Bodyshopstore
Bodyshopstore is a South Korean e-commerce retailer of automotive refinishing supplies — paints, abrasives, spray guns, body fillers, safety equipment, and paint booth consumables — serving professional body shops and individual mechanics, with exclusive Korea distribution of QMI and shipping to 80+ countries.
- Company typePrivate
- Founded2021
- HeadquartersSeoul, South Korea
- Headcount—
- GTM typeB2B
- OfferingServices
What Bodyshopstore does
Bodyshopstore (공업사스토어) is a South Korean e-commerce retailer specializing in automotive refinishing supplies, operating primarily through its online storefront at bodyshopstore.co.kr built on the Cafe24 platform. The company serves professional auto body repair shops (공업사) and individual mechanics with a comprehensive catalog spanning paints, coatings, abrasives, masking tapes, spray guns, paint mixing equipment, body fillers, safety/PPE, car care products, and paint booth consumables. It aggregates over 20 international and domestic brands including 3M, SATA, Anest Iwata, Collomix, Devilbiss, Sunmight, Evercoat, Farecla, QMI, and proprietary private-label lines (공스제작/공스단독), positioning itself as a one-stop sourcing platform for the Korean refinishing trade. The business holds exclusive Korea distribution rights for QMI automotive chemicals and operates international shipping to 80+ countries alongside an offline store guidance page.
The company generates revenue through direct retail e-commerce sales priced in KRW, supplemented by a four-tier annual membership program (General, Excellent, VIP, MVG) offering escalating discounts from 2.5% to 9.0% and reward points from 1.0% to 4.0%. Go-to-market is product-led and event-driven: the company runs regular time-sale promotions, seasonal campaigns, and brand-specific sales events, supported by organic content marketing across Instagram, YouTube, Facebook, and Naver Blog. The founder-CEO 박서광 (Park Seo-kwang) leads the privately held 주식회사 공업사스토어 entity registered in 2021 in Songpa-gu, Seoul, with no disclosed external investment, parent company, or subsidiary structure. The platform has accumulated 6,881+ photo reviews and self-describes as Korea's #1 automotive refinishing supplies shopping mall.
Bodyshopstore firmographics
Firmographics- Name
- Bodyshopstore
- Legal name
- 주식회사 공업사스토어
- Website
- https://bodyshopstore.co.kr
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- Bodyshopstore is a South Korean e-commerce retailer of automotive refinishing supplies — paints, abrasives, spray guns, body fillers, safety equipment, and paint booth consumables — serving professional body shops and individual mechanics, with exclusive Korea distribution of QMI and shipping to 80+ countries.
- Ownership category
- akta.pro rank
Bodyshopstore industry classification
Industry- Product category
- Automotive Refinishing Supplies Retail
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Hardware (5072)
- akta.pro primary industry
- Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)
Keywords
Where Bodyshopstore is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Bodyshopstore business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Retail e-commerce sales of automotive refinishing supplies: Direct online sales of paints, abrasives, masking tapes, spray guns, safety equipment, and body shop consumables to professional auto repair shops and individual mechanics. Operates on a per-transaction model with pricing displayed in KRW. Private-label products (공스제작/공스단독) add margin differentiation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | General tier for all members |
| Subscription | Annual | Excellent tier — 500,000 KRW+ purchase history |
| Subscription | Annual | VIP tier — 1,500,000 KRW+ purchase history |
| Subscription | Annual | MVG tier — 2,500,000 KRW+ purchase history |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Bodyshopstore product offering
Product offeringCore offering
Bodyshopstore (공업사스토어) is a South Korean e-commerce retailer specializing in automotive refinishing supplies for professional body shops and individual mechanics. The platform offers paints, spray guns, abrasives, masking tapes, body fillers, safety equipment, and other body shop consumables sourced from international brands such as 3M, SATA, Anest Iwata, and Devilbiss, as well as proprietary private-label lines. The company ships domestically within South Korea and internationally to 80+ countries.
