Jays Sporting Goods
- Company typePrivate
- Founded1974
- HeadquartersClare, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Jays Sporting Goods firmographics
Firmographics- Name
- Jays Sporting Goods
- Legal name
- Jay's Sporting Goods
- Website
- https://jayssportinggoods.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Jays Sporting Goods industry classification
Industry- Product category
- Outdoor Sporting Goods Retail
- NAICS
- Sporting Goods Retailers (45911)
- akta.pro primary industry
- Outdoor & Adventure Multi-Category Retail (CRAMABAB)
- akta.pro secondary industries
- Full-Line Sporting Goods Superstores (CRAMABAA), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)
Keywords
Where Jays Sporting Goods is headquartered
LocationHeadquarters
- HQ city
- Clare
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Jays Sporting Goods business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Product Sales: Traditional retail revenue through in-store and e-commerce sales of outdoor sporting goods including hunting, fishing, archery, camping, shooting, and footwear products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard retail pricing across all product categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Jays Sporting Goods product offering
Product offeringCore offering
Jay's Sporting Goods is a family-owned outdoor superstore that retails hunting, fishing, archery, shooting, camping, footwear, clothing, and home/cabin products through two large Michigan retail locations and an e-commerce website. The company complements product sales with in-store events and workshops, gift cards, and the Jay's Blade Club knife membership program.
Product overview
Jay's Sporting Goods is a family-owned outdoor retail store operating as a traditional brick-and-mortar and e-commerce retailer. The company offers a diverse portfolio of outdoor recreation products organized into major categories: Archery Equipment (compound bows, crossbows, traditional bows, broadheads, arrows, targets, and accessories), Camping Gear (tents, sleeping bags, lighting, kitchen equipment, packs), Clothing (apparel for men, women, youth, and children), Shooting/Firearms (ammunition, pistols, rifles, shotguns, optics, reloading), Fishing Equipment (rods, reels, lures, baits, terminal tackle, electronics), Footwear (hiking boots, hunting boots, waders), Hunting Gear (treestands, blinds, decoys, game calls), and Home/Cabin products. Additional offerings include gift cards and the Jay's Blade Club membership program. The company operates two 90,000 sq. ft. retail locations in Clare and Gaylord, Michigan, and maintains a full e-commerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- Jay's Blade Club: Exclusive knife membership program - 1 year membership for knife enthusiasts
Products and services
- Archery Equipment Comprehensive range of archery gear including compound bows, crossbows, traditional bows, broadheads, arrows, targets, and accessories for hunting and target shooting.
- Camping Gear Full line of camping essentials including tents, sleeping bags, lighting, camp kitchen equipment, packs and bags, trekking poles, and outdoor furniture.
- Clothing Outdoor apparel for men, women, youth, and infant/toddler including baselayers, tops, bottoms, outerwear, and accessories.
- Shooting and Firearms Extensive selection of ammunition, pistols, rifles, shotguns, airguns, black powder firearms, optics, holsters, reloading supplies, and shooting accessories.
- Fishing Equipment Complete fishing gear including rods, reels, combos, lures, baits, line, terminal tackle, electronics, fish processing tools, marine equipment, waders, and trolling gear.
- Footwear Outdoor footwear including hiking boots, hunting boots, rubber boots, pac boots, sandals, slippers, work boots, waders, socks, and footwear accessories.
- Home and Cabin Outdoor cooking equipment, grills, smokers, fireside cooking, bedding, health and beauty products, toys, kitchen and decor items, and specialty foods.
- Hunting Gear Complete hunting equipment including treestands, blinds, decoys, game calls, hunting packs, scent elimination products, trapping supplies, pet supplies, game cameras, and first aid and survival gear.
- Gift Cards Physical gift cards shipped to any address and e-gift certificates delivered via email for use online or in-store. No expiration date.
- Jay's Blade Club Exclusive 1-year knife membership program offering annual benefits for blade enthusiasts.
- Lures and Baits Extensive selection of fishing lures and baits including soft baits, hard baits, jigs, spinnerbaits, spoons, spinners, and trolling rigs from multiple brands.
- Crossbows and Accessories Complete crossbow offerings including crossbows, bolts, cases, cocking aids, scopes, strings, and cables.
- Compound Bows and Accessories Wide range of compound bows with accessories including arrow rests, arrows, cases, quivers, release aids, sights, stabilizers, and bow strings.
Companies that use Jays Sporting Goods
Customer profileSegments5 records
Ideal customer profiles1 record
Jays Sporting Goods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jays Sporting Goods partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Sitka GearcoreFeatured brand partner displayed prominently on homepage with product showcase including ambient jackets, hoodies, and accessories. Joint marketing and promotional activities.
- YETIcoreFeatured brand partner showcased on homepage for coolers and outdoor gear products.
