Triad
Triad, the B2B platform of Level Education Group, delivers exam prep, continuing education, and workforce development across 12 brands to behavioral health, nursing, and university customers.
- Company typePrivate
- Founded1976
- HeadquartersCoeur D'alene, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Triad does
Triad operates the B2B platform of Level Education Group, delivering exam preparation, continuing education, specialty clinical certification, and workforce development programs to the licensed behavioral health and nursing workforce. The portfolio spans 12 brands including AATBS (exam prep since 1976 across psychology, social work, MFT, counseling, BCBA, and addictions), CE4Less and NurseCE4Less (accredited CE catalogs for behavioral health and nursing), Academic Review and Taylor Study Method (self-study exam prep and adaptive practice item banks), The Wellness Institute (hypnotherapy certification), Gerry Grossman Seminars (California BBS prep), and CEU Creations, cnaZone, NHAzone, HealthInService, and HCAzone. Content production is supported by 30+ specialist instructors, an adaptive practice item bank under a psychometric review system with annual recalibration, and an AI Safe Use Policy that requires SME review of all AI-assisted output. The underlying technology stack is content-centric: hosted adaptive testing, CE course libraries, an in-service training product (HealthInService), and an emerging AI clinical-simulation integration via the June 2026 SimCare partnership.
The business model combines transactional revenue (individual exam-prep packages priced $349-$499+, and the $1,800 EMDR Basic Training program) with recurring revenue from CE subscriptions (CE4Less, NurseCE4Less), employer workforce solutions (per-seat and cohort licensing, bundled multi-year agreements), university program licensing (Academic Review, Taylor Study Method), custom content via CEU Creations, and partner revenue share through an affiliate ecosystem that reaches a community of 225,000+ clinicians. GTM is multi-segment: individual clinicians purchasing directly, behavioral health employers (named buyers include CarePlus NJ, OhioGuidestone, Wallowa Valley Center for Wellness, plus the Kaiser Permanente Career Accelerator and CCBHC Transformation Career Accelerators), universities (National University, The Chicago School of Professional Psychology), association and association-adjacent partners (Relias, National Council for Mental Wellbeing, The Trust, Violet Health, ACA, AMHCA, NASW), and clinical-technology partners (Motivo Health, Eleos Health, Psychology Today).
The customer mix, anchored by recent flagship employer programs and a Ballmer Group-funded CCBHC rollout across Illinois, Kansas, and Michigan, signals an explicit repositioning from individual courseware into structured workforce development — a shift that raises ACV but increases dependence on a small number of large employer and foundation relationships alongside the broader CE and university book of business.
Triad firmographics
Firmographics- Name
- Triad
- Legal name
- Triad Behavioral Health
- Website
- https://triadhq.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Triad, the B2B platform of Level Education Group, delivers exam prep, continuing education, and workforce development across 12 brands to behavioral health, nursing, and university customers.
- Ownership category
- akta.pro rank
Triad industry classification
Industry- Product category
- Behavioral Health Professional Education
- NAICS
- Professional and Management Development Training (611430), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)
Keywords
Where Triad is headquartered
LocationHeadquarters
- HQ city
- Coeur D'alene
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Triad business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Exam Prep Licensing: Self-study packages, live workshops, and print materials for licensure exam preparation. Per-seat, cohort, and annual agreement models. Self-study starts in low hundreds; live workshops quoted by cohort size.
- Continuing Education Subscriptions: Unlimited CE subscriptions through CE4Less and NurseCE4Less providing access to full course libraries. Free trial courses available with 90-day money-back guarantee.
- Employer Workforce Solutions: Bundled employer agreements covering Jobs Marketplace access, exam prep, CE, and specialty certifications (EMDR, Hypnotherapy) under one contract and billing relationship.
- University Program Licensing: Volume licensing for universities embedding Secure Exams, AATBS prep, and post-graduation CE into curriculum. Cohort and program-based pricing.
- EMDR Basic Training: EMDRIA-approved 50-hour training bundle including didactic, practicum, and 10 hours of group consultation. $1,800 all-in pricing for individual enrollment; employer-sponsored cohort pricing available.