Product overview
Bodyshopstore (공업사스토어) is Korea's leading e-commerce platform for automotive refinishing supplies, operating as a B2B online marketplace serving body shops (공업사) and automotive repair facilities. The platform offers a comprehensive catalog of automotive paint and refinishing products organized into categories including common paints (공통도료), color paints (컬러도료), painting work supplies (도장작업), sanding/abrasion products (연마작업), repair work (정비작업), panel beating (판금작업), body modification (차체수정), covering/safety (피복/안전), car wash/polishing (세차/광택), and paint booths (도장부스). The platform features over 100 international and domestic brands including 3M, SATA, Anest Iwata, Collomix, Colad, Sunmight, Evercoat, QMI, Devilbiss, Farecla, and proprietary private-label products under the Gongsa Store brand. Key product categories include spray guns from SATA and Anest Iwata, 3M's sandpaper and masking systems, body fillers from 4CR and Evercoat, QMI automotive chemical treatments, and safety equipment. The company operates on the Cafe24 e-commerce platform and provides international shipping to multiple countries worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- 공스제작 (Gongs Custom): Private label brand for custom-made masking tapes and specialty products manufactured for the company.
- 공스단독 (Gongs Exclusive)
Products and services
- Bodyshopstore E-Commerce Platform (공업사스토어) Korean online retail platform specializing in automotive refinishing supplies for professional body shops (공업사), offering paint, coatings, sanding equipment, spray guns, safety equipment, and related tools under one storefront.
- 3M Automotive Refinishing Products 3M brand automotive refinishing products including sandpaper (Hookit Blue, Hookit Gold), masking tapes, PPS paint preparation and mixing systems, respirators, and polishing compounds distributed through the platform for body shop professionals.
- SATA Spray Guns SATA brand HVLP and conventional spray guns including Jet-X Digital Pro, Jet-X Basic, 4400B Minijet RP models designed for automotive paint application in body shop environments.
- Anest Iwata Spray Guns Anest Iwata brand spray guns including W-71 multi-purpose, LPH-80 touch-up, AZ3 HTE2, WIDER4 full coating, WS-400 Supernova, and KIWAMI4-WB models for automotive refinishing applications.
- Collomix ROTOGEN2 Automatic Paint Mixer Collomix automatic paint mixing equipment designed for mixing and blending automotive paints and coatings, priced at 3,700,000 KRW with monthly rental options available for body shop operations.
- Devilbiss DV1 HVLP Spray Gun British-made Devilbiss DV1 HVLP base coat spray gun with plastic cup (1.2mm-1.4mm nozzle options), priced at 780,000 KRW for automotive base coat application.
- Evercoat Rage Ultra Zinc Primer Evercoat Rage Ultra aluminum-filled primer/putty (product code 101341), 3L capacity with hardener included, designed for automotive body repair on steel, aluminum, SMC, and fiberglass surfaces.
- QMI Automotive Treatment Products QMI brand automotive chemical treatments including EV cleaners, engine flush, synthetic engine protectant, transmission treatments, and CVT oil additives, distributed exclusively in Korea through Bodyshopstore.
- Sunmight Solar Abrasives Sunmight brand film and paper sanding discs including L312T and B312T 6-inch 9-hole options for automotive refinishing surface preparation.
- Farecla G3 Compound Lineup Farecla G3 polishing compounds including Premium, Extra Plus, Glaze, and Wax variants in 1L containers for automotive paint finishing and polishing.
- 4CR Putty Products 4CR German-made automotive body fillers including 2625 single-component putty (red putty) and 2690 disposable mixing boards for body shop repair applications.
- Colad Masking and Covering Products Colad brand masking tapes including ART6860 booth protection film, ART5200/ART9030 line tapes, and ART8200 dust control floor coating designed for paint booth operations.
