Salt of the Earth
- Company typePrivate
- Founded1993
- HeadquartersEastleigh, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Salt of the Earth firmographics
Firmographics- Name
- Salt of the Earth
- Legal name
- Salt of the Earth
- Website
- https://crystalspring.co.uk
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Salt of the Earth industry classification
Industry- Product category
- Natural Personal Care Deodorants
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Deodorants & Antiperspirants (CRADANAA)
- akta.pro secondary industry
- Deodorants & Antiperspirants (CRABADAB)
Keywords
Where Salt of the Earth is headquartered
LocationHeadquarters
- HQ city
- Eastleigh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Salt of the Earth business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Full Size Deodorants: One-time purchase revenue from full-size deodorant products including sprays, roll-ons, sticks, balms, and crystal formats in various fragrances.
- Refill Products: Ongoing revenue from refill pouches for spray, roll-on, and stick formats, enabling repeat purchases and customer retention.
- Subscription Services: Subscription model available through dedicated subscription portal for automated repeat deliveries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Product Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Salt of the Earth product offering
Product offeringCore offering
Salt of the Earth manufactures and sells natural-origin deodorants in five formats: sprays, roll-ons, sticks, crystal, and balms. The company sells the dispensers alongside matching refill pouches, enabling a reusable packaging system that reduces plastic waste. All products are COSMOS Certified, vegan, Leaping Bunny approved, and offered across 13+ fragrance options.
Product overview
Salt of the Earth is a natural deodorant company offering a portfolio of deodorant products in five formats: sprays, roll-ons, sticks, crystal, and balms. The company operates on a refillable model to reduce plastic waste, selling both the dispensers and corresponding refill pouches. Products are 100% natural origin ingredients and include 13+ fragrances across the range. The product portfolio includes bestsellers like Crystal Deodorant, Lavender & Vanilla Roll-On, Ocean & Coconut Spray, and the Summer Essentials Spray Trio bundle, along with dedicated Kids Collection products. The company has saved over 23 tonnes of plastic through its refill program.
Differentiator
Problem solved
Functional benefit
Products and services
- Crystal Deodorant Classic Traditional crystal deodorant using pure mineral protection with one ingredient. Long lasting and fragrance free. For consumers seeking a single-ingredient mineral deodorant.
- Lavender & Vanilla Natural Refillable Roll-On Deodorant Refillable roll-on deodorant with botanical extracts and oils including cardamom, lemon, geranium, lavender, vanilla, and cedarwood notes. For consumers wanting a natural fragrance refillable roll-on.
- Ocean & Coconut Natural Deodorant Spray 100ML Refillable spray deodorant with soft ocean-style notes blended with melon and coconut, plus violet, jasmine, vanilla, and coumarin. For consumers wanting a refillable spray format.
- Unscented Natural Refillable Roll-On Deodorant Refillable roll-on deodorant with no added fragrance, suitable for sensitive skin. For consumers with fragrance sensitivity.
- Amber & Sandalwood Natural Refillable Roll-On Deodorant Refillable roll-on with elements of spice, citrus and floral featuring kaffir lime, bergamot, ylang, lavender, labdanum, and cedar. For consumers wanting a woody refillable roll-on.
- Summer Essentials Spray Trio Bundle of three spray deodorants in summer scents. For consumers wanting variety or gift purchase.
- Neroli & Orange Blossom Natural Refillable Roll-On Deodorant Refillable roll-on with zesty top notes and an undercurrent of sweet floral, featuring bergamot, orange, orange blossom, jasmine, woody and earthy base notes. For consumers wanting a floral refillable roll-on.
- Clary Sage & Mint Natural Deodorant Spray 100ML Refillable spray with refreshing mint, calming lavender, and herbal/woody undertones, featuring citric, fresh, minty, sweet, balsamic, and herbal notes. For consumers wanting a herbal refillable spray.
- Balm Deodorants Creamy, nourishing deodorant balm with shea butter and coconut oil. Apply with fingers, available in 3 fragrances. For consumers wanting a moisturizing balm-format natural deodorant.
- Kids Collection Natural deodorant products specifically designed for children. For parents seeking natural deodorant options for kids.
- Spray Refills Refill pouches for spray deodorants to reduce plastic waste. For existing dispenser owners purchasing refills.
- Roll-On Refills Refill pouches for roll-on deodorants to reduce plastic waste. For existing dispenser owners purchasing refills.
