What Chello Agency does

Chello Agency (legal entity Chello Agency Pty Ltd, ABN 54 600 226 122) is an Australian full-service brand and creative agency operating from Sydney (Redfern HQ), Gold Coast (Burleigh Heads), and London (31 New Inn Yard). Founded in 2017, the agency delivers five integrated service lines: Research (qualitative, quantitative, market research), Strategy (brand, creative, content strategy), Branding (visual identity, verbal identity, website design), Creative (campaigns, art direction, design), and Production (TVC/video, 2D & 3D animation, photography). The production layer is in-house, covering motion design, animation, illustration, video, and digital content, with no external API or software product surface.

Chello serves two primary client segments: ambitious scale-ups seeking brand transformation, and global brands requiring APAC localisation. Documented enterprise and mid-market clients include Shopify, Klaviyo, Chery Australia, My Muscle Chef, Canva, Sapia.ai, Caleb & Brown, ACON, Sydney Swans, Future Super, and UNSW. The agency differentiates through cultural-insight-driven creative, hybrid data-and-instinct storytelling, and a human-first positioning relative to AI-generated content. Go-to-market is consultative direct sales initiated via website enquiry, supplemented by thought-leadership channels: 'The Brand Hunch' podcast hosted by co-founder Lindsay Rogers, an insights blog, an email newsletter, and active social presence on LinkedIn, Instagram (@acheekyhello), Behance, and Vimeo.

Revenue is generated on a project-based professional services model with custom quotations, a standard 50% deposit / 50% on-completion payment cadence, and 100% advance payment required for projects under AUD 15,000; rush fees of 1.5x apply for projects delivered within one week. Pricing is not publicly disclosed. The company is privately held with no external funding rounds and no parent company; in 2019 it acquired Digilante, and co-founder Lindsay Rogers serves as Managing Director. Operating geographies span Australia, New Zealand, Singapore, and the United Kingdom.

Name

Chello Agency

Legal name

Chello Agency Pty Ltd

Website

https://chello.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Chello Agency is an Australian full-service brand and creative agency offering research, strategy, branding, creative, and production services to ambitious scale-ups and global brands localising for APAC, with offices in Sydney, Gold Coast, and London.

Ownership category

akta.pro rank

Product category

Brand and Creative Agency Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creative Boutique Agencies (MPAAAAAB)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Branding agency services
• Creative strategy consulting
• Brand identity design
• Campaign production services
• Market research services

Headquarters

HQ city

Redfern

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Chello generates revenue through project-based professional services including research, strategy, branding, creative campaigns, and production work. Services are priced via custom estimates/quotations based on project scope. The agency operates on a 50% deposit model with remaining 50% due on project completion. For smaller projects under AUD 15,000, 100% payment is required in advance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Chello Agency is a full-service brand and creative agency providing research, strategy, branding, creative campaigns, and in-house production services. The agency helps ambitious scale-ups and global brands build and maintain the bridge between their brand truth and creative expression, with particular expertise in localising global brands for APAC markets.

Product overview

Chello Agency is a full-service branding and creative agency offering five core service lines: Research (qualitative, quantitative, market research), Strategy (brand, creative, content strategy), Branding (visual identity, verbal identity, website design), Creative (campaigns, art direction, design), and Production (TVC/Video, 2D & 3D animation, photography). The agency also produces a thought leadership podcast called 'The Brand Hunch'. These services work together to help brands define who they are and create impact through the full lifecycle from research and strategy through to content production and campaign rollouts.

Differentiator

Problem solved

Functional benefit

Brands

• The Brand Hunch: A podcast hosted by Chello co-founder Lindsay Rogers that unpacks how marketers balance data and instinct to build great brands.

Products and services

• Research Research services including qualitative research, quantitative research, and market research to uncover audience insights and ground creative work in truth. Targeted at businesses needing data-driven understanding of their audiences and markets.
• Strategy Strategic services including brand strategy, creative strategy, and content strategy to provide direction and a springboard to success. Designed for businesses seeking clarity on positioning, narrative, and creative direction.
• Branding Branding services including visual identity, verbal identity, and website design to unlock the power of brand and inspire those in the orbit. Includes logo, typography, colours, graphics, voice, and comprehensive brand systems for businesses seeking identity development or refresh.
• Creative Creative services including campaigns, art direction, and design to activate brands in meaningful, varied and impactful ways. Targeted at businesses needing campaign ideation, development, and execution across channels.
• Production Production services including TVC/Video, 2D and 3D animation, and photography to bring ideas to life. In-house team handles editing, sound design, colour grading, animation, and motion graphics, with deliverables ranging from single assets to full suites.

Quantifiable outcome

• 14x campaign ROI with estimated value of $360k for UNSW Accommodation campaign; 150% of click targets reached; 2000% ROI versus previous year
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BMF: Australian independent creative agency known for integrated brand campaigns across ANZ markets. Directly comparable on boutique full-service creative positioning and enterprise brand work.
• Mother London: International boutique creative agency with a comparable senior-led, full-service brand-and-campaign model. Relevant peer given Chello's London office and EMEA ambitions.
• Thinkerbell: Australian independent creative and brand agency with a similar boutique full-service model across strategy, creative and production. Closely comparable in scale, geography and positioning as an ANZ-based independent alternative to network agencies.
• Special Group: Australian creative boutique operating across brand strategy, campaigns and production. Comparable in scale and positioning as a senior-led independent alternative to network agencies.
• The Works: Sydney-headquartered independent creative agency offering brand strategy, campaigns and production services. Comparable to Chello in size, service mix and ANZ enterprise client focus.
• Royals: Sydney-based creative agency offering branding, campaigns and content production. Similar boutique model and ANZ enterprise client base to Chello.
• Today: Sydney-based creative and design boutique working across brand identity, campaigns and content. Comparable to Chello in size, ANZ focus and boutique full-service positioning.

Broad incumbents

• Leo Burnett Australia: Established global network's Australian operation offering integrated creative, media and production. Competes with Chello on the same enterprise brand briefs but at much greater scale and with broader geographic reach.
• M&C Saatchi Australia: Major Australian creative network within the M&C Saatchi global group. Overlaps with Chello on brand strategy and campaign work but operates as part of a wider portfolio at network scale.
• Dentsu Creative Australia: Australian arm of Dentsu's global creative network, providing integrated brand, CX and production services. A larger incumbent that competes with Chello on enterprise brand mandates across ANZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/chellocontent
• LinkedInlinkedin.com/company/chello
• Instagraminstagram.com/acheekyhello

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chello Agency