- Safety Equipment (Respirators, Gloves, Coveralls) Personal protective equipment for body shop workers including 3M respirators (7502, HF-800 series), Drager X-plore 3500, CleanTop powered air-purifying respirators, Ansell nitrile gloves, and painting coveralls from Colad and Tander.
- 공스제작/공스단독 Private Label Products (Gongs Custom/Gongs Exclusive) Exclusive private-label products under the Gongs Custom (공스제작) and Gongs Exclusive (공스단독) brands, including custom-made masking tapes, nitrile gloves, and dust removal sheets manufactured specifically for the platform and unavailable through competitors.
Quantifiable outcome
- 6,881+ photo reviews submitted by customers
Companies that use Bodyshopstore
Customer profileSegments2 records
Ideal customer profiles2 records
Bodyshopstore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bodyshopstore partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- 3Mcore3M products including Scotch-Brite, masking tapes (244, 303S, 233+), sanding discs (Flick, Cubitron II, Hookit), PPS 2.0 mixing cups, respirators, safety glasses, and more are sold through Bodyshopstore's e-commerce platform as an authorized distributor.
- SATAcoreSATA spray guns including Jet-X Digitalpro, Jet-X Basic, 4400B Minijet, and SATA regulators are sold through Bodyshopstore.
- Anest IwatacoreAnest Iwata spray guns including W-71, LPH-80, AZ3 HTE2, WIDER4 series, WS-400 Supernova, and KIWAMI4-WB are listed on Bodyshopstore.
- CollomixcoreCollomix mixing equipment including the ROTOGEN2 automatic paint mixer is sold through Bodyshopstore as an authorized distributor.
- SunmightcoreSunmight solar sanding products (L312T, B312T film and paper sanding discs) are featured as best-selling items on Bodyshopstore.
- DevilbisscoreDevilbiss DV1 UK-made HVLP spray guns are sold through Bodyshopstore.
- FareclaminorFarecla G3 compound products (Premium, Extraplus, Glaze, Wax) are sold through Bodyshopstore.
- RoberlominorRoberlo Total8 zinc primer 2.25L is sold through Bodyshopstore.
- KarnasminorKarnas sanding products are sold through Bodyshopstore.
- NortonminorNorton sanding paper and filtering products are sold through Bodyshopstore.
- Ansell (Microflex, Hyflex)minorAnsell Microflex 93-743 Supreno industrial nitrile gloves and Hyflex 11-801 multi-purpose safety gloves are sold through Bodyshopstore.
- QMIcoreQMI is a brand for which Bodyshopstore holds exclusive distribution rights in Korea ('QMI 한국출시 공스 단독판매'). Products include engine cleaners, fuel system treatments, transmission additives, and EV-specific maintenance products.
- Wolmak (Walcom)minorWolmak (Walcom) EGO Carbony 190 HVLP mini spray gun is sold through Bodyshopstore.
- DiatexminorDiatex PARAN blue nitrile gloves are sold through Bodyshopstore.
- ItalcominorItalco AC 6003 3-stage air-water separator air unit is sold through Bodyshopstore.
- CleanTop (KAP)minorCleanTop powered air-purifying respirators (KAP-S185, KAP-S11-F) and disposable respirators are sold through Bodyshopstore.
- 4CRminor4CR German-made putty products including 2625 single-component putty and 2690 disposable mixing boards are sold through Bodyshopstore.
- NovolminorNovol ALU aluminum powder putty for anti-corrosion repair is sold through Bodyshopstore.
- KCCminorKCC Super Plus putty 3L (base) is sold through Bodyshopstore.
- EvercoatminorEvercoat Rage Ultra zinc primer and Rage Gold primer products are sold through Bodyshopstore.
- DynatronminorDynatron sanding products are sold through Bodyshopstore.
- Soft99minorSoft99 Glaco water-repellent glass coatings and related car care products are sold through Bodyshopstore.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bodyshopstore competitors and assessment
Company assessmentDirect peers
- RockAuto: US online-only auto parts retailer serving DIY and professional mechanics across a multi-brand catalog. Comparable e-commerce-led distribution model and DIY/semi-pro customer overlap with Bodyshopstore's individual mechanic segment.
