Tactacam
- Company typePrivate
- Founded2013
- HeadquartersCaledonia, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Tactacam firmographics
Firmographics- Name
- Tactacam
- Legal name
- Tactacam, Inc.
- Website
- https://tactacam.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Tactacam industry classification
Industry- Product category
- Cellular Outdoor Cameras
- NAICS
- Other Communications Equipment Manufacturing (33429), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)
- SIC
- Photographic Equipment & Supplies (3861), Communications Equipment, Nec (3669)
- akta.pro primary industry
- Action Cameras & Rugged Cameras (CRACAPAC)
- akta.pro secondary industries
- Residential CCTV & Door/Perimeter Surveillance Packages (HSAHACAH), Action Cameras & Adventure Imaging Retail (CRACAHAD), Video Surveillance (CCTV) Monitoring Services (HSAHAAAE)
Keywords
Where Tactacam is headquartered
LocationHeadquarters
- HQ city
- Caledonia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tactacam business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of cellular trail cameras (REVEAL line), security cameras (DEFEND line), and accessories including solar panels, lithium cartridges, mounts, security boxes, antennas, and apparel. One-time purchase model with varying price points from $3.99 (buckle) to over $200 for camera bundles.
- Data Plans (Recurring): Monthly or annual subscription data plans for cellular connectivity. REVEAL plans range from $5/month (Starter, 250 photos) to $13/month (Pro, unlimited photos). DEFEND plans range from $5/month (Starter) to $19/month (Premium). Xtra premium add-on available for $4-9/month depending on camera count.
- Xtra Premium Add-On: Optional premium subscription add-on providing enhanced features including Hunt Radar AI, enhanced mapping, unlimited HD media, on-demand photos/videos, TactaColor, and multi-shot delivery. Billed monthly per account at $4-9 depending on number of cameras.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | REVEAL Starter Plan - 250 photos/month |
| Subscription | Monthly | REVEAL Intermediate Plan - 500 photos/month |
| Subscription | Monthly | REVEAL Pro Plan - Unlimited photos |
| Subscription | Monthly | REVEAL Xtra Add-On - Premium Features |
| Subscription | Monthly | DEFEND Starter Plan - Basic Security |
| Subscription | Monthly | DEFEND Pro Plan - Enhanced Security |
| Subscription | Monthly | DEFEND Premium Plan - Full Security |
| Subscription | Monthly | DEFEND Plus Add-On |
| Unit Pricing | Pay-as-you-go | REVEAL Ultra Camera |
| Unit Pricing | Pay-as-you-go | REVEAL PRO 3.0 Camera |
| Unit Pricing | Pay-as-you-go | DEFEND 360 Camera |
| Unit Pricing | Pay-as-you-go | REVEAL Folding Solar Panel |
| Unit Pricing | Pay-as-you-go | REVEAL Battery Belt |
| Unit Pricing | Pay-as-you-go | REVEAL Solar Panel |
| Unit Pricing | Pay-as-you-go | REVEAL Lithium Cartridge |
| Unit Pricing | Pay-as-you-go | REVEAL Tree Mount |
| Subscription | Annual | Habitat IQ Land Assessment |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Tactacam product offering
Product offeringCore offering
Tactacam designs, manufactures, and sells 4G LTE cellular-connected outdoor cameras and accessories under its REVEAL (hunting trail cameras) and DEFEND (security cameras) product lines. The cameras transmit photos and video to mobile apps without requiring Wi-Fi, paired with monthly cellular data subscriptions. Supporting products include solar panels, lithium battery cartridges, mounts, security boxes, the Habitat IQ land assessment tool, and the XTRA premium app add-on featuring AI-powered Hunt Radar and TactaColor nighttime photo colorization.
