Noura France

What Noura France does

Noura France is a privately held, family-owned Lebanese restaurant group founded in 1989 by Jean-Paul Bou Antoun and headquartered in Paris (27 avenue Marceau, 75116). Operating through the legal entity Noura Marceau SARL with declared capital of €1,900,000, the group runs four interlocking concepts across more than ten locations in Paris and Île-de-France: Maison Noura (gastronomic fine dining, designed by architect Pierre-Yves Rochon, located at Avenue Marceau and Printemps Haussmann), Noura Brasseries (continuous-service Lebanese brasseries including the flagship Place de Beyrouth site reopened in 2023 after redesign by architect Laura Gonzalez), Noura Opéra (festive restaurant with DJ and oriental dance performances), Noura Street Food (quick-service pop-Mediterranean offer at La Défense), and Noura Traiteur / Boutique Gourmet (delicatessen, catering, and an in-house ice cream bar). The group also operates Le Jardin de Noura, an online Lebanese grocery service (epicerie.noura.com) shipping nationwide in metropolitan France, and a franchise program offering all four core concepts to partners in France and internationally.

Revenue is generated through four parallel streams: dine-in restaurant transactions (festive dinner minimums of approximately €76–€90 per person and Sunday brunch at €49 adult / €29 child), corporate and private catering and event services (including 350-guest galas such as the Paris Hôtel de Ville event), delivery and takeaway via the proprietary ordering platform (commande.noura.com) and third-party aggregators (UberEats, Deliveroo), and a recurring loyalty program (1 euro = 1 point = €0.01 in purchase vouchers). Customers span individual consumers seeking authentic Lebanese dining across price points and a deep enterprise client roster across banking, luxury, pharmaceuticals, insurance, hospitality, and government. The company has also extended internationally through hotel partnerships (Carlton Cannes 2015, Hermitage Monaco 2019, ME by Melia Ibiza 2021).

The underlying technology stack is conventional restaurant operations software rather than proprietary AI: Adyen for payment processing, Covermanager for table reservations, Bookingshake for event and group bookings, Menu-Touch for digital menus, and standard e-commerce front-ends for the ordering and grocery sites. No public or partner-facing API is documented. No external private equity or venture funding is disclosed; the business remains founder/family-controlled under co-founder and Chairman Ziad Bou Antoun.

Name

Noura France

Legal name

Noura Marceau SARL

Website

https://noura.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Noura France is a family-owned Lebanese restaurant group founded in 1989 in Paris, operating Maison Noura (gastronomic), Brasseries, Street Food, Opéra, Traiteur, and online grocery across multiple Île-de-France locations, serving individual diners and corporate event clients with a parallel franchise and hotel partnership program.

Ownership category

akta.pro rank

Product category

Lebanese Restaurant Services

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Caterers (72232)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industry

Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Lebanese restaurant dining
• French gastronomy services
• Catering event services
• Food delivery takeaway
• Restaurant franchise operations

Headquarters

HQ city

Neuilly-sur-seine

HQ country

France

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Restaurant Dining: Revenue from dine-in services across multiple restaurant concepts including Maison Noura (gastronomic), Noura Brasseries, Noura Street Food, and Noura Opera. Customers pay per meal with varying price points based on concept level and menu selections.
2. Catering and Event Services: Catering services for private and professional events including weddings, galas, corporate dinners, and seminars. Provides partial or total privatization of restaurants, buffets, cocktail receptions, and seated meals with or without service team.
3. Delivery and Takeaway: Home delivery service for Paris Ile-de-France and online grocery (epicerie) delivery for metropolitan France through their ordering platform.
4. Loyalty Program: Internet order loyalty program where customers earn points (1 euro spent = 1 point = 1 centime) that can be converted into purchase vouchers on the Noura epicerie site.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Noura France operates a multi-concept Lebanese restaurant group across Paris and Île-de-France, offering gastronomic restaurants, continuous-service brasseries, quick-service street food outlets, a festive dinner venue with live entertainment, a gourmet delicatessen and traiteur, a Sunday Lebanese brunch, and an online Lebanese grocery store with home delivery across metropolitan France. The group also provides full-service catering and event privatization for private and corporate functions, and operates a franchise program offering four concepts for domestic and international expansion.

Product overview

Noura France is a multi-concept Lebanese restaurant group founded in 1989, operating a portfolio of distinct branded dining experiences across the Paris region. The portfolio spans fine dining (Maison Noura), casual brasseries with continuous service (Noura Brasseries), quick-service street food (Noura Street Food), and gourmet delicatessen (Noura Traiteur/Boutique Gourmet). Complementary services include online Lebanese grocery delivery, full-service catering for private and professional events, family brunch experiences (Noura Brunch), and festive dinner events with live entertainment (Noura Opéra). The group also operates a franchise program offering four concept types to partners.

