Cusick Electrical Sales

What Cusick Electrical Sales does

Cusick Electrical Sales, Inc. is a privately held manufacturer's representative agency founded in 1957 and headquartered in Willow Grove, Pennsylvania. The firm represents approximately 20 top-tier electrical equipment manufacturers - including nVent Hoffman (enclosures), Mersen (fuses, surge protection, power electronics), LEDVANCE/Sylvania (LED lighting), Meltric (switch-rated plugs and receptacles), Hammond Power Solutions (transformers, power quality), Ericson (temporary power and lighting), Federal Signal (signaling), Charlotte Wire & Cable, LS Cable & System USA, Excel/XLERATOR (hand dryers), Dimplex and Cadet (heating), Cementex (safety tools), Minerallac (hardware/fasteners), and others - across the Mid-Atlantic territory of Eastern Pennsylvania, New Jersey, Maryland, and Delaware.

The company functions as a demand-creation intermediary between manufacturers and the regional electrical distribution channel, providing solution selling, specification support, and field coverage to distributors, end users, and the specifying community (engineers, contractors, facility owners). Cusick does not develop proprietary technology or hold patents; its intellectual property is its 65+ years of accumulated regional relationships, technical application knowledge across seven vertical markets (Commercial & Industrial, Power & Alternative Energy, Lighting Solutions, Pharmaceutical, Chemical & Refinery, Food & Beverage, and Water Treatment), and its multi-vendor product portfolio that allows specifying engineers to source complementary electrical solutions through a single regional contact.

Cusick generates revenue via commissions paid by the manufacturers it represents, on sales that flow through electrical distribution partners to industrial and commercial end users. Pricing is not publicly disclosed and is quote-based by application. The firm operates with approximately 11-50 employees including five outside sales representatives covering distinct sub-territories, inside sales/technical support, an operations manager, and a leadership team led by President Tony Milia, Vice President Ed Fudala, and Principal Pat Lynch. The company has no external funding, no parent company, no subsidiaries, and no disclosed acquisitions since the 1998 purchase of R.H. May Associates.

Name

Cusick Electrical Sales

Legal name

Cusick Electrical Sales, Inc.

Website

https://cusicksales.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Cusick Electrical Sales is a privately held manufacturer's representative agency founded in 1957, representing 20+ top electrical equipment manufacturers across Eastern Pennsylvania, New Jersey, Maryland, and Delaware, generating commission revenue by driving demand through regional electrical distribution partners to industrial and commercial end users.

Ownership category

akta.pro rank

Product category

Industrial Electrical Equipment Distribution

NAICS

Electrical Equipment Manufacturing (33531), All Other Electrical Equipment and Component Manufacturing (33599)

SIC

Wholesale-Hardware (5072), Electronic Components & Accessories (3670)

akta.pro primary industry

Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)

akta.pro secondary industry

Power Supplies, Batteries & Charging Components Retail (CRACAKAD)

Keywords

• Manufacturer representative agency
• Industrial electrical equipment
• Electrical distribution channel
• Power quality solutions
• Commercial electrical products

Headquarters

HQ city

Willow Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Manufacturer Representative Commission: As a manufacturer's representative, Cusick Electrical Sales generates revenue through commissions from the electrical manufacturers they represent. They facilitate demand creation through solution selling, working with distribution partners, end users, and the specifying community to drive sales of electrical products in industrial and commercial markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Cusick Electrical Sales is a manufacturer's representative agency that drives sales of electrical products from over 20 top-tier manufacturers to industrial and commercial end users through electrical distribution partners. The company's portfolio spans electrical enclosures, fused switch disconnects, LED lighting, transformers, power quality solutions, switch-rated plugs and receptacles, surge protection, signaling devices, wire and cable, hand dryers, and electric heating, with demand creation via solution selling to distributors, end users, and the specifying community. The firm earns revenue through commissions from the represented manufacturers rather than by holding inventory or reselling directly.