Product overview
Tactacam is a manufacturer of advanced cellular cameras serving two distinct markets: REVEAL cellular trail cameras for hunting and wildlife scouting, and DEFEND cellular security cameras for property surveillance. The REVEAL lineup includes models REVEAL Ultra, REVEAL Pro 3.0, REVEAL X 3.0, REVEAL X 2.0, REVEAL X Pro, and REVEAL XB, all transmitting via 4G LTE cellular networks to the REVEAL mobile app and web portal. The DEFEND line includes the pan-tilt-zoom DEFEND 360 and the standard DEFEND Cam, both operating cellularly without Wi-Fi and paired with the DEFEND app. Supporting the camera lines are data subscription plans (REVEAL and DEFEND each with Starter, Intermediate/Pro, and Premium tiers), the XTRA premium app add-on offering Hunt Radar AI-powered deer activity predictions and TactaColor image colorization, and the Habitat IQ land assessment tool. Accessories include solar panels, lithium battery cartridges, security boxes, mounts, and straps. Tactacam also operates a Pro Program with professional discounts, a TactaTeam ambassador community, and a conservation partnership program. The company is headquartered in Decorah, Iowa.
Differentiator
Problem solved
Functional benefit
Brands
- REVEAL: Cellular trail cameras for hunting and wildlife scouting
- DEFEND
- Habitat IQ
- ScrapeFix
Products and services
- REVEAL Cellular Trail Cameras Flagship line of 4G LTE cellular trail cameras for hunting and wildlife scouting, transmitting photos and videos to the REVEAL mobile app without Wi-Fi. Includes models REVEAL Ultra, REVEAL Pro 3.0, REVEAL X 3.0, REVEAL X 2.0, REVEAL X Pro, and REVEAL XB.
- REVEAL Ultra Cellular Trail Camera Premier cellular trail camera and Tactacam's most feature-rich REVEAL model, launched in 2025 at $139.99. Recognized by Field & Stream as Best Overall Cellular Trail Camera of 2025.
- DEFEND 360 Cellular Security Camera 360-degree pan-tilt-zoom cellular security camera with 4K photo resolution, 1080p video recording, 75ft detection range, built-in night vision, solar panel and rechargeable battery, and weatherproof IP65 housing. Operates on 4G LTE cellular networks without Wi-Fi. Priced at $199.99.
- DEFEND Cellular Security Cameras Line of battery-powered 4G LTE cellular security cameras for off-grid monitoring of homes, properties, farms, construction sites, boats, and RVs. No Wi-Fi or wall power required. Includes DEFEND Cam offered as single unit or 2-pack bundle.
- REVEAL App Mobile application for iOS and Android that connects to REVEAL cellular trail cameras. Enables photo viewing, gallery management, camera settings adjustment, enhanced mapping, and Hunt Radar predictions. Available alongside a web portal at account.revealcellcam.com.
- DEFEND App Mobile application for iOS and Android that connects to DEFEND cellular security cameras. Features live view, motion detection alerts, gallery management, camera sharing, and smart home dashboard integration. Available alongside a web portal at account.defendcellcam.com.
- Habitat IQ Hunting land assessment and property management tool that analyzes terrain, cover, travel routes, water sources, and human pressure to identify high-probability deer bedding and travel areas, optimize stand placement, and recommend habitat improvements. Priced at $49.99 per property for the first year.
- REVEAL XTRA Premium add-on upgrade inside the REVEAL app that bundles Hunt Radar AI-powered deer activity predictions, enhanced mapping with property boundaries and offline maps, unlimited HD photo and video downloads, on-demand photo and video requests, TactaColor colorized nighttime photos, and multi-shot delivery. Priced at $4-9/month based on camera count.
- REVEAL Data Plans Three subscription tiers for REVEAL trail cameras: Starter Plan at $5/month (250 photos, $55/year), Intermediate Plan at $8/month (500 photos, $85/year), and Pro Plan at $13/month (unlimited photos, $120/year). Additional cameras billed per plan.
- DEFEND Data Plans Three subscription tiers for DEFEND cameras: Starter Plan at $5/month (3 live view sessions, 60-day cloud storage), Pro Plan at $13/month (5 live view sessions), and Premium Plan at $19/month (unlimited live view, 1-year cloud storage, covers unlimited cameras). PLUS add-on at $9/month adds HD downloads and on-demand media.