- St. CroixcoreFeatured brand partner for fishing rods displayed on homepage.
- TACTACAMcoreFeatured brand partner for hunting cameras and accessories on homepage.
- Old Town Canoe CocoreFeatured brand partner for watercraft on homepage.
- DaiwacoreFeatured brand partner for fishing reels on homepage.
- Rolling Hills Food PlotcoreExclusive partnership for food plot and habitat improvement products. Promotional events like Whitetail Weekend with exclusive product discounts.
- HUKminorSponsor partner for Spring Hook-Up fishing sweepstakes promotion.
- LeupoldminorCo-sponsor for Bakcou E-Bike giveaway promotion.
- Michigan DNR Conservation OfficersminorCommunity partnership for Toys for Tots collection program.
Scale indicators3 records
Recent moves9 records
Expansion highlights5 records
Jays Sporting Goods competitors and assessment
Company assessmentDirect peers
- Gander Outdoors: Gander Outdoors is a hunting, fishing, and outdoor recreation retailer operating stores primarily across the Midwest and South. Directly comparable product mix and customer base to Jay's Sporting Goods.
- Scheels: Scheels is a family-owned sporting goods superstore chain with large-format destination stores across the Midwest and West. Closest comparable peer to Jay's by format, family ownership, and regional Midwestern focus.
- Sportsman's Warehouse: Sportsman's Warehouse is a multi-store outdoor retailer focused on hunting, fishing, camping, and shooting. Directly comparable to Jay's on category mix, target customer, and mid-market positioning.
- Field & Stream: Field & Stream is a hunting, fishing, and outdoor retail chain with stores concentrated in the eastern U.S. Directly comparable on hunting/fishing category focus and small-store retail format.
- Cabela's/BPS First Mate Club: Bass Pro's outdoor expo-style events and member programs (Whitetail Weekend, spring fishing events) closely mirror Jay's community-driven workshop and event strategy. Useful comparator for community marketing approach.
Broad incumbents
- REI Co-op: REI is a national outdoor co-op retailer with strong camping, hiking, fishing and apparel assortments. Comparable to Jay's in outdoor and camping categories, but with a broader customer base and stronger e-commerce.
- Dick's Sporting Goods: Dick's Sporting Goods is a national big-box sporting goods retailer. Comparable on hunting, fishing, archery, and outdoor categories, though broader assortment and less specialty/expert focus than Jay's.
- Cabela's: Cabela's, now operating under Bass Pro Shops, is the historical direct competitor in outdoor sporting goods retail. Overlaps with Jay's in hunting, fishing, archery, and firearms product depth and target customer base.
- Bass Pro Shops: Bass Pro Shops (which acquired Cabela's) is the dominant U.S. outdoor superstore chain with massive destination stores. Directly comparable to Jay's in categories (hunting, fishing, camping) and superstore format, but operates at national scale.
- Academy Sports + Outdoors: Academy Sports + Outdoors is a multi-category sporting goods and outdoor retailer across the South and Midwest. Comparable on hunting, fishing, and camping category mix and value-oriented customer positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Jays Sporting Goods social profiles
Digital presenceJays Sporting Goods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jays Sporting Goods leadership team
Management profileNumber of profiles
Jays Sporting Goods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jays Sporting Goods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jays Sporting Goods
What does Jays Sporting Goods do?
Jay's Sporting Goods is a family-owned outdoor superstore that retails hunting, fishing, archery, shooting, camping, footwear, clothing, and home/cabin products through two large Michigan retail locations and an e-commerce website. The company complements product sales with in-store events and workshops, gift cards, and the Jay's Blade Club knife membership program.
Is Jays Sporting Goods a public or private company?
Jays Sporting Goods is a private company. It is classified as family owned and is currently operating.
When was Jays Sporting Goods founded?
Jays Sporting Goods was founded in 1974. It employs 101 to 250 people.
Where is Jays Sporting Goods based?
Jays Sporting Goods is headquartered in Clare, United States, in the North America region.
How does Jays Sporting Goods make money?
One revenue line is on record: retail Product Sales.
Who are Jays Sporting Goods's main competitors?
Direct peers on record are Gander Outdoors, Scheels, Sportsman's Warehouse, Field & Stream and Cabela's/BPS First Mate Club. Broad incumbents are REI Co-op, Dick's Sporting Goods, Cabela's, Bass Pro Shops and Academy Sports + Outdoors.
Does Jays Sporting Goods have an API?
No public API is recorded for Jays Sporting Goods.
What industry is Jays Sporting Goods in?
Jays Sporting Goods's product category is Outdoor Sporting Goods Retail. Its primary akta.pro industry code is CRAMABAB, Outdoor & Adventure Multi-Category Retail, with a secondary code of CRAMABAA, Full-Line Sporting Goods Superstores. Its NAICS code is 45911.