- Partner Revenue Share: Co-marketing and revenue-share arrangements with partner organizations reaching behavioral health professionals through association memberships and member benefits programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Self-study packages for individual learners |
| One time/ perpetual license | Pay-as-you-go | EMDR Basic Training all-in |
| Per seat | Monthly | Per-seat licensing |
| Subscription | Annual | Cohort licensing |
| Subscription | Multi-year contract | Annual agreement |
| Hybrid | Annual | Partner plans |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Triad product offering
Product offeringCore offering
Triad delivers education, career, and workforce tools for the behavioral and mental health professions across 12 brands, offering licensure exam preparation (EPPP, ASWB, MFT, NCE/NCMHCE, BCBA, Addictions), accredited continuing education, specialty certifications, live workshops, print materials, and a Jobs Marketplace that connects clinicians with employers. Deliverables include self-study portals, on-demand CE libraries (1,000+ titles), employer/university seat licenses, and custom CE content developed for partner organizations.
Product overview
Triad is the B2B platform for Level Education Group, providing behavioral and mental health education, exam prep, continuing education, and career resources. The offering is a platform-plus-brands architecture built around 12 distinct brands: AATBS (the foundational exam-prep brand since 1976), CE4Less (1,000+ CEU behavioral health library), NurseCE4Less (ANCC-approved nursing CE), The Wellness Institute (hypnotherapy certification), Gerry Grossman Seminars (California MFT prep), Academic Review and Taylor Study Method (EPPP self-study), CEU Creations (custom CE for partners), cnaZone/NHAzone/HealthInService/HCAzone (allied-health CE). Products are delivered across self-study, live workshop, and print formats for 7+ disciplines (psychology, social work, MFT, counseling, ABA, nursing, addictions). The platform covers 2,300+ CE hours, serves 225K+ clinicians, and is anchored by a pass guarantee on most exam-prep programs. Supporting products include the Behavioral Health Today podcast (400+ episodes), Jobs Marketplace, Office Hours, Secure Exams for universities, and a Student Ambassador Program launching Fall 2026.
Differentiator
Problem solved
Functional benefit
Brands
- AATBS: The standard since 1976. Exam prep + CE for psychology, social work, MFT, counseling, behavior analysis.
- CE4Less
- NurseCE4Less
- The Wellness Institute
- Gerry Grossman Seminars
- Academic Review
- Taylor Study Method
- CEU Creations
- cnaZone
- NHAzone
- HealthInService
- HCAzone
- Behavioral Health Today Podcast
Products and services
- AATBS (American Association of Teachers of Behavioral Sciences) Foundational brand since 1976; provides licensure exam preparation (EPPP, ASWB, MFT, NCE/NCMHCE, BCBA/BCaBA, Addictions) plus continuing education for psychology, social work, MFT, counseling, and behavior-analytics professionals.
- EPPP Exam Preparation Self-study portal for the Examination for Professional Practice in Psychology (EPPP), the psychology licensure exam, with adaptive learning and Pass Guarantee.
- ASWB Exam Preparation Self-study portal for the Association of Social Work Boards (ASWB) licensure exam at the bachelor's, master's, and clinical levels.
- MFT Exam Preparation Self-study preparation for the National Marriage and Family Therapy licensure exam, including California-specific BBS variants.
- NCE/NCMHCE Exam Preparation Self-study preparation for the National Counselor Examination and the National Clinical Mental Health Counseling Examination.
- BCBA/BCaBA Exam Preparation Self-study preparation for the Board Certified Behavior Analyst and Board Certified Assistant Behavior Analyst exams.
- Addictions Counseling Exam Preparation Self-study preparation for the National Certification Examination for Addiction Counselors.
- CE4Less Continuing Education Library On-demand CE library of 1,000+ accredited titles for behavioral-health clinicians to satisfy state-mandated continuing-education requirements.
- NurseCE4Less ANCC-accredited on-demand continuing education library for nurses across specialties and licensure states.
- The Wellness Institute Certification training program in clinical and medical hypnotherapy for clinicians seeking specialty certification.
- Gerry Grossman Seminars Live, in-person BBS-focused exam-preparation seminars for California MFT and clinical counselor candidates.
- Academic Review Self-study psychology licensure exam prep (EPPP) oriented toward graduate-program adoption and pass-rate analytics.
- Taylor Study Method Self-study EPPP preparation program with structured content and Pass Guarantee.
- CEU Creations Custom continuing-education content development service for partners, associations, and employers that need co-branded accredited CE.
- cnaZone Continuing education for Certified Nursing Assistants (CNAs) across required in-service topics and state renewals.
- NHAzone Exam preparation and training for allied healthcare roles offered through the National Healthcareer Association.
- HealthInService Healthcare staff training and compliance education modules for healthcare employers and workforces.
- HCAzone Continuing education and training for Home Care Aides to meet state and federal requirements.