- Stick Refills Refill products for stick deodorants to reduce plastic waste. For existing dispenser owners purchasing refills.
- Bundles Curated product bundles offering value and variety. For consumers seeking multi-product packs.
- Deodorant Subscription Service Subscription model available through dedicated subscription portal for automated repeat deliveries of deodorants and refills. For consumers wanting scheduled recurring delivery.
Quantifiable outcome
- Over 10 million deodorants sold worldwide
- +3 more outcomes
Companies that use Salt of the Earth
Customer profileSegments3 records
Ideal customer profiles4 records
Salt of the Earth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Salt of the Earth partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights6 records
Salt of the Earth competitors and assessment
Company assessmentDirect peers
- Wild: UK-based direct competitor selling refillable, natural deodorants in multiple formats with a sustainability-focused brand. Highly comparable product, business model, and target customer as Salt of the Earth.
- Native: P&G-owned natural deodorant brand offering aluminum-free formulations across multiple scents and formats. Comparable product offering and consumer demographic.
- Bali Secrets: Natural deodorant brand offering roll-ons and creams with botanical ingredients, focused on the European market. Comparable product and natural-positioning with overlapping target consumer.
- Lume Deodorant: Direct-to-consumer natural deodorant brand offering aluminum-free, baking soda-free roll-ons, sticks, and creams. Comparable natural positioning and DTC-led distribution.
- Schmidt's Deodorant: Natural deodorant brand (now owned by Unilever) offering stick, jar, and roll-on formats with vegan, aluminum-free formulations. Direct overlap in product, target consumer, and channel strategy.
- Crystal Mineral Deodorant: Mineral salt crystal deodorant brand with traditional single-ingredient format. Overlaps directly with Salt of the Earth's Crystal Deodorant Classic product line and natural positioning.
Broad incumbents
- Dr. Bronner's: Established organic and natural personal care brand with organic deodorant offerings. Comparable natural/ethical positioning with broader category presence.
- Tom's of Maine: Colgate-Palmolive-owned natural personal care brand with a deodorant line. Broader portfolio but overlapping natural, aluminum-free positioning and target consumer.
- Weleda: Global natural personal care brand with deodorants in its portfolio alongside skincare. Comparable natural-ingredient positioning and prestige channel presence, though broader product range.
Emerging players
- AKT (formerly Oars + Alps): London-based natural deodorant brand offering aluminum-free, plastic-free deodorants in luxury packaging. Comparable premium positioning, sustainability story, and UK/global distribution ambition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Salt of the Earth social profiles
Digital presenceSalt of the Earth compliance and trust
Trust signalCompliance6 records
Salt of the Earth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salt of the Earth leadership team
Management profileNumber of profiles
Salt of the Earth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salt of the Earth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salt of the Earth
What does Salt of the Earth do?
Salt of the Earth manufactures and sells natural-origin deodorants in five formats: sprays, roll-ons, sticks, crystal, and balms. The company sells the dispensers alongside matching refill pouches, enabling a reusable packaging system that reduces plastic waste. All products are COSMOS Certified, vegan, Leaping Bunny approved, and offered across 13+ fragrance options.
Is Salt of the Earth a public or private company?
Salt of the Earth is a private company. It is classified as family owned and is currently operating.
When was Salt of the Earth founded?
Salt of the Earth was founded in 1993. It employs 1 to 10 people.
Where is Salt of the Earth based?
Salt of the Earth is headquartered in Eastleigh, United Kingdom, in the Europe region.
How does Salt of the Earth make money?
Three revenue lines are on record. Product Sales - Full Size Deodorants are the primary driver. The others are refill Products and subscription Services.
Who are Salt of the Earth's main competitors?
Direct peers on record are Wild, Native, Bali Secrets, Lume Deodorant, Schmidt's Deodorant and Crystal Mineral Deodorant. Broad incumbents are Dr. Bronner's, Tom's of Maine and Weleda. AKT (formerly Oars + Alps) is listed as an emerging player.
Does Salt of the Earth have an API?
No public API is recorded for Salt of the Earth.
What industry is Salt of the Earth in?
Salt of the Earth's product category is Natural Personal Care Deodorants. Its primary akta.pro industry code is CRADANAA, Deodorants & Antiperspirants, with a secondary code of CRABADAB, Deodorants & Antiperspirants. Its NAICS code is 32561 and its SIC code is 2844.