal health startup focused on Black and Medicaid birthing populations, providing in-home and virtual doula/navigator support. Comparable because it targets the same health-equity-driven maternal population CHI's Blue Meridian funding is built around, and overlaps with the CenteringConnects referral ecosystem.
• Mae: Black maternal health platform providing pregnancy and postpartum support to Black mothers via culturally matched doulas and content. Comparable because it competes for the same health-equity funded, Black-maternal-health buyer at payers and Medicaid programs that CHI's CenteringPregnancy expansion targets.

Others

• Nurse-Family Partnership: National nonprofit operating an evidence-based nurse home-visiting model for first-time mothers and a documented CHI partner. Comparable as a sibling evidence-based model for Medicaid-funded maternal health — overlapping mission, shared funders, and explicit alliance in CHI's partnerships log — but delivers via 1:1 home visits rather than group care.
• Every Mother Counts: Global maternal health nonprofit founded by Christy Turlington Burns focused on maternal mortality and birth equity. Comparable as a mission-aligned funder/advocate operating in the same maternal health funding and policy ecosystem that underwrites CHI's growth.
• Black Mamas Matter Alliance: National advocacy organization advancing Black maternal health policy and research. Comparable as a peer ecosystem actor that shapes the policy and philanthropic agenda (e.g., Momnibus Act endorsement) on which CHI's commercial and grant opportunities depend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/centeringhealth
• Facebookfacebook.com/CenteringHealthcare
• LinkedInlinkedin.com/company/centering-healthcare-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centering Healthcare Institute