- EMDR Basic Training Specialty certification program providing basic training in Eye Movement Desensitization and Reprocessing (EMDR) therapy for licensed behavioral-health clinicians.
- Jobs Marketplace Behavioral-health jobs marketplace where employers post openings and clinicians search career opportunities, integrated into the Triad platform.
- Specialty Certifications Specialty credentialing programs (e.g., EMDR, hypnotherapy) granting behavioral-health clinicians post-licensure credentials.
- Secure Exams (Remote Proctoring Platform) Browser-based remote-proctoring platform that lets universities and graduate programs administer secure exams to cohorts of licensure candidates.
Quantifiable outcome
- Triad-prepped candidates historically outperform national average on first-attempt pass rates for EPPP, ASWB, BCBA, and counseling exams
- +3 more outcomes
Companies that use Triad
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Triad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Triad partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, flagship, premier, featured and community.
- SimCare (Soma Lab, Inc.)coreAATBS NCMHCE exam prep content embedded in SimCare's AI-powered clinical simulation platform. Roughly 150 AATBS practice questions appear under 'Powered by AATBS' branding with direct upgrade path to full AATBS prep. Launching as 12-month pilot across SimCare's university counseling partners.
- Kaiser Permanente Mental Health Career AcceleratorflagshipPartnership to provide licensure exam preparation through AATBS brand, supporting master's-level mental health graduates in completing journey to licensure. Program funded by Kaiser Permanente, administered by National Council for Mental Wellbeing. Has supported 160+ graduates since 2023, operates in 9 states/jurisdictions, aims to support 1,000 licensed clinicians by 2028.
- CCBHC Transformation Workforce Career AcceleratorflagshipPartnership to expand behavioral health workforce in Illinois, Kansas, and Michigan. AATBS provides licensure exam prep with exam fee coverage. Level Education Group donates a year of unlimited CE to participants. Scholarship program funded by Ballmer Group through National Council for Mental Wellbeing, incentives up to $8,500 per participant.
- ReliaspremierPremier partner. Relias delivers workforce education and enablement solutions for healthcare organizations. Partnership combines evidence-based content with Triad's live instruction and exam prep to support professionals from first licensure through career stages.
- National Council for Mental WellbeingpremierPremier partner. National Council unifies U.S. health care organizations delivering mental health and addiction services. Partnership provides National Council members with tools to recruit, retain, and develop talented staff to address mental health workforce crisis.
- The TrustpremierPremier partner. Established 1962, The Trust provides insurance, financial security, and risk management programs for psychologists and allied professionals. Partnership provides members support evolving with their careers from exam mastery to practice risk management.
- Violet HealthcoreTriad trains and credentials the workforce; Violet Health measures and showcases it. Violet's provider analytics, population-specific Benchmarks, and CLAS-concordant care-coordination extend Triad's training into measurement and referral layers of CCBHC certification.
- American Counseling AssociationfeaturedFeatured partner. National association for professional counselors. Partnership provides member benefits and access to ACA members for Triad's exam prep and CE offerings.
- AMHCAfeaturedFeatured partner. American Mental Health Counselors Association. Partnership for member access to Triad's counseling exam prep and professional development resources.
- NASWfeaturedFeatured partner. National Association of Social Workers. Partnership for member access to Triad's ASWB exam prep and continuing education.
- Motivo HealthfeaturedFeatured partner. Platform for behavioral health workforce development. Partnership for referral and member access to Triad's licensure exam preparation.
- Eleos HealthfeaturedFeatured partner. AI-powered behavioral health documentation and analytics. Technology partnership for behavioral health workflow integration.
- Psychology TodayfeaturedFeatured partner. Partnership for AATBS exam prep referral and member benefits access through Psychology Today's therapist directory and platform.
- National UniversityfeaturedFeatured university partner. Uses AATBS exam prep and Secure Exams for student readiness and accreditation outcomes.
- The Chicago School of Professional PsychologyfeaturedFeatured university partner.
- ABCSWfeaturedFeatured partner. Association of Black Social Workers. Partnership for member access to exam prep and CE.
- ABPsifeaturedFeatured partner. Association of Black Psychologists. Partnership for member professional development resources.
- CACFSfeaturedFeatured partner. California Alliance for Children and Family Services. Regional partner for behavioral health workforce development in California.
- CalBHAfeaturedFeatured partner. California Behavioral Health Care Coalition. Partnership for California behavioral health workforce.
- CALPCCfeaturedFeatured partner. California Association for Licensed Professional Clinical Counselors. Regional partnership for California counseling professionals.
