Overstone Park

What Overstone Park does

Overstone Park is a privately held UK golf and leisure resort operated by Overstone Park Ltd from a 193-acre site in Billing Lane, Overstone, Northampton, approximately six miles from Northampton town centre with M1 junction 15 access. The resort's core asset is an 18-hole championship golf course designed by Donald Steel and opened in 1992, accompanied by a pro shop offering custom fitting and equipment from Titleist, Srixon, Wilson, Under Armour, Calvin Klein, and Island Green. The leisure vertical includes a health club with cardio equipment, free weights, group exercise studios, a 17.5-metre pool, sauna, steam room, and jacuzzi, supported by personal training and a class schedule covering Pilates, yoga, HIIT, spin, and aqua formats.

The business operates four primary revenue streams: recurring golf and leisure memberships, transactional green fees and F&B covers, episodic weddings and private functions for up to 200 guests, and capital-receipt sales of 115 on-site second-home lodges (Lakeside, Turret, Roundel & Crescent, and the Mansion, plus a newly refurbished Woodlands View development). Pricing for individual golf memberships starts at £68.50 per month and corporate memberships from £275 per person per annum, with mid-week green fees of £45 for 18 holes rising to £55 at weekends and twilight rates from £25. Dining is delivered across the Terrace Restaurant, Clubhouse Bar, Cedars Bar, and a Sunday carvery. The go-to-market is sales-led, relying on the company's website, phone enquiries, walk-ins, and direct corporate outreach by the Club Manager, with self-serve booking via BRS Golf and Legend Online platforms. Technology is entirely third-party; no proprietary platform, AI capability, or API surface exists. The company has no disclosed parent, subsidiaries, funding history, or M&A activity, and its ownership structure is not publicly stated.

Name

Overstone Park

Legal name

Overstone Park Ltd

Website

https://overstonepark.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Overstone Park Ltd is a privately held UK golf and leisure resort on a 193-acre Northamptonshire site, serving regional individual golfers, corporate clients, leisure members, wedding and function customers, and lodge buyers with an 18-hole course, health club, dining venues, and 115 second-home lodges.

Ownership category

akta.pro rank

Product category

Golf & Leisure Resort

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Luxury Golf Resorts (THAGACAH)

Keywords

• Golf resort services
• Leisure club memberships
• Wedding venue hosting
• Second home lodges
• Fitness center facilities

Headquarters

HQ city

Northampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Golf Membership Subscriptions: Monthly golf club membership fees starting from £68.50 per person per month, providing priority booking, competition entry, and CONGU handicap access.
2. Corporate Golf Memberships: Bespoke corporate golf packages starting from £275.00 per person per annum, including priority course access and conferencing facilities.
3. Green Fees: Visitor green fees for 18-hole and 9-hole golf play, ranging from £25-£55 depending on day and time.
4. Leisure/Gym Memberships: Gym and leisure membership packages with benefits including fitness assessments, class access, and discounts on food and beverage.
5. Food and Beverage: Restaurant, bar, and carvery dining services generating revenue from daily covers and events.
6. Lodge Sales/Rental: 115 second home lodges available for purchase in lakeside, golf course, woodland, and turret locations around the resort.
7. Events and Weddings: Wedding ceremonies (up to 80 guests), wedding breakfasts (up to 100), evening parties (up to 150), and general function hire for various occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Overstone Park operates an integrated golf and leisure resort offering an 18-hole championship golf course (designed by Donald Steel, opened 1992) with memberships, green fees, coaching and a pro shop, alongside a luxury health club with gym, 17.5m pool, sauna, steam room, jacuzzi and fitness classes. The resort also runs three dining venues and a Sunday carvery, sells 115 on-site second-home lodges, and hosts weddings and private events for up to 200 guests on its 193-acre Northamptonshire estate.

