Subnet
Subnet is a South Australian managed ICT services provider founded in 2000, delivering 24/7 managed services, cybersecurity, and consulting to local businesses, government councils, schools, and not-for-profits primarily in South Australia.
- Company typePrivate
- Founded2000
- HeadquartersForestville, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Subnet does
Subnet is a South Australian managed ICT services provider founded in 2000 and operating under the legal entity Wigtown Bear Pty Ltd (ACN: 083 911 246). The company is headquartered in Forestville, South Australia, with approximately 47-48 employees and delivers 24/7 managed ICT support and cybersecurity services primarily to South Australian businesses, local government councils, education institutions, and not-for-profits. Its service portfolio is organized around two bundled streams — Foundations (operational ICT support: patching, device management, helpdesk) and +Security (enhanced security monitoring, vulnerability scanning, CISO advisory) — which combine into the Foundations+Security managed service agreement (MSA) customized via the firm's proprietary MSA Calculator.
The underlying platform integrates third-party cybersecurity tools from CrowdStrike, Microsoft (Defender, Sentinel), Tenable, and Fortinet, layered with Subnet's own AI/ML-enhanced automation that the company reports has cut certain ticket resolution times by 600%. Services are aligned to Australian Signals Directorate Essential 8 Maturity Level 3 and ISO27001 Information Security, both annually audited. Beyond managed services, Subnet generates revenue through professional consulting (3–5 year ICT planning, penetration testing, gap analysis), project delivery, solution sales (Modern Workplace, Unified Communications via Access4/Microsoft Teams, Data Centre, End User Devices), and a Kaseya-powered e-commerce storefront for hardware and software.
Go-to-market is consultative and direct, anchored by account managers and supported by an online consultation booking flow. Recurring managed service agreements with multi-year terms, 90-day no-fault cancellation, and quarterly true-up reviews form the revenue backbone, complemented by transactional product sales and project-based professional services. The company is privately held, bootstrapped (no disclosed funding rounds), and limits its geographic footprint to Australia, with South Australia as the explicit primary market.
Subnet firmographics
Firmographics- Name
- Subnet
- Legal name
- Wigtown Bear Pty Ltd
- Website
- https://subnet.net.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Subnet is a South Australian managed ICT services provider founded in 2000, delivering 24/7 managed services, cybersecurity, and consulting to local businesses, government councils, schools, and not-for-profits primarily in South Australia.
- Ownership category
- akta.pro rank
Subnet industry classification
Industry- Product category
- Managed ICT Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- akta.pro primary industry
- Network Management (LAN/WAN/Wi‑Fi) Services (BPAEABAD)
Keywords
Where Subnet is headquartered
LocationHeadquarters
- HQ city
- Forestville
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Subnet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Managed ICT Services: Recurring managed service agreements (Foundations and +Security) providing 24/7 ICT support, security monitoring, patching, and operational management. These are subscription-based contracts with customizable coverage options using the MSA Calculator.
- Professional Services - Consulting: ICT consulting services including 3-5 year ICT planning, wireless audits, technology guidance, vulnerability assessments, penetration testing, incident response testing, and security gap analysis. Typically project-based or time-and-materials engagements.
- Product Sales (Hardware/Software): E-commerce sales of IT hardware, software licenses, peripherals, networking equipment, and accessories through the online store. Customers can request accounts for tailored pricing on larger purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Managed service agreements are customized based on business requirements and coverage needs |
| Unit Pricing | Pay-as-you-go | Product pricing varies by brand and category through the online store |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Subnet product offering
Product offeringCore offering
Subnet is a South Australian managed ICT services provider that designs, delivers, and operates IT environments for local businesses, government, education, and not-for-profit organisations. Its portfolio spans managed IT foundations, managed security, cloud migration, modern workplace, unified communications, data centre, end-user device provisioning, and IT consulting delivered against Master Services Agreements.
Product overview
Subnet is a managed ICT services provider offering a next-generation managed services portfolio built around two core products: Foundations (operational ICT support) and +Security (enhanced cybersecurity). When combined as Foundations+Security, these provide comprehensive protection and support. The company also offers consulting services, project delivery, and an e-commerce store for ICT products. Their managed services are versioned and aligned to Australian Government Essential 8 and ISO27001 standards, with services including unified communications (Microsoft Teams/Access4 integration), modern workplace, data centre, and end user device solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Foundations (Managed IT Foundations)
Quantifiable outcome
- 600% decrease in time to resolve some tickets through AI/ML tools
- +3 more outcomes
Companies that use Subnet
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
Subnet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature5 records
Subnet partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, standard and minor.
- Access4coreAccess4 is Subnet's key partner for unified communications and cloud telephony solutions. Together they offer Access4's Teams Calling Enhanced service, providing Microsoft Teams integration with advanced calling features, redundancy, and resilience. Access4 provides carrier-grade infrastructure while Subnet delivers implementation and ongoing support to South Australian businesses.
