Lastik Park

What Lastik Park does

LastikPark is Turkey's largest multi-brand tire retail chain, operating as a brand of Tatko Lastik Sanayi Ticaret A.Ş. — a Turkish tire industry company with 99 years of heritage. Founded in 2010 and headquartered in Kadıköy, Istanbul, LastikPark aggregates 16 international and domestic tire brands (Michelin, Pirelli, Goodyear, Bridgestone, Continental, Hankook, Kumho, Lassa, BKT, Sentury, Delinte, Unique, Riken, BFGoodrich, Waterfall, and Crosswind) under a single retail platform and distributes them through a network of 500+ authorized dealers (bayiler) spanning all 81 provinces of Turkey. The company does not develop proprietary technology products; its core function is dealer network management, multi-brand cataloging, and campaign orchestration. Revenue is generated primarily through tire resale to individual consumers via the dealer network, supplemented in December 2025 by LastikPark Extra — a new automotive service concept piloted in Antalya and Kütahya offering oil changes, brake service, alignment, A/C recharge, and periodic maintenance.

The business model combines franchise distribution with event-driven GTM. Pricing is transactional per-tire, with public price transparency limited to seasonal promotional campaigns. LastikPark runs joint campaigns with major tire brands, three Turkish banks (Yapı Kredi World, Garanti Bonus, İş Bankası Maximum) for installment plans, and fuel and retail partners (Opet, Shell, Migros) for bundled rewards. The customer base is overwhelmingly consumer (individual vehicle owners), with secondary exposure to fleet operators and the dealer network itself. Digital infrastructure is limited to a public website with dealer locator, a B2B dealer portal, a WhatsApp support line, and a YouTube educational series; no proprietary AI, mobile app, or e-commerce transaction platform is in evidence. The 101–250 corporate headcount supports franchise operations and central campaign management rather than direct retail labor.

Name

Lastik Park

Legal name

Tatko Lastik Sanayi Ticaret A.Ş.

Website

https://lastikpark.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

LastikPark is Turkey's largest multi-brand tire retail chain, distributing 16 international and domestic tire brands (Michelin, Pirelli, Goodyear, etc.) through 500+ authorized dealers across all 81 provinces. Founded in 2010 as a Tatko Lastik brand, it serves individual vehicle owners and recently expanded into automotive services via LastikPark Extra.

Ownership category

akta.pro rank

Product category

Tire Retail and Automotive Services

NAICS

Tire Dealers (44134), Tire and Tube Merchant Wholesalers (42313)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Multi-brand tire retail
• Tire sales and fitting
• Automotive maintenance services
• Tire dealer network
• Wheel alignment and balancing

Headquarters

HQ city

Kadikoy

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Tire Retail Sales: LastikPark generates revenue primarily through the sale of tires across multiple international and domestic brands. Customers purchase tires through authorized dealers or directly at physical store locations. The company offers installment payment options through bank partnerships (YapıKredi World, Garanti Bonus, İş Bankası Maximum, Axess, etc.).
2. Automotive Service & Maintenance: Through the LastikPark Extra concept, the company provides automotive services including tire fitting/replacement, wheel alignment, oil and filter changes, air conditioning recharge, balancing, brake disc and shock absorber replacement, and periodic maintenance — expanding revenue beyond pure tire product sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

LastikPark is Turkey's largest multi-brand tire retail chain, operated under Tatko Lastik Sanayi Ticaret A.Ş. The company aggregates 16+ international and domestic tire brands (Michelin, Pirelli, Goodyear, Hankook, Bridgestone, Continental, Kumho, Lassa, BKT, Sentury, Delinte, Unique, etc.) and sells them through a franchise dealer network of 500+ authorized bayiler across all 81 provinces of Turkey, complemented by tire fitting, wheel alignment, balancing, and broader automotive maintenance services under the LastikPark Extra concept.

Product overview

LastikPark is Turkey's largest multi-brand tire retail chain operated by Tatko Lastik San. Tic. A.Ş. The core offering is the LastikPark Platform—a marketplace connecting consumers with 500+ authorized dealers across Turkey's 81 provinces, selling tires from 16 international and domestic brands including Michelin, Pirelli, Goodyear, Hankook, Bridgestone, Kumho, Continental, and others. The company recently expanded with LastikPark Extra (launched December 2025), an automotive service concept offering comprehensive vehicle maintenance beyond tire sales, including front-end alignment, oil changes, brake service, and periodic maintenance. The portfolio also includes LastikPark Performans (performance-focused offerings) and LastikPark Basketbolda (basketball sponsorship initiative).