- REVEAL Hunt Accessories Accessories for REVEAL trail cameras organized into three categories: Mounts & Straps (tree mount, T-post mount, buckle, adjustable camera stake), Power Management (solar panel, folding solar panel, lithium cartridge, lithium multi-charger, battery tray, battery belt, armored solar cable), and Protection (security box, no trespassing signs, extended range antenna, gen 1 antenna).
- DEFEND Security Accessories Accessories for DEFEND cameras including solar panel, rechargeable battery, SD card, and No Trespassing sign 3-pack. Sold through defendcellcam.com and retail partners.
- Tactacam Apparel Branded clothing and accessories including t-shirts, sweatshirts, hoodies, long-sleeve shirts, flannel shirts, hats, trucker caps, beanies, and youth apparel. Sold at tactacam.com.
Quantifiable outcome
- Hunt Radar analyzes billions of actual deer photos to predict peak activity days up to 10 days out
- +3 more outcomes
Companies that use Tactacam
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
Tactacam technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
Tactacam partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Conservation Wildlife Fund (CWFT)coreConservation partner receiving support from TactaTeam volunteers and financial contributions. TactaTeam representatives man hundreds of fundraising events annually for CWFT and other conservation organizations.
- Delta WaterfowlcoreMajor conservation partner receiving volunteer support and donations from Tactacam. Part of network of conservation organizations supported through TactaTeam program.
- Mule Deer Foundation (MDF)core35th anniversary partner with Tactacam sponsorship. Conservation organization dedicated to mule deer habitat conservation receiving financial and volunteer support.
- Minnesota Deer Hunters Association (MDHA)coreConservation partner supported through TactaTeam volunteer events and financial contributions from Tactacam.
- National Deer Association (NDA)coreConservation partner receiving support from TactaTeam volunteers and Tactacam's conservation giving back program.
- National Wild Turkey Federation (NWTF)coreMajor conservation partner supported by TactaTeam volunteers and financial contributions for wild turkey conservation efforts.
- Quail ForeverminorConservation organization partner focused on quail habitat preservation receiving TactaTeam volunteer support.
- Rocky Mountain Elk Foundation (RMEF)coreElk conservation partner supported through TactaTeam events and financial contributions from Tactacam's conservation program.
- Safari Club International (SCI)minorConservation partner receiving support from Tactacam's conservation giving back initiatives and TactaTeam volunteers.
- Wildlife for Everyone (WTU)minorConservation organization partner supported through TactaTeam volunteer efforts.
- Wildlife Watchers United (WWA)minorConservation organization partner in Tactacam's network of conservation giving back partners.
- Whitetails UnlimitedcoreREVEAL by Tactacam is a national sponsor of Whitetails Unlimited. Tactacam also became a national sponsor of ScrapeFix products with Whitetails Unlimited.
- ExpertVoicecorePartnership platform providing exclusive discounts for outdoor professionals, military, first responders, government agencies, and nonprofits on Tactacam products.
- Academy SportscoreMajor retail partner offering DEFEND security cameras and accessories in Academy Sports stores.
- Bass Pro ShopscorePrimary retail partner for Tactacam products including DEFEND security cameras, sold at Bass Pro Shops locations.
- CabelascoreRetail partner for DEFEND security cameras and Tactacam hunting products available at Cabelas stores.
- Farm HomeminorRegional retail partner for DEFEND security camera products.
- Farm KingminorRegional agricultural retailer partner for DEFEND security camera products.
- Herd 360minorRetail partner for DEFEND security camera products available at Herd 360 locations.
- KalkomeyminorJoint marketing partnership for hunter education. Tactacam sponsors Kalkomey Hunter's Education Giveaway, offering free trail cameras to course completers.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Tactacam competitors and assessment
Company assessmentEmerging players
- Eufy (Anker Innovations): Eufy offers affordable wireless and battery-powered security cameras with local storage, competing in the off-grid property surveillance segment similar to DEFEND. Anker-backed with strong hardware economics and growing market share.