- Crisis Text LinecommunityCommunity affiliate partner. Partnership for behavioral health professional development and support resources.
- Psych HubcommunityCommunity affiliate partner. Educational platform for mental health professionals. Partnership for co-marketing and content distribution.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Triad competitors and assessment
Company assessmentBroad incumbents
- ATI Nursing Education: ATI is a leading provider of nursing education solutions, certification exam prep (NCLEX), and allied health credentialing. Comparable to Triad's NurseCE4Less and NHAzone brands in nursing CE and certification prep delivery.
- Relias: Relias is the largest workforce education and enablement platform for healthcare and human services organizations, serving hospitals, health systems, and community providers. Comparable as a premier Triad partner and as a broad incumbent in healthcare workforce training with overlapping CE and compliance offerings.
- UWorld: UWorld is a leading test prep provider across nursing (NCLEX), medical (USMLE), behavioral health, and other professional licensure exams. Comparable as a broad incumbent in adaptive practice item banks and exam prep, with adjacent content to AATBS's EPPP, ASWB, and BCBA prep.
- Coursera: Coursera is a global online learning platform offering professional certificates, degree programs, and credentialed courses across healthcare, business, and technology. Comparable as a broad incumbent in online professional education with growing healthcare workforce content (e.g., mental health specializations).
- HealthStream: HealthStream is a leading provider of workforce development, compliance training, and CE for healthcare organizations. Comparable as a broad incumbent in healthcare workforce education with employer-channel distribution that overlaps Triad's employer B2B sales motion.
Direct peers
- Wild Iris Medical Education: Wild Iris Medical Education provides accredited online continuing education for nurses and allied health professionals. Directly comparable to Triad's NurseCE4Less and cnaZone brands in accredited CE delivery for license renewal.
- NetCE: NetCE provides accredited continuing education for healthcare professionals across nursing, behavioral health, and allied health via self-paced online courses. Directly comparable to Triad's CE4Less and NurseCE4Less brands in CE delivery model and accredited content for license renewal.
- PESI: PESI is a leading provider of continuing education for behavioral health, mental health, nursing, and allied health professionals, with live seminars, online courses, and self-study. Directly comparable to Triad in behavioral health CE delivery model and target audience (LCSWs, LMFTs, LPCs, psychologists).
- Professional Development Resources: Professional Development Resources provides online continuing education courses for healthcare professionals including psychologists, social workers, counselors, and MFTs. Directly comparable to CE4Less in self-paced accredited CE for behavioral health license renewal.
Emerging players
- Psych Hub: Psych Hub is an educational platform offering mental health courses for clinicians, peers, and the public, with CE-accredited content and partnerships across the behavioral health ecosystem. Comparable to Triad as an emerging player in mental health CE delivery and a featured Triad partner with overlapping employer and university audiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Triad social profiles
Digital presenceTriad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Triad leadership team
Management profileNumber of profiles
Profiles2 records
Triad subsidiaries and ownership
Company hierarchySubsidiaries12 records
Triad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Triad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Triad
What does Triad do?
Triad delivers education, career, and workforce tools for the behavioral and mental health professions across 12 brands, offering licensure exam preparation (EPPP, ASWB, MFT, NCE/NCMHCE, BCBA, Addictions), accredited continuing education, specialty certifications, live workshops, print materials, and a Jobs Marketplace that connects clinicians with employers. Deliverables include self-study portals, on-demand CE libraries (1,000+ titles), employer/university seat licenses, and custom CE content developed for partner organizations.
Is Triad a public or private company?
Triad is a private company. It is classified as corporate owned and is currently operating.
When was Triad founded?
Triad was founded in 1976. It employs 101 to 250 people.
Where is Triad based?
Triad is headquartered in Coeur D'alene, United States, in the North America region.
How does Triad make money?
Six revenue lines are on record. Exam Prep Licensing is the primary driver. The others are continuing Education Subscriptions, employer Workforce Solutions, university Program Licensing, EMDR Basic Training and partner Revenue Share.
Who are Triad's main competitors?
Broad incumbents on record are ATI Nursing Education, Relias, UWorld, Coursera and HealthStream. Direct peers are Wild Iris Medical Education, NetCE, PESI and Professional Development Resources. Psych Hub is listed as an emerging player.
Does Triad have an API?
No public API is recorded for Triad.
What industry is Triad in?
Triad's product category is Behavioral Health Professional Education. Its primary akta.pro industry code is EDAAALAD, Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE). Its NAICS code is 611430 and its SIC code is 8200.