- FinishMaster: US-based automotive refinishing distributor (PPG subsidiary) selling paints, abrasives, spray guns, and body shop consumables to collision repair shops. Closest direct comparability: same B2B customer (body shops), same product mix (3M/SATA/A&I equivalents), same business model (multi-brand authorized distribution).
- UAP Inc. Canadian automotive parts and refinishing distributor serving body shops across North America. Comparable as a regional authorized multi-brand refinishing distributor with both retail and B2B channels.
- Painters Supply & Equipment: US Midwest-based distributor specializing in automotive paints, coatings, and refinishing supplies for body shops. Closely comparable product mix, customer base (collision repairers), and authorized multi-brand model.
Broad incumbents
- AutoZone: Largest US specialty retailer of automotive parts and accessories with both online and physical stores. Comparable as a broad auto aftermarket retailer but operates at much larger scale and serves the general consumer rather than the refinishing specialty.
- Würth Group: Global German-headquartered supplier of automotive, workshop, and industrial consumables sold primarily B2B. Comparable multi-brand workshop-supply model but operates at far larger scale across automotive maintenance, fasteners, and chemicals.
- O'Reilly Auto Parts: Large US auto aftermarket retailer with strong professional/DIY dual channel. Comparable broad incumbent in auto parts e-commerce and omnichannel retail, but with general rather than refinishing focus.
- LKQ Corporation: North American distributor of alternative and recycled auto parts plus a broad collision refinishing portfolio (LKQ Coatings, Keystone, etc.). Comparable broad incumbent with material overlap on body shop supply distribution.
- NAPA Auto Parts: North American auto parts distribution and retail network (Genuine Parts Company). Comparable broad incumbent with B2B and B2B2C channels serving professional installers; product mix overlaps on tools and consumables but is not refinishing-specialized.
Emerging players
- PaintSmart Supplies: Smaller online refinishing supplies retailer competing in the e-commerce channel for body shops. Comparable online-only B2B refinishing distribution model at sub-scale relative to Bodyshopstore's claimed Korean #1 position.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Bodyshopstore social profiles
Digital presenceBodyshopstore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bodyshopstore leadership team
Management profileNumber of profiles
Profiles1 record
Bodyshopstore funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bodyshopstore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bodyshopstore
What does Bodyshopstore do?
Bodyshopstore (공업사스토어) is a South Korean e-commerce retailer specializing in automotive refinishing supplies for professional body shops and individual mechanics. The platform offers paints, spray guns, abrasives, masking tapes, body fillers, safety equipment, and other body shop consumables sourced from international brands such as 3M, SATA, Anest Iwata, and Devilbiss, as well as proprietary private-label lines. The company ships domestically within South Korea and internationally to 80+ countries.
Is Bodyshopstore a public or private company?
Bodyshopstore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bodyshopstore founded?
Bodyshopstore was founded in 2021.
Where is Bodyshopstore based?
Bodyshopstore is headquartered in Seoul, South Korea, in the Asia region.
How does Bodyshopstore make money?
One revenue line is on record: retail e-commerce sales of automotive refinishing supplies.
Who are Bodyshopstore's main competitors?
Direct peers on record are RockAuto, FinishMaster, UAP Inc. and Painters Supply & Equipment. Broad incumbents are AutoZone, Würth Group, O'Reilly Auto Parts, LKQ Corporation and NAPA Auto Parts. PaintSmart Supplies is listed as an emerging player.
Does Bodyshopstore have an API?
No public API is recorded for Bodyshopstore.
What industry is Bodyshopstore in?
Bodyshopstore's product category is Automotive Refinishing Supplies Retail. Its primary akta.pro industry code is CRAEAEAH, Automotive, Tools & Industrial Supplies (B2B). Its SIC code is 5040.