Broad incumbents
- Arlo Technologies: Arlo is a publicly traded wireless home security camera company with subscription services. Comparable to DEFEND for off-grid and property security use cases, though Arlo primarily targets connected home Wi-Fi users.
- Ring (Amazon): Ring is the dominant smart home/doorbell security camera brand owned by Amazon, with massive R&D and ecosystem leverage. Comparable to DEFEND as a home and property security camera competitor, though Ring focuses on Wi-Fi connected rather than cellular off-grid.
- GoPro: GoPro is the leading action camera brand for outdoor and adventure use. Comparable to Tactacam's heritage action camera roots and outdoor enthusiast customer base, though GoPro focuses on wearable video capture rather than cellular scouting.
- Garmin: Garmin is a major outdoor technology company with GPS, wearable, and camera products for hunters and outdoor enthusiasts. Comparable as a broader outdoor tech incumbent that could expand into cellular trail cameras.
Direct peers
- Bushnell: Bushnell is the legacy leader in hunting and outdoor optics/trail cameras with deep retail distribution. Directly comparable to Tactacam's REVEAL line as both target hunters with cellular and standard trail cameras through sporting goods retailers.
- Moultrie: Moultrie is a long-established trail camera and game feeder brand serving hunters and wildlife managers. Comparable to Tactacam's REVEAL and ScrapeFix product lines through shared hunting-focused customer base and retail channels.
- Browning Trail Cameras: Browning Trail Cameras produces cellular and standard scouting cameras targeted at hunters. Directly comparable to REVEAL line in product category, retail placement, and customer segment.
- Reconyx: Reconyx manufactures professional-grade cellular and standard trail cameras widely used in wildlife research and hunting. Directly comparable to REVEAL as a specialized trail camera maker focused on durability and trigger speed.
- Spypoint: Spypoint specializes in cellular trail cameras with subscription-based photo transmission, the closest direct competitor to Tactacam's REVEAL line. Both target hunters with 4G LTE cameras, data plans, and mobile app ecosystems.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tactacam social profiles
Digital presenceTactacam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tactacam leadership team
Management profileNumber of profiles
Profiles2 records
Tactacam subsidiaries and ownership
Company hierarchySubsidiaries4 records
Tactacam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tactacam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tactacam
What does Tactacam do?
Tactacam designs, manufactures, and sells 4G LTE cellular-connected outdoor cameras and accessories under its REVEAL (hunting trail cameras) and DEFEND (security cameras) product lines. The cameras transmit photos and video to mobile apps without requiring Wi-Fi, paired with monthly cellular data subscriptions. Supporting products include solar panels, lithium battery cartridges, mounts, security boxes, the Habitat IQ land assessment tool, and the XTRA premium app add-on featuring AI-powered Hunt Radar and TactaColor nighttime photo colorization.
Is Tactacam a public or private company?
Tactacam is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tactacam founded?
Tactacam was founded in 2013. It employs 501 to 1,000 people.
Where is Tactacam based?
Tactacam is headquartered in Caledonia, United States, in the North America region.
How does Tactacam make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are data Plans (Recurring) and xtra Premium Add-On.
Who are Tactacam's main competitors?
Eufy (Anker Innovations) is listed as an emerging player. Broad incumbents are Arlo Technologies, Ring (Amazon), GoPro and Garmin. Direct peers are Bushnell, Moultrie, Browning Trail Cameras, Reconyx and Spypoint.
Does Tactacam have an API?
No public API is recorded for Tactacam.
What industry is Tactacam in?
Tactacam's product category is Cellular Outdoor Cameras. Its primary akta.pro industry code is CRACAPAC, Action Cameras & Rugged Cameras, with a secondary code of HSAHACAH, Residential CCTV & Door/Perimeter Surveillance Packages. Its NAICS code is 33429 and its SIC code is 3861.