Differentiator

Problem solved

Functional benefit

Brands

• Maison Noura: Lebanese gastronomic restaurants offering a journey of pleasure for the senses with cosmopolitan and fragrant cuisine combined with sophisticated atmosphere.
• Noura Brasseries
• Noura Street Food
• Noura Traiteur / Traiteur Gourmet
• Noura Opéra

Products and services

• Maison Noura Gastronomic Lebanese restaurant offering a cosmopolitan and fragrant fusion cuisine combined with a sophisticated atmosphere that reinterprets the decorative traditions of Lebanon with a contemporary vision. Locations include 21 Avenue Marceau and Printemps Haussmann. Decor signed by architect and interior designer Pierre-Yves Rochon.
• Noura Brasseries Lebanese brasseries offering continuous service from 11:00 to midnight, 7 days a week, with a bistronomy and tea room atmosphere featuring mezzes and sharing-style Lebanese dining. Includes Brasserie Noura Marceau (iconic since 1989, redesigned by Laura Gonzalez in 2023) and Noura Boulogne (renovated February 2025 by Laura Gonzalez).
• Noura Street Food Quick-service on-the-go concept offering pop-Mediterranean street food with sandwich, plate, and salad menus. Locations include La Défense (3 Passage de l'Arche and 15 Parvis De La Défense, 92800 Puteaux). Continuous hours operation with delivery via UberEats and Deliveroo.
• Noura Traiteur (Gourmet Boutique) Halal Lebanese delicatessen and catering boutique offering sweet and savory delights in box or individual portions, fine grocery, and event catering. Maison Bar à Glaces offers artisanal ice cream flavors including Rose, Strawberry, Achta, and Pistachio.
• Noura Opéra Festive Lebanese restaurant at 29 Boulevard des Italiens, Paris, featuring live DJ sets, oriental dance performances, and special dinner events on Fridays and Saturdays from 21h30, plus a Sunday brunch buffet. Festive dinners have minimum consumption requirements and group bookings require a €30 deposit per person.
• Noura Brunch Family-friendly all-you-can-eat Lebanese brunch buffet served every Sunday from 11h30 to 17h30 at Noura Opéra, featuring Saj bread, mezzes, and children's entertainment. Priced at €49/adult and €29/child.
• Noura Online Grocery (Épicerie) Online Lebanese grocery delivery service for Metropolitan France, offering Lebanese fine food products for home delivery. Customers earn loyalty points (1 euro spent = 1 point = 1 centime) convertible into purchase vouchers on the site.
• Noura Catering & Events Full-service Lebanese catering for private and professional events including weddings, corporate dinners, seminars, gala dinners, and receptions. Offers buffet, cocktail, and seated meal formats with customizable options. Includes partial or total privatization of restaurants with or without service team. Demonstrated capacity for 90 seated or 180 cocktail at Maison Noura and a 350-guest gala at Paris Hôtel de Ville. Enterprise clients include Air Liquide, BNP Paribas, HSBC, Crédit Agricole, Société Générale, AXA, LVMH, Dior, Hermès Paris, Sanofi, Pfizer, Carrefour Voyages, Four Seasons Hotels, and Ritz Paris.
• Le Jardin de Noura Winter garden concept transforming a Noura space into a plant-based stopover intended to be enjoyed in summer and winter in Paris.

Quantifiable outcome

• Multiple prestigious hotel partnerships including ME by Melia, InterContinental Carlton Cannes, and Hermitage Monaco
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• ME by Melia (Ibiza)flagshipStrategic or Co-development Partner · 1 January 2021Noura established the first Lebanese restaurant and pool bar at ME by Melia Hotel in Ibiza in summer 2021, bringing Lebanese lifestyle, exoticism, innovation, and culinary excellence to the island. Mezze, iconic Lebanese dishes, and Oriental sweets were reimagined for the occasion.
• Hermitage Hotel (Monaco)coreStrategic or Co-development Partner · 1 January 2019Summer 2019 marked a prestigious collaboration between Noura and Hotel Hermitage Monaco, featuring an ephemeral restaurant during the summer season.
• Carlton Hotel (Cannes)coreStrategic or Co-development Partner · 1 January 2015First successful test of an ephemeral restaurant with Noura collaborating with Le Carlton de Cannes using a Lebanese-Mediterranean concept in perfect harmony with the Carlton hotel.

Scale indicators6 records

Recent moves19 records

Expansion highlights6 records

Broad incumbents

• Groupe Bertrand: Large French restaurant group operating multiple formats including brasseries, themed restaurants, and catering (e.g., Brasserie Lipp, Bistrots Parisiens); directly comparable in running a multi-format casual-to-premium French restaurant portfolio.
• Moma Group: French hospitality and restaurant group with a portfolio of dining and event venues in Paris; comparable in managing multi-format premium venues and event-driven revenue streams.
• Big Mamma Group: Major French multi-concept premium-casual restaurant group with a portfolio of themed concepts in Paris and Europe; comparable in operating multi-format restaurants across major French cities, though focused on Italian cuisine.
• Bagatelle Group: French restaurant group operating premium bistros and event-driven venues in Paris and internationally; comparable in serving a luxury clientele with event and group dining capabilities.
• Paris Society: Leading French hospitality and restaurant group operating a portfolio of premium dining and event venues in Paris; comparable in delivering high-end Parisian dining experiences and large-scale corporate events.

Direct peers

• Liza Paris: Lebanese fine dining restaurant in Paris, a direct competitor in the upscale Lebanese cuisine category with a similar gastronomic positioning and Parisian clientele.
• Ya Bayti Paris: Lebanese restaurant in Paris offering traditional cuisine in a casual-to-mid-tier setting; comparable as a Paris-based Lebanese dining competitor targeting similar customer occasions.
• Karamna Lebanese Street Food: Lebanese street food concept operating in Paris with a focus on quick-service Lebanese cuisine; directly comparable to Noura Street Food in menu category, audience, and quick-service positioning.

Regional players

• Le Pain Quotidien: Belgian-origin bakery-restaurant chain with brasserie-style casual dining and catering; comparable in offering continuous-service casual French/Mediterranean dining and event catering across multiple European cities.

Others

• Créations Gourmandes: French premium catering and event service provider for corporate and private events; comparable as a Paris-based provider of upscale event catering serving enterprise and luxury clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NouraRestaurant
• Instagraminstagram.com/noura_france
• Xx.com/noura_france

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noura France