- MicrosoftcoreMicrosoft partnership providing access to Microsoft 365, Azure, Teams, Defender, Sentinel, and related technologies. Subnet leverages Microsoft's ecosystem for managed services delivery and has published coverage of Microsoft Ignite announcements.
- FortinetcoreFortinet partnership providing next-generation firewall and security solutions as part of Subnet's managed security offerings. Featured in Subnet's cybersecurity blog content and security service descriptions.
- HPstandardHP partnership for endpoint devices, displays, and printing solutions available through Subnet's e-commerce store and managed service deployments.
- HPE (Hewlett Packard Enterprise)standardHPE partnership for servers, storage, and networking solutions. Subnet covers HPE Aruba networking in their blog content and offers HPE VM Essentials and related solutions.
- APC (by Schneider Electric)minorAPC power protection and UPS solutions available through Subnet's product offerings.
- InteractiveminorInteractive displays and collaboration solutions available through Subnet's product channel.
- CrowdStrikecoreCrowdStrike provides endpoint protection and threat intelligence as part of Subnet's security toolset, working alongside Microsoft and Tenable in the +Security managed service offering.
- TenablecoreTenable provides vulnerability scanning and assessment capabilities integrated into Subnet's managed security services.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Subnet competitors and assessment
Company assessmentDirect peers
- Loop: Loop (formerly Loop Technology) is an Australian managed services and cloud provider focused on Microsoft Azure, security, and modern workplace for mid-market customers. Comparable service portfolio and Australian SMB/government target market to Subnet.
- Datacom: Datacom is a large Australia/NZ-headquartered IT services company providing managed services, cloud, security, and consulting. Comparable to Subnet as a regional managed services competitor with government and SMB exposure.
- Brennan IT: Brennan IT is one of Australia's largest independent managed services providers, offering 24/7 managed IT, cybersecurity, cloud, and unified communications to mid-market and enterprise customers. Directly comparable to Subnet on service portfolio, target customer profile, and Australia-only footprint.
- CyberCX: CyberCX is Australia's largest pure-play cybersecurity services provider, offering managed detection and response, security advisory, and incident response across Australia/NZ. Overlaps with Subnet's +Security managed service and Essential 8 alignment.
- Interactive: Interactive is an Australian IT services company delivering managed services, cloud, security, and modern workplace solutions to mid-market customers. Directly comparable on managed IT service portfolio and Australian customer base.
Broad incumbents
- Fujitsu Australia: Fujitsu Australia is a broad IT services incumbent offering managed services, cloud, cybersecurity, and consulting to government and enterprise. Comparable on managed services and government vertical but much larger scale and global footprint.
- Telstra Enterprise (Managed Services): Telstra is Australia's largest telecommunications and ICT services provider, offering managed network, cloud, and security services to enterprise and government. Comparable on managed services and government exposure, though far broader in scale and product breadth.
- Logicalis Australia: Logicalis is a global IT solutions and managed services provider with an Australian operation focused on data centre, networking, cloud, and security for enterprise clients. Broader portfolio and larger scale than Subnet but overlaps on managed services and security.
Others
- Kaseya: Kaseya is the global vendor of the IT management and security platform (including Quote Manager) that powers Subnet's online store and back-office workflows. Enabling/ecosystem participant rather than direct competitor.
- Access4: Access4 is Subnet's named strategic partner for unified communications and cloud-hosted Teams Calling, but also operates its own channel across Australia. Enabling technology partner rather than head-to-head competitor.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Subnet social profiles
Digital presenceSubnet compliance and trust
Trust signalCompliance3 records
Subnet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Subnet leadership team
Management profileNumber of profiles
Subnet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Subnet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Subnet
What does Subnet do?
Subnet is a South Australian managed ICT services provider that designs, delivers, and operates IT environments for local businesses, government, education, and not-for-profit organisations. Its portfolio spans managed IT foundations, managed security, cloud migration, modern workplace, unified communications, data centre, end-user device provisioning, and IT consulting delivered against Master Services Agreements.
Is Subnet a public or private company?
Subnet is a private company. It is classified as unknown and is currently operating.
When was Subnet founded?
Subnet was founded in 2000. It employs 51 to 100 people.
Where is Subnet based?
Subnet is headquartered in Forestville, Australia, in the Oceania region.
How does Subnet make money?
Three revenue lines are on record. Managed ICT Services are the primary driver. The others are professional Services - Consulting and product Sales (Hardware/Software).
Who are Subnet's main competitors?
Direct peers on record are Loop, Datacom, Brennan IT, CyberCX and Interactive. Broad incumbents are Fujitsu Australia, Telstra Enterprise (Managed Services) and Logicalis Australia. Others are Kaseya and Access4.
Does Subnet have an API?
No public API is recorded for Subnet.
What industry is Subnet in?
Subnet's product category is Managed ICT Services. Its primary akta.pro industry code is BPAEABAD, Network Management (LAN/WAN/Wi‑Fi) Services. Its NAICS code is 518.