Product overview

Overstone Park is a golf and leisure resort offering an integrated portfolio of recreational services. The core offering comprises an 18-hole championship golf course with associated memberships, professional coaching, and a pro shop; a luxury health club with gym, pool, sauna, steam room, jacuzzi, and fitness classes; multiple dining venues including the Terrace Restaurant, Clubhouse Bar, and Cedars Bar; and 115 second-home lodges in lakeside, woodland, and golf course settings. The resort also hosts weddings and events for up to 200 guests, with dedicated function spaces and coordination services. Golf memberships, leisure memberships, corporate packages, and lodge ownership represent the primary revenue streams, with day visitor green fees and food & beverage completing the service portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course An 18-hole championship golf course designed by Donald Steel and opened in 1992, set within 193 acres of manicured Victorian parkland in rural Northamptonshire, used for recreational and competitive play.
• Golf Club Membership Individual golf membership from £68.50 per person per month, including 14-day advance online booking, worldwide golf insurance, CONGU handicap, and club competition access.
• Corporate Golf Membership Bespoke corporate golf packages from £275 per person per annum, offering priority course access, full use of the Woodlands suite for conferencing, and sponsorship opportunities for businesses.
• Green Fees Visitor green fees for 18-hole and 9-hole play, with mid-week 18-hole rates from £45, weekend rates from £55, twilight rates from £25, and junior rates from £15.
• Golf Professional Coaching Professional golf coaching and instruction delivered by Head Club Professional Brian Mudge and Harrison Woan, using the '3 R's' coaching methodology, including individual lessons and junior programmes.
• Junior Golf Programme Junior golf development programme covering coaching, practice, school outreach, and volunteer initiatives to make golf accessible to local children.
• Golf Shop Pro shop stocking men's and ladies' clothing from Under Armour, Calvin Klein, and Island Green, plus Titleist and Srixon golf balls, and Srixon and Wilson custom-fitting services.
• Gym and Leisure Membership Leisure club membership with initial fitness assessment, gym induction, tailored fitness programmes, 7-day advance class booking, 10% food and beverage discount, and free tennis court access.
• Luxury Gym and Pool Facilities Multi-purpose health club with cardio equipment, strength machines, free weights, 17.5m deck-level pool, steam room, sauna, and jacuzzi with panoramic golf course views.
• Personal Training Bespoke 1-to-1 personal training with dietary and nutritional advice, targeted workouts, and regular fitness assessments, with trainers specialising in weightlifting, yoga, and boxercise.
• Fitness Classes Group exercise classes including Reebok Step, Pilates, Yoga, HIIT, Kettlebells, BoxFit, Tai Chi, Aqua, Studio Cycle, and Aqua Zumba.
• Teen Gym Supervised gym sessions for 12-16 year olds at £4 per child with full use of CV equipment, free under family leisure membership.
• Terrace Restaurant Formal dining restaurant on the upper level with balcony seating and panoramic golf course views, serving a seasonally changing locally sourced menu.
• Clubhouse Bar Casual informal bar open to members and the public, with panoramic golf course views, full food menu, and sport on two televisions.
• Cedars Bar Contemporary informal bar and dining venue on the lower ground floor with panoramic golf course views and patio, available for private hire as a function or meeting room.
• Sunday Carvery Sunday carvery with choice of three meats and a vegetarian option, priced from £8 for one course with 2 and 3 course options available.
• Second Home Lodges 115 second home lodges for purchase across lakeside, golf course, woodland, and turret locations, comprising Lakeside Lodges (31), Turret Lodges (12), Roundel & Crescent Lodges (71), and The Mansion (1 prestige 4-bedroom unit).
• Woodlands View Luxury Lodges Premium terraced development of four newly refurbished 3-bedroom lodges in the Woodlands View area, designed for luxury second-home living.
• Wedding and Event Venue Event venue set in 193 acres of Victorian parkland, licensed for up to 80 ceremony guests, 100 for wedding breakfast, 150 for evening parties, with catering capacity up to 200 guests and dedicated coordination services for weddings, christenings, birthdays, anniversaries, and celebrations of life.

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• TriadminorOthersWebsite design and hosting partner responsible for the Overstone Park website creation and maintenance.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Hand Picked Hotels: Collection of luxury country house hotels and resorts across the UK. Comparable at the premium wedding, F&B, and leisure segment though with broader geographic spread and less golf-focused positioning.

Direct peers

• Whittlebury Park Hotel & Spa: Northamptonshire-based golf, spa, and conference resort. Directly comparable as a regionally-positioned integrated golf resort offering memberships, F&B, weddings, and lodging to a similar corporate and leisure clientele.
• The Warwickshire Golf & Country Club: Midlands-based golf and country club offering 36 holes, leisure facilities, weddings, and corporate events. Comparable membership tiers and event capacity to Overstone Park.
• Hellidon Lakes Golf & Spa Hotel: Midlands golf resort with 18-hole course, leisure club, spa, hotel rooms, and weddings. Direct competitor for corporate golf, leisure memberships, and wedding business in a similar geographic catchment.
• Staverton Park Hotel, Golf & Spa: Northamptonshire golf resort with 18-hole course, leisure facilities, and hotel offering comparable membership, F&B, and event services. Closest geographic direct competitor.
• Belton Woods Hotel, Spa & Golf Resort: East Midlands golf resort with multiple courses, leisure club, weddings, and corporate conferences. Demonstrates the integrated golf resort model at slightly larger scale, useful benchmark for premium pricing.

Broad incumbents

• QHotels: UK portfolio of 17 golf and spa resorts including several in the Midlands. Broad incumbent offering integrated golf, leisure, weddings, and corporate hospitality at multi-site scale — represents competitive and consolidator benchmark.
• David Lloyd Leisure: UK's largest premium health club operator with racquets, fitness, and family leisure. Comparable on the leisure/gym membership side and represents a competitive threat for household leisure spend.
• De Vere Hotels & Resorts: Established UK country house hotel and resort portfolio with golf courses, leisure, and extensive wedding/event infrastructure. Comparable product mix but operates at significantly larger portfolio scale.
• Forest of Arden Marriott Hotel & Country Club: Midlands golf resort under a major hotel brand with championship course, leisure, and conference facilities. Comparable premium positioning and corporate golf market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=olwkPxuI5Hs&t=8s
• Xx.com/OverstonePark
• Facebookfacebook.com/overstoneparkltd
• LinkedInlinkedin.com/company/overstone-park-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Overstone Park