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Brand Tire Retail Retail sale of tires from 16+ international and domestic brands (Michelin, Pirelli, Goodyear, Hankook, Bridgestone, Continental, Kumho, Lassa, BKT, Sentury, Delinte, Unique, BFGoodrich, Riken, Waterfall, Crosswind) through 500+ authorized dealers across Turkey, targeting individual vehicle owners seeking multi-brand selection in one location.
• LastikPark Extra Automotive Services Comprehensive vehicle maintenance service concept offering tire sales/replacement, wheel and battery services, front-end alignment, oil and filter changes, AC gas refills, wheel balancing, brake disc and shock absorber replacement, and periodic maintenance, initially launched in Antalya and Kütahya for individual vehicle owners.
• Tire Fitting and Installation Services Professional tire fitting, replacement, and wheel balancing services provided at all 500+ authorized LastikPark dealers across Turkey, including expert guidance on tire selection, mounting, and post-installation checks (e.g., valve stem inspection).

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core, major and minor.

• Tatko Lastik Sanayi Ticaret A.Ş.coreStrategic or Co-development PartnerLastikPark is a brand owned by Tatko Lastik Sanayi Ticaret A.Ş., a company with 99 years of heritage in the Turkish tire industry. Tatko provides the brand backing, corporate governance, supplier relationships, and operational framework for the LastikPark franchise network.
• MichelincoreGTM or Marketing PartnerMichelin is a key brand partner featured prominently on LastikPark's homepage and brands page. Multiple seasonal campaigns (Michelin summer, winter, and promotional campaigns) are run jointly, offering installment plans through YapıKredi World (9 installments) and fuel points through Opet.
• PirellicoreGTM or Marketing PartnerPirelli is a featured brand on LastikPark with regular seasonal campaigns (Pirelli Summer, Winter campaigns) offering Shell Pratik Cards as rewards for tire purchases. Multiple campaign cycles documented from 2021 through 2026.
• GoodyearmajorGTM or Marketing PartnerGoodyear is featured on LastikPark's brands page. Joint campaigns such as Migros At Sepete (Goodyear tire purchases qualifying for Migros digital shopping codes) have been run through the LastikPark dealer network.
• BridgestonemajorGTM or Marketing PartnerBridgestone is listed among the brands available at LastikPark dealers, alongside other international brands.
• HankookmajorGTM or Marketing PartnerHankook is a key brand partner with multiple joint campaigns documented. Campaign offerings have included electric vehicle tire promotions (Hankook iON, Ventus S1 evo3 EV) with charging vouchers (1,500 TL), and digital shopping codes for summer/all-season tires.
• KumhomajorGTM or Marketing PartnerKumho is featured on the LastikPark brands page with active promotional campaigns including 30-day customer satisfaction guarantee and 100-day road damage warranty on Kumho PS72 and other models.
• LassamajorGTM or Marketing PartnerLassa is a domestic Turkish tire brand featured on LastikPark's brands page, representing the company's commitment to offering both international and local tire brands.
• BKT (Balkrishna Tyres)minorGTM or Marketing PartnerBKT is listed as a brand on LastikPark's brands page. A past joint campaign (BKT Bisiklet Kampanyası, Jan 2021) offered a Salcano mountain bicycle with purchase of 2 BKT Radial Tractor tires 20" and above.
• ContinentalmajorGTM or Marketing PartnerContinental is listed among the international tire brands available at LastikPark dealers.
• SenturymajorGTM or Marketing PartnerSentury is prominently featured as a brand partner with dedicated news articles on LastikPark's website highlighting Sentury's modern manufacturing technology, environmental sustainability, and suitability for passenger and SUV vehicles.
• DelintemajorGTM or Marketing PartnerDelinte is featured with dedicated news articles promoting its Dynamx Sport 2 summer tire lineup, emphasizing wet/dry grip, water drainage, wide contact patch, and high-speed stability.
• UniquemajorGTM or Marketing PartnerUnique is featured as a brand partner with its all-season tire lineup promoted on LastikPark's news section, emphasizing wet/dry braking performance, directional tread design, year-round flexibility, and quiet driving comfort.
• Yapı Kredi Bank (World Card)coreGTM or Marketing PartnerYapı Kredi World card holders benefit from exclusive installment plans (9 installments) on Michelin tire purchases at LastikPark dealers, with campaigns documented across multiple years.
• Garanti BBVA (Bonus Card)coreGTM or Marketing PartnerGaranti BBVA Bonus card holders receive exclusive installment plans (8 installments) and bonus cashback (300 TL Bonus on 3,000 TL+ purchases) on tire and automotive maintenance purchases at LastikPark.
• İş Bankası (Maximum Card)coreGTM or Marketing Partnerİş Bankası Maximum, Maximiles, and Privia card holders benefit from exclusive installment offers and MaxiPuan rewards (up to 750 TL on 10,000 TL+ purchases) at participating LastikPark dealers.
• OpetmajorGTM or Marketing PartnerOpet provides fuel point rewards as part of Michelin campaign promotions at LastikPark. Fuel points (Opet Yakıt Puanları) are awarded based on tire inch category (ranging from 1,000 TL to 2,000 TL value) and redeemable at Opet stations for petrol and diesel.
• ShellmajorGTM or Marketing PartnerShell Pratik Card rewards are offered as incentives in Pirelli campaign promotions at LastikPark, with documented campaigns from 2023-2025 offering 1,200-1,500 TL Shell Pratik Cards upon tire purchase and campaign registration.
• MigrosminorGTM or Marketing PartnerMigros digital shopping codes were offered as rewards in joint Goodyear-Migros-LastikPark campaigns ('Migros At Sepete' campaigns in 2021-2022), with code values of 472 TL (17"), 708 TL (18"), and 944 TL (19-22").

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Blackcircles: Blackcircles is a UK online tire retailer that aggregates multiple brands and routes fulfillment through a national installer network. It is a direct conceptual peer as a multi-brand tire aggregator competing on selection and convenience rather than proprietary brands.
• Tire Rack: Tire Rack is a leading US online multi-brand tire distributor with deep consumer-education content (test results, fit guides) and a national installer partner network. Its content-led, multi-brand model mirrors LastikPark's Lastik Rehberi plus 500+ dealer dispatch approach.
• Speedy: Speedy is a large French auto-service franchise network offering tires, alignment, brakes, and periodic maintenance under a unified brand. Its franchise-dealer distribution approach and broadening beyond pure tire sales into general maintenance closely tracks LastikPark's current strategic positioning.
• Discount Tire: Discount Tire is the largest independent multi-brand tire retailer in the US with 1,100+ stores, selling tires from virtually every major manufacturer. Its scale-driven multi-brand retail model is the most direct global analog to LastikPark's claimed leadership position in Turkey.
• Kwik-Fit: Kwik-Fit is one of Europe's largest tire-fit and auto-service chains with hundreds of centers selling multiple premium tire brands and offering alignment, brakes, and MOT services. It mirrors LastikPark's combination of multi-brand tire retail and integrated auto-care services across a national footprint.
• Point S: Point S is the world's largest independent tire and auto-service franchise, operating a multi-brand dealer network across 40+ countries. It is the closest international analog to LastikPark's model of aggregating premium tire brands under one retail/service banner via independent dealers.
• First Stop: First Stop is a European multi-brand tire and auto-service franchise network owned by Bridgestone, selling premium and mid-tier tire brands through independent dealers. Its franchise aggregator model and partnership-driven brand relationships parallel LastikPark's positioning.
• Euromaster: Euromaster is a Michelin-owned European tire retail and auto-service franchise network with thousands of centers selling Michelin and competing brands plus fitting/maintenance services. Its multi-brand tire + maintenance franchise model parallels LastikPark's flagship retail plus LastikPark Extra concept.

Others

• Tatko Lastik (parent): Tatko Lastik is the 99-year-old Turkish tire distributor that owns and backs the LastikPark brand. It is the corporate parent and structural sponsor that provides LastikPark its supply relationships and trust equity — not a competitor but the ultimate controlling entity.
• Lassa (Brisa): Brisa is the manufacturer of Lassa tires and one of Turkey's largest domestic tire producers, supplying LastikPark dealers. It is an ecosystem participant — both a brand partner and a potential vertical competitor if it expands its own dealer footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lastikparktr
• LinkedInlinkedin.com/company/lastik-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lastik Park