Product overview

Cusick Electrical Sales is a manufacturer's representative company offering a diverse portfolio of electrical equipment and solutions through strategic partnerships with over 20 top-level manufacturers. The company serves Industrial and Commercial markets in Eastern Pennsylvania, New Jersey, Maryland, and Delaware. Their product portfolio is organized around core electrical equipment categories including: electrical enclosures and climate control (nVent Hoffman); power protection and switching (Mersen fuses, fused switches); LED and conventional lighting solutions (LEDVANCE/Sylvania, EverLast); power quality and transformers (Hammond Power Solutions, HPS filters); temporary power and hazardous location equipment (Ericson); industrial plugs and receptacles (Meltric); signaling and safety devices (Federal Signal); wire and cable products (Charlotte Wire, LS Cable); hand dryers (Excel XLERATOR); cable management (icotek); safety tools (Cementex); electrical hardware and fasteners (Minerallac); and heating solutions (Dimplex, Cadet, Aitken). The company also provides engineering services through Pioneer Power Group including arc flash analysis and coordination studies. This is a multi-vendor portfolio of physical electrical equipment products, not a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• nVent Hoffman Electrical Enclosures and Climate Control Standard, modified, and custom-built electrical enclosures for industrial applications including wall-mounted, free-standing, disconnect, modular, junction/terminal boxes, and HMI enclosures, plus climate control products such as air conditioners, fans, heat exchangers, heaters, and vortex coolers. Sold through Cusick's distribution partners to industrial and commercial end users in the Mid-Atlantic.
• Mersen Fused Switch Disconnects and Power Electronics Class CC and Class J fused switch disconnects integrating switching functionality with fuse-based protection, plus fuses, surge protection, switching and cooling of power electronics, and laminated bus bars for safe isolation and overcurrent protection. Includes DC protection for EVs and batteries, high speed fuses, and surge and lightning protection and monitoring.
• LEDVANCE/Sylvania LED Lighting Solutions LED lamps and luminaires including LED power supply/drivers, classic and decor lamps, LED luminaires and retrofit kits, hazardous location luminaires, outdoor luminaires, Bluetooth mesh enabled connected luminaires, and Phase EV chargers for commercial, industrial, and hazardous environments.
• Hammond Power Solutions Transformers and Power Quality Custom dry-type transformers and related magnetic products including control and automation, custom products, filters, low voltage distribution, medium voltage distribution, and specialty transformers, plus harmonic filters, dV/dT and sinewave filters, and reactors addressing harmonic distortion, reflected wave voltage, and low power factor.
• Ericson Temporary Power and Lighting Electrical safety products including cordsets, GFCIs, hazardous location products, LED lighting, portable power distribution, pendant stations, retractable cable reels, temporary jobsite lighting, and wire mesh grips for industrial and commercial applications.
• Meltric Switch-Rated Plugs and Receptacles Industrial switch-rated, hazardous duty and multi-pin plugs and receptacles including the world's only UL and CSA switch rated devices. Product lines include switch-rated, high ampacity, multipin, standard duty, DC, self-ejecting, high temperature, hazardous location, power distribution, and cord grips.
• Federal Signal Industrial Signaling and Communication Industrial audible and visual signaling devices and communication systems for plant safety and security, including warnings and mass notification systems, signaling devices, and PA/GA systems and communications.
• Charlotte Wire & Cable Products Specialty electrical wire and cable products including armored cables, building wire, telephone cable, electronic security/alarm cables, European flex, high voltage cables, high-temp/lead wire, instrumentation cables, portable flex cables, thermocouple wires, tray cables, utility wires, and VFD cables.
• Excel XLERATOR Hand Dryers Hand and hair dryers featuring XLERATOR, the first hand dryer to achieve GreenSpec listing, plus XLERATOReco, ThinAir, XLERATORsync, mobile hand hygiene stations, recess kits, wall guards, and XCHANGER for commercial restrooms and food service.
• icotek Cable Entry Systems Innovative systems for cable entry and EMC cable shielding including cable entry frames for cables with connectors, cable entry plates, brush cable pass-through, EMC cable shield clamps, strain relief and cable management, and control panel accessories.
• LS Cable & System USA Power Cables Low and medium-voltage cable solutions including U.S.-made MV-105 power cables for data center applications, oil and gas, commercial, healthcare and hospitality, renewable energy, and automotive.
• Selecta Batteries, Testers, and Electrical Accessories Batteries, battery clips, testers, flashlights, relays, switches, terminals, indicator lights, pilot lights, and packaging kits from multiple manufacturers including Hioki meters, LPS lubricants, Honeywell switches, CRC products, Duracell, Energizer, Rayovac, and 3M electrical products and fasteners.
• Cementex Insulated Safety Tools Double-insulated hand tools and safety products including contractor series kits, insulating rubber goods, interchangeable tools, PPE equipment, PPE accessories, screwdrivers and nutdrivers, specialty tools, sticks and hooks, tool kits, wrenches, pliers, crimpers, and storage/testing equipment.
• Minerallac Electrical Hardware and Fasteners Manufacturer and master distributor of electrical hardware and fasteners under brands Cully, Minerallac Traditional, Black Claw, Impact Staples, and Redmore, including stainless steel hangers, spring steel fasteners, anchors, fasteners, bolts, conduit and cable hangers, strut fittings, and tools.
• Dimplex Electric Heating Solutions Electric fireplaces, electric heating solutions, and outdoor heat products from Glen Dimplex Americas for residential, commercial, and industrial applications.
• Cadet Electric Heaters and Thermostats Electric heating solutions including baseboard heaters, specialty heaters, thermostats, and fan-forced wall heaters, with heat loss calculations, split-shipping, and customer service support.
• Aitken Industrial Heaters and Heating Controllers Industrial heaters including electric infrared heating equipment, unit heaters, controllers, industrial ceiling fans, die heaters, low density heaters, pharmaceutical solutions, quartz infrared heaters, and rail car thawers.
• Midwest Electric Weatherproof Electrical Equipment Weatherproof electrical equipment for commercial and residential construction, outdoor living, recreation and agriculture, including RV park equipment, service entrance, spa panels, switches and disconnects, temporary power, terminal boxes, and transformers.
• Pioneer Power Group Electrical System Studies Electrical system studies and analysis services including arc flash analysis, coordination study, load flow and voltage drop analysis, motor starting analysis, and short circuit study for compliance with NFPA 70E, IEEE, OSHA, and NEC.
• EverLast Industrial and Commercial LED Lighting LED lighting products for commercial and industrial applications.

Quantifiable outcome

• 65+ years serving industrial and commercial markets

Named customers21 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and secondary.

• Hoffman by nVentcoreChannel Partner/ Reseller/ DistributornVent Hoffman offers innovative electrical enclosures that enable safer, more efficient, and more resilient systems for a sustainable, electrified future. Products include industrial enclosures, climate control, datacom solutions, and advanced solutions for hazardous locations.
• MersencoreChannel Partner/ Reseller/ DistributorMersen provides fuses, surge protection, switching and cooling of power electronics, and laminated bus bars. Products address harmonic distortion, power quality, and overcurrent protection including Class CC and Class J fused switch disconnects.
• LEDVANCE (Sylvania)coreChannel Partner/ Reseller/ DistributorLEDVANCE offers LED luminaires, lamps, and LEDVANCE LINK Bluetooth mesh technology for connected lighting solutions including hazardous location luminaires.
• Meltric CorporationcoreChannel Partner/ Reseller/ DistributorMeltric offers complete line of industrial switch-rated, hazardous duty and multi-pin plugs and receptacles, including the world's only UL and CSA switch rated products.
• Hammond Power SolutionscoreChannel Partner/ Reseller/ DistributorHammond Power Solutions manufactures the broadest and most competitive range of custom dry-type transformers and related magnetic products in North America. Products include control transformers, filters, low/medium voltage distribution, and specialty transformers.
• Excel (Hand Dryers)coreChannel Partner/ Reseller/ DistributorExcel manufactures XLERATOR hand dryers, the first hand dryer to achieve GreenSpec listing, along with accessories including speed controls, HEPA filtration, and custom covers.
• Federal SignalcoreChannel Partner/ Reseller/ DistributorFederal Signal provides total solutions for industrial audible and visual signaling devices and communication systems, plant safety and security including warnings, mass notification systems, and PA/GA systems.
• Charlotte Wire & Cable CompanycoreChannel Partner/ Reseller/ DistributorCharlotte Wire & Cable is a specialty electrical wire and cable distributor selling exclusively to electrical distributors, offering armored cables, building wire, VFD cables, thermocouple wires, and tray cables.
• EricsoncoreChannel Partner/ Reseller/ DistributorEricson focuses on electrical safety products, engineering and manufacturing of temporary power and lighting solutions including cordsets, GFCIs, hazardous location products, LED lighting, and portable power distribution.
• icoteksecondaryChannel Partner/ Reseller/ Distributoricotek provides innovative systems for cable entry and EMC cable shielding including brush cable pass-through, cable entry frames, EMC cable clamps, and strain relief products.
• LS Cable & System USAsecondaryChannel Partner/ Reseller/ DistributorLS Cable & System USA provides low and medium-voltage cable solutions for data centers, oil & gas, commercial, healthcare, renewable energy, and automotive applications.
• SelectasecondaryChannel Partner/ Reseller/ DistributorSelecta distributes batteries, battery clips, testers, flashlights, relays, switches, terminals, indicator lights, pilot lights, and packaging kits from multiple manufacturers including Hioki, Honeywell, Duracell, and 3M.
• CementexsecondaryChannel Partner/ Reseller/ DistributorCementex manufactures double-insulated tools and safety related products including contractor series kits, insulating rubber goods, interchangeable tools, PPE, screwdrivers, specialty tools, and wrenches.
• Minerallac CompanysecondaryChannel Partner/ Reseller/ DistributorMinerallac is a third-generation family-owned manufacturer and master distributor of electrical hardware and fasteners including Cully, Minerallac Traditional, Black Claw, Impact Staples, and Redmore brands with 100+ years in business.
• Aitken ProductssecondaryChannel Partner/ Reseller/ DistributorAitken Products manufactures and distributes industrial heaters including electric infrared heating equipment, unit heaters, controllers, ceiling fans, die heaters, and rail car thawers.
• CadetsecondaryChannel Partner/ Reseller/ DistributorCadet provides electric heating solutions including baseboard heaters, specialty heaters, thermostats, and fan-forced wall heaters with free heat loss calculations and split-shipping.
• DimplexsecondaryChannel Partner/ Reseller/ DistributorDimplex is the world leader in electric heating offering residential, commercial and industrial products including electric fireplaces, heating, and outdoor heat solutions.
• Midwest Electric ProductssecondaryChannel Partner/ Reseller/ DistributorMidwest Electric Products manufactures weatherproof electrical equipment for commercial and residential construction, outdoor living, recreation and agriculture including RV park equipment, spa panels, and temporary power.
• Pioneer Power GroupsecondaryChannel Partner/ Reseller/ DistributorPioneer Power Group provides electrical system studies including arc flash analysis, coordination studies, load flow analysis, motor starting analysis, and short circuit studies to comply with NFPA 70E, IEEE, OSHA and NEC requirements.
• EverLast LightingsecondaryChannel Partner/ Reseller/ DistributorEverLast Lighting provides industrial and commercial lighting solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Eoff Electric Supply: Eoff Electric is a regional electrical distributor serving Tennessee and the Mid-South with a similar manufacturer-rep agency heritage and industrial/commercial customer base.
• Rumsey Electric: Rumsey Electric is a Pennsylvania-based electrical distributor and manufacturer's rep serving industrial and commercial customers across the Mid-Atlantic with overlapping manufacturer relationships (lighting, power distribution, controls).
• Schaedler Yesco Distribution: Schaedler Yesco is a Pennsylvania-based full-line electrical distributor serving Mid-Atlantic industrial, commercial, and residential markets with comparable product breadth across lighting, gear, and wire & cable.
• Warshauer Electric Supply: Warshauer is a New Jersey-headquartered independent electrical distributor and lighting specialist serving contractors, industrials, and utilities — direct geographic overlap with Cusick's NJ/PA territory.
• C&E Sales (C & E Electric Sales): C&E Sales is a long-established electrical manufacturer's representative agency serving the Mid-Atlantic and Northeast with a multi-line portfolio of electrical products — the most directly comparable business model and territory to Cusick.
• Gorman Company: Gorman Company is a long-standing electrical manufacturer's representative agency serving the West Coast with a comparable multi-line portfolio of lighting, controls, and electrical products.

Broad incumbents

• Border States Electric: Border States is a large 100% employee-owned electrical distributor serving the Upper Midwest and Mountain regions with comparable industrial, utility, and commercial customer segments.
• Revere Electric Supply: Revere Electric is a Midwest electrical distributor serving industrial, commercial, and contractor markets with comparable lighting, power distribution, and controls manufacturer relationships.
• Van Meter Inc. Van Meter is a large, employee-owned electrical and industrial automation distributor across the Midwest and beyond; broader incumbent comparison for the rep-to-distributor model with multi-line electrical portfolios.

Regional players

• State Electric Supply: State Electric is a regional electrical distributor serving the Mid-Atlantic and Southeast with comparable industrial and commercial customers and similar manufacturer line cards, though not a manufacturer's rep by model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cusick
• Xx.com/cusick_sales
• Facebookfacebook.com/cusickelectrical

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